BeWay
BeWay is a Madrid-based behavioral science consulting firm that helps enterprise clients across Spanish-speaking markets improve decision-making through applied research, experimentation, and data-driven interventions.
- Company typePrivate
- Founded2018
- HeadquartersMadrid, Spain
- Headcount11–50
- GTM typeB2B
- OfferingServices
What BeWay does
BeWay Consulting, S.L. is a Madrid-headquartered behavioral science consulting firm founded in 2018 that targets enterprise clients across Spanish-speaking markets. The company applies research, experimentation, and data analysis to help organizations understand what motivates their audiences, designing ethical interventions to improve decision-making, employee engagement, and process outcomes. Its positioning as the largest private-sector behavioral science consulting firm in Spanish-speaking markets is supported by a team of 150+ multidisciplinary experts (including 20 university professors and 4 PhDs), 200+ annual client experiments, and a reported 10:1 client ROI track record with over $100 million in financial value generated for clients.
The firm offers four integrated service lines: Organizational Change (transforming clients into "Behaviorally Driven Organizations"), Consulting (opportunity identification and solution design), Training (professional upskilling), and Data Analysis (extracting behavioral insights from client data). Adjacent to its core services, BeWay operates BeLearning, an online e-learning platform for behavioral science education, and organizes The Behavioral Way Summit, a flagship industry event for Spanish-speaking practitioners. Named enterprise customers include BBVA, Bancolombia, Ibercaja, Tesouro, and Oncampus, indicating a strong tilt toward banking and financial services with selective exposure to public sector and education.
Revenue mechanics are anchored in professional services: quote-based, project-specific consulting engagements with multi-year contracts and pricing that is not publicly disclosed. The go-to-market relies on direct enterprise field sales, complemented by content-driven demand generation through a Spanish-language blog, newsletter, social media, the BeLearning platform, and the Summit. Headcount is reported at 11-50 employees alongside the larger 150+ expert ecosystem, and no funding rounds or financial disclosures have been recorded.
BeWay firmographics
Firmographics- Name
- BeWay
- Legal name
- BeWay Consulting, S.L.
- Website
- https://beway.org
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- BeWay is a Madrid-based behavioral science consulting firm that helps enterprise clients across Spanish-speaking markets improve decision-making through applied research, experimentation, and data-driven interventions.
- Ownership category
- akta.pro rank
Where BeWay is headquartered
LocationHeadquarters
- HQ city
- Madrid
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
BeWay business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Consulting Services: Professional consulting engagements applying behavioral science to organizational challenges, including organizational change, strategy development, and solution design.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Enterprise consulting services - quote-based pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
BeWay product offering
Product offeringCore offering
BeWay is a behavioral science consulting firm that helps organizations understand what motivates their audiences and achieve goals through ethical experimentation. It sells four core service lines — Organizational Change, Consulting, Training, and Data Analysis — supported by the BeLearning e-learning platform, primarily to enterprise clients in Spanish-speaking markets.
Product overview
BeWay is a Behavioral Science consulting firm offering four core service lines: Organizational Change, Consulting, Training, and Data Analysis. The company also provides BeLearning, an online learning platform for behavioral science education. BeWay positions itself as the Behavioral Science consulting firm with the largest presence in the private sector, using scientific evidence to help people make better decisions.
Differentiator
Problem solved
Functional benefit
Brands
- BeLearning: Behavioral Science e-learning platform available at learning.beway.com
- The Behavioral Way Summit
Products and services
- Organizational Change Service that integrates Behavioral Science into all organizational processes to transform organizations into Behaviorally Driven Organizations; targeted at enterprise clients seeking organizational transformation.
- Behavioral Science Consulting Service that applies Behavioral Science to identify opportunities, tackle challenges, and design innovative and effective solutions for enterprise clients.
- Training Service that trains professionals to incorporate Behavioral Science into their projects, delivered in part through the BeLearning platform.
- Data Analysis Service that analyzes data to extract behavioral insights that allow designing effective interventions for client organizations.
- BeLearning Online e-learning platform (wholly owned subsidiary) for behavioral science training and education, accessible at learning.beway.com.
Quantifiable outcome
- ROI 10:1 for clients
- +3 more outcomes
Companies that use BeWay
Customer profileNamed customers5 records
Segments1 record
Ideal customer profiles2 records
BeWay technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
BeWay partnerships and signals
Strategic signalScale indicators6 records
Recent moves5 records
Expansion highlights5 records
BeWay competitors and assessment
Company assessmentDirect peers
- Puzzled by Behavioral Science: Puzzled is a Spanish-language behavioral science consultancy applying similar rigorous methodology to organizational and consumer challenges. Closest Spanish-market peer to BeWay with comparable focus on experimentation, training, and enterprise consulting.
- ideas42: ideas42 is a US-based behavioral science non-profit and consultancy that uses behavioral economics to design programs and interventions for organizations. Comparable in applied behavioral science consulting model and academic rigor, with similar enterprise and institutional client mix.
- BEworks: BEworks is a Canadian behavioral economics consultancy that helps organizations apply behavioral science to solve business challenges through experimentation and field studies. Directly comparable in service offering, methodology, and B2B consulting model to BeWay.
- Irrational Labs: Irrational Labs is a US-based behavioral science consulting firm that applies rigorous experimentation and behavioral economics to design products and interventions for enterprises. Highly comparable to BeWay in applied methodology, experiment-led approach, and enterprise client base.
- The Behavioural Insights Team (BIT): BIT is a global behavioral science social purpose company originating from the UK government that applies behavioral insights to policy and organizational challenges. Comparable in rigorous experimentation approach and consulting-style delivery, though with stronger public-sector orientation than BeWay.
Emerging players
- Humu: Humu is a people analytics and behavioral science company that applies nudge-based interventions for workforce engagement. Comparable in applying behavioral science to organizational outcomes, though focused on HR/employee engagement rather than BeWay's broader consulting scope.
Broad incumbents
- Bain & Company (Customer Strategy & Marketing practice): Bain & Company integrates behavioral science within its broader consulting practice to drive customer and organizational transformations for global enterprises. Comparable as a competitor for high-value behavioral transformation engagements but at materially larger scale and scope than BeWay.
- McKinsey & Company (Behavioral Science practice): McKinsey operates an established behavioral science practice within QuantumBlack that competes for transformation and change management engagements at large enterprises. Comparable as a competitor for high-end behavioral transformation work, but operates at much larger scale and broader scope than BeWay.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
BeWay social profiles
Digital presenceBeWay financial estimates
Financial estimateRevenue estimate
Valuation estimate
BeWay leadership team
Management profileNumber of profiles
BeWay subsidiaries and ownership
Company hierarchySubsidiaries1 record
BeWay funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BeWay M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BeWay
What does BeWay do?
BeWay is a behavioral science consulting firm that helps organizations understand what motivates their audiences and achieve goals through ethical experimentation. It sells four core service lines — Organizational Change, Consulting, Training, and Data Analysis — supported by the BeLearning e-learning platform, primarily to enterprise clients in Spanish-speaking markets.
Is BeWay a public or private company?
BeWay is a private company. It is classified as unknown and is currently operating.
When was BeWay founded?
BeWay was founded in 2018. It employs 11 to 50 people.
Where is BeWay based?
BeWay is headquartered in Madrid, Spain, in the Europe region.
How does BeWay make money?
One revenue line is on record: consulting Services.
Who are BeWay's main competitors?
Direct peers on record are Puzzled by Behavioral Science, ideas42, BEworks, Irrational Labs and The Behavioural Insights Team (BIT). Humu is listed as an emerging player. Broad incumbents are Bain & Company (Customer Strategy & Marketing practice) and McKinsey & Company (Behavioral Science practice).
Does BeWay have an API?
No public API is recorded for BeWay.