BIGOTTI
BIGOTTI is a Romanian menswear retailer operating a nationwide e-commerce platform and 24 mall-anchored physical stores across 24 cities, selling shirts, suits, casual wear, footwear, accessories, and fragrances to Romanian male consumers alongside a custom tailoring service.
- Company typePrivate
- Founded1997
- HeadquartersBucharest, Romania
- Headcount51–100
- GTM typeB2C
- OfferingServices
What BIGOTTI does
BIGOTTI is a Romanian menswear retailer operating a dual-channel model via a nationwide e-commerce platform (www.bigotti.ro) and 24 physical store locations across major cities, with 9 stores in Bucharest alone and additional mall-anchored outlets in Arad, Bacau, Brasov, Cluj-Napoca, Constanta, Craiova, Iasi, Timisoara, and 15 other cities. The legal operating entity is Graftex Prodcom SRL, headquartered in Bucharest, with a warehouse/distribution facility in Otopeni. The product assortment spans the full menswear spectrum — dress shirts, t-shirts, blazers, suits, trousers, jeans, sweaters, jackets, vests, hoodies, tracksuits, footwear (boat shoes, loafers, sneakers, casual, ceremony), accessories (ties, belts, wallets, socks, hats, etc.), perfumes, and beach wear — with pricing in Romanian Lei ranging from 85 Lei (entry t-shirts) to 990 Lei (premium blazers).
The business derives revenue from four streams: unit-priced retail sales through both online and physical channels, gift voucher sales for gifting occasions, the premium "BIGOTTI su misura" custom tailoring service offering personalized fabric selection and fit, and in-store alteration services (retusuri) covering sleeve, waist, and length adjustments. Differentiated growth levers include a dedicated Limited Collection line, an Outlet Online sub-brand offering 20-70% discounts on prior-season inventory, a Card de Fidelitate loyalty program triggered at 1,000 RON cumulative purchases, and installment payment partnerships with Banca Transilvania (Star Forte) and Card Avantaj. Fan Courier serves as the dedicated returns logistics partner with free at-home pickup. Distribution is augmented by Easybox parcel-locker delivery and a listing on the GLAMI.ro fashion marketplace.
The technology stack is a standard e-commerce platform with conventional inventory management, Google Analytics for traffic analysis, Facebook tracking for advertising, YouTube cookies for embedded video, and Sendinblue for email/newsletter marketing. GDPR-compliant data protection practices are implemented per EU Regulation 679/2016 under Graftex Prodcom SRL. The company maintains active social media presence on Facebook, LinkedIn, Twitter, Pinterest, and Instagram, supports RO/EN localization, and operates with an employee base of 51-100. The brand maintains cultural affinity through sponsorship of the Romanian national football team under the "Generatia de suflet" (Soul Generation) campaign.
BIGOTTI firmographics
Firmographics- Name
- BIGOTTI
- Legal name
- Graftex Prodcom SRL
- Website
- https://bigotti.ro
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- BIGOTTI is a Romanian menswear retailer operating a nationwide e-commerce platform and 24 mall-anchored physical stores across 24 cities, selling shirts, suits, casual wear, footwear, accessories, and fragrances to Romanian male consumers alongside a custom tailoring service.
- Ownership category
- akta.pro rank
BIGOTTI industry classification
Industry- Product category
- Men's Apparel Retail
- NAICS
- Shoe Retailers (45821)
- SIC
- Retail-Shoe Stores (5661), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Luxury & Designer Footwear Retail (CRAAADAH)
Keywords
Where BIGOTTI is headquartered
LocationHeadquarters
- HQ city
- Bucharest
- HQ country
- Romania
- HQ region
- Europe
Offices24 records
Markets served
BIGOTTI business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Retail Sales - Men's Clothing: Sale of men's clothing, footwear, and accessories through online store and physical retail locations. Includes regular priced items, outlet/clearance products, and seasonal collections.
- Gift Vouchers: BIGOTTI gift vouchers sold for gifting occasions including birthdays, name days, Easter, and Christmas.
- BIGOTTI su misura: Exclusive tailoring service offering high level of personalization for men's clothing with custom material selection and fit.
- Alteration Services (Retusuri): In-store alteration services for clothing including shortening sleeves, tapering, waist adjustments, and other customizations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing across all product categories |
| Unit Pricing | Pay-as-you-go | Outlet/clearance pricing |
| Other | Pay-as-you-go | Gift Vouchers |
| Other | Pay-as-you-go | Alteration/Retouching fees |
Distribution channels2 records
Marketing channels8 records
BIGOTTI product offering
Product offeringCore offering
BIGOTTI designs, produces, and retails men's clothing, footwear, and accessories under its own brand, selling through a network of 24+ company-owned physical stores across Romania and a direct e-commerce site (www.bigotti.ro). The company supplements its ready-to-wear line with bespoke tailoring (BIGOTTI su misura), in-store alteration services, gift vouchers, and a loyalty card program. Headquartered in Bucharest and founded in 1997, it operates as a trade name of Graftex Prodcom SRL.
Product overview
BIGOTTI is a Romanian men's fashion e-commerce retailer and multichannel brand offering a comprehensive portfolio of clothing, footwear, and accessories through both online (www.bigotti.ro) and physical store channels. The core product range centers on menswear categories including dress shirts (Camasi), t-shirts (Tricouri), blazers (Sacouri), suits (Costume), trousers (Pantaloni), and jeans (Blugi), complemented by footwear (Incaltaminte), knitwear (Pulovere), outerwear (Geci, Veste), and sportswear (Hanorace, Treninguri). The brand operates parallel collections: the full-price range featuring new seasonal arrivals including Limited Collection exclusives and the Spring-Summer 2026 Noua Colectie, alongside the Colectia Outlet Online for discounted previous-season items. BIGOTTI differentiates through its premium BIGOTTI su misura bespoke tailoring service offering high personalization, supported by in-store alteration services (Servicii de Retus). The business model includes loyalty rewards (Card de Fidelitate) and gift vouchers (Vouchere Cadou), with presence across 32+ physical store locations throughout Romania and nationwide delivery including Easybox lockers.
Differentiator
Problem solved
Functional benefit
Products and services
- BIGOTTI su misura
Companies that use BIGOTTI
Customer profileSegments2 records
Ideal customer profiles2 records
BIGOTTI technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
BIGOTTI partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Fan CouriercoreFan Courier is the primary logistics partner for BIGOTTI's online order returns. The company sends a Fan Courier courier to pick up return packages free of charge. Customers are instructed not to send packages with other courier companies on a cash-on-delivery basis.
- Banca TransilvaniaminorBanca Transilvania is a payment partner, offering the Star Forte credit card for online purchases with 100% cashback on installments.
- Card AvantajminorCard Avantaj is a payment partner offering installment payment options for BIGOTTI purchases.
- GLAMI.rominorGLAMI.ro is a fashion search engine and marketplace where BIGOTTI products are listed, helping drive traffic and sales from fashion-conscious shoppers.
- Graftex Prodcom SRLcoreGraftex Prodcom SRL is the parent/legal entity operating BIGOTTI brand. Registered address at Bld. Expozitiei nr.1, etaj 7, Sector 1, Bucuresti, Romania. Handles all data protection and privacy matters for BIGOTTI.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
BIGOTTI competitors and assessment
Company assessmentDirect peers
- New Yorker: German fashion retailer operating large-format stores in Romanian malls targeting young adults. Comparable on broad menswear/womenswear catalog and mall-based multi-city footprint in CEE.
- Deichmann: European footwear retail leader with extensive Romanian store network. Compares to BIGOTTI on the footwear retail vertical, mall presence, and broad price-tier coverage from value to premium.
- Takko Fashion: German value fashion retailer with Romanian mall stores. Closely comparable to BIGOTTI on mid-market menswear/womenswear focus and mall-based CEE expansion model.
- Reserved: LPP Group's mid-market fashion brand with strong Romanian mall presence. Closely comparable to BIGOTTI in price tier, menswear focus, and large-format mall store model across CEE.
Broad incumbents
- C&A: Global apparel retailer with deep Romanian mall presence. Compares to BIGOTTI on omnichannel menswear/womenswear retail format and mall-based footprint, though at larger scale and broader category mix.
- H&M: Swedish fast-fashion leader operating extensively in Romanian shopping malls. Direct comparator on men's apparel breadth, mall-based distribution, and value-to-mid price positioning.
- Zara: Inditex flagship operating in major Romanian malls. Comparable on full-range menswear catalog, premium-mall real estate strategy, and frequent seasonal collection refreshes.
Emerging players
- Answear: CEE-headquartered fashion e-commerce platform with strong Romanian operations. Comparable on menswear catalog breadth, multi-brand assortment, and CEE regional reach; competitive with BIGOTTI's online store.
- About You: European online fashion platform with active Romanian customer base. Comparable to BIGOTTI's e-commerce channel and menswear assortment, but as a digital-first competitor with no physical footprint.
Regional players
- LTJ Diffusion: French menswear brand with Romanian retail presence. Comparable to BIGOTTI on dedicated menswear focus and tailored/smart-casual category mix, with overlapping customer profile.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat3 records
Key risks7 records
Key highlights6 records
Customer concentration
BIGOTTI social profiles
Digital presenceBIGOTTI compliance and trust
Trust signalCompliance2 records
BIGOTTI financial estimates
Financial estimateRevenue estimate
Valuation estimate
BIGOTTI leadership team
Management profileNumber of profiles
BIGOTTI funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BIGOTTI M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BIGOTTI
What does BIGOTTI do?
BIGOTTI designs, produces, and retails men's clothing, footwear, and accessories under its own brand, selling through a network of 24+ company-owned physical stores across Romania and a direct e-commerce site (www.bigotti.ro). The company supplements its ready-to-wear line with bespoke tailoring (BIGOTTI su misura), in-store alteration services, gift vouchers, and a loyalty card program. Headquartered in Bucharest and founded in 1997, it operates as a trade name of Graftex Prodcom SRL.
Is BIGOTTI a public or private company?
BIGOTTI is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BIGOTTI founded?
BIGOTTI was founded in 1997. It employs 51 to 100 people.
Where is BIGOTTI based?
BIGOTTI is headquartered in Bucharest, Romania, in the Europe region.
How does BIGOTTI make money?
Four revenue lines are on record. Retail Sales - Men's Clothing is the primary driver. The others are gift Vouchers, BIGOTTI su misura and alteration Services (Retusuri).
Who are BIGOTTI's main competitors?
Direct peers on record are New Yorker, Deichmann, Takko Fashion and Reserved. Broad incumbents are C&A, H&M and Zara. Emerging players are Answear and About You. LTJ Diffusion is listed as a regional player.
Does BIGOTTI have an API?
No public API is recorded for BIGOTTI.
What industry is BIGOTTI in?
BIGOTTI's product category is Men's Apparel Retail. Its primary akta.pro industry code is CRAAADAH, Luxury & Designer Footwear Retail. Its NAICS code is 45821 and its SIC code is 5661.