What Save The Student does

Save The Student is a UK-based consumer finance advice website and private limited company registered in England and Wales (Company No. 07406526), founded in 2007 and operated from London. It publishes free editorial guides, calculators, surveys, podcasts, and curated deals covering student finance, banking, budgeting, money-making, accommodation, bills, shopping, and careers for UK undergraduates, postgraduates, and (increasingly) their parents. Core products include the Student Loan Repayment Calculator, the Parental Contributions Calculator, the Rent Budget Calculator, the annual National Student Money Survey, the National Student Accommodation Survey, the Student Money Podcast, and the Save the Student Bursary (6 x £750 awards).

The platform is built on a WordPress-based content management system, with no native mobile app, no public API, and no third-party distribution. Distribution is purely digital: organic SEO across high-volume student finance queries anchors acquisition, with TikTok, X, Instagram, Facebook, email newsletter, podcast, and PR/earned media (including BBC/ITV/Sky appearances by Communications Director Tom Allingham) used for community engagement and retention. The site claims reach to 'millions of students' and its research outputs have been referenced in Parliamentary debates on student maintenance loans.

The business model is affiliate/referral commission-driven, principally via the Amazon Associates programme and other affiliated links embedded across editorial content; all consumer access is free. The company is bootstrapped/privately held with no disclosed funding rounds, M&A, or external investors, and operates with 11–50 employees from a registered office at 4th Floor Silverstream House, 45 Fitzroy Street, Fitzrovia, London.

Name

Save The Student

Legal name

Save the Student

Website

https://savethestudent.org

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Save The Student is a UK consumer finance advice website, founded 2007 and based in London, that publishes free editorial guides, calculators, and annual surveys on student finance, budgeting, accommodation, jobs, and deals for UK university students and their parents.

Ownership category

akta.pro rank

Product category

Student personal finance media

NAICS

Educational Support Services (611710), Educational Support Services (61171)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Budgeting & Cash-Flow Management (EDAAAJAA)

akta.pro secondary industries

Financial Literacy, Debt Counseling & Default Prevention (EDALAJAK), University/College Continuing Education (Extension) Programs (EDAAAEAA)

Keywords

• Student finance advice
• Student money guides
• Student loan calculators
• Student discount deals
• Graduate job search

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Affiliate / referral commissions: Save the Student uses affiliated links throughout its content. When visitors click through to external websites and take action (such as making a purchase or registering for a service), the company earns a commission. This helps keep the site free for users. The company also participates in the Amazon Associates programme, earning from qualifying purchases.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels10 records

Core offering

Save The Student is an independent UK website that publishes free editorial guides, calculators, surveys, podcasts, and curated student deals covering student finance, banking, accommodation, bills, jobs, and money-saving tips. The site helps UK students and parents navigate student loans, maintenance loans, repayment thresholds, budgeting, part-time and graduate employment, and student discounts, generating revenue through affiliate referral commissions (including the Amazon Associates programme) rather than user fees.

Product overview

Save the Student is a UK-based student finance information platform offering a suite of calculators, annual surveys, editorial guides, and curated deals. The core product consists of the Student Loan Repayment Calculator and Parental Contributions Calculator for financial planning, supplemented by the annual National Student Money Survey and Student Accommodation Survey as research publications. Additional offerings include the Save the Student Bursary (£750 x 6 awards), Student Deals Platform, Student Job Search, Student Money Podcast, and comprehensive Student Finance Guides covering maintenance loans, tuition fees, and country-specific guidance across the UK.

Differentiator

Problem solved

Functional benefit

Products and services

• Student Loan Repayment Calculator An online calculator tool that helps UK students estimate how long it will take to repay their English Student Loan, total debt after graduating, and total repayment amounts based on tuition fees, maintenance loan, and graduate starting salary.
• Parental Contributions Calculator A calculator tool that helps parents of UK university students determine how much they are expected to contribute to their child's university costs, showing maximum Maintenance Loan, expected parental contribution, and any shortfall.
• Rent Budget Calculator A budgeting tool that helps UK students calculate how much they can afford to spend on rent based on their income and living expenses.
• National Student Money Survey Annual survey publication documenting UK student living costs, income sources, and financial behaviours; the 2025 survey found average student living costs of £1,142/month with a £502/month Maintenance Loan shortfall.
• Student Accommodation Survey Annual survey publication reporting on UK student accommodation costs, satisfaction levels, and housing conditions across universities.
• Student Money Podcast Audio content series covering UK student finance topics and money-saving strategies; previously known as the 'No More Beans' podcast.
• Save the Student Bursary Annual bursary programme offering 6 x £750 awards to UK students starting university, providing financial support for new undergraduates.
• Student Deals Platform Curated collection of UK student discounts, freebies, cashback offers, and competitions from various brands and retailers.
• Student Job Search Job search tool allowing UK students to search for part-time and graduate positions.
• Student Finance Guides Comprehensive editorial guides covering all aspects of UK student finance including maintenance loans, tuition fees, repayments, bursaries, scholarships, and country-specific guidance for England, Scotland, Wales, and Northern Ireland.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• GRB (Graduate Recruitment Bureau)minorGTM or Marketing PartnerSave the Student's email sign-up page (savethestudent.org/join) offers subscribers free access to internships, placements, and graduate schemes provided by GRB. This is a co-marketing / lead generation partnership to deliver additional value to student subscribers.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Student Beans: UK-origin student discounts and verification platform serving similar brands and student audience. Direct competitor in the deals/affiliate revenue stream that Save the Student relies on.
• UNiDAYS: Student verification and discounts platform with a large UK student user base and brand partner network. Comparable because it monetizes the same UK student audience via deals and brand affiliate relationships, with a more productized discount-aggregation model.
• Money Saving Expert: The UK's dominant free personal finance editorial site, monetized via affiliate and comparison links. Direct peer: free, SEO-led, UK-only, content + tools model targeting financial decision-making — Save the Student operates a student-niche version of the same playbook.
• Whatuni: UK university comparison and student content site covering accommodation, finance, and student life. Comparable as a UK-only, content-led, affiliate-monetized student platform with overlapping editorial verticals (accommodation surveys, finance guides).
• The Student Room: The largest UK student community and forum, covering finance, accommodation, university choice, and jobs. Comparable as a free, content-driven UK student platform monetized via brand partnerships, with overlapping audience and content verticals.

Broad incumbents

• MoneySupermarket: Large UK financial comparison site covering banking, insurance, broadband, and energy. Comparable as a UK affiliate/comparison monetization engine; Save the Student routes traffic into a subset of the same verticals (student banking, broadband, SIM) at a younger life-stage.
• GoCompare: UK financial and insurance comparison platform with an affiliate and content-driven GTM. Overlaps with Save the Student in student-relevant categories (banking, car/contents insurance, utilities) but at a much broader audience scale.
• Compare the Market: Major UK price comparison brand operating across financial services and utilities. Comparable business model (affiliate/lead generation), broader scope and deeper partner relationships than Save the Student.

Emerging players

• TotallyMoney: UK credit-eligibility and personal finance comparison platform. Comparable in the UK personal finance affiliate space with a younger demographic focus that partially overlaps Save the Student's audience during the graduate transition.
• UniFresher: Smaller UK student content and deals site covering money, finance, and student discounts. Comparable niche and GTM, though with materially lower brand recognition and content depth than Save the Student.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/savethestudent
• YouTubeyoutube.com/channel/savethestudent
• Instagraminstagram.com/savethestudent
• TikToktiktok.com/@savethestudent

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Save The Student