What Kovert Creative does

Kovert Creative is an independently-owned, award-winning marketing, communications and entertainment firm founded by Joseph Assad and Lewis Kay, both former senior operators at PMK-BNC. The firm operates from offices in New York (665 Broadway, Suite 302) and Los Angeles (1875 Century Park East, Suite 270), serving a dual-sided client base consisting of enterprise consumer brands and entertainment talent. Brand clients have included Cadillac, Method Products, Xbox (Microsoft), Twitter (X), Caesars Entertainment, and Bloomberg Media, while the talent roster spans high-profile comedians, actors and media personalities including Jimmy Kimmel, Amy Poehler, Jack Black, Sarah Silverman, John Mulaney, Awkwafina, Tracy Morgan, Colin Farrell, Will Arnett, Nathan Fielder, and Bill Simmons, along with production companies and media entities such as The Ringer and Jimmy Kimmel Live!

The company's core offerings span brand communications, talent publicity, personal brand management, branded video content production, experiential marketing, influencer and social media marketing, creative and design services, digital strategy, and event production. Its flagship work consists of culturally-tied branded video campaigns — such as the Webby-winning 'Fight Dirty' PSA for Method Products starring Tiffany Haddish and the 'Now That's A Cardiac' campaign for Cadillac's XT4 launch featuring John Mulaney, Nick Kroll and Awkwafina — designed to integrate the firm's talent roster into brand storytelling. Revenue is generated through professional services fees including project-based engagements, retainers, and campaign work for corporate clients; pricing is not publicly disclosed.

Operationally, Kovert Creative employs 11-50 staff, has raised no external funding, and operates without a parent company, channel partners, or technology platform layer. Its technology footprint is limited to standard agency tools (a Squarespace-hosted website, Vimeo portfolio, and Instagram presence). The firm's competitive positioning rests on its talent relationships and award-recognized creative output rather than proprietary technology, automation, or AI capabilities. Source data conflicts on founding year (firmographics list 2016, while structured founding-date records indicate 2018); the explicit founding-date record of 2018 is used here.

Name

Kovert Creative

Legal name

Kovert Creative

Website

https://kovertcreative.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Kovert Creative is an independently-owned marketing, communications and entertainment firm providing brand communications, talent publicity, branded video content, and experiential marketing services to enterprise consumer brands and A-list entertainment talent from offices in New York and Los Angeles.

Ownership category

akta.pro rank

Product category

Marketing & Advertising Services

NAICS

Advertising Agencies (54181), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (71141)

SIC

Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Creative Boutique Agencies (MPAAAAAB)

akta.pro secondary industries

Creative Concepting & Campaign Development (BPAFAEAD), Creator Management & Talent Representation (BPAFAHAB), Live Event Marketing, Sponsorship & Brand Partnerships (MPAIAFAI)

Keywords

• Brand communications services
• Talent publicity services
• Branded video content
• Experiential marketing agency
• Influencer marketing services

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Brand Communications and Marketing Services: Professional agency fees for brand communications, marketing strategy, content development, and experiential marketing services for corporate clients. Revenue is generated through project-based engagements, ongoing retainer arrangements, and campaign fees with clients such as Method Products, Cadillac, Xbox, and Caesars.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Kovert Creative is a boutique marketing, communications, and entertainment agency that provides brand communications, talent publicity, branded video content production, experiential marketing, influencer and social media marketing, creative design, digital strategy, and event production services. The firm serves enterprise consumer brands seeking cultural relevance and represents entertainment talent such as comedians, actors, and media personalities for publicity and personal brand management. Its flagship capability is end-to-end branded video content — from creative concept through talent integration and distribution — designed to drive culturally resonant campaigns for clients such as Cadillac, Method, Xbox, Caesars, and Twitter.

Product overview

Kovert Creative is an independently-owned, award-winning marketing, communications and entertainment firm offering a suite of professional services rather than a software product. The company's core offerings include Brand Communications, Talent Publicity, Talent Management, Video & Content Development, Experiential Marketing, Influencer & Social Media Marketing, Creative and Design, Digital Strategy, and Event Production. Their branded video content production is a flagship service, creating comedic digital shorts for major brands like Cadillac and Method, distributed through platforms like Vimeo. The company represents talent including Jimmy Kimmel, Amy Poehler, Jack Black, and others, providing publicity and personal brand management services.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Communications Services Strategic brand communications consulting and campaign development to amplify brand messaging for enterprise consumer clients.
• Talent Publicity Services Public relations and publicity management for entertainers, comedians, actors, and content creators.
• Talent Management Personal brand management for multi-hyphenate talent including career development, opportunity placement, and securing high-profile hosting engagements.
• Branded Video Content Production End-to-end branded video content development from concept through distribution, integrating talent in authentic ways to catapult brands into cultural spotlight, exemplified by award-winning campaigns for Cadillac, Method, and Howler.
• Experiential Marketing Event-based marketing programs creating immersive brand experiences for consumers.
• Influencer & Social Media Marketing Strategic influencer partnerships and social media campaign management across platforms.
• Creative and Design Services Creative development and design work for brand campaigns and content pieces.
• Digital Strategy Comprehensive digital marketing strategy development and implementation planning.
• Event Production Full-service event production from planning through execution for brand activations.

Quantifiable outcome

• 1.8M+ views on 'Now That's A Cardiac' campaign for Cadillac XT4 launch
• +1 more outcomes

Named customers18 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Edelman: Global communications and PR holding-company firm with a dedicated entertainment and brand marketing practice. Competes with Kovert for enterprise brand budgets, particularly on integrated celebrity-driven campaigns, but at vastly greater scale and with broader service breadth.
• United Talent Agency (UTA): Major talent agency with an expanding brand partnerships and entertainment marketing arm. Represents many of the same talent categories as Kovert and increasingly competes for the brand-campaign dollars that fund celebrity integrations.

Direct peers

• The Lede Company: Founded by a former PMK executive, The Lede Company similarly combines talent representation with brand consulting and entertainment publicity. Its hybrid model, A-list roster, and bicoastal footprint make it the closest structural analogue to Kovert Creative.
• Authentic Talent and Literary Management: Talent management and literary representation firm that actively brokers brand partnerships and endorsement deals for its clients. Direct peer to Kovert's talent representation and brand collaboration business lines.
• Wavelength: Entertainment marketing and publicity firm working with talent, studios, and brands on campaign strategy and execution. Overlaps with Kovert on entertainment-led brand activations and publicity.
• ID PR: Boutique entertainment public relations firm representing talent and partnering with brands on publicity campaigns. Comparable to Kovert in scale, target talent demographic, and emphasis on entertainment press placement.
• M18 Public Relations: Talent and brand communications agency offering publicity, brand strategy, and campaign execution for entertainers and consumer brands. Comparable boutique model serving overlapping client profiles.
• 42West: An entertainment PR and brand consultancy representing actors, directors, and content creators while also serving brand clients on campaigns and activations. Overlaps directly with Kovert on talent publicity and entertainment-led brand marketing.
• Sunshine Sachs: Celebrity PR and brand marketing agency representing high-profile talent and executing brand campaigns across consumer verticals. Its roster and full-service entertainment positioning closely mirror Kovert's.
• HallieBHB: Successor brand to PMK·BNC, the agency where both Kovert co-founders previously held COO-level roles. Operates in talent publicity, entertainment PR, and brand marketing, and represents a natural talent- and client-relationship overlap with Kovert.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/kovertcreative
• Xx.com/KovertCreative

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kovert Creative