I&D

What I&D does

I&D (株式会社アイアンドディー) is a Japan-based B2B marketing services and SaaS company founded in 1999, headquartered in Shibuya, Tokyo with 40 employees as of 2026. The firm sells a proprietary suite of marketing automation tools under the "Dr." brand — Dr.Marketing (enterprise ABM platform with CTI, web analytics, and three-tier database management), Dr.Seminar (webinar lifecycle management with STEP-mail automation), Dr.Lead (entry-level inside-sales MA), Dr.Sales (business-card capture and sales project management) — alongside Dr.AI (private ChatGPT for enterprises) and Dr.EHS Chemical / Dr.EHS Management Form Builder for manufacturing regulatory compliance. The technology backbone combines these tools with an AI pipeline (Google Cloud Vision OCR plus ChatGPT-based structuring of business-card data, claimed 98.8%+ email accuracy), Quickwork Automation iPaaS for no-code integration across 1,000+ apps, and the resold Freshworks suite (Freshsales Suite, Freshdesk, Freshservice, Freshchat) under an Authorized Reseller 2026 arrangement.

The business model blends recurring SaaS subscriptions (typical entry pricing of ¥40–150K/month plus initial fees, 12-month minimums), per-event BPO services (telemarketing, webinar secretariat outsourcing at ¥40–300K each), data monetization (700,000-company database, 1.5M-record DMP, ¥3–10/record cleansing), and channel commissions on Freshworks and Quickwork Automation. GTM is enterprise field sales combined with inside sales, targeted at large Japanese corporations with ¥500B+ revenue, supported by content marketing (Japanese and English blogs), trade-show presence, and joint webinars with GAX Marketing and ナッツメスタジオワークス.

Geographic expansion is anchored in Japan with cross-border corridors into ASEAN (Bridge2ASEAN via inCallSystems) and India (via Mohandas Padmanabhan). The firm is privately held and founder/CEO-led by Hirofumi Fukushige; no public revenue or funding data is disclosed, and certifications include ISMS ISO 27001 (2026), Privacy Mark, telecommunications carrier designation, and the 2024 Health Enterprise Silver award.

Name

I&D

Legal name

株式会社アイアンドディー

Website

https://iad.co.jp

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

I&D is a Japan-based B2B marketing company selling proprietary Dr.-series MA tools, Freshworks and Quickwork Automation resale, AI business-card scanning, and telemarketing/data services to large Japanese enterprises, with manufacturing EHS and ASEAN/India expansion corridors.

Ownership category

akta.pro rank

Product category

Marketing Automation Software

NAICS

Advertising Agencies (541810), Telephone Call Centers (56142), Custom Computer Programming Services (541511), Directory and Mailing List Publishers (51314)

SIC

Services-Advertising Agencies (7311), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Appointment Setting & Sales Development (SDR/BDR) Services (BPAFAKAD)

akta.pro secondary industries

Telesales & Inside Sales Outsourcing (B2B/B2C) (BPAAADAE), B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA), B2B/EDI & Supply Chain Process Automation Platforms (HDAEAHAK)

Keywords

• B2B marketing services
• Marketing automation software
• Telemarketing outsourcing
• Lead generation platforms
• Webinar execution tools

Headquarters

HQ city

Akasaka

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. マーケティング支援（BPO）サービス: テレマーケティング代行・Webセミナー事務局代行・。CLevelアプローチなど营销咨询服务的为主要收入来源之一。25年の実績を活かした代行支援。
2. SaaSツール提供（Dr.シリーズ）: Dr.Marketing®・Dr.Seminar®・Dr.Lead®・Dr.Sales®などの月額SaaS订阅。初期费用＋月額利用料的的双层结构。
3. データ提供サービス: 法人企业データ・部門情報・インテントデータ提供およびデータクレンジング的服务。按件计价或基本费用+按件费用。
4. Freshworks製品販売・導入支援: Freshsales Suite・Freshdesk・Freshservice等のFreshworks製品代理販売と導入コンサルティング。代理店模式下のライセンス销售。

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

I&D provides B2B marketing support to large Japanese enterprises by combining a proprietary suite of marketing automation SaaS tools (the Dr. series — Dr.Marketing, Dr.Seminar, Dr.Lead, Dr.Sales, Dr.AI, Dr.EHS) with professional services including telemarketing/inside sales outsourcing, webinar execution support, corporate data provision, and data cleansing. The company also resells and implements the Freshworks suite and Quickwork Automation iPaaS in Japan.

Product overview

I&D operates a multi-product B2B marketing platform combining proprietary MA tools (Dr.Marketing®, Dr.Seminar®, Dr.Lead®, Dr.Sales®), specialized AI and EHS compliance tools (Dr.AI®, Dr.EHS Chemical, Dr.EHS Management Form Builder), and a no-code iPaaS/API integration platform (Quickwork Automation). It resells and implements the Freshworks suite (Freshsales Suite, Freshdesk, Freshdesk Omni, Freshservice, Freshchat) and augments its software portfolio with professional marketing services including telemarketing/telesales, corporate data provision, marketing strategy, global expansion support, Japan market entry services, help desk outsourcing, data cleansing, and customer satisfaction surveys. The architecture is a platform-plus-modules model where the Dr. series MA tools (targeting different market segments: enterprise/major accounts for Dr.Marketing, webinar execution for Dr.Seminar, entry-level inside sales for Dr.Lead, and card/sales management for Dr.Sales) share a common data layer and are complemented by the Freshworks resale layer and Quickwork Automation for integration/API management.

Differentiator

Problem solved

Functional benefit

Brands

• Dr.Seminar: Webセミナー実行支援ツール。LP作成、参加者管理、メール配信等功能を提供。
• Dr.Marketing
• Dr.Lead
• Dr.AI
• Dr.Sales
• 電話道
• Bridge2ASEAN
• Dr.EHS Chemical
• Dr.EHS Management Form Builder

Products and services

• Dr.Marketing® Enterprise-grade marketing automation platform tailored for major-account ABM targeting and digital marketing execution. Includes corporate/individual/history database management, email distribution, webinar management, landing page creation, inside-sales/CTI call management, AI-powered business card scanning, web analytics integration with Google Analytics, and sales pipeline tracking for enterprise marketing and inside-sales departments.
• Dr.Seminar® Webinar execution support platform providing end-to-end webinar management, including landing page creation, attendee registration, automated STEP email sequences, post-webinar sales follow-up tracking, and ROI analysis. Offered as SaaS alongside I&D's professional webinar marketing and secretariat outsourcing services.
• Dr.Lead® Entry-level MA tool aimed at new-normal inside sales and remote work teams. Provides database/CRM, email, CTI (up to 3 lines free), web access analytics, form handling, and landing page creation at a lower price point than Dr.Marketing.
• Dr.Sales® Business-card management and sales project management tool with smartphone-based card capture, AI-driven data structuring and deduplication (name merging), role/department coding, and integrated email and call log management for sales teams.
• Dr.AI® Private ChatGPT enterprise solution that keeps data in-house and provides AI-powered content creation (text and image generation) and document management across business tasks under a secure environment.
• Dr.EHS Chemical Chemical substance management DX support tool for the manufacturing industry. Enables regulatory compliance, SDS management, and chemical inventory oversight.
• Dr.EHS Management Form Builder Integrated management system for carcinogenic substance operational records, enabling centralized documentation and compliance tracking for workplace safety.
• Quickwork Automation No-code iPaaS platform enabling drag-and-drop workflow automation across 1,000+ connected apps, with REST-based API creation/publishing, authentication (API keys, OAuth), rate limiting, polling (1-minute), scheduled and manual triggers, and Node.js scripting support.
• Freshsales Suite AI-powered CRM/sales suite by Freshworks (resold and implemented by I&D) including Freddy AI lead scoring, visual sales pipeline, multi-channel engagement, workflow automation, custom reports, and AI-powered contact scoring (per-seat, annual billing).
• Freshdesk Omni Full-service customer support software by Freshworks (resold and implemented by I&D) with multi-channel ticket management, Freddy AI automation, team collaboration, and enterprise-grade customization across email, chat, phone, and social channels.
• Freshservice IT service management (ITSM) tool by Freshworks (resold and implemented by I&D) covering IT asset management, incident/problem/change management, service catalogs, SLA management, knowledge base, and AI-augmented IT operations.
• Freshchat Next-generation chatbot and customer messaging platform by Freshworks (resold and implemented by I&D) with Freddy AI conversational automation, multi-channel (web, mobile, LINE, Facebook Messenger, WhatsApp) support, FAQ management, and shared team inbox.
• Telemarketing / Telesales Services Outbound B2B telemarketing services including cold calling, permission/prospect identification calls, lead nurturing, inside-sales packs, and DMP-based targeted calling, delivered by I&D's expert call team with 28+ years of experience.
• Corporate Data Provision Services Corporate data services covering company/department information (~700,000 companies, updated bimonthly), intent data (keyword-based prospect identification), and data cleansing/enhancement (AI-powered deduplication and standardization).
• Marketing Solutions Marketing strategy consulting including C-Level executive outreach, value proposition design, market share mapping, webinar execution support, and customer satisfaction surveys, leveraging I&D's 28+ years of B2B marketing experience.
• Global Solutions (Bridge2ASEAN + India) Overseas expansion support for manufacturers and IT companies into ASEAN (via inCallSystems partnership) and India (via Mohandas Padmanabhan partnership), including market research, key account development, telemarketing, and localization services.
• Japan Market Entry Services Inbound market entry support for overseas companies entering Japan, including marketing strategy, telemarketing, and partner search services.
• Sales Support Services / External Help Desk External help desk and sales-support BPO services for inbound inquiries, leveraging Freshdesk and Freshservice platforms to operate outside customer touchpoints.
• Data Cleansing Services Data cleansing and deduplication services transforming scattered, duplicate and unstructured customer data in CRM/SFA/MA tools into actionable marketing-ready datasets using AI and 55+ matching patterns (per-record pricing for company, address, telephone, name, email, title, department).
• Customer Satisfaction Survey Services Telephone-based customer satisfaction surveys (10 questions) for product/service user companies, covering functionality, quality, pricing, improvement needs, future demand, and competitive benchmarking.

Quantifiable outcome

• CLevelアプローチ平均アポイント率5.3%、cotact率43.6%
• +2 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration54 records

AI capability9 records

Feature6 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Mohandas Padmanabhan（印度パートナー）coreStrategic or Co-development Partner · 1 January 2015インドのビジネスパートナーで、元印度有力IT企业的日本支社副总裁。MITの PSG College of Technology卒、39年のマーケティング・ 영업・オペレーション经验。印度市場の新規顾客・パートナーの开拓、印度进出を目指す日本企业とのマッチング支援を行う业务提携契约を締結。
• inCallSystems（ASEANパートナー）coreStrategic or Co-development PartnerASEAN諸国（インドネシア・マレーシア・フィリピン・シンガポール）を拠点とするパートナー企業。「Bridge2ASEAN」名で日本企業のASEAN販路開拓をオンライン상으로支援するサービス。两人が有するネットワークと强みを活かし、海外视察・現地調査を現地パートナーが代行。
• Freshworks Inc.coreChannel Partner/ Reseller/ DistributorFreshworks Partner Authorized Reseller 2026およびSales Consultant認定代理商。Freshsales Suite・Freshdesk Omni・Freshservice・Freshchat等の全线产品在日本市场销售・導入支援を提供。
• Quickwork Technologies Private LimitedcoreTechnology or IntegrationiPaaSプラットフォーム「Quickwork Automation」の日本独家パートナーとして、API連携ツールの提供・導入支援を行う。
• ナツメスタジオワークスcoreStrategic or Co-development PartnerWebセミナー撮影・配信・編集の制作パートナー企業。纳品から編集・配信まで一貫対応。JFMA様のWebinar支援で协ué。
• GAXマーケティング株式会社minorGTM or Marketing Partner「顾客起点マーケティング」の実践法に関するWebセミナの共同開催パートナー。3社协賛の合同セミナを実施。

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Userlocal (ユーザーローカル): Userlocal is a Japanese data analytics and marketing technology company. Comparable as a Japan-focused data/marketing-tech player, though more analytics-centric vs. I&D's services-plus-tools model.

Emerging players

• Sales Marker (セールスマーカー): Sales Marker is an emerging Japanese B2B intent data and sales platform. Adjacent in targeting Japanese enterprise marketing/inside sales teams, but more recent and focused on intent signals vs. I&D's broader suite.

Direct peers

• Triumph (トライアンフ): Triumph is a Japan-based B2B marketing support firm that combines telemarketing/SDR outsourcing with marketing consulting for enterprises. Most directly comparable to I&D's BPO + marketing support offering for Japanese enterprise clients.
• List Research (リストリサーチ): List Research provides corporate data, mailing lists, and B2B data services in Japan. Directly comparable to I&D's corporate data provision (700K+ company DB) and data cleansing offerings.
• Markblue (マークブルー): Markblue is a B2B marketing agency in Japan focused on lead generation and sales development for technology and enterprise clients. Highly comparable to I&D's SDR/appointment setting services for enterprise accounts.
• Shanon (シャノン): Shanon provides a B2B marketing automation platform in Japan with similar MA functionality to Dr.Marketing. Comparable on SaaS MA tooling for Japanese B2B marketers; differs in being more product-led vs. I&D's service-led hybrid.
• Ferret/Basic (ベーシック): Basic operates ferret, a B2B marketing tool suite, and formrun, a form/MA platform in Japan. Comparable as a Japanese SaaS player serving B2B marketers with a similar product-plus-content positioning.

Broad incumbents

• Transcosmos (トランスコスモス): Transcosmos is one of Japan's largest BPO companies with major operations in contact centers, digital marketing, and customer experience services. A broad incumbent in the marketing BPO category I&D competes in.
• BellSystem24 (ベルシステム24): BellSystem24 is a large Japanese call center/contact center BPO operator with broad services including telemarketing, help desk, and inside sales support. A much larger incumbent in the BPO/telemarketing space where I&D competes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/iandd_official
• LinkedInlinkedin.com/company/iad

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about I&D