Elite Plastic Surgery

What Elite Plastic Surgery does

Elite Plastic Surgery is a privately held medical practice headquartered in Grand Rapids, Michigan, providing a comprehensive suite of cosmetic and reconstructive surgery services. Founded in 2010, the practice employs 11–50 staff including four board-certified plastic surgeons (Drs. Cullen, Armstrong, Martin, and Fahrenkopf) with more than 40 years of combined experience. The service portfolio spans surgical procedures organized across facial, breast, body, hand, and general reconstructive categories, complemented by non-surgical aesthetic treatments (Botox, dermal fillers, laser treatments, chemical peels, microneedling, Hydrafacial, VI Peel) and physician-grade skincare retail through the Elite Skin Centre.

The business operates on a direct-to-consumer, fee-for-service model with consultation-based pricing and third-party patient financing; revenue streams are surgical procedures, non-surgical treatments, and skincare product sales. The practice serves individual patients across western Michigan — Grand Rapids, Grand Haven, Kalamazoo, and Lansing — with hospital affiliations at Saint Mary's Health Care and Spectrum Health (Butterworth and Blodgett campuses) supporting procedures that require hospital settings. Marketing is conducted through a website, before-and-after gallery, patient testimonials, promotions, email/newsletter, and social media (Facebook), and the practice leverages two third-party technology integrations: the MyPatientVisit patient portal and the Instamed online bill payment platform.

Elite Plastic Surgery has not raised venture capital or private equity funding, has no parent entity, and is physician-owned. There is no public revenue disclosure, no recorded M&A activity, and no recent leadership changes in the source data; the practice appears to operate in a steady state as an established regional provider with a 5.0/5.0 rating across 852 patient reviews.

Name

Elite Plastic Surgery

Legal name

Elite Plastic Surgery

Website

https://eliteplasticsurgerygr.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Elite Plastic Surgery is a private Grand Rapids, Michigan medical practice providing cosmetic and reconstructive surgery, non-surgical aesthetic treatments, hand surgery, and physician-grade skincare products to patients across western Michigan.

Ownership category

akta.pro rank

Product category

Cosmetic and Reconstructive Plastic Surgery Services

akta.pro industry

PRIMARYHLAFAIAK

Plastics / Cosmetic & Dermatologic Surgery Centers

Healthcare & Life Sciences/Healthcare Providers & Systems/Surgical Centers & Perioperative Care (ASCs)

SECONDARYHLAKACAE

Cosmetic Dermatology (Aesthetic Injectables)

Healthcare & Life Sciences/Specialist Medical Practice/Dermatology

Keywords

• Cosmetic surgery
• Plastic surgery
• Reconstructive surgery
• Non-surgical aesthetics
• Hand surgery

Headquarters

HQ city

Grand Rapids

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Surgical Procedures: Fee-for-service surgical procedures including breast augmentation, rhinoplasty, body contouring, facelifts, and other cosmetic surgeries performed by board-certified plastic surgeons.
2. Non-Surgical Treatments: Non-surgical cosmetic treatments including Botox, dermal fillers, laser treatments, chemical peels, and skin care services.
3. Skincare Products: Physician-grade and prescription skin care products, including Latisse and Elite Products.

Pricing tiers

Distribution channels1 record

Marketing channels6 records

Core offering

Elite Plastic Surgery is a private medical practice that sells elective cosmetic and reconstructive plastic surgery procedures — including breast, body, face, and hand surgery — performed by its team of board-certified/eligible plastic surgeons. The practice also offers non-surgical aesthetic treatments and physician-grade skincare products to individual patients primarily in the Grand Rapids, Grand Haven, Kalamazoo, and Lansing areas of West Michigan.

Product overview

Elite Plastic Surgery is a comprehensive cosmetic and plastic surgery practice offering a unified suite of surgical and non-surgical aesthetic services. The portfolio consists of core surgical procedures organized into facial, breast, body, hand, and general plastic surgery categories, complemented by non-surgical treatments including injectables (Botox, dermal fillers), laser therapies, and medical-grade skin care products. The practice serves patients in Grand Rapids, Grand Haven, Kalamazoo, and Lansing, Michigan, with a team of four plastic surgeons and hand specialists.

Differentiator

Problem solved

Functional benefit

Products and services

• Breast Surgery Cosmetic and reconstructive surgical procedures of the breast performed by board-certified plastic surgeons, offered to individual adult patients in West Michigan.
• Body Surgery Body contouring and reshaping surgical procedures performed by board-certified plastic surgeons for individual adult patients.
• Face Surgery Facial cosmetic surgical procedures performed by board-certified plastic surgeons for individual adult patients seeking facial rejuvenation or refinement.
• Hand Surgery Reconstructive surgical procedures of the hand performed at the practice, with Dr. Fahrenkopf highlighted for this subspecialty; intended for patients with hand injuries, congenital conditions, or degenerative hand issues.
• Non-Surgical Aesthetic Treatments Non-surgical cosmetic treatments offered at the practice for individual adult patients seeking aesthetic improvements without surgery.
• Skincare Products Physician-grade skincare products sold by the practice to individual adult patients for at-home skin maintenance and post-procedure care.

Quantifiable outcome

• 5.0 out of 5.0 rating based on 852 patient reviews
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Two partnerships are on record, tiered core.

• Saint Mary's Health CarecoreStrategic or Co-development PartnerHospital affiliation for patient referrals and surgical procedures. The practice has an established relationship for coordinated patient care at this healthcare facility.
• Spectrum Health (Butterworth & Blodgett Campuses)coreStrategic or Co-development PartnerHospital affiliations at both Spectrum Health Butterworth and Blodgett Campuses for surgical procedures and comprehensive patient care.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Galderma: Dermatology/aesthetics company producing Restylane, Sculptra, and Dysport. Comparable to Elite through its injectables portfolio that Elite's surgeons administer in-clinic.
• LaserAway: Multi-state aesthetics chain focused on laser hair removal, skin treatments, and injectables. Overlaps with Elite's non-surgical service line and competes for similar elective consumer spend.
• Ideal Image: Largest U.S. medspa chain offering Botox, fillers, laser hair removal, and select cosmetic services. Comparable to Elite's non-surgical services line and adjacent to its surgical practice, with a mass-market positioning.
• Allergan Aesthetics (AbbVie): Global aesthetics leader (Botox, Juvederm, Latisse, CoolSculpting). Comparable to Elite as a key upstream supplier and brand reference for Elite's non-surgical service offering.

Direct peers

• Long Island Plastic Surgical Group: Large multi-physician plastic surgery group practice. Closely comparable to Elite in being a physician-owned group covering cosmetic, reconstructive, and hand surgery with hospital relationships.
• Sono Bello: National cosmetic surgery chain specializing in body contouring (liposuction, tummy tucks, laser-assisted procedures). Directly comparable to Elite's body contouring and surgical suite, with a different scale and capital structure model.
• Marina Plastic Surgery (Marina Del Rey, CA): Established multi-surgeon cosmetic surgery practice in California. Comparable business model to Elite—multi-physician practice offering breast, body, and facial cosmetic surgery with hospital affiliations.
• The Plastic Surgery Center (NJ/NY): Multi-surgeon plastic surgery practice offering comprehensive cosmetic and reconstructive procedures. Comparable to Elite in scope, multi-physician structure, and hospital-affiliated surgical model.
• Cassileth Plastic Surgery (Beverly Hills): Boutique multi-surgeon cosmetic surgery practice. Comparable to Elite in offering premium cosmetic surgical services including breast, body, and facial procedures under a single brand.

Emerging players

• SkinSpirit: Premium medspa chain providing Botox, fillers, laser, and skin treatments. Comparable to Elite's non-surgical and skincare product lines, with a focus on physician-supervised aesthetic services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/beton-concrete-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elite Plastic Surgery