Shanon
Shanon Inc. (TSE Growth: 3976) is a Japan-based marketing cloud SaaS provider offering SFA-integrated marketing automation, event management, and CMS software to 3,000+ B2B customers across SMB to enterprise, with a direct sales and partner channel model.
- Company typePublic
- Founded2000
- HeadquartersMita, Japan
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Shanon does
Shanon Inc. (株式会社シャノン, TSE Growth: 3976) is a Tokyo-headquartered marketing cloud SaaS provider founded in 2000, serving primarily Japanese B2B customers. The company offers an integrated portfolio covering SFA-integrated marketing automation (SHANON MARKETING PLATFORM), event management (SHANON EVENT), standalone SFA (SHANON SFA), and a complementary CMS (vibit CMS cloud / vibit CMS Neo). The platform combines lead capture (web tracking, IP-address-based company identification via DokoDoco JP, form/LP creation, event registration), lead nurturing (scoring, segmentation, scenario automation, step emails), SFA/MA data unification (deal kanban, task tracking, revenue forecasting), and event lifecycle management (online/offline registration, QR attendance, post-event analytics). AI features introduced or expanded in 2025-2026 include AI Concierge (24/7 conversational operational support), AI-assisted content generation (Shanon Content Assistant), and AI-driven IP-to-company identification, integrated into a renewed drag-and-drop UI in January 2026.
The company monetizes primarily via monthly subscriptions on tiered plans starting at ¥60,000/month for the core MA Digital Plan, ¥16,200/month for vibit CMS cloud entry (scaling to ¥120,000/month), and ¥6,000,000/year for mid-market MA+SFA packages, supplemented by implementation, onboarding, and consulting professional services. Distribution combines direct enterprise sales, an official Introduction Consulting Partner and Connect Partner program (Asblock, Archeress, SCSK Serviceware, Kit Alive, Mitsue-Links, plus sales partners in Hokuriku, Kyushu, and real estate/construction verticals), and self-serve trial/demo channels. Co-developed products — most notably "Shakin" with Cybozu (kintone) targeting SMB DX — extend reach into the long tail. The platform has been adopted by 3,000+ cumulative companies across manufacturing, finance, IT services, real estate, and public institutions, with named enterprise references including Fujifilm Business Innovation Japan, Cybozu, Otsuka Chemical, NTT DOCOMO BUSINESS, H.C. Network Corporation, and Payroll Corporation.
Shanon firmographics
Firmographics- Name
- Shanon
- Legal name
- 株式会社シャノン (SHANON Inc.)
- Website
- https://shanon.co.jp
- Company type
- Public
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Shanon Inc. (TSE Growth: 3976) is a Japan-based marketing cloud SaaS provider offering SFA-integrated marketing automation, event management, and CMS software to 3,000+ B2B customers across SMB to enterprise, with a direct sales and partner channel model.
- Ownership category
- akta.pro rank
Shanon industry classification
Industry- Product category
- Marketing Automation Software
- NAICS
- Computer Systems Design Services (541512), Other Computer Related Services (541519)
- SIC
- Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Managed Application Platforms (App PaaS & Runtime Services) (HDABAAAD)
Keywords
Where Shanon is headquartered
LocationHeadquarters
- HQ city
- Mita
- HQ country
- Japan
- HQ region
- Asia
Offices2 records
Markets served
Shanon business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription (SHANON MARKETING PLATFORM): Monthly subscription-based cloud service with tiered plans based on campaign volume and lead database size. Core revenue driver.
- Professional Services: Implementation services, onboarding support, training, and consulting services for system setup and marketing strategy support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Core MA Platform — ¥60,000/month starting price |
| Subscription | Annual | Mid-market Digital Plan — ¥6,000,000/year |
| Subscription | Monthly | vibit CMS cloud — ¥16,200/month starting price |
| Subscription | Monthly | AI Concierge (シャキーン) Digital Plan |
| Subscription | Annual | Social Support Program for NPOs |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Shanon product offering
Product offeringCore offering
Shanon provides a cloud-based marketing automation platform (SHANON MARKETING PLATFORM) that integrates MA and SFA in a single product for B2B companies. The company also offers SHANON EVENT for event/seminar management, SHANON SFA for sales force automation, vibit CMS for website/content management, and the AI-powered SMB all-in-one service シャキーン (Shakin). Core capabilities span lead acquisition, nurturing, scoring, event lifecycle management, and marketing-sales data unification, augmented by an AI Concierge assistant.
Product overview
Shanon is a Tokyo-based marketing cloud provider (Securities Code: 3976) offering a portfolio of four core products under the SHANON brand: SHANON MARKETING PLATFORM (SFA-integrated MA), SHANON EVENT (event management), SHANON SFA (standalone sales force automation module), and vibit CMS (cloud content management, comprising vibit CMS cloud and vibit CMS Neo). SHANON MA and SHANON SFA are sold as an integrated platform, with the MA managing the full lead lifecycle from acquisition through nurturing while the embedded SFA module handles deal management and revenue tracking. SHANON EVENT operates as a parallel platform for event operations. vibit CMS is sold as a separate but complementary product with native MA integration for member sites. The portfolio also includes Shanon Connect (integration platform), Account-Based Profile, Event Marketing Analytics, and AI-powered features including AI Concierge and AI-assisted content creation. An AI-powered all-in-one SMB offering called 'シャキーン (Shakin)' combining kintone and SHANON MA was launched in June 2025. The company serves over 3,000 client companies across manufacturing, finance, IT services, and government sectors.
Differentiator
Problem solved
Functional benefit
Brands
- SHANON MARKETING PLATFORM: AI-powered marketing automation platform with lead management, email marketing, event management, and SFA integration.
- SHANON EVENT
- SHANON SFA
- vibit CMS
- シャキーン (Shakin)
Products and services
- SHANON MARKETING PLATFORM (SHANON MA) SFA-integrated marketing automation platform for B2B companies that manages the full lead lifecycle from acquisition through nurturing to opportunity creation. Combines MA and SFA in a single platform with AI Concierge support, accessible via intuitive UI for non-technical users.
- SHANON EVENT Semi-customizable event management system covering both online and offline events from seminars to large-scale exhibitions. Manages registration, attendee experience, on-site operations, and post-event analytics with a walking-support implementation methodology.
- SHANON SFA Integrated SFA module within SHANON MA providing kanban-style deal management, task tracking, revenue forecasting, and MA-SFA data sharing for unified lead-to-close visibility. First-time SFA with deal/task/budget management.
- vibit CMS (vibit CMS cloud / vibit CMS Neo) Cloud-based CMS product line positioned as easy as using PowerPoint, with two variants: vibit CMS cloud (SaaS, from ¥16,200/month) and vibit CMS Neo (on-premises/hybrid). Offers intuitive block-based editing, headless CMS capability, member site creation, and 1,200+ sites deployed.
- シャキーン (Shakin) AI-powered sales and promotion all-in-one service for SMEs, combining kintone and SHANON MA via no-code integration. Positioned as an affordable entry-level MA+SFA solution.
- Shanon Connect Integration platform enabling SHANON MA to connect with CRM, SFA, DMP, advertising, and analytics tools without custom development. Provides a marketplace of pre-built connectors for third-party products and services including Salesforce, kintone, Sansan, Zoom, and Tableau.
Quantifiable outcome
- 90% reduction in event operations workload
- +6 more outcomes
Companies that use Shanon
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles3 records
Shanon technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability9 records
Feature11 records
Shanon partnerships and signals
Strategic signalPartnerships
24 partnerships are on record, tiered supporting, regional, core and partner.
- Moved Inc. (MOVED)supportingSales partner agreement leveraging AI for sales promotion using kintone x Shanon 'Shakin' product.
- Pepacomi (ペパコミ)regionalSales partner agreement focused on real estate and construction industries, promoting AI-powered sales and marketing using kintone x Shanon.
- Geolocation Technology Inc. (株式会社ジオテクノロジーズ)coreIntegrated 'DokoDoko JP' service into SHANON MA to identify companies visiting websites by IP address. New 'Access Companies' feature enables BtoB companies to visualize anonymous website visitors and approach high-potential leads strategically. Implementation scheduled for April 2026.
- Cap Do Japan (キャップドゥー・日 本)regionalSales partner agreement focused on Kyushu area, promoting kintone x Shanon DX and AI utilization.
- Logical Studio (ロジカルスタジオ)regionalSales partner agreement to strongly promote DX for mid-market and SME companies.
- Sansan Corporation (Sansan)coreIntegration with Sansan's business database. Enables enhanced company identification and account data enrichment within SHANON MA, supporting ABM strategies for Japanese market.
- Fukui Bank (福井銀行)regionalSales partner agreement to strongly promote DX in the Hokuriku region (3 prefectures) using Shanon's products.
- Innovation Corporation (株式会社イノベーション)supportingCapital and business partnership. First collaborative action was a co-hosted webinar. Enables joint marketing activities and customer sharing.
- Sony Network Communications (ソニーネットワークコミュニケーションズ)supportingIntegration with Sony Network Communications' marketing analytics support service, enabling enhanced marketing data analysis within SHANON MA.
- Shanon Connect Ecosystem (シャノンコネクト)corePlatform connecting SHANON MA with CRM, SFA, DMP, advertising, social media, and big data analytics tools without custom development. Supports integrations with Salesforce, kintone, Sansan, Zoom, and other major platforms.
- Cybozu Inc. (サイボウズ)coreIntegration with Cybozu's kintone cloud service. Mutual data synchronization between SHANON MA lead data and kintone's customer/opportunity data, enabling low-cost MA+SFA environment. Later expanded into joint 'シャキーン' product.
- Market One Japan Ltd. (マーケットワン・ジャパン)supportingBPO service for demand generation using SHANON MA. Market One provides telemarketing and demand center services leveraging Shanon's platform for lead engagement, nurture, and management — especially for offline event data integration.
- Softbrain Co., Ltd. (ソフトブレーン)coreBusiness partnership integrating SHANON MA with Softbrain's 'e-sales Manager Remix Cloud' SFA/CRM (4,000+ company installations). Enables unified marketing and sales data for strategic sales activities and improved lead-to-revenue attribution.
- Intimate Merger Inc. (株式会社インティメート・マージャー)supportingTargeted advertising service leveraging Intimate Merger's ~400 million Japanese audience data combined with SHANON MA's lead database. Enables retargeting and lookalike audience advertising targeting.
- XICA Inc. (株式会社サイカ)supportingStatistical analysis service using XICA's 'adelie' engine to evaluate marketing campaign effectiveness and content performance based on data within SHANON MA. Helps identify which marketing activities and touchpoints contribute to conversions.
- Cyber Area Research Co., Ltd. (サイバーエリアリサーチ)coreLaunched 'DokoDoco JP for SMP' — standard dashboard feature providing IP-address-based company identification for anonymous website visitor tracking. Enables strategic BtoB targeting based on which companies visit the website.
- Tableau Japan Co., Ltd. (Tableau Japan)coreBusiness partnership to provide marketing analytics using Tableau's data visualization engine within SHANON MA. Enables advanced data analysis, dashboard creation, and marketing ROI measurement. Included standard dashboards and data warehouse for all SMP users.
- Zoom Video CommunicationscoreNative integration with Zoom for webinar management. Automatically synchronizes webinar registrants and attendees between Zoom and SHANON MA, eliminating manual name-matching (名寄せ) work. Enables instant lead identification post-webinar and tracking of video viewing behavior.
- Salesforce (Salesforce Japan)coreNative integration with Salesforce CRM available without custom development. Enables marketing-sales data synchronization and unified customer view across platforms.
- Asblock Co., Ltd. (アソブロック)partnerOfficial Introduction Consulting Partner for SHANON MA implementation and consulting services.
- Archeress Co., Ltd. (株式会社アーチャレス)partnerOfficial Introduction Consulting Partner for SHANON MA implementation and consulting services.
- SCSK Serviceware Corporation (SCSKサービスウェア)partnerOfficial Introduction Consulting Partner for SHANON MA implementation and consulting services.
- Kit Alive Co., Ltd. (株式会社キットアライブ)partnerOfficial Introduction Consulting Partner for SHANON MA implementation and consulting services.
- Mitsue-Links Co., Ltd. (株式会社ミツエーリンクス)partnerOfficial Introduction Consulting Partner for SHANON MA implementation and consulting services.
Scale indicators9 records
Recent moves9 records
Expansion highlights6 records
Shanon competitors and assessment
Company assessmentEmerging players
- List-Finder (Innovation Inc.): Japanese B2B sales intelligence and list-extraction tool. Shanon and List-Finder share a corporate parent / affiliate relationship (List-Finder appears in the Shanon website footer as a "related service" and Innovation Inc. is a capital and business partner of Shanon), and both sell to Japanese B2B demand-generation buyers.
- Cybozu kintone (with Mailwise / kMail): Japanese low-code business application platform that is Shanon's deepest integration partner via the Shakin bundle. Cybozu's own email and workflow features increasingly intersect with Shanon's SMB MA offering.
Broad incumbents
- Salesforce (Pardot / Marketing Cloud Account Engagement): Global CRM and marketing automation leader with a large Japan presence. Pardot / Account Engagement competes head-on with SHANON MA for mid-market and enterprise B2B accounts in Japan, and Salesforce CRM is a directly integrated Shanon Connect partner.
- HubSpot: Global inbound marketing and MA platform with growing operations in Japan. Competes for SMB and mid-market B2B marketers using a freemium and product-led growth model that contrasts with Shanon's enterprise-led motion.
- Oracle Eloqua: Global B2B enterprise MA platform within Oracle Advertising and Customer Experience. Targets the same large-enterprise account-based marketing and lead management buyers that SHANON MA serves in Japan.
- Adobe Marketo Engage: Global B2B marketing automation platform owned by Adobe. Competes in the Japanese enterprise segment for complex lead management, account-based marketing, and multi-touch attribution use cases that overlap with SHANON MA.
Direct peers
- Repro: Japan-based marketing automation and customer engagement platform primarily targeting apps and consumer brands but expanding into B2B; overlaps with Shanon in campaign automation and user behavior tracking.
- Bain (BainMA / CloudCRM): Japanese-native MA and CRM vendor that is one of Shanon's most direct domestic competitors, targeting similar Japanese B2B mid-market and enterprise accounts with comparable MA + SFA bundles.
- KARTE (Plaid): Japanese customer experience / marketing cloud used by enterprise B2C and increasingly B2B customers. Overlaps with Shanon in event-driven customer journey orchestration and real-time personalization features.
- PLUS Marketing One: Long-standing Japanese email and marketing automation vendor. Competes with Shanon for SMB and mid-market email-marketing and lead-nurture use cases in Japan.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Shanon social profiles
Digital presenceShanon compliance and trust
Trust signalCompliance4 records
Shanon financial estimates
Financial estimateRevenue estimate
Valuation estimate
Shanon leadership team
Management profileNumber of profiles
Profiles2 records
Shanon subsidiaries and ownership
Company hierarchySubsidiaries1 record
Shanon funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Shanon M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Shanon
What does Shanon do?
Shanon provides a cloud-based marketing automation platform (SHANON MARKETING PLATFORM) that integrates MA and SFA in a single product for B2B companies. The company also offers SHANON EVENT for event/seminar management, SHANON SFA for sales force automation, vibit CMS for website/content management, and the AI-powered SMB all-in-one service シャキーン (Shakin). Core capabilities span lead acquisition, nurturing, scoring, event lifecycle management, and marketing-sales data unification, augmented by an AI Concierge assistant.
Is Shanon a public or private company?
Shanon is a public company. It is classified as public and is currently operating.
When was Shanon founded?
Shanon was founded in 2000. It employs 51 to 100 people.
Where is Shanon based?
Shanon is headquartered in Mita, Japan, in the Asia region.
How does Shanon make money?
Two revenue lines are on record. SaaS Subscription (SHANON MARKETING PLATFORM) is the primary driver. The others are professional Services.
Who are Shanon's main competitors?
Emerging players on record are List-Finder (Innovation Inc.) and Cybozu kintone (with Mailwise / kMail). Broad incumbents are Salesforce (Pardot / Marketing Cloud Account Engagement), HubSpot, Oracle Eloqua and Adobe Marketo Engage. Direct peers are Repro, Bain (BainMA / CloudCRM), KARTE (Plaid) and PLUS Marketing One.
Does Shanon have an API?
Yes. Shanon provides a data import/export API that enables external systems to synchronize lead data, customer data, and activity history with SHANON MARKETING PLATFORM. External system ID/password-based single sign-on integration is also supported. API connectivity enables CRM integration (Salesforce can connect directly without development) and the Shanon Connect platform allows users to connect SMP with partner products and services without custom development. Developer documentation is at www.shanon.co.jp/products/shanonconnect.
What industry is Shanon in?
Shanon's product category is Marketing Automation Software. Its primary akta.pro industry code is HDABAAAD, Managed Application Platforms (App PaaS & Runtime Services). Its NAICS code is 541512 and its SIC code is 7373.