Custom Lawn & Landscape

What Custom Lawn & Landscape does

Custom Lawn & Landscape is a privately held, family-owned lawn care and landscape services company founded in 1981 and headquartered in Olathe, Kansas. It serves residential homeowners and a secondary commercial base across 14+ cities in the Kansas City metropolitan area, including Overland Park, Lenexa, Leawood, Shawnee, and Gardner. Service delivery is organized around a single assigned college-degreed technician per customer, supported by nationally certified irrigation technicians.

The company's core offering is a recurring 7-step lawn care program (fertilization, weed and grub control, seasonal treatments) bundled with weekly mowing, sprinkler repair and winterization, tree and shrub care, aeration and seeding, landscape maintenance, pest control, and seasonal snow removal. The underlying technical approach is Integrated Pest Management (IPM) using ecologically sound products, grasscycling to return clippings to turf, and individualized plant-health assessments rather than blanket applications. Customers engage via phone, website forms, and an online gateway (customlawngateway.com) for account management and bill pay.

Revenue is generated through a mix of subscription-style recurring programs (lawn care, weekly mowing, scheduled landscape maintenance) and one-time services (sprinkler repair, aeration, pest treatments). Pricing is quote-based per property with no published tiers; bundled services and referral/first-application coupons support acquisition. The business is bootstrapped with no disclosed external funding, operates from a single Olathe location, and is led by President Reg Robertson. Customer reputation is anchored by a 4.8/5 Google rating across 583 reviews.

Name

Custom Lawn & Landscape

Legal name

Custom Lawn & Landscape Inc.

Website

https://customlawn.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

11–50 employees

Short description

Custom Lawn & Landscape is a family-owned lawn care and landscape services company founded in 1981 in Olathe, Kansas, serving residential and commercial customers across 14+ Kansas City metro cities through recurring fertilization programs, mowing, irrigation, and pest control.

Ownership category

akta.pro rank

Product category

Lawn Care & Landscape Services

NAICS

Landscaping Services (561730)

SIC

Services-To Dwellings & Other Buildings (7340), Agricultural Services (700)

akta.pro primary industry

Residential Landscaping & Lawn Care (BPABADAB)

akta.pro secondary industries

Residential Lawn Mowing (Scheduled/Recurring) (HSAIAAAA), Lawn Aeration & Overseeding (Core Aeration, Seeding) (HSAIAAAE), Landscape Maintenance Plans & Post-Installation Care (Establishment Services) (HSAIABAL), Commercial Landscaping & Grounds Maintenance (IMAIAIAA)

Keywords

• Lawn care services
• Landscape maintenance
• Lawn fertilization
• Sprinkler repair
• Outdoor pest control

Headquarters

HQ city

Olathe

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Lawn Care Programs: Recurring 7-step lawn care program with multiple applications throughout the growing season. Includes fertilization, weed control, and grub control. Customers subscribe to ongoing programs.
2. Lawn Mowing Services: Weekly mowing services with consistent scheduling. Customers receive regular mowing, string trimming, edging, and cleanup services.
3. One-Time Services: Individual services including sprinkler repair, winterization, aeration, seeding, tree/shrub care, pest control treatments, and landscape maintenance. Billed per service.
4. Landscape Maintenance: Regular landscape maintenance services including leaf cleanup, shrub pruning, mulching, and bed maintenance on scheduled or one-time basis.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Custom Lawn & Landscape provides full-service residential and commercial lawn care and landscape maintenance across the Kansas City metro area. The company delivers recurring lawn care programs (including a 7-step fertilization and weed control program), weekly mowing with grasscycling, sprinkler repair and winterization, tree and shrub care, aeration and seeding, pest control, and landscape enhancements. Services are performed by college-degreed technicians assigned consistently to each customer.

Product overview

Custom Lawn & Landscape is a full-service residential and commercial lawn care company offering a unified portfolio of interconnected services centered on lawn maintenance and landscape management. The core offering is the 7-Step Lawn Care Program, which provides seasonal fertilization and weed control. This core program connects to ancillary services including lawn mowing, aeration and seeding, tree and shrub care, sprinkler repair and winterization, pest control programs, and landscape maintenance and enhancements. All services are delivered by college-degreed technicians assigned consistently to customers. The company operates primarily in the Kansas City metro area, serving both residential homes and commercial properties.

Differentiator

Problem solved

Functional benefit

Products and services

• 7-Step Lawn Care Program A comprehensive lawn care fertilization and treatment program consisting of seven applications including slow-release fertilizer, liquid fertilizer, weed control, grub control, hot-weather weed control, and winterizer applications, customized to individual lawn needs for cool-season grasses.
• Lawn Mowing Services Professional weekly lawn mowing with grasscycling, string trimming, edging, and thorough cleanup of all concrete surfaces, delivered on a consistent same-day-of-week schedule.
• Landscape Maintenance & Enhancements Full-service landscape maintenance including leaf cleanup, shrub pruning, mulching, weeding, bed maintenance, landscape lighting, garden design, and hardscaping on a scheduled or one-time basis.
• Sprinkler Repair & Winterization Irrigation system services including repairs, spring activation, backflow testing, periodic inspections, winterization, and outdoor lighting installation, performed by Nationally Certified Irrigation Technicians.
• Tree & Shrub Care Prescription plant health care including inspection, selective pest management, tree trimming/pruning, and fertilization for trees and shrubs based on individual landscape needs.
• Home & Garden Insect Control Pest control services for fleas, ticks, mosquitoes, spiders, bagworms, Japanese beetles, and other lawn/landscape insects using eco-friendly integrated pest management.
• Pest Control Programs Whole lawn insect control program with five applications from May through September, perimeter pest control with three applications per year, mosquito lawn program, and special event sprays.
• Aeration & Seeding Core aeration to relieve soil compaction, verticutting for thatch management, and seeding/overseeding services using fescue and Bluegrass seed.
• Emerald Ash Borer Treatment Specialized treatment program for protecting ash trees from the emerald ash borer insect.
• Snow Removal & Ice Management Commercial and residential snow removal and ice management services for winter months.

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• LawnStarter: On-demand marketplace connecting homeowners with local lawn care professionals for mowing and related services. Targets the same Kansas City residential customer base as Custom Lawn with digital-first acquisition and often lower price points, representing a competitive threat.

Direct peers

• Weed Man: Franchise-based lawn care provider focused on fertilization, weed control, and pest management with locally owned territories. Closely comparable to Custom Lawn in service mix and customer segment, with the franchise system adding national marketing scale and standardized programs.
• SavATree: Regional and expanding provider of tree, shrub, and lawn care services including fertilization, pest management, and integrated plant health care. Directly comparable to Custom Lawn's tree/shrub care and plant health care service offerings with similar ecological care approach.
• Spring-Green Lawn Care: National lawn and tree care franchise offering fertilization, weed control, aeration, seeding, and tree/shrub care. Direct service overlap with Custom Lawn's portfolio including tree and shrub care and recurring application programs.
• Bartlett Tree Experts: Specialized tree and shrub care company offering pruning, pest management, fertilization, and plant health care across multiple U.S. regions. Strong overlap with Custom Lawn's tree and shrub care and prescription plant health care services for residential customers.
• Lawn Doctor: National franchise network specializing in lawn fertilization, weed control, and lawn maintenance services for residential customers. Closely comparable business model (recurring lawn care programs with technician-based service) and serves the same SMB/residential homeowner segment Custom Lawn targets.

Broad incumbents

• TruGreen: Largest U.S. residential and commercial lawn care services company offering fertilization, weed control, and integrated pest management across the country. Direct overlap with Custom Lawn's 7-step program and pest control offerings; competing for the same residential customers in the Kansas City metro with greater marketing scale and national brand recognition.
• Davey Tree Expert Company: Large established provider of tree care, lawn care, and landscape services for residential and commercial clients. Comparable to Custom Lawn in the tree/shrub care and integrated landscape services segment, though Davey operates at much greater scale nationally.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/custom_lawn
• Facebookfacebook.com/customlawnolathe
• Instagraminstagram.com/custom_lawn
• Pinterestpinterest.com/olathelawncare
• LinkedInlinkedin.com/company/custom-lawn-landscape-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Custom Lawn & Landscape