Up Garage Co., Ltd.

What Up Garage Co., Ltd. does

Up Garage Co., Ltd. (legal entity: UP GARAGE GROUP Co., Ltd.) is Japan's largest used-car and motorcycle-parts retailer, operating a multi-format physical retail network of 280+ stores across all 47 prefectures plus two California locations (Ontario and Garden Grove). Founded in 2004, the company buys used automotive components, motorcycle gear, tools, bicycles, and consumer electronics from individual sellers and businesses, and resells them through branded storefronts — UP GARAGE (core), UP GARAGE WHEELS (tires and wheels), UP GARAGE RIDERS (motorcycle parts), UP GARAGE TOOLS (power and hand tools), UP GARAGE CYCLES (bicycles), UP GARAGE CARS (custom vehicles), and Marugoto (whole-vehicle purchase).

The company's underlying technical asset is a proprietary nationwide pricing/inventory system. Over twenty-plus years the business has accumulated 12 million+ purchase transactions used to value incoming used parts; the database is shared across stores so that any location can quote using the latest market-derived prices. Three purchase channels operate in parallel: in-store (店頭買取) with same-day cash settlement, home-delivery (宅配買取) via a Sagawa Express partnership with prepaid shipping kits, and on-site visit (出張買取) for sellers in designated prefectures. A corporate bulk-purchase service handles warehouse clearance, store closures, and inventory liquidation from dealerships and parts shops, settling on-site in cash.

Monetization is straightforward transaction retail with optional professional services layered on: per-unit resale of used parts through stores, e-commerce (ec.upgarage.com), and auction; ancillary services including tire distribution (Tokyo Tire), installation (UPPIT), tire warranty, tire storage, and winter-tire rental; and a corporate channel whose pricing is custom-quoted based on volume and condition. Marketing spans a YouTube channel, an X (Twitter) presence, a TBS Radio program called "GARAGE HERO's," in-store blogs, LINE official account, the official Up Garage mobile app (with member-exclusive coupons and monthly UP Day promotions), and recurring seasonal campaigns.

Name

Up Garage Co., Ltd.

Legal name

UP GARAGE GROUP Co., Ltd.

Website

https://upgarage.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Up Garage Co., Ltd. operates Japan's largest used-car and motorcycle-parts retail network — 280+ stores across all 47 prefectures plus two California locations — buying used auto, motorcycle, tool, bicycle, and electronics inventory from individuals and businesses for resale through stores, e-commerce, auctions, and franchise operators.

Ownership category

akta.pro rank

Product category

Used Auto Parts Retail

NAICS

Automotive Parts and Accessories Retailers (44133), Motorcycle, Boat, and Other Motor Vehicle Dealers (44122), Used Merchandise Retailers (459510), Used Car Dealers (44112)

SIC

Retail-Auto & Home Supply Stores (5531), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010), Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

Automotive Parts & Mobility Recommerce (Parts, Accessories, Bikes/Scooters) (CRAFAGAI)

akta.pro secondary industries

Automotive Parts, Tools & Accessories Marketplaces (CRAFABAJ), Used & Refurbished Bike Retail (CRAMAHAK), Aftermarket Tools, Equipment & Garage Accessories Manufacturing (Jacks/Lifts/Diagnostic Tools/Compressors) (IMACANAM), Sporting Goods & Outdoor Gear Resale (CRAFAGAH)

Keywords

• Used auto parts retail
• Motorcycle parts resale
• Tire and wheel retail
• Automotive appraisal services
• Vehicle disposal services

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Retail Sales of Used Car Parts: Core business model involving the purchase of used car parts, accessories, and components from individuals and businesses, followed by resale through physical retail stores and e-commerce platforms. Handles tires, wheels, audio equipment, navigation systems, custom parts, and more.
2. Retail Sales of Used Motorcycle Parts: Purchase and resale of used motorcycle gear including helmets, jackets, leather suits, gloves, boots, exhaust systems, and complete motorcycle bodies.
3. Corporate Bulk Purchase Services: Specialized services for corporate clients requiring liquidation of excess inventory, closed store inventory, or bulk disposal of car/motorcycle parts and tools. Features on-site visits and immediate payment.
4. Tool and Equipment Sales: Specialized in used tools including power tools, air tools, hand tools, engine tools, hydraulic tools, measuring instruments, garden equipment, agricultural machinery, construction equipment, woodworking tools, and automotive maintenance equipment.
5. Bicycle Sales: Sale of used bicycles including electric bicycles, road bikes, and general-purpose bikes along with parts and accessories.
6. iPhone and iPad Sales: Resale of used iPhones and iPads through retail stores and e-commerce channels.
7. Auction Services: Online auction platforms for both car parts and motorcycle parts, allowing customers to bid on items through the e-commerce platform.
8. Ancillary Services: Tire installation services (Tire Distribution Center), installation services (UPPIT), tire warranty programs, wheel repair services, tire storage services, and winter tire rental services.

Pricing tiers

Go-to-market motion3 records

Distribution channels10 records

Marketing channels8 records

Core offering

Up Garage purchases used car parts, motorcycle gear, tools, bicycles, consumer electronics (iPhone/iPad) and complete vehicles from individuals and businesses, then resells them through 280+ specialty retail stores and an e-commerce/auction platform. Purchase (buyback) services are offered in-store, via home-delivery shipping kits, and through on-site corporate visits with same-day cash payment.

Product overview

UP GARAGE GROUP operates a multi-brand retail platform for used automotive and motorcycle parts, tools, and bicycles across Japan with international presence in the USA. The platform is structured around several sub-brands: UP GARAGE (core car/motorcycle parts), UP GARAGE WHEELS (tire/wheel specialty), UP GARAGE RIDERS (motorcycle gear), UP GARAGE TOOLS (used tools), and UP GARAGE CYCLES (used bicycles). Core services include in-store purchase, home delivery purchase with shipping kits, on-site purchase visits, and corporate bulk purchase programs. Supporting services include the official mobile app, UPPIT installation service, tire distribution center for new tires, tire warranty, and in-store reservation booking. The company also operates UP GARAGE CARS for custom vehicle sales and the Marugoto vehicle purchase service for complete vehicle acquisitions including aftermarket modifications.

Differentiator

Problem solved

Functional benefit

Brands

• UP GARAGE WHEELS: Used tire and wheel specialty store offering a wide variety of tires and wheels, including some new tire products.
• UP GARAGE RIDERS
• UP GARAGE Tools
• UP GARAGE Cycles
• UP GARAGE Cars

Products and services

• UP GARAGE (main store format) Flagship retail format selling used car parts and motorcycle gear including tires, wheels, car audio, navigation systems, and tuning parts through dedicated stores across Japan.
• UP GARAGE WHEELS Specialized used tire and wheel retail stores offering extensive inventory of tire/wheel combinations and some new tire options.
• UP GARAGE RIDERS Used motorcycle gear retail stores selling exhausts, seats, rider jackets, helmets, gloves, boots, and complete motorcycle bodies (at select locations).
• UP GARAGE TOOLS Used tools specialty retail format selling power tools, air tools, hand tools, specialty tools, agricultural equipment, workwear and supplies.
• UP GARAGE CYCLES Used bicycle specialty retail selling electric bicycles, road bikes, commuter bikes, and related components.
• UP GARAGE CARS Retail service selling curated custom and modified vehicles acquired through the company's vehicle purchase program, listed through Car Sensor marketplace.
• Marugoto Whole Vehicle Purchase (パーツまるごと クルマ&バイク買取団) Comprehensive vehicle purchase service that buys entire cars or motorcycles including installed aftermarket parts, valuing the whole vehicle including custom modifications.
• In-Store Purchase (店頭買取) Walk-in buyback service where customers bring items to any of 280+ UP GARAGE stores for immediate valuation and same-day cash payment.
• Home Delivery Purchase (宅配買取) Shipping-based buyback service with free delivery kit, pre-paid Sagawa Express shipping labels, and bank transfer payment within 4 business days.
• On-Site Purchase (出張買取) Visit-based buyback service where UP GARAGE staff travels to the customer's location for on-site valuation and purchase, available in designated prefectures including Tokyo, Kanagawa and Osaka.
• Corporate Bulk Purchase (法人様向け大量買取) Business-focused buyback service handling bulk inventory, warehouse clearances, discontinued items and overstock from car dealerships, repair shops and parts retailers, with on-site visits, free estimates, free shipping and immediate cash settlement.
• Phone Valuation (電話査定) Free phone-based quote service providing speedy assessment (as fast as 3 minutes) and immediate price indications for car parts, motorcycle gear, tools and other items.
• WEB Valuation Form Online valuation request form supporting car parts, motorcycle gear, tools, bicycles and iPhone/iPad categories, allowing customers to submit photos for enhanced assessment.
• Tire Distribution Center (タイヤ流通センター) New tire sales and installation service integrated with selected UP GARAGE store locations (Tokyo Tire brand).
• UPPIT Parts Installation Service (持込取付サービス) Pay-for-installation service allowing customers to bring parts purchased elsewhere (auctions, flea markets, online shops) to UP GARAGE stores for professional fitting.
• Tire Warranty Service (タイヤ安心保証) Protection plan covering puncture and blowout damage for tires purchased at UP GARAGE stores.
• UP GARAGE Official App Mobile application providing ad-free product search across all categories, nearby store inventory lookup, purchase promotion coupons, and in-store purchase/sales reservation features.
• Online Auction Platform (car parts and motorcycle parts) Bidding platform integrated into the official e-commerce site, allowing customers to bid on listed car parts and motorcycle parts inventory.
• UP GARAGE Canada/U.S. Retail (Ontario and Garden Grove, California) UP GARAGE-branded retail locations in California offering used car and motorcycle parts to the American market, operated as part of the company's international expansion.

Quantifiable outcome

• 190万点以上の年間收购实绩（年間190万点以上の買取実績）
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• 佐川急便 (Sagawa Express)coreChannel Partner/ Reseller/ DistributorDesignated delivery partner for home delivery purchase service. Customers ship parts using Sagawa Express with prepaid shipping labels provided in the company's dedicated delivery kits. The partnership enables the company's nationwide home delivery purchase service, allowing customers throughout Japan to sell items without visiting a physical store.
• ナップス (NAPS)coreChannel Partner/ Reseller/ DistributorJoint venture operation of ライダースナップス (Riders Snap's) motorcycle parts retail format. NAPS operates physical retail locations where UP GARAGE manages the used parts and accessories sales operations, combining NAPS's physical retail infrastructure with UP GARAGE's parts expertise.
• Car Sensor ( carsensor.net)minorChannel Partner/ Reseller/ DistributorUP GARAGE CARS sales operations listed on Car Sensor used car marketplace. The partnership extends reach to car buyers searching for modified and custom vehicles through Japan's major used car listing platform.
• アップガレージカーズ (UP GARAGE CARS)minorChannel Partner/ Reseller/ DistributorCustom car sales operation for modified and custom vehicles purchased through the company's vehicle purchase program. Cars are listed and sold through Car Sensor marketplace, leveraging the platform's established used car buyer audience.

Scale indicators6 records

Recent moves12 records

Expansion highlights6 records

Broad incumbents

• AutoZone: Largest US automotive parts retailer with extensive store network and dual focus on new/used parts. Comparable in physical retail scale and customer base (DIY auto enthusiasts), though primarily new-parts oriented and lacking Up Garage's purchase/resale flywheel.
• Mercari: Japan-founded C2C recommerce marketplace with broad category coverage including used auto parts and motorcycle gear. Comparable business model (peer-to-peer resale) and Japanese market overlap; differs in scale model and absence of physical purchase locations.
• Halfords Group: UK retailer of motoring and cycling products with physical stores, service centers, and used product categories. Comparable in spanning auto parts and bicycles with a service-led retail model; differs in UK focus and predominantly new-product mix.
• O'Reilly Auto Parts: Major US automotive aftermarket retailer with thousands of stores and a strong DIY/professional customer mix. Comparable distribution model and category leadership position; differs in being primarily new-parts with US-only footprint.
• Yahoo Auctions Japan: Japan's largest online C2C auction marketplace with significant used car/motorcycle parts inventory. Comparable as a competitor for seller attention and buyer selection; differs in being a digital marketplace without retail storefronts or instant cash purchase.

Emerging players

• Pull-A-Part: US self-service used auto parts retailer operating salvage yards with online inventory lookup. Comparable in the used auto parts resale model; differs in operating on a self-service salvage-yard format rather than curated retail with branded stores.
• BikeExchange: Global cycling marketplace covering new and used bicycles, parts, and accessories. Comparable in used bicycle retail category (Up Garage Cycles); differs in being pure-play cycling with a digital-first marketplace model.

Regional players

• NAPS: Japan-based motorcycle parts and accessories retailer; also an Up Garage JV partner (Riders Snap). Directly comparable in motorcycle parts/gear retail; narrower category focus than Up Garage's full auto/motorcycle/tools/bikes portfolio.
• Car Sensor (carsensor.net): Recruit Holdings-operated Japan used car listing platform; partner with Up Garage Cars for custom vehicle sales. Comparable in Japanese used auto market participation; differs in being a listing marketplace rather than a parts reseller.

Direct peers

• Croooober: Japanese used auto parts marketplace whose platform powers Up Garage's official app (com.croooober_id.upgarage) and e-commerce operations. Most directly comparable in product category (used car parts), geography (Japan), and business model (C2B/B2C recommerce), with overlapping seller and buyer audiences.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/upgarage_com
• YouTubeyoutube.com/channel/UCZWvLiEwS3FiYptequWqGYA

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Up Garage Co., Ltd.