What Center for Cosmetic Surgery does

Center for Cosmetic Surgery is a private, single-location plastic and cosmetic surgery practice founded in 2000 in San Diego, California, by Dr. Sassan Alavi, MD, who serves as both Medical Director and lead surgeon. Operating from an AAAHC-accredited facility at 3023 Bunker Hill St., Suite #204 in the Mission Bay area, the practice delivers a comprehensive menu of surgical and non-surgical cosmetic procedures across four categories: body contouring (liposuction, Brazilian butt lift, tummy tuck, mommy makeover, arm lift, thigh lift), breast surgery (augmentation, lift, reduction), facial surgery (Deep Plane facelift, mini facelift, rhinoplasty, blepharoplasty, browlift, otoplasty, lip lift), and non-surgical rejuvenation (Botox, Bellafill, Juvederm, chemical and laser peels).

The underlying clinical technology is centered on Dr. Alavi's specialized training — a facial plastic and reconstructive surgery fellowship at UC Irvine and a liposuction/breast surgery fellowship with the American Academy of Cosmetic Surgery — and on techniques he developed or was credentialed in under Dr. Bruce Connell, the pioneer of the Deep Plane facelift. Named proprietary methods include the 72-Hour Mini Facelift and a minimally-scarred arm-lift technique, alongside advanced tumescent liposuction with power-assisted micro cannulas. The practice has logged 100,000+ lifetime procedures across 25+ years, with per-procedure counts including 14,000+ liposuctions, 4,000+ facelifts, and 6,000+ breast procedures.

The business model is a high-touch, direct-to-consumer aesthetic medicine service with a sales-led acquisition motion. Patients are captured via free consultations (phone and web intake), a before-and-after photo gallery–driven website, and earned media coverage. Inside sales staff convert consultations into booked surgeries. Pricing is publicly posted for promotional tiers (e.g., BBL $5,000, breast augmentation $3,900, mini facelift $6,000, mommy makeover $10,000) with full procedure pricing disclosed during consultation. Revenue comes from surgical procedure fees and complementary non-surgical / injectable treatments performed in-house, augmented by third-party patient financing through CareCredit and Alphaeon Credit that enables monthly-installment payments on $200+ purchases. A dedicated Fly-In Surgery Program targets out-of-area and international patients drawn by Dr. Alavi's reputation, extending the addressable market beyond San Diego County.

Name

Center for Cosmetic Surgery

Legal name

Center for Cosmetic Surgery

Website

https://cosmeticsurgerycenter.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Center for Cosmetic Surgery is a private, single-location plastic surgery practice in San Diego, CA, led by Dr. Sassan Alavi. Founded in 2000, it performs 100,000+ surgical and non-surgical cosmetic procedures annually across body, breast, and facial categories.

Ownership category

akta.pro rank

Product category

Cosmetic and Plastic Surgery Services

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Plastics / Cosmetic & Dermatologic Surgery Centers (HLAFAIAK)

akta.pro secondary industries

Facial Plastic & Reconstructive Surgery (ENT) (HLAKAMAG), Cosmetic & Plastic Surgery Tourism Agencies (THAKAIAD)

Keywords

• Plastic surgery services
• Cosmetic surgery procedures
• Body contouring
• Facial rejuvenation
• Injectable treatments

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Surgical Procedure Fees: One-time fees charged for individual surgical procedures including liposuction, breast augmentation, tummy tuck, facelift, rhinoplasty, blepharoplasty, Brazilian butt lift, mommy makeover, arm lift, otoplasty, and breast reduction/lift. Procedures are performed in the practice's accredited operating room.
2. Non-Surgical / Injectable Treatments: Fees for non-surgical cosmetic treatments including Botox injections, Bellafill, Juvederm, TCA peel, and CO2 laser peel. These complementary services provide ongoing revenue from existing patient base.
3. Patient Financing Programs: Third-party patient financing through CareCredit and Alphaeon Credit enables patients to pay for procedures in monthly installments. The practice facilitates financing but revenue is received upfront from the financing company.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Center for Cosmetic Surgery is a single-location private plastic and cosmetic surgery practice in San Diego, CA, led by Medical Director Dr. Sassan Alavi. It delivers a comprehensive menu of surgical procedures (liposuction, breast augmentation/lift/reduction, tummy tuck, facelift, mini facelift, Brazilian Butt Lift, mommy makeover, arm lift, rhinoplasty, blepharoplasty, otoplasty, lip lift, browlift, thigh lift, vaginoplasty, labiaplasty) and non-surgical treatments (Botox, Bellafill, Juvederm, TCA peel, CO2 laser peel, Endermologie) from an AAAHC-accredited on-site operating room. The practice has completed 100,000+ procedures across 25+ years, with promotional package pricing and CareCredit/Alphaeon financing options.

Product overview

The Center for Cosmetic Surgery is a single-location plastic surgery practice led by Dr. Sassan Alavi in San Diego, CA. The practice offers a comprehensive portfolio of cosmetic and plastic surgery procedures organized into body procedures (Liposuction, Brazilian Butt Lift, Tummy Tuck, Mommy Makeover, Arm Lift, Thigh Lift), breast procedures (Breast Augmentation, Breast Lift, Breast Reduction), facial procedures (Facelift, Mini Facelift, Rhinoplasty, Blepharoplasty, Browlift, Otoplasty, Lip Lift, Chin & Cheek), and non-surgical treatments (Botox, Bellafill, Juvederm, chemical peels). Dr. Alavi has over 25 years of experience and has performed over 100,000 procedures total. The practice operates from an accredited surgical facility and offers financing options through CareCredit and Alphaeon Credit.

Differentiator

Problem solved

Functional benefit

Products and services

• Liposuction / Liposculpture Tumescent liposuction with power-assisted micro cannulas to remove fat deposits and contour the body; over 14,000 procedures performed by Dr. Alavi as of September 2025.
• Breast Augmentation Surgical breast enlargement with saline or silicone implants to enhance breast size and shape; over 5,000 procedures performed by Dr. Alavi.
• Tummy Tuck (Abdominoplasty) Surgical removal of excess abdominal skin and fat with tightening of abdominal wall muscles; over 2,500 procedures performed by Dr. Alavi (over 1,500 referenced on the homepage).
• Facelift (Deep Plane Facelift) Deep Plane facelift procedure lifting beneath the deep facial layers and releasing facial ligaments to address cheeks, jowls, and neck; over 4,000 facelifts performed by Dr. Alavi.
• Mini Facelift (72-Hour Mini Facelift) Minimally invasive facelift with small discreet incision near the ear and deep muscle lift, completed in under 2 hours with 3-7 day recovery; results claimed to last 5-10 years.
• Brazilian Butt Lift Buttock augmentation using fat transfer from liposuctioned donor areas to create a fuller, lifted buttock profile; over 2,000 procedures performed by Dr. Alavi.
• Mommy Makeover Combination surgical package typically combining breast augmentation and tummy tuck to restore post-pregnancy body contour; over 1,000 procedures performed by Dr. Alavi.
• Rhinoplasty Surgical reshaping of the nose to modify size, shape, or improve breathing function.
• Blepharoplasty (Eyelid Lift) Eyelid surgery to address sagging upper eyelids and puffy lower eyelids for a more rested eye appearance.
• Breast Lift (Mastopexy) Surgical procedure to raise and reshape sagging breasts for a more youthful contour.
• Breast Reduction Surgical reduction of excess breast tissue and reshaping for improved proportion and comfort.
• Arm Lift (Brachioplasty) Upper arm reshaping that removes excess skin and fat with a minimized-scar technique to achieve sculpted arms with virtually undetectable scarring.
• Botox Injections Botulinum toxin Type A injections that temporarily relax facial muscles to reduce frown lines, crow's feet, and forehead wrinkles.
• Bellafill (Artefill) Injectable Filler Long-lasting dermal filler with PMMA microspheres for wrinkle correction, providing up to 5 years of effect.
• Lip Lift Permanent surgical lip lift that shortens the distance between the nose and upper lip to produce a more defined, fuller-looking lip.
• Otoplasty (Ear Surgery) Ear-reshaping surgery that corrects protruding or misshapen ears through incisions near the back of the ear.
• Male Gynecomastia (ManZone) Male breast reduction surgery to address enlarged male breast tissue.
• Male Tummy Tuck (ManZone) Male-tailored abdominoplasty to remove excess abdominal skin and fat.
• Juvederm Filler Hyaluronic acid dermal filler for temporary lip and facial augmentation and wrinkle reduction.
• Chemical and Laser Skin Resurfacing (TCA Peel, CO2 Laser Peel, Browlift) TCA chemical peels, CO2 laser resurfacing, and browlift procedure to elevate eyebrows and tighten forehead skin.
• Endermologie Non-invasive mechanical massage treatment for skin tightening and body contouring.
• Chin and Cheek Procedures Surgical facial contouring procedures to enhance chin and cheek structure and proportion.
• Fly-In Surgery Program Concierge program for out-of-area and international patients to travel to the San Diego facility for surgical procedures performed by Dr. Alavi, including coordinated travel support.

Quantifiable outcome

• Results of Deep Plane facelift can last 15-20 years
• +4 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Scale indicators19 records

Recent moves6 records

Expansion highlights5 records

Others

• CareCredit (Synchrony Financial): Patient financing platform already integrated with CCS to enable elective procedure purchases. Relevant as ecosystem partner shaping affordability and conversion of cosmetic procedures.
• RealSelf: Consumer discovery platform for cosmetic procedures that drives significant inbound patient leads to practices like CCS. Comparable as a marketing and demand channel rather than a service provider.

Broad incumbents

• Sono Bello: Largest US body-contouring and facial-rejuvenation chain, operating dozens of accredited centers nationwide. Broader incumbent competing for the same elective cash-pay patient with scale advantages.
• Ideal Image: National medspa chain (now under private equity) delivering Botox, fillers, laser, and body services. Adjacent incumbent that captures non-surgical demand that CCS would otherwise retain.

Direct peers

• La Jolla Cosmetic Surgery Centre: Long-established multi-surgeon cosmetic surgery practice in the San Diego / La Jolla metro. Directly comparable in scope (body, breast, face, non-surgical) and in same local market, competing for the same patient base.
• Profiles Beverly Hills: Beverly Hills cosmetic surgery practice with a comparable single-location, surgeon-led model and a national fly-in patient base. Directly comparable in premium positioning and procedure mix.
• Long Island Plastic Surgical Group (New York Plastic Surgical Group): Large multi-surgeon cosmetic and reconstructive surgery group on the East Coast with similar procedure breadth (breast, body, face) and an established destination-surgery reputation.
• Marina Plastic Surgery: Single-market cosmetic surgery practice in Southern California offering similar surgical and non-surgical aesthetic services. Directly comparable in procedure mix and DTC-to-consumer model.
• Athenix Body Sculpting Institute: Multi-location cosmetic surgery group focused on body contouring procedures (liposuction, BBL, tummy tuck). Overlaps heavily with CCS's highest-volume procedure categories.

Emerging players

• Hims & Hers Health: Direct-to-consumer telehealth and wellness platform expanding into aesthetics, skincare, and weight-loss adjacencies. Emerging competitor for elective consumer healthcare spend and a potential referral threat.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Center for Cosmetic Surgery