LEMON Event Support

What LEMON Event Support does

LEMON Event Support is a Luxembourg-based, full-service event production agency that delivers corporate events, concerts, sports events, and private celebrations from concept through execution. Founded in 2008 and headquartered in Grass, the company operates as a division of MATE S.à.r.l alongside the video production and digital design studio Moast Creative Studio, with both entities marketed jointly under the unified "Lemon & Moast" brand. LEMON differentiates itself by combining a creative event agency with an in-house AV department covering sound, light, video, staging, and on-site technicians, enabling single-vendor delivery of the full event lifecycle.

The company's service portfolio spans turnkey event production, equipment dry hire (moving lights, loudspeakers, truss elements, video screens, LED walls, and control/mixing consoles), permanent installations for cultural and hospitality venues, live streaming and hybrid event services, and a second-hand equipment e-commerce portal with listed unit prices from 10€ to 9,800€. Notable proprietary technology includes the Inabox presentation system. The agency serves a diversified client base across enterprise (RTL, Cactus, Amazon, ING, BIL, Porsche, Losch, Coque), government (Luxembourg Ministry of Health, Film Fund Luxembourg, FNR, SNJ), and SME segments within Luxembourg and the surrounding Greater Region.

Revenue is generated through four primary streams: project-based professional services fees for event production, usage-based equipment rental, one-time second-hand hardware sales, and hardware sales with installation. Pricing for event services is quote-based and not publicly disclosed. Go-to-market is sales-led via the company's website, direct phone and email engagement, organic social media (Instagram, Facebook, Vimeo), and an extensive network of industry association memberships (LEA Events, LCB, Fedil, CCL, Markcom, ESR, SDK, Made in Luxembourg, Vision Zero, LXDF, Chambre des Métiers). LEMON holds founding-member status in LEA Events and is a partner of the Luxembourg Convention Bureau, positioning the firm for both domestic institutional demand and inbound business tourism.

Name

LEMON Event Support

Legal name

MATE S.A.

Website

https://lemon.lu

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

LEMON Event Support is a Luxembourg-based full-service event production agency combining creative planning with an in-house AV department. Operating under parent MATE S.A. alongside Moast Creative Studio, it serves corporate, government, and entertainment clients across Luxembourg.

Ownership category

akta.pro rank

Product category

Event Production Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events (7113), Convention and Trade Show Organizers (56192)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

General Consumer Expos & Trade Shows (MPAGAFAA)

akta.pro secondary industry

Gala Dinners & Fundraising Events (Nonprofit/CSR) (MPAGAHAE)

Keywords

• Event production services
• AV equipment rental
• Corporate event management
• Live event streaming
• Video production studio

Headquarters

HQ city

Grass

HQ country

Luxembourg

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Event Production Services: Full-service event agency providing concept development, management, and technical production for corporate events, concerts, sports events, and private celebrations. Revenue generated through service fees for event planning and execution.
2. Equipment Rental (Dry Hire): Rental of latest event technology including moving lights, loudspeakers, truss elements, video screens, LED walls, and control/mixing consoles. Customers can hire equipment with confidence.
3. Second-Hand Equipment Sales: Sale of tested event equipment from the rental park including moving lights, loudspeakers, truss elements, video screens, LED walls, and mixing consoles through their online second-hand portal. Prices range from 10€ to 9,800€ per item.
4. Sales & Installations: Installation services for cultural and public facilities or bars

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

LEMON Event Support is a full-service in-house event agency combining creative planning and technical production (sound, light, video, staging, and technicians) under one roof. It delivers corporate events, concerts, sports events, private celebrations, and permanent installations across Luxembourg, with additional offerings in equipment rental (Dry Hire), sales & installations, live streaming, and a second-hand equipment shop.

Product overview

LEMON Event Support operates as a full-service in-house event production agency with two main divisions: LEMON Event Support (event production services including Corporate Events, Concerts, Sports, Private Events, Dry Hire equipment rental, Sales & Installations, Streaming, and a Second Hand Equipment Shop) and Moast Creative Studio (video production and digital design services including advertising, documentaries, and social media content). The company combines creative planning and technical production (sound, light, video, staging, and technicians) under one roof.

Differentiator

Problem solved

Functional benefit

Products and services

• Event Production Services Full-service event production combining creative planning and technical production (sound, light, video, staging, technicians) for corporate events, concerts, sports events, and private celebrations in Luxembourg.
• Dry Hire Equipment Rental Rental of professional AV equipment including moving lights, loudspeakers, truss elements, video screens, LED walls, and control/mixing consoles to event professionals who need access to the latest event technology.
• Sales and Installations Equipment sales and permanent installation services for cultural venues, public facilities, and bars requiring fixed AV setups.
• Streaming Services Live streaming and hybrid event technology services enabling virtual and in-person event delivery for corporate and public audiences.
• Second Hand Equipment Shop Online portal selling tested second-hand event equipment from the rental park including moving lights, loudspeakers, truss elements, video screens, LED walls, and control consoles with unit prices ranging from 10€ to 9,800€.
• Moast Creative Studio Video production and digital design studio creating advertising, documentaries, reports, shows, and social media content with marketing and targeting services for corporate and institutional clients.

Named customers10 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

13 partnerships are on record.

• LEA Events (Luxembourg Events Association)OthersLEMON Event Support is a founding member of LEA Events, the Luxembourg Events Association, providing industry representation and network connections within the local events industry.
• ESR (Entrepreneurs without Borders)OthersMOAST Creative Studio holds ESR membership, representing entrepreneurs operating internationally.
• SDK LuxembourgOthersMOAST Creative Studio is a member of SDK Luxembourg (Self-Determined Business Owners Association).
• Made in LuxembourgOthersMOAST Creative Studio holds membership in Made in Luxembourg, promoting locally-produced goods and services.
• Vision Zero LuxembourgOthersMOAST Creative Studio is an adherent to Vision Zero, the initiative aimed at eliminating work-related accidents and diseases.
• Chambre des MétiersOthersMOAST Creative Studio holds membership in Chambre des Métiers Luxembourg, the chamber of trades and crafts.
• CCL (Chambre de Commerce Luxembourg)OthersMOAST Creative Studio holds membership in CCL, the Luxembourg Chamber of Commerce.
• CDM LuxembourgOthersMOAST Creative Studio holds CDM Luxembourg membership.
• CLC LuxembourgOthersMOAST Creative Studio holds CLC Luxembourg (European Leaders Club) membership.
• Fedil (Business Federation Luxembourg)OthersMOAST Creative Studio holds Fedil membership, representing industrial and service companies in Luxembourg.
• Markcom LuxembourgOthersMOAST Creative Studio holds Markcom Luxembourg membership, the association for marketing communication professionals.
• LCB (Luxembourg Convention Bureau)OthersMOAST Creative Studio is a partner of LCB (Luxembourg Convention Bureau), promoting Luxembourg as a business events destination.
• LXDF (Luxembourg Digital Finance)OthersMOAST Creative Studio holds LXDF membership, supporting digital finance innovation in Luxembourg.

Scale indicators2 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Lang AG: German AV rental specialist providing LED walls, video, and event technology equipment and services. Directly comparable to LEMON's dry-hire and LED-wall rental offerings within the Greater Region.
• Habegger AG: Swiss event and exhibition services company providing technical event production including AV, staging, and infrastructure. Directly comparable to LEMON's in-house AV production and equipment rental model in a smaller-country market.
• PRG (Production Resource Group): World's largest event production and AV rental company offering sound, lighting, video, and staging for live events. Directly comparable to LEMON's in-house AV department and dry-hire equipment rental model.

Broad incumbents

• GL Events: French-listed global events industry operator providing event organization, venue management, and exhibition services. Comparable in providing integrated event production services including AV and staging for corporate and public events.
• Pico Group: Global brand activation and event experience agency providing integrated event production, exhibition, and AV services. Comparable to LEMON's full-service creative-plus-technical delivery model for corporate events and installations.
• Solotech: Canadian-headquartered AV and entertainment technology provider with equipment rental and event production services. Comparable in business model to LEMON's AV rental and event production offering.
• NEP Group: Global outsourced technical production partner for live events and broadcast with extensive AV equipment fleet. Comparable to LEMON's technical production model at a much larger scale.
• MCI Group: Global event and association management company headquartered in Switzerland with full-service meetings, events, and congress capabilities. Comparable to LEMON in delivering end-to-end corporate events but operates at much larger scale internationally.

Regional players

• Studio 100 Event & Media: Benelux/DACH entertainment and event production company producing live shows, musicals, and corporate events. Comparable to LEMON in delivering large-scale live event production with integrated creative and technical capabilities in a nearby regional market.
• Congress und Messe Innsbruck (CMI): Regional Austrian congress and event venue operator offering event organization services. Comparable in providing full-service corporate event and conference production in a smaller-country market.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubevimeo.com/moastcreativestudio
• Facebookfacebook.com/moastcreativestudio
• Instagraminstagram.com/moastcreativestudio

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LEMON Event Support