Irrational Labs
Irrational Labs is a privately held behavioral economics consulting firm based in San Francisco, founded in 2013, with 11–50 employees. It advises organizations on applying behavioral science principles to influence decision-making, led by founder and CEO Kristen Berman.
- Company typePrivate
- Founded2013
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Irrational Labs does
Irrational Labs is a privately held behavioral economics consulting firm headquartered in San Francisco, California, founded in 2013. The firm operates in a specialized niche of applied behavioral science, advising organizations on how human decision-making biases and heuristics affect consumer, employee, and user behavior. Its core service appears to be consulting engagements that apply behavioral economics frameworks to client problems, though no detailed product, methodology, or service-line breakdown is available in the source data.
The firm is led by Kristen Berman, who serves as CEO and Co-Founder. Headcount is reported in the 11–50 employee range, placing it in the boutique consulting category. No information is available on specific products, technology platforms, proprietary tools, pricing models, customer segments, marketing channels, partnerships, awards, certifications, patents, or geographic markets served. The company's website (irrationallabs.com) was inaccessible at time of data collection, returning only a loading/verification message, which represents a significant data gap limiting further specificity on service offerings and go-to-market mechanics.
Given the absence of revenue, funding, and ownership disclosures, the firm's capital structure, growth trajectory, and financial scale cannot be reliably determined from available data. Irrational Labs appears to be a founder-led, small professional services firm operating in the applied behavioral economics consulting market, but any further characterization of its business model, revenue mechanics, or competitive positioning exceeds what the current evidence supports.
Irrational Labs firmographics
Firmographics- Name
- Irrational Labs
- Website
- https://irrationallabs.com
- Company type
- Private
- Founded year
- 2013
- Headcount range
- 11–50 employees
- Short description
- Irrational Labs is a privately held behavioral economics consulting firm based in San Francisco, founded in 2013, with 11–50 employees. It advises organizations on applying behavioral science principles to influence decision-making, led by founder and CEO Kristen Berman.
- Ownership category
- akta.pro rank
Irrational Labs industry classification
Industry- Product category
- Behavioral Economics Consulting
- NAICS
- Research and Development in the Social Sciences and Humanities (541720), Management Consulting Services (54161), Other Scientific and Technical Consulting Services (54169)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Personality & Behavioral Assessments (BPACAMAC)
Keywords
Where Irrational Labs is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Markets served
Irrational Labs business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Irrational Labs product offering
Product offeringCore offering
Irrational Labs is a behavioral economics consulting firm that helps organizations understand and influence human decision-making. The firm applies insights from behavioral science to design products, services, and interventions that change how people make choices.
Differentiator
Problem solved
Functional benefit
Products and services
- Behavioral Economics Consulting Consulting services that apply behavioral economics principles to help organizations understand and influence human decision-making, design better products, and drive behavior change.
Companies that use Irrational Labs
Customer profileIdeal customer profiles1 record
Irrational Labs technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Irrational Labs partnerships and signals
Strategic signalRecent moves3 records
Irrational Labs competitors and assessment
Company assessmentDirect peers
- BEWorks: Toronto-based applied behavioral science consultancy founded by Dan Ariely; offers corporate behavioral economics advisory, training, and product design services that directly overlap with Irrational Labs' core offering.
- Ideas42: Non-profit behavioral science R&D and consulting organization that applies behavioral insights to product, policy, and program design for corporations and governments, making it a close peer in the applied behavioral economics space.
- The Decision Lab: Montreal-headquartered behavioral science consultancy providing advisory, research, and training services to private and public-sector clients; competes head-to-head for the same type of corporate behavioral economics mandates.
Broad incumbents
- The Behavioral Insights Team (BIT): Global behavioral science consultancy spun out of the UK Cabinet Office; serves large corporates, governments, and multilaterals with applied behavioral science at a significantly larger scale than boutique peers like Irrational Labs.
- Nielsen Consumer Neuroscience: Global insights and consumer-research division of NielsenIQ that offers behavioral and neuroscience-backed research services to CPG and enterprise clients, overlapping with Irrational Labs on the behavioral measurement and design workstream.
- frog (Capgemini Invent): Global design and innovation consultancy now part of Capgemini Invent that routinely applies behavioral science within product and service design engagements, competing for the same enterprise transformation dollars as Irrational Labs.
- ReD Associates: Strategy consultancy combining social science, anthropology, and behavioral research to advise corporations on innovation and positioning, frequently competing for the same enterprise client mandates grounded in human-behavior insight.
Emerging players
- Pandora Research: Smaller applied behavioral science consultancy that conducts experimental research and provides behavioral design services to corporate clients, making it a like-sized emerging peer competing for similar engagements.
- Center for Advanced Hindsight: Duke University-affiliated applied behavioral science center led by Dan Ariely that conducts research and consulting on behavioral interventions, overlapping methodologically with Irrational Labs' applied approach.
- Common Cents Lab: Duke-affiliated behavioral design lab focused on financial well-being and consumer-finance products; competes for a narrower subset of behavioral design mandates but shares methodological DNA with Irrational Labs.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights4 records
Customer concentration
Irrational Labs social profiles
Digital presenceIrrational Labs financial estimates
Financial estimateRevenue estimate
Valuation estimate
Irrational Labs leadership team
Management profileNumber of profiles
Profiles1 record
Irrational Labs funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Irrational Labs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Irrational Labs
What does Irrational Labs do?
Irrational Labs is a behavioral economics consulting firm that helps organizations understand and influence human decision-making. The firm applies insights from behavioral science to design products, services, and interventions that change how people make choices.
When was Irrational Labs founded?
Irrational Labs was founded in 2013. It employs 11 to 50 people.
Where is Irrational Labs based?
Irrational Labs is headquartered in San Francisco, United States, in the North America region.
Who are Irrational Labs's main competitors?
Direct peers on record are BEWorks, Ideas42 and The Decision Lab. Broad incumbents are The Behavioral Insights Team (BIT), Nielsen Consumer Neuroscience, frog (Capgemini Invent) and ReD Associates. Emerging players are Pandora Research, Center for Advanced Hindsight and Common Cents Lab.
Does Irrational Labs have an API?
No public API is recorded for Irrational Labs.
What industry is Irrational Labs in?
Irrational Labs's product category is Behavioral Economics Consulting. Its primary akta.pro industry code is BPACAMAC, Personality & Behavioral Assessments. Its NAICS code is 541720 and its SIC code is 8742.