Staring
Staring is a Barcelona-based Spanish specialty jeweler (founded 2008) selling Made-in-Germany engagement rings, wedding bands, and jewelry to couples and individuals via two showrooms and a multi-currency e-commerce platform with a proprietary ring configurator.
- Company typePrivate
- Founded2008
- HeadquartersBarcelona, Spain
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Staring does
Staring is a Barcelona-headquartered specialty jeweler (legal entity MAKMARK BUSINESS COMPANY, S.L., DBA Staring and Staring Alianzas) founded in 2008 that designs and sells engagement rings, wedding bands, and complementary jewelry (earrings, necklaces, bracelets, rings) to Spanish and international consumers. Its core catalog is manufactured in Germany and consists of pieces in platinum (600 and 950), yellow/white/rose gold (14K and 18K), palladium, titanium, and carbon, set with GIA-certified natural diamonds, lab-grown diamonds, sapphires, rubies, or emeralds; pricing spans from €289 entry-level jewelry up to €4,043 premium wedding bands. The technology foundation is a proprietary e-commerce platform on staring.es featuring an online ring configurator that lets buyers personalize metal, diamond quality, carat weight, and engravings, complemented by a multi-language (Spanish, English, Catalan) and multi-currency (10 currencies including EUR, GBP, USD, and LATAM currencies) storefront.
The business operates a hybrid direct-to-consumer go-to-market combining two physical showrooms with appointment-based consultations (Barcelona flagship and Santa Cruz de Tenerife) and self-service online purchasing. Distribution partnerships with the premium German brands Acredo and Rubin extend the catalog with exclusive collections, while Aplázame provides installment financing, Mailchimp handles email marketing, and PayPal plus standard analytics tools (Google Analytics, Microsoft Clarity, Google Ads) support the funnel. Staring markets itself on 'Made in Germany' craftsmanship, UN Security Council resolution compliance for ethical diamond sourcing, GIA certification, and a 5/5 customer rating as the most recommended brand in Spain's engagement and wedding ring sector. Revenue is undisclosed; the company remains privately held with no institutional funding, M&A activity, or leadership changes evidenced.
Staring firmographics
Firmographics- Name
- Staring
- Legal name
- MAKMARK BUSINESS COMPANY, S.L.
- Website
- https://staring.es
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Staring is a Barcelona-based Spanish specialty jeweler (founded 2008) selling Made-in-Germany engagement rings, wedding bands, and jewelry to couples and individuals via two showrooms and a multi-currency e-commerce platform with a proprietary ring configurator.
- Ownership category
- akta.pro rank
Staring industry classification
Industry- Product category
- Fine Jewelry (Engagement Rings and Wedding Bands)
- NAICS
- Jewelry Retailers (458310)
- SIC
- Retail-Jewelry Stores (5944)
- akta.pro primary industry
- Bridal & Engagement Jewelry Retail (CRAKAGAC)
- akta.pro secondary industries
- Engagement Rings (CRAKACAA), Fine Jewelry Retail (Precious Metals & Gemstones) (CRAKAGAA), Jewelry, Watches & Luxury Omnichannel (CRAFAEAH)
Keywords
Where Staring is headquartered
LocationHeadquarters
- HQ city
- Barcelona
- HQ country
- Spain
- HQ region
- Europe
Offices2 records
Markets served
Staring business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Product Sales: One-time sales of engagement rings, wedding bands, and jewelry products directly to consumers through physical showrooms and e-commerce platform
- Installment Payment (Aplázame): Partnership with Aplázame to offer installment payment plans, allowing customers to pay over time
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Engagement rings - Entry level |
| Unit Pricing | Pay-as-you-go | Engagement rings - Mid range |
| Unit Pricing | Pay-as-you-go | Engagement rings - Premium |
| Unit Pricing | Pay-as-you-go | Wedding bands - Entry level |
| Unit Pricing | Pay-as-you-go | Wedding bands - Premium |
| Unit Pricing | Pay-as-you-go | Jewelry - Entry level |
| Unit Pricing | Pay-as-you-go | Jewelry - Premium |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Staring product offering
Product offeringCore offering
Staring is a Spanish jewelry retailer that designs, sells, and distributes engagement rings, wedding bands, and a supplementary jewelry collection (earrings, necklaces, bracelets, rings) made in Germany with GIA-certified natural and lab-grown diamonds. The company operates a direct-to-consumer model through two physical showrooms in Barcelona and Tenerife and an e-commerce platform featuring a proprietary ring configurator that allows customers to fully customize metal type, diamond grade, and engravings.
Product overview
Staring is a Spanish jewelry company specializing in engagement rings and wedding bands as its two core product lines, with a supplementary jewelry collection. The company operates as a single unified brand with distributed premium brands (Acredo and Rubin). Engagement rings include solitaire, combined, diamond crown, exclusive, sapphire, and men's styles in gold and platinum with natural or lab-grown diamonds. Wedding bands are offered in platinum (600 and 950), white gold, yellow gold, rose gold, and titanium/carbon, featuring classic, bicolor, original, and diamond-accented designs. The jewelry collection adds earrings, necklaces, bracelets, and rings with diamonds and sapphires. All products emphasize Made in Germany quality standards, ethical diamond sourcing per UN Security Council Resolution, and GIA certification.
Differentiator
Problem solved
Functional benefit
Products and services
- Engagement Rings (Anillos de compromiso) Core product line featuring solitaire, combined, diamond crown, exclusive, sapphire, and men's engagement rings in yellow, white, and rose gold, and platinum, with natural or lab-grown diamond options. Targets couples planning engagements.
- Wedding Bands (Alianzas de boda) Wedding bands in platinum (950 and 600), white gold, yellow gold, rose gold, titanium, and carbon. Includes classic, best price, bicolor, original, and diamond-accented designs, available with comfort profiles. Targets couples planning weddings.
- Fine Jewelry Collection (Joyería) Supplementary jewelry line including earrings, necklaces, bracelets, and rings featuring diamonds and sapphires in gold and platinum settings. Targets individual consumers and gift buyers.
- Lab-Grown Diamond Engagement Rings Engagement rings featuring ethically-sourced laboratory-created diamonds as a sustainable alternative to natural diamonds, available in 18K gold. Targets environmentally conscious couples.
- Acredo Distributed Brand Premium brand distributed by Staring offering exclusive wedding ring designs including the Secret Heart collection with heart-shaped profiles. Features ethically sourced products following UN Security Council resolution guidelines and comfort profiles.
- Rubin Distributed Brand Jewelry brand distributed by Staring, following UN Security Council resolution compliance for ethical supply chain standards and contributing to the responsible beauty initiative.
Quantifiable outcome
- 100% Made in Germany quality standard for all wedding bands and engagement rings
- +2 more outcomes
Companies that use Staring
Customer profileSegments3 records
Ideal customer profiles3 records
Staring technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature3 records
Staring partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- AcredocoreAcredo is a brand distributed by Staring, offering exclusive wedding ring designs including the Secret Heart collection with heart-shaped profiles. Products are ethically sourced following UN Security Council resolution guidelines and feature comfort profiles.
- RubincoreRubin is a brand distributed by Staring, following UN Security Council resolution compliance for ethical supply chain standards. The brand contributes to the responsible beauty initiative ensuring human rights, business ethics, and sustainability throughout the production process.
- AplázamecoreAplázame provides installment payment solutions allowing customers to pay for their jewelry purchases over time. The partnership enables flexible payment options for high-value purchases.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Staring competitors and assessment
Company assessmentDirect peers
- James Allen: Online engagement ring and wedding band retailer with proprietary diamond visualization and configurator. Comparable on the digital customization-led bridal buying experience that Staring's configurator targets.
- 77 Diamonds: European online diamond jeweler offering GIA-certified stones with bespoke ring configuration. Comparable on the configurator-driven, online-first approach to bridal and diamond jewelry.
- Diamonds Factory: European online diamond and engagement ring retailer with vertically integrated supply and customization tools. Comparable as a digitally native European specialist in the same bridal category.
- Blue Nile: Online diamond and engagement ring retailer offering GIA-certified diamonds with extensive customization. Most directly comparable to Staring on the digital-first bridal configurator + global e-commerce model.
- Brilliant Earth: Online ethical and lab-grown diamond engagement ring specialist with strong ESG narrative. Closely comparable to Staring on ethical sourcing, lab-grown diamond SKU breadth, and digitally-led configurator purchase journey.
Broad incumbents
- Tiffany & Co. Iconic luxury jewelry house (LVMH) with flagship stores and strong bridal category presence. Comparable on premium diamond jewelry positioning, though operating at the luxury end rather than Staring's "democratic luxury" price point.
- Pandora: Global jewelry brand with extensive physical and digital retail. Comparable as a scaled omnichannel jewelry incumbent, though focused on fashion jewelry rather than bridal specialization.
- Tous: Spanish heritage jewelry and accessories brand with global physical retail. Comparable as a Spain-based omnichannel jewelry brand, though it operates across broader categories rather than specializing in bridal.
Regional players
- Suarez Joyeros: Established Spanish jewelry retailer with multiple Spanish showrooms and bridal offerings. Comparable as a domestic Spanish competitor in the engagement and wedding ring category, though with a heavier physical retail footprint.
- Goldsmiths (Signet Jewelers): UK jewelry retailer under Signet offering bridal, engagement, and fashion jewelry. Comparable as a regional omnichannel bridal jewelry competitor, though UK-focused rather than Spanish.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Staring compliance and trust
Trust signalCompliance4 records
Staring financial estimates
Financial estimateRevenue estimate
Valuation estimate
Staring leadership team
Management profileNumber of profiles
Staring funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Staring M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Staring
What does Staring do?
Staring is a Spanish jewelry retailer that designs, sells, and distributes engagement rings, wedding bands, and a supplementary jewelry collection (earrings, necklaces, bracelets, rings) made in Germany with GIA-certified natural and lab-grown diamonds. The company operates a direct-to-consumer model through two physical showrooms in Barcelona and Tenerife and an e-commerce platform featuring a proprietary ring configurator that allows customers to fully customize metal type, diamond grade, and engravings.
Is Staring a public or private company?
Staring is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Staring founded?
Staring was founded in 2008. It employs 11 to 50 people.
Where is Staring based?
Staring is headquartered in Barcelona, Spain, in the Europe region.
How does Staring make money?
Two revenue lines are on record. Product Sales are the primary driver. The others are installment Payment (Aplázame).
Who are Staring's main competitors?
Direct peers on record are James Allen, 77 Diamonds, Diamonds Factory, Blue Nile and Brilliant Earth. Broad incumbents are Tiffany & Co., Pandora and Tous. Regional players are Suarez Joyeros and Goldsmiths (Signet Jewelers).
Does Staring have an API?
No public API is recorded for Staring.
What industry is Staring in?
Staring's product category is Fine Jewelry (Engagement Rings and Wedding Bands). Its primary akta.pro industry code is CRAKAGAC, Bridal & Engagement Jewelry Retail, with a secondary code of CRAKACAA, Engagement Rings. Its NAICS code is 458310 and its SIC code is 5944.