What Kapiti Hire does

Kapiti Hire is a Paraparaumu-based branch (12 Ihakara Street, Paraparaumu 5032) of Hirepool, New Zealand's largest equipment rental company, operating under the DBA "Kapiti Hire" within the broader Hirepool network. The business trades under the legal name Hirepool, has been operating since 1955, and is privately held with no disclosed parent company or external investors. Headcount across the wider Hirepool group is 600+ employees supporting 70+ branches spanning Auckland (16 branches), Wellington region (4+ including Kapiti), Christchurch and South Island (5+), and additional regional centres, with a hire fleet of more than 30,000 products.

The company's core offering is short- and long-term equipment hire for construction, earthmoving, landscaping, building & renovation, compaction, concrete & masonry, access, generators & power distribution, and trailer categories, alongside adjacent wholly-owned subsidiaries in vehicle rentals (8 branches, vehicles.hirepool.co.nz), event infrastructure hire (Continental Event Hire), excavation shoring (Shorenz), portable sanitation (Portaloos), and a dedicated Film & TV equipment hire vertical. Underlying technology consists of a branch-based equipment rental management system with an online booking portal, branch-specific dynamic pricing, a trade account administration system with monthly billing cadence, and a national contact centre (0800 15 15 15). Distribution combines walk-in branch service, phone-based inside sales, an enterprise film-industry specialist (National Events Manager Josh Roussel), and online self-serve booking.

The revenue model is predominantly usage-based across four-hour, daily (24-hour), weekly (7-day), and multi-week hire periods, supplemented by quote-based specialist equipment pricing (large excavators and bespoke gear) and subscription-style trade account pricing for registered business customers. Damage waiver and refundable bond fees are appended to each hire. Customers span DIY consumers, trade professionals, commercial enterprises, and episodic large-scale film productions (Avatar, Mission Impossible, Chronicles of Narnia, Pete's Dragon). Marketing channels are centred on a DIY Hub and Trade Hub of educational content, an email newsletter, community sponsorships (Auckland Rescue Helicopter Trust, Sustainable Coastlines), an annual Big Clean coastal event, and instructional video content.

Name

Kapiti Hire

Legal name

Hirepool

Website

https://kapitihire.co.nz

Company type

Private

Founded year

1955

Operating status

Operating

Headcount range

1–10 employees

Short description

Kapiti Hire is a Paraparaumu branch of Hirepool, New Zealand's largest equipment rental company, serving DIY consumers, tradespeople, and film productions with 30,000+ products across 70+ nationwide branches since 1955.

Ownership category

akta.pro rank

Product category

Equipment Rental Services

NAICS

Construction, Mining, and Forestry Machinery and Equipment Rental and Leasing (532412), Construction, Transportation, Mining, and Forestry Machinery and Equipment Rental and Leasing (53241), Commercial and Industrial Machinery and Equipment Rental and Leasing (5324)

SIC

Services-Equipment Rental & Leasing, Nec (7359), Wholesale-Construction & Mining (No Petro) Machinery & Equip (5082)

akta.pro primary industry

Site Services & Temporary Infrastructure Rental/Leasing (Portable Toilets, Fencing, Storage Containers) (TLABAFAH)

akta.pro secondary industry

Lifting & Hoisting Rental & Leasing (IMAHAJAN)

Keywords

• Equipment rental services
• Construction equipment hire
• Earthmoving machinery rental
• Vehicle rental services
• Portable sanitation hire

Headquarters

HQ city

Paraparaumu

HQ country

New Zealand

HQ region

Oceania

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Equipment Hire: Short-term and long-term rental of construction, earthmoving, landscaping, and general equipment. Pricing tiers include 4-hour, daily (24hr), weekly (7-day), and multi-week periods. Damage waiver and refundable bond charges apply.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Kapiti Hire is a division of Hirepool, New Zealand's largest equipment hire company operating 70+ branches nationwide with more than 30,000 products for short-term and long-term rental. The core offering covers construction, earthmoving, landscaping, access, compaction, concrete, generators, trailers, portable sanitation (portaloos), vehicle rentals, event hire, and excavation shoring equipment, with flexible hire periods from 4 hours to multi-week durations and branch-specific pricing.

Product overview

Hirepool is New Zealand's leading equipment rental company offering a comprehensive range of equipment hire services through over 70 branches nationwide. The company operates multiple service divisions including core Equipment Hire (construction, earthmoving, landscaping, access, trailers, generators), Portaloo & Portable Toilets, Vehicle Rentals, Continental Event Hire, Excavation Shoring (Shorenz), and specialized Film & TV Equipment Hire. The Hirepool Group provides a one-stop-shop for filming needs spanning temporary infrastructure, equipment hire, vehicle rentals, and sanitation services across New Zealand.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 30,000+ products available for hire across all equipment categories
• +2 more outcomes

Named customers7 records

Ideal customer profiles4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Hirepool Group (Internal)coreOthersInternal group structure: Hirepool equipment hire, Vehicle Rentals (8 branches), Continental Event Hire, Excavation Shoring (Shorenz), Portaloo Hire. Provides comprehensive one-stop solution for film industry with single point of contact coordinating across divisions.
• beforeUdigminorStrategic or Co-development PartnerFree service (0800 348 344) that provides information about underground cables, pipes and infrastructure before excavation work. Recommended for all customers planning to dig.
• Auckland Rescue Helicopter TrustminorGTM or Marketing PartnerCommunity sponsorship recipient. Rescue helicopter service serving the Auckland region.
• Sustainable CoastlinesminorGTM or Marketing PartnerCommunity sponsorship recipient. Environmental organization focused on coastline cleanup and awareness programmes.
• Fishing & Adventure ProgrammeminorGTM or Marketing PartnerCommunity sponsorship recipient. Fishing and adventure activity programme.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Kennards Hire: Australian-founded equipment rental company with growing New Zealand operations. Directly competes in general construction and DIY equipment hire with a comparable branch-based distribution model and similar target customer segments.
• HSS Hire: UK-based equipment rental provider with branch network and online booking serving construction, trade, and DIY customers. Closely comparable GTM motion (branch + online + trade accounts) to Hirepool's distribution approach.
• Coates Hire: Australia and New Zealand's largest equipment rental company, owned by Seven Group Holdings. Directly competes with Hirepool across general construction equipment, access, and earthmoving categories, and has expanded its NZ presence to challenge Hirepool's domestic dominance.
• Speedy Hire: UK-listed equipment rental and services provider specializing in tools, plant, and specialist equipment for construction and infrastructure. Comparable business model and product breadth to Hirepool's core equipment hire offering.
• Cramo: European equipment rental company (now part of Boels) operating modular space, construction equipment, and site services. Comparable multi-category rental model including portable sanitation — directly relevant to Hirepool's Portaloo and Shorenz businesses.

Broad incumbents

• United Rentals: The world's largest equipment rental company (NYSE: URI), providing aerial, earthmoving, industrial, and tool rental across North America. A broad incumbent whose global scale and digital platforms represent the strategic benchmark Hirepool could face from international competitors expanding into Australasia.
• Ashtead Group (Sunbelt Rentals): UK-listed global equipment rental leader operating primarily as Sunbelt Rentals in North America and A-Plant in the UK. A broad incumbent whose diversified fleet and technology investments represent the strategic direction global rental leaders are pursuing.
• Herc Rentals: North American equipment rental provider (NYSE: HRI) serving industrial, infrastructure, and commercial customers with aerial, earthmoving, and material handling equipment. A broad incumbent demonstrating the scale and M&A roll-up strategy Hirepool could confront or emulate.
• BrandSafway: Global infrastructure services and equipment rental provider including scaffolding, access solutions, and specialty equipment. Adjacent incumbent in the access equipment and site services categories where Hirepool's Shorenz division and Portaloo hire compete.
• Boels Rental: Europe's leading equipment rental company operating across construction, industrial, and DIY segments with extensive branch networks. A broad incumbent representing the European template for scaled, multi-category rental operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/kapiti-hire

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kapiti Hire