Midwest Safety Counselors
Midwest Safety Counselors is a privately held South Saint Paul-based occupational safety firm providing CSP/CIH consulting, technical inspection and calibration services, and full-line distribution of PPE, fall protection, respiratory, and gas detection equipment to construction, industrial, and petrochemical clients in the Midwest.
- Company typePrivate
- Founded1996
- HeadquartersSouth Saint Paul, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Midwest Safety Counselors does
Midwest Safety Counselors, Inc. is a privately held occupational safety services and product distribution company headquartered at 379 Bridgepoint Way, South Saint Paul, Minnesota, founded in 1996 by the Petersen family (Robert and Jodi Petersen, current CEO and Owners). The company operates an integrated service-plus-product model organized around three revenue streams: (1) Professional Services delivered by Board Certified Safety Professionals (CSPs) and Certified Industrial Hygienists (CIHs), including written safety programs, site audits, exposure monitoring, OSHA representation, and onsite training; (2) Technical Services encompassing inspection, calibration, and fit testing for gas detection monitors, respirators, and fall protection equipment, plus respirator medical evaluations; and (3) Product Sales as a full-line distributor of personal protective equipment, fall protection systems, respiratory protection, gas detection equipment, and safety accessories, with flexible rental options.
The firm serves customers primarily in the construction, manufacturing/industrial, and petrochemical verticals, with primary geographic concentration in Minnesota and Iowa and project safety representative deployment available nationwide. A known anchor engagement is the Pine Bend Refinery in Rosemount, MN, where dedicated onsite safety professionals are stationed. Go-to-market is sales-led through named Sales Territory Managers (Amy Johansen for MN, Robert Petersen for IA), supported by an Inside Sales team (Heather Petersen, Tanya Olsen, Lauryn Raway). Pricing is consultation-based and not publicly disclosed. Leadership includes President Scott Schoenberger (CSP, MS in Risk Control, former Fortune 50 EHS Director and Corporate Auditor, joined 1999), Director of Operations Fred Buster, and Director of HR Lisa Hoffman. The company is not capitalized by institutional investors and shows no disclosed technology platform, AI capabilities, patents, or third-party partnerships.
Midwest Safety Counselors firmographics
Firmographics- Name
- Midwest Safety Counselors
- Legal name
- Midwest Safety Counselors, Inc.
- Website
- https://mscsafety.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Midwest Safety Counselors is a privately held South Saint Paul-based occupational safety firm providing CSP/CIH consulting, technical inspection and calibration services, and full-line distribution of PPE, fall protection, respiratory, and gas detection equipment to construction, industrial, and petrochemical clients in the Midwest.
- Ownership category
- akta.pro rank
Midwest Safety Counselors industry classification
Industry- Product category
- Occupational Safety Services
- NAICS
- Environmental Consulting Services (541620), Testing Laboratories and Services (54138)
- SIC
- Services-Testing Laboratories (8734), Services-Engineering Services (8711)
- akta.pro primary industry
- Occupational Health & Industrial Hygiene (BPAHAJAD)
- akta.pro secondary industries
- General Occupational Safety & OSHA Compliance (EDABAEAA), Working at Heights, Fall Protection & Scaffolding (EDABAEAH), Industrial Hygiene & Exposure Control (Noise, Dust, Respiratory) (EDABAEAC)
Keywords
Where Midwest Safety Counselors is headquartered
LocationHeadquarters
- HQ city
- South Saint Paul
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Midwest Safety Counselors business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Product Sales: Full-line distributor of safety products including PPE, fall protection, respiratory protection, gas detection equipment, and safety accessories. Revenue generated from one-time product sales with flexible rental options for short-term or long-term project needs.
- Professional Services: Certified Safety Professionals (CSPs) and Certified Industrial Hygienists (CIHs) provide consulting services including safety programs, audits, exposure monitoring, training, and OSHA representation. Onsite safety professionals available for project-based assignments.
- Technical Services: Inspection, calibration, and fit testing services for gas detection monitors, respirators, and fall protection equipment. Includes respirator medical evaluations with results in less than 24 hours.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels1 record
Midwest Safety Counselors product offering
Product offeringCore offering
Midwest Safety Counselors provides occupational safety services and product distribution to industrial, construction, and petrochemical organizations. Its core offerings include written health and safety program development, audits, exposure monitoring, training, OSHA representation (professional services), equipment inspection/calibration/fit testing (technical services), and full-line distribution of personal protective equipment, fall protection systems, respiratory protection, gas detection equipment, and safety accessories. The company also supplies project-based onsite safety professionals deployable across the United States.
Product overview
Midwest Safety Counselors offers an integrated portfolio of safety services and products organized around three core pillars: Professional Services (safety consulting with CSPs and CIHs covering written programs, audits, industrial hygiene, training, and OSHA representation), Technical Services (equipment inspection, calibration, and fit testing for gas monitors, respirators, and fall protection), and Product Sales (full-line distributor of PPE, fall protection systems, respiratory protection, and gas detection equipment). The company operates as a service-plus-products model where technical services support and complement the safety products they distribute.
Differentiator
Problem solved
Functional benefit
Products and services
- Professional Services
- Technical Services
- Product Sales (Safety Equipment Distribution)
- Personal Protective Equipment (PPE)
- Fall Protection Systems
- Respiratory Protection
- Gas Detection Equipment
- Safety Accessories
Companies that use Midwest Safety Counselors
Customer profileSegments3 records
Ideal customer profiles3 records
Midwest Safety Counselors technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Midwest Safety Counselors partnerships and signals
Strategic signalScale indicators2 records
Recent moves1 record
Expansion highlights5 records
Midwest Safety Counselors competitors and assessment
Company assessmentDirect peers
- Trinity Consultants: National EHS consulting firm offering regulatory compliance, permitting, and industrial hygiene services across multiple U.S. offices; directly comparable to MSC's CSP/CIH-driven professional services and exposure monitoring offerings, though at significantly larger scale.
- Antea Group: Global EHS consulting firm delivering safety, industrial hygiene, and environmental compliance services to industrial clients; directly competes with MSC's professional services portfolio and shares the same customer verticals (manufacturing, energy, chemicals).
- Aramsco: Distributor of safety, environmental, and emergency response products to contractors and industrial customers with complementary rental and service capabilities; closely mirrors MSC's product-distribution-plus-services model.
- DISA Global Solutions: Provider of workplace safety, compliance, and employee screening services to industrial and petrochemical customers; overlaps with MSC's project safety representative and OSHA compliance work and serves similar regulated industries.
Broad incumbents
- Fastenal: National industrial supply distributor with growing safety product offering and onsite vending/inventory services; overlaps with MSC's distribution arm but lacks the credentialed EHS consulting and certified industrial hygiene capabilities.
- AECOM: Global engineering and environmental services firm with a sizable EHS practice serving industrial, petrochemical, and infrastructure clients; competes with MSC for project safety staffing and compliance work, though embedded within a much broader engineering portfolio.
- Grainger: Largest U.S. MRO/safety product distributor with broad catalog of PPE and facility safety products; competes with MSC on the product sales side but does not offer MSC's certified-professional consulting or onsite staffing services.
- SGS North America: Global testing, inspection, and certification company with industrial hygiene, occupational health, and safety testing services; comparable to MSC's technical services (calibration, fit testing, exposure monitoring) and shares industrial/refinery customer base.
- Marsh McLennan (Marsh Risk & Safety Services): Global risk and insurance services firm with a workplace safety and loss control practice serving large industrial clients; comparable to MSC's risk-control consulting and OSHA abatement work, particularly in petrochemical and manufacturing verticals.
- ERM (Environmental Resources Management): Large global EHS and sustainability consultancy with deep industrial hygiene, safety, and compliance practices; comparable to MSC's consulting arm but operates at global scale with broader environmental and sustainability services.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks4 records
Key highlights5 records
Customer concentration
Midwest Safety Counselors social profiles
Digital presenceMidwest Safety Counselors financial estimates
Financial estimateRevenue estimate
Valuation estimate
Midwest Safety Counselors leadership team
Management profileNumber of profiles
Profiles6 records
Midwest Safety Counselors funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Midwest Safety Counselors M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Midwest Safety Counselors
What does Midwest Safety Counselors do?
Midwest Safety Counselors provides occupational safety services and product distribution to industrial, construction, and petrochemical organizations. Its core offerings include written health and safety program development, audits, exposure monitoring, training, OSHA representation (professional services), equipment inspection/calibration/fit testing (technical services), and full-line distribution of personal protective equipment, fall protection systems, respiratory protection, gas detection equipment, and safety accessories. The company also supplies project-based onsite safety professionals deployable across the United States.
Is Midwest Safety Counselors a public or private company?
Midwest Safety Counselors is a private company. It is classified as family owned and is currently operating.
When was Midwest Safety Counselors founded?
Midwest Safety Counselors was founded in 1996. It employs 51 to 100 people.
Where is Midwest Safety Counselors based?
Midwest Safety Counselors is headquartered in South Saint Paul, United States, in the North America region.
How does Midwest Safety Counselors make money?
Three revenue lines are on record. Product Sales are the primary driver. The others are professional Services and technical Services.
Who are Midwest Safety Counselors's main competitors?
Direct peers on record are Trinity Consultants, Antea Group, Aramsco and DISA Global Solutions. Broad incumbents are Fastenal, AECOM, Grainger, SGS North America, Marsh McLennan (Marsh Risk & Safety Services) and ERM (Environmental Resources Management).
Does Midwest Safety Counselors have an API?
No public API is recorded for Midwest Safety Counselors.
What industry is Midwest Safety Counselors in?
Midwest Safety Counselors's product category is Occupational Safety Services. Its primary akta.pro industry code is BPAHAJAD, Occupational Health & Industrial Hygiene, with a secondary code of EDABAEAA, General Occupational Safety & OSHA Compliance. Its NAICS code is 541620 and its SIC code is 8734.