Cartindustria Eurocarta

What Cartindustria Eurocarta does

Cartindustria Eurocarta Srl is an Italian manufacturer of professional tissue paper products, headquartered in Porcari, Lucca, and operating since the late 1980s. The company produces wipers, hand towels (centerfeed, V-fold, Z-fold, W-fold, C-fold, interleaved), toilet paper (interfold, jumbo, domestic), medical rolls (microembossed and plain), service products (table covers, napkins, facial tissue), single rolls, and compatible dispensers. Its portfolio is organized into five branded lines: Cento X Cento (100% pure cellulose premium), Tecnocell (cost-quality balance), Blue Line (HACCP-compliant food-sector products), Econet (regenerated/recycled fiber), and Eurocel (100% recycled paper). The underlying technology is conventional paper converting with state-of-the-art machinery that supports customization of plies, embossing, color, and packaging density per customer specification.

The company sells exclusively through a direct B2B model to professional and institutional buyers across four primary segments: educational and healthcare institutions, industrial and maintenance operators, HORECA establishments, and food-sector businesses. Pricing is quote-based and not publicly disclosed; commercial activity is supported by a downloadable product catalogue, a website, and physical presence at industry trade shows including ISSA PULIRE Milan and Interclean Amsterdam. Geographic focus is Europe.

Following an October 2025 strategic partnership, Cartindustria Eurocarta Srl operates under the direction and coordination of Lucart S.p.A., the Italian tissue group, while maintaining its Porcari production footprint and the Eurocarta brand. The company holds an unusually dense set of certifications (FSC, PEFC, EU Ecolabel, EMAS, ISO 9001/14001/45001, CE marking for Class I medical devices, HACCP compliance) that function as procurement prerequisites in many institutional and HORECA tenders. Revenue is not publicly disclosed.

Name

Cartindustria Eurocarta

Legal name

Cartindustria Eurocarta Srl

Website

https://eurocarta.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Professional Tissue Paper Manufacturing

NAICS

Sanitary Paper Product Manufacturing (322291), Converted Paper Product Manufacturing (3222), Paper Mills (322120)

SIC

Papers & Allied Products (2600), Converted Paper & Paperboard Prods (No Contaners/Boxes) (2670), Paper Mills (2621)

akta.pro primary industry

Professional Laundry & Hygiene Paper Systems (Rolls, Refills, Managed Programs) (IMAMAGAL)

akta.pro secondary industries

Medical & Healthcare Hygiene Disposables (Patient Wipes, Underpads) (IMAMAGAF), Recycled-Content & Sustainable Tissue/Hygiene Products (IMAMAGAK), Napkins, Tableware & Foodservice Disposables (Plates, Cups, Cutlery) (CRADALAD)

Keywords

• Professional tissue paper
• Industrial paper wipers
• Medical examination rolls
• HORECA paper supplies
• Cellulose converting

Headquarters

HQ city

Porcari

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Professional Tissue Products: B2B/B2B2C revenue from professional tissue paper products including wipers, towels, toilet paper, medical rolls, and service products sold to institutional and commercial customers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Cartindustria Eurocarta manufactures and sells professional tissue paper products — including hand towels (folded and roll), industrial wipers, medical examination rolls, toilet paper, and table napkins — alongside compatible dispensers. The offering is organized across five distinct product lines (Cento X Cento, Tecnocell, Blue Line, Econet, and Eurocel) targeting institutional, HORECA, healthcare, educational, and industrial buyers. Production takes place at the company's plant in Porcari, Lucca, using pure cellulose and recycled paper inputs under HACCP, FSC, PEFC, and EU Ecolabel certifications.

Product overview

Cartindustria Eurocarta offers a comprehensive portfolio of professional tissue paper products organized into five main product lines: Cento X Cento (premium 100% pure cellulose), Tecnocell (cost-quality balance), Blue Line (food sector compliant), Econet (ecological recycled), and Eurocel (100% recycled). The product range spans wipers (industrial, dry, plain), towels (centerfeed, V-fold, Z-fold, W-fold, C-fold, interleaved for automatic dispensers), toilet paper (interfold V-fold, jumbo, domestic), medical rolls (microembossed, plain), service products (table covers, napkins, facial tissue), single rolls (Premium, Classic, Goffrotto), and dispensers. The company operates under Lucart S.p.A direction and coordinates, providing consultation, research and development, production, and logistics services with customization capabilities including FSC PEFC and ECOLABEL certifications on personalized products.

Differentiator

Problem solved

Functional benefit

Brands

• Cento X Cento: High quality pure cellulose products featuring great softness and uniform homogeneous surface. Main feature: 100% Pure Cellulose.
• Tecnocell
• Blue Line
• Econet
• Eurocel

Products and services

• Cento X Cento Premium pure-cellulose professional tissue line including folded hand towels (V-Fold, Z-Fold, interfolded), toilet paper, and table napkins, targeted at upscale hospitality, healthcare, and institutional buyers seeking high-quality, food-safe paper consumables.
• Tecnocell HACCP-compliant professional tissue range including V-Fold hand towels, Z-Fold hand towels, and complementary products specifically engineered for food-contact and food-service environments subject to HACCP food-safety standards.
• Blue Line Industrial wiping line of paper rolls and wipers designed for industrial plants, automotive workshops, and cleaning contractors requiring durable, high-absorbency wiping consumables for heavy-duty cleaning tasks.
• Econet Value-tier professional tissue range offering hand towels, toilet paper, and complementary products aimed at price-sensitive HORECA operators, cleaning contractors, and small institutional buyers.
• Eurocel Recycled-fibre professional tissue line supplying hand towels, toilet paper, and complementary products for institutional and HORECA buyers prioritising sustainability and cost efficiency.
• Medical Examination Rolls Single-use paper rolls designed for medical examination couches, used by hospitals, clinics, dental practices, veterinary surgeries, and care homes for clinical hygiene and patient protection.
• Dispensers and Dispenser Systems Hardware dispensers and complementary accessories engineered to dispense the company's folded hand towels, industrial rolls, and toilet paper products across institutional and commercial washrooms and workspaces.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Lucart S.p.A.coreStrategic or Co-development Partner · 13 October 2025Eurocarta (Cartindustria Eurocarta Srl) is subject to direction and coordination of Lucart S.p.A. This represents a strategic partnership where Lucart provides corporate direction. Announced as 'Un nuovo capitolo' (A new chapter) in October 2025, marking a significant strategic relationship.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Sofidel Group: One of Europe's largest tissue paper producers (Regina, Nicky brands), with a substantial Away-From-Home (AFH) professional hygiene division serving HORECA, healthcare and industrial customers with directly overlapping products — wipers, hand towels, toilet paper, napkins.
• Lucart S.p.A. Italian tissue major and Eurocarta's newly coordinating parent company; operates Professional, AFH and Consumer tissue lines across Europe with overlapping product categories (jumbo rolls, hand towels, toilet paper, medical rolls) and similar B2B/AFH customer base.
• Metsä Tissue: Finnish professional and consumer tissue maker (SAGA, Tento, Lambi brands) with a sizable AFH business serving the same institutional, HORECA and industrial customers as Eurocarta with comparable recycled and pure-cellulose SKUs.
• Industrie Celtex S.p.A. Italian manufacturer of professional tissue products (hand towels, toilet paper, wipers, medical rolls) under the Tenderly and Celtex brands; directly comparable on geography, customer segments and product portfolio.
• WEPA Industrie Holding GmbH: German family-owned professional tissue manufacturer focused exclusively on AFH/private-label tissue products across Europe; comparable product mix (jumbo rolls, folded towels, toilet paper, recycled lines) and B2B2C distribution model.

Peers

• Essity AB (Tork):

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks1 record

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/cartindustria-eurocarta---s.r.l.--

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cartindustria Eurocarta