The King Firm

What The King Firm does

The King Firm, doing business as King Norris, is a US-based personal injury law practice headquartered in New Orleans, Louisiana, with additional offices in Dallas, Texas and Memphis, Tennessee. The firm provides legal representation to individual injury victims across a broad set of case categories including car accidents, truck accidents, motorcycle and pedestrian accidents, product liability, wrongful death, mass tort, maritime and offshore injuries, medical malpractice, and nursing home abuse. Three named attorneys — Brian King, John Love Norris, and Michael Simonson — are publicly identified on the firm website, and the firm states it has represented thousands of injury victims and secured millions of dollars in cumulative damage settlements. The firm operates under the "Ring the King" brand identity and emphasizes personalized case strategies and free initial consultations.

The firm's go-to-market is sales-led and consumer-direct: prospective clients reach the firm through a toll-free number (877-909-5464), online contact forms, dedicated PPC landing pages (Car Accidents PPC, Personal Injury PPC), and a multi-platform social media presence spanning Facebook, Twitter, Instagram, YouTube, LinkedIn, and TikTok. There is no proprietary technology platform disclosed; intake, case management, and legal work are delivered through conventional law-firm operations. Revenue is generated through professional legal services — contingency fee arrangements or hourly billing depending on case type — with no public fee schedule disclosed.

The firm is privately held, with no venture capital, private equity, or parent company ownership indicated. Headcount is stated at 1-10 employees. The firm's stated operating geographies are the Southeast, Southwest, and Midwest United States, though the website references national client service. A material risk factor is the March 24, 2026 reported conviction of two attorneys for participation in a staged wrecks scam, which represents a regulatory and reputational exposure that could affect case intake and brand trust going forward.

Name

The King Firm

Legal name

King Norris

Website

https://kinginjuryfirm.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

The King Firm is a privately held US personal injury law practice with offices in New Orleans, Dallas, and Memphis. It represents individual injury victims across car, truck, maritime, product liability, wrongful death, and nursing home abuse matters on a contingency or hourly fee basis.

Ownership category

akta.pro rank

Product category

Personal Injury Legal Services

NAICS

Offices of Lawyers (541110), Legal Services (5411)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Personal Injury & Insurance Defense (BPAHAAAM)

Keywords

• Personal injury law
• Accident legal representation
• Wrongful death claims
• Maritime injury law
• Product liability cases

Headquarters

HQ city

New Orleans

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Legal Services - Personal Injury Representation: The firm generates revenue through legal fees for representing personal injury victims. Their experienced attorneys have won millions of dollars in damage settlements for clients. The firm handles various case types including car accidents, truck accidents, maritime accidents, product liability, wrongful death, and other injury-related legal matters.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

The King Firm (also operating as King Norris) is a personal injury law firm that represents individuals who have suffered physical injuries, emotional trauma, or wrongful death losses. The firm handles case types including car accidents, truck accidents, motorcycle accidents, pedestrian accidents, maritime and offshore accidents, product liability, mass tort, wrongful death, medical malpractice, and nursing home abuse, offering free initial consultations and recovering millions in damage settlements for clients.

Product overview

The King Firm is a personal injury law firm offering legal services through a single, unified practice. The firm provides legal representation across multiple practice areas including Car Accidents, Wrongful Death, Truck Accidents, Pedestrian Accidents, Motorcycle Accidents, Product Liability, Mass Tort, and Maritime & Offshore matters. The firm operates from offices in New Orleans, LA, Dallas, TX, and Memphis, TN, with attorneys Brian King, John Love Norris, and Michael Simonson serving clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Injury Legal Representation

Quantifiable outcome

• Millions of dollars in damage settlements won for clients

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• The Eichholz Law Firm: Plaintiff-side personal injury firm with multi-state Southern reach. Comparable on PI practice (auto, trucking, premises liability), contingency fee model, and emphasis on plaintiff advocacy marketing.
• Arnold & Itkin LLP: Texas-based personal injury firm with notable maritime and offshore practice. Closely comparable to The King Firm on maritime/offshore specialty and high-value catastrophic injury work, while operating at larger scale.
• Morgan & Morgan: Largest U.S. personal injury law firm, operating a multi-state plaintiff-side PI practice with heavy paid advertising. Directly comparable to The King Firm on practice area mix (auto, truck, wrongful death, mass tort), contingency fee model, and PPC-driven intake.
• Cellino & Barnes (and successor firms): Personal injury firm with multi-state East Coast presence and strong brand recognition. Comparable on PI practice mix, contingency fee model, and multi-office operating model serving plaintiff clients across state lines.
• Abraham Watkins Baumshedler Law Firm: Texas-based personal injury and catastrophic injury firm. Comparable on plaintiff-side PI practice (auto, truck, maritime-adjacent), contingency fee model, and overlapping Gulf Coast/Southern geography.
• Levin Papantonio Rafferty: Mass tort and personal injury firm with strong Florida and Gulf Coast presence. Comparable on practice mix (mass tort, product liability, catastrophic injury) and on contingency fee representation of individual plaintiffs.
• Simmons Hanly Conroy: Plaintiff-side mass tort and personal injury firm with national reach. Comparable to The King Firm on mass tort and catastrophic injury practice and contingency fee model, though operating at significantly larger scale.
• Jim Adler & Associates (The Law Offices of Jim Adler): High-volume personal injury firm headquartered in Texas with heavy TV and digital advertising. Directly comparable to The King Firm on PI practice mix, contingency fee economics, and Texas/Southern geographic overlap.

Market position

Weaknesses3 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/kinginjury

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The King Firm