Lucart

What Lucart does

Lucart S.p.A. is an Italian manufacturer of professional hygiene products serving the Away from Home (AfH) market. The company produces tissue and airlaid paper products, proprietary dispensing systems, and soaps and sanitizers through a portfolio of sub-brands including EcoNatural (paper and dispensers made from recycled beverage cartons), Identity and L-ONE (Italian-designed dispensing systems with touch-free and single-sheet operation), AquaStream (rapid-dissolving toilet paper and hand towels), Texicell (airlaid dry-process paper), Zenith (stainless steel dispensers), and the affiliated FATO brand for Ho.Re.Ca. table settings.

Its core technology centers on physical paper manufacturing processes (tissue and airlaid), mechanical dispenser engineering, and circular-economy material recovery, complemented by sustainability certifications including multiple EU Ecolabel registrations and Climate Neutral certification for EcoNatural products. There is no AI/ML, API, or software platform layer; the offering is entirely physical product.

Lucart sells exclusively through a global network of authorized distributors across more than 60 countries spanning Europe, the Middle East, Asia, Oceania, Africa, and the Americas, with no direct sales motion. Revenue is generated through hardware sales of consumables (tissue, soaps, sanitizers) and installed dispensing hardware, priced on a quote basis through distributors to professional end-users in offices, hospitality (Ho.Re.Ca.), healthcare, food service, and industrial settings. The company operates as a Società Unipersonale wholly owned by the Lucart Group parent entity and is privately held, with no disclosed funding rounds, valuation, or financial statements in the input data.

Name

Lucart

Legal name

Lucart S.p.A.

Website

https://lucartprofessional.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Italian manufacturer of tissue, airlaid paper, dispensing systems, and hygiene consumables serving the Away from Home professional market through an exclusive authorized-distributor network spanning more than 60 countries.

Ownership category

akta.pro rank

Product category

Commercial Tissue and Hygiene Products

NAICS

Sanitary Paper Product Manufacturing (322291), Converted Paper Product Manufacturing (3222), Soap and Other Detergent Manufacturing (325611)

SIC

Papers & Allied Products (2600), Wholesale-Paper & Paper Products (5110), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Away-from-Home (AFH) Tissue & Wipers (Commercial/Institutional) (IMAMAGAB)

akta.pro secondary industries

Hygiene Packaging & Dispensing Systems (Dispenser Systems, Packs) (IMAMAGAJ), Professional Laundry & Hygiene Paper Systems (Rolls, Refills, Managed Programs) (IMAMAGAL), Recycled Tissue & Hygiene Products (IMAMAKAF), Tissue & Hygiene Paper Distribution (IMAMAIAH)

Keywords

• Professional tissue products
• Hygiene dispensers
• Away-from-home hygiene
• Commercial paper products
• Sustainable tissue manufacturing

Headquarters

HQ city

Lucca

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Tissue Products: Sale of paper products including toilet paper, hand towels, wipers, napkins, handkerchiefs, tissues, sheets and multipurpose cloths. Products sold through various formats including rolls, folded formats, and bulk packs.
2. Dispensing Systems: Sale of dispensing systems for toilet paper, handtowels, napkins, soaps and fragrances with various operation modes including touch-free, autocut, single-sheet and traditional operation.
3. Soaps and Sanitizers: Range of certified and dermatologically tested soaps, wipes and gels for hand hygiene including hand care soap, shower gel, foam hand soap, and sanitizing products.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Lucart manufactures and sells professional tissue paper products (toilet paper, hand towels, napkins, wipers), dispensing systems, and soaps/sanitizers for the Away from Home (AfH) market. Products are organized under sub-brands such as ECONATURAL (recycled beverage carton paper), IDENTITY (dispensing systems), AQUASTREAM (rapid-dissolving paper), TEXICELL (airlaid technology), and ZENITH (stainless steel dispensers). The company distributes exclusively through a global network of authorized distributors across Europe, the Middle East, Asia, Oceania, Africa, and the Americas.

Product overview

Lucart is a manufacturer and distributor of professional hygiene products for the Away from Home (AfH) market. The product portfolio is organized around multiple sub-brands: ECONATURAL (paper and dispensers from recycled beverage cartons), IDENTITY (dispensing systems with Italian design), AQUASTREAM (rapidly dissolving toilet paper and handtowels), L-ONE (single-sheet dispensing systems), TEXICELL (airlaid technology dry-process paper), ZENITH (stainless steel dispensers), and FATO (table settings for Ho.Re.Ca.). Core product categories include Paper Products (toilet paper, handtowels, napkins, wipers, medical sheets), Dispensers (various types with touch-free, autocut, single-sheet operation), and Soaps and Sanitisers. Supporting brand lines include Eco, Strong, Easy, SkyTech, and Cleanit. The portfolio also includes complementary products like Clean & Sit foam toilet seat cleaner and Antimicrobial Foam Hand Soap.

Differentiator

Problem solved

Functional benefit

Brands

• ECONATURAL: Paper and dispensers produced from recycled beverage cartons - a certified circular economy solution
• IDENTITY
• AQUASTREAM
• L-ONE
• TEXICELL
• ZENITH
• FATO
• Eco
• Strong
• Easy

Products and services

• Paper Products Toilet paper and handtowels in folded and roll format, rolls, napkins, handkerchiefs and tissues, sheets and multi-purpose cloths for professional facilities.
• Dispensers Dispensing systems for toilet paper, handtowels, napkins, soaps and fragrances with touch free, autocut, single-sheet or traditional operation modes for professional washrooms.
• Soaps and Sanitisers A range of certified and dermatologically tested soaps, wipes and gels for hand hygiene including hand care soap, shower gel, foam hand soap, and sanitizing products.
• ECONATURAL Paper and dispensers produced from recycled beverage cartons, representing a certified circular economy solution for professional hygiene use.
• IDENTITY Dispensing systems combining sustainability, Italian design, efficiency and hygiene for high-traffic professional washrooms.
• AQUASTREAM Innovative range of toilet paper and handtowels designed to dissolve in seconds on contact with water, preventing clogging in plumbing systems.
• L-ONE Dispensing systems that deliver savings and hygiene through single-sheet dispensing for Ho.Re.Ca settings, professional kitchens and washrooms.
• TEXICELL Comprehensive range of dry-process paper rolls and sheets produced with airlaid technology for superior performance in professional settings.
• ZENITH Range of brushed-finish stainless steel dispensers combining strength with unique contemporary design for durability and aesthetics in professional environments.
• FATO Table setting products bringing Italian style, elegance, and design to the Ho.Re.Ca. (Hotel, Restaurant, Catering) sector.
• Clean & Sit Foam cleaner for toilet seats with special Identity line dispenser for enhanced cleanliness and hygiene in professional washrooms.
• Antimicrobial Foam Hand Soap Foam hand soap designed for healthcare, food preparation, and food industry settings where hygiene is the priority.

Quantifiable outcome

• EcoNatural products recognized as Climate Neutral

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• FATOminorOthersFATO is a related brand bringing Italian style, elegance, and design to table settings in the Ho.Re.Ca. sector. This appears to be an affiliated brand rather than a formal partnership.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Kimberly-Clark Professional: Global AfH tissue and wiping products business of Kimberly-Clark, competing across the same facility-management, healthcare, and Ho.Re.Ca. end-markets as Lucart Professional with materially greater scale and direct enterprise sales coverage.
• SCA (Essity predecessor brands / Vinda): Global tissue operator with significant European and Asian AfH presence via the Vinda platform. Competes with Lucart Professional in Asia-Pacific markets where Lucart lists catalog coverage and faces competition from Vinda's regional manufacturing scale.
• Georgia-Pacific (Professional): Large North American tissue and dispenser manufacturer with global distribution. Competes with Lucart Professional across AfH washroom and wiping categories; broader scale but similar product format and dispenser-led go-to-market.
• Essity (Tork): Global hygiene leader operating the Tork brand in the AfH tissue and dispenser market. Competes head-to-head with Lucart Professional in institutional and hospitality washrooms with broader portfolio, larger R&D, and direct multinational-account coverage.

Direct peers

• Cascades: Canadian tissue and specialty packaging group with a Professional/AfH division. Closely comparable in mid-market positioning and explicit focus on recycled-content products, mirroring Lucart's EcoNatural sustainability positioning.
• Cartiere Carrara: Italian tissue manufacturer with both consumer and AfH exposure. Direct domestic Italian peer to Lucart Professional with overlapping product categories, similar end-customer base, and Italian-market brand competition.
• Sofidel: Italian-headquartered global tissue manufacturer with a strong AfH (Professional) division directly competing with Lucart Professional across Europe. Closely comparable in geography, channel strategy (distributor-led), and sustainability positioning (e.g., recycled-fiber product lines).
• WEPA Industrie: German family-owned tissue manufacturer with a dedicated Professional/AfH division. Closely comparable mid-market European peer competing in the same distributor-led AfH channels with overlapping sustainability and recycled-fiber product positioning.
• Metsä Tissue: Nordic tissue manufacturer (part of Metsä Group) operating a Professional AfH business with strong sustainability credentials and broad European distribution. Comparable to Lucart in product range, sustainability narrative, and facility-management end-customer focus.

Regional players

• SHP Group (Schätz): Central and Eastern European tissue manufacturer serving AfH markets across CEE. Comparable product mix and channel-led model; primarily regional competitor that may overlap with Lucart in countries like Czech Republic, Hungary, and Slovakia where Lucart has catalog presence.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInit.linkedin.com/showcase/lucart-professional

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lucart