East Room

Name

East Room

Legal name

East Room Holding Corp.

Website

https://eastroom.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Coworking and Flexible Workspace

akta.pro primary industry

Conference Room & Meeting Services Support (BPABAEAE)

Keywords

• Shared workspace
• Flexible office solutions
• Coworking memberships
• Private office rentals
• Event space hire

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Open Space Memberships: Short-term flexible memberships providing access to shared workspace, business address, mail handling, and social features. Includes Mailbox and Club membership tiers with 3-month minimum commitment.
2. Private Space Memberships: Long-term dedicated office space memberships with flexible lease terms. Includes dedicated desks, private offices (2-person to premium suites) for teams of 1-30+ with 12-month commitment.
3. Spaces for Hire: On-demand space rentals for non-members and members including boardrooms (4-12 person), event spaces, and photography/film locations. Pay-as-you-go model with booking credits for members.
4. Film and Photography Location Rentals: Commercial film and photography shoot rentals at design-forward spaces. Accommodates intimate and commercial productions for brands and publications.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

East Room operates design-forward shared workspaces across three Toronto locations, offering flexible memberships from short-term open space (mailbox and club access) to long-term private offices and dedicated desks for teams of 1-30+. The company also provides on-demand boardroom and event space rentals, photography/film shoot locations, and a member mobile app for access, bookings, and community engagement.

Product overview

East Room is a Toronto-based shared workspace company offering design-forward office solutions through three main product lines: Open Space memberships (Mailbox and Club Memberships) for short-term flexible access with professional services and community features; Private Space memberships (Dedicated Desk, Two Person Office, Standard Office, Office Suite, and Premium Office) for long-term turnkey office solutions; and Spaces for Hire (boardrooms and event spaces) for on-demand rental. The company operates three Toronto locations (68 Claremont Street, 507 King Street E, and 50 Carroll Street) and provides a member mobile app for access control and community engagement. Founded in 2014, East Room positions itself at the intersection of workspace, hospitality, and community.

Differentiator

Problem solved

Functional benefit

Products and services

• Mailbox Membership Short-term membership providing a professional business address and mail-handling services for individuals or companies who need a prestigious address without dedicated workspace.
• Club Membership Full location access membership including mailbox and social features, with 24/7 access, boardroom credits, and exclusive app access for connecting with the community.
• Dedicated Desk Long-term membership providing a personal desk with lockable storage in a shared office environment, with flexible lease terms and 24/7 access.
• Two Person Office Private, lockable office space designed for 1-2 people, offering dedicated workspace with flexible long-term membership options.
• Standard Office Private, lockable office space designed for teams of 4 or more, with turnkey solutions and flexible lease terms.
• Office Suite Private, lockable office suite designed for teams of 8 or more, offering larger customizable workspace with dedicated amenities.
• Premium Office Private, customizable office with dedicated amenities for teams of 30 or more, offering the highest level of personalization and exclusive facilities.
• Four Person Boardroom Fully-equipped, private 4 person boardroom available for hourly rental, with AV equipment and turnkey setup.
• Six Person Boardroom Fully-equipped, private 6 person boardroom available for hourly rental, with AV equipment and turnkey setup.
• Eight Person Boardroom Fully-equipped, private 8 person boardroom available for hourly rental, with AV equipment and turnkey setup.
• Twelve Person Boardroom (Claremont) Fully-equipped, private 12 person boardroom at the 68 Claremont location, available for hourly rental with AV equipment.
• First Floor Event Space Multi-use venue for business and private functions accommodating 50+ guests, available for on-demand rental with turnkey setup.
• Second Floor Event Space Multi-use venue for business and private functions accommodating 50+ guests, available for on-demand rental.
• Premium Event Space Large, multi-use venue for business and private functions accommodating 100+ guests, with high-end AV equipment and comprehensive event services.
• Rooftop Event Space Turnkey venue for business and private functions on the rooftop, accommodating 50+ guests with unique outdoor setting.
• Film and Photography Location Rentals Commercial film and photography shoot rentals at design-forward spaces, accommodating intimate and commercial productions for brands and publications.

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Partnerships

Four partnerships are on record, tiered minor.

• Lay-Up Youth BasketballminorStrategic or Co-development PartnerCommunity residency partnership. Lay-Up Youth Basketball develops skills to succeed on and off the court. The Lay-Up Residence assembled 300 play-at-home kits for a virtual summer program.
• Hand Up TorontominorStrategic or Co-development PartnerCommunity partnership with Hand Up Toronto which strives to create a society without hunger. The Hand Up (Feed the Six) Residence helped facilitate 1650 grocery care packages to help alleviate food insecurity in Toronto.
• Local Small Businesses (Lunch Hour Program)minorStrategic or Co-development PartnerMonthly Lunch Hour Program fostering relationships with small local businesses within surrounding neighbourhood and community.
• East Room Affiliates ProgramminorGTM or Marketing PartnerStrategic partnerships with neighbouring businesses in the city extending unique pricing to membership base, creating access points throughout the city for members to enjoy.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Convene: Premium meeting, event, and flex-office operator with design-led venues. Comparable overlap in event space rentals and high-end private offices, particularly for enterprise clients.
• Industrious: Premium flexible office operator offering private offices and suites with hospitality-grade service. Comparable to East Room's design-forward, enterprise-friendly positioning and similar member pricing tiers.
• WeWork: Largest global coworking/flex-office operator with subscription-based private offices and shared space memberships. Directly comparable offering across all of East Room's product lines at greater scale.
• Mindspace: Design-forward flex-office operator with hospitality-grade service across Europe, the US, and Israel. Comparable in aesthetic positioning and premium pricing on private offices.
• Make Offices: Design-focused coworking operator offering private offices and event spaces. Comparable hospitality-led positioning and similar mix of long-term office subscriptions and event revenue.
• Serendipity Labs: Hospitality-inspired flexible office operator with private offices, coworking, and meeting rooms. Comparable product mix including dedicated offices, boardroom rentals, and enterprise team focus.
• Knotel: B2B flex-office operator (now part of Newmark) focused on dedicated offices for enterprise teams. Closely comparable to East Room's Private Space memberships for established companies.

Regional players

• Workhaus: Toronto-based coworking and shared office provider serving SMBs and enterprise teams. Direct local competitor in the same Toronto market with overlapping membership tiers.

Broad incumbents

• IWG (Regus / Spaces): Global incumbent in flexible workspace operating Regus, Spaces, HQ, and Signature brands. Spaces (an IWG brand) is a particularly close design-led comparable to East Room's hospitality positioning.

Emerging players

• The Wing: Curated coworking and community concept historically focused on women (now operating in reduced form). Comparable emphasis on community programming and design-led aesthetic that differentiated it from commodity coworking.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/EastRoomTO
• LinkedInlinkedin.com/company/east-room
• Instagraminstagram.com/eastroom
• Xx.com/eastroom_

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about East Room