Enterprise Design Associates
Enterprise Design Associates is a private Düsseldorf-based strategic design consultancy, founded in 2009, that deploys curated networks of independent Design Partners to deliver its Enterprise Design methodology, the EDGY open-source tool, and the Teamenu digital workplace product to large enterprise and institutional clients.
- Company typePrivate
- Founded2009
- HeadquartersDüsseldorf, Germany
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Enterprise Design Associates does
Enterprise Design Associates (EDA), founded in 2009 and headquartered in Düsseldorf, Germany, is a private strategic design consultancy that helps large enterprises and public-sector institutions tackle complex, organisation-wide challenges through a proprietary 'Enterprise Design' methodology. The firm is led by co-founders Benjamin Falke, Milan Guenther and Dennis Middeke and is structured as an asset-light curated network: it does not maintain a roster of traditional employees, instead casting bespoke teams of independent Enterprise Designers (Design Partners) for each engagement. EDA's client base spans telecommunications, automotive, financial services, technology, logistics, retail, hospitality and international organisations, with named logos including Deutsche Telekom, Toyota Motor Europe, Google, the United Nations (UNISDR), OECD, GIZ, Allianz, SAP, Mercedes-Benz, BNP Paribas, Deutsche Post DHL and AccorHotels.
The company's core intellectual property is the Enterprise Design Framework, a holistic and systemic design methodology formalised in the 2012 book 'Intersection' (Morgan Kaufmann) and operationalised through EDGY, an open-source collaborative Enterprise Design tool first released in 2023 with over 50 contributing practitioners. This methodology underpins a structured stack of consulting engagement packages (Kickoff, Sprint Workshop, Pilot, Accelerator, Scale-up) and the Enterprise Design Sprints format, which adapts Google's Design Sprint methodology for enterprise-scale challenges. A second product, Teamenu, is a digital workplace application in active build that applies AI analytics to generate personalised link collections for enterprise teams.
EDA generates revenue through three streams: (1) professional services engagements sold on a quote-based, multi-year contract basis, with tiered packages ranging from one-week Kickoffs to 6-12 month Scale-up programs, requiring 50% advance payment and net-14 terms; (2) usage and exploitation licensing of copyrighted works bundled with consulting deliverables under a default three-year worldwide licence; and (3) subscription-style recurring revenue from Teamenu once it reaches GA. Distribution is direct to enterprise buyers with no resellers, supplemented by a free practitioner network and open-source tooling (EDGY) that seeds downstream consulting demand. The legal entity operates as eda.c gmbH & Co. KG in Germany with a French subsidiary, eda.c sas, in Paris.
Enterprise Design Associates firmographics
Firmographics- Name
- Enterprise Design Associates
- Legal name
- eda.c gmbh & co kg
- Website
- https://enterprisedesign.io
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Enterprise Design Associates is a private Düsseldorf-based strategic design consultancy, founded in 2009, that deploys curated networks of independent Design Partners to deliver its Enterprise Design methodology, the EDGY open-source tool, and the Teamenu digital workplace product to large enterprise and institutional clients.
- Ownership category
- akta.pro rank
Enterprise Design Associates industry classification
Industry- Product category
- Strategic Design Consulting
- NAICS
- Management Consulting Services (54161), Computer Systems Design Services (541512)
- SIC
- Services-Management Consulting Services (8742), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Strategy & Corporate Development Consulting (BPAHACAA)
- akta.pro secondary industry
- Business Process & Digital Transformation Consulting (BPAEAAAD)
Keywords
Where Enterprise Design Associates is headquartered
LocationHeadquarters
- HQ city
- Düsseldorf
- HQ country
- Germany
- HQ region
- Europe
Offices3 records
Markets served
Enterprise Design Associates business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Enterprise Design Consulting Services: Custom-designed consulting engagements (Kickoff 1 week, Sprint Workshop 2-3 weeks, Pilot 2-3 months, Accelerator 3-6 months, Scale-up 6-12 months). Quote-based pricing with 50% advance payment and 14-day net payment terms. Includes usage/exploitation licence fees bundled into price.
- Teamenu (Digital Workplace SaaS-style product): Custom-built personalised link/launchpad app for enterprise digital workplaces; deployed as a managed offering drawing on AI analytics.
- Usage and Exploitation Licensing: Licensing of copyrighted works (text, designs, software, models, pictures) bundled with consulting deliverables; default worldwide licence is 3 years. Renewal requires additional payment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Kickoff engagement (1 week): half-day workshop, intro to Enterprise Design with EDGY, first Sprint plan |
| Other | Multi-year contract | Sprint Workshop (2-3 weeks): 2-5 day Enterprise Design Sprint on a real challenge |
| Other | Multi-year contract | Pilot (2-3 months): 1-day workshop, 3 Enterprise Design Sprints, mapping/modelling & research workstreams |
| Other | Multi-year contract | Accelerator (3-6 months): program development, 4 Sprints, internal capability building |
| Other | Multi-year contract | Scale-up (6-12 months): advanced research, systems workstream, 5-8 Enterprise Design Sprints |
| Other | Multi-year contract | Standard commercial terms across all engagements: 50% advance deposit, net 14 days, default 3-year worldwide licence |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels10 records
Enterprise Design Associates product offering
Product offeringCore offering
Enterprise Design Associates is a strategic design consultancy that helps organisations innovate and transform by tackling complex enterprise challenges through its proprietary Enterprise Design approach. The firm offers tiered consulting engagements (Kickoff, Sprint Workshop, Pilot, Accelerator, Scale-up) delivered by a curated global network of independent Design Partners, supported by the EDGY open-source collaborative tool and the Teamenu digital workplace app.
Product overview
Enterprise Design Associates operates as a platform-plus-services portfolio built around the Enterprise Design approach. The core open-source platform is EDGY (released in 2023), a collaborative tool for running Enterprise Design Sprints and producing enterprise maps and models. Sitting on top of this, the company offers a stack of six consulting engagement packages (Kickoff, Sprint Workshop, Sprint, Pilot, Accelerator, Scale-up) that incrementally scale Enterprise Design adoption within client organizations, and a Digital Workplace SaaS add-on, Teamenu, an AI-enhanced app for co-creating personalized link collections. The whole portfolio is anchored by the Enterprise Design Framework methodology (introduced in the 2012 book "Intersection"), with EDGY, the consulting packages, and Teamenu together forming the executable layer that operationalizes that methodology for client engagements.
Differentiator
Problem solved
Functional benefit
Brands
- Teamenu: A team-customizable link launchpad / app for co-creating personalized link collections across teams and the broader enterprise, built by Enterprise Design Associates drawing on over a decade of digital workplace expertise.
- EDGY
Products and services
- Enterprise Consulting Packages (Kickoff, Sprint Workshop, Pilot, Accelerator, Scale-up) Six tiered consulting engagement packages ranging from a one-week Kickoff workshop through Sprint Workshops (2-3 weeks), 2-5 day Sprints, Pilots (2-3 months), Accelerators (3-6 months), and Scale-up programs (6-12 months) that build internal Enterprise Design capability for enterprise-wide adoption.
- EDGY Open-source collaborative tool for Enterprise Design that operationalises the Enterprise Design approach through maps, models and sprints that help organisations understand their enterprise and identify innovation opportunities.
- Teamenu Digital workplace app that lets teams co-create a personalised link collection for each team and user, sharable across team members, departments or the whole organisation. Built on over a decade of digital workplace expertise combined with AI analytics capabilities.
Quantifiable outcome
- Higher engagement and satisfaction measured at Toyota Motor Europe following the culture change program (2014-2017)
- +4 more outcomes
Companies that use Enterprise Design Associates
Customer profileNamed customers24 records
Segments5 records
Ideal customer profiles4 records
Enterprise Design Associates technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature4 records
Enterprise Design Associates partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered flagship, core and minor.
- Intersection GroupflagshipEDA is a founding partner of Intersection Group, a not-for-profit association dedicated to creating better enterprises. Since 2020 Intersection Group has taken over the further development of the Enterprise Design approach, building a community of practice, running global events, and developing Open Source tools including EDGY.
- AQ (Tomomi Sasaki's design studio)coreTomomi Sasaki is a Partner and Enterprise Designer at AQ and a frequent EDA collaborator. AQ brings design research and facilitation expertise to engagements including Toyota Motor Europe (organisational culture change), AccorHotels (digital transformation capability development) and OECD (innovation portfolio management in the public sector).
- TGTH / Together (Bartosz Balewski's consulting agency)coreBartosz Balewski is a Partner and Enterprise Designer at TGTH, a UX consultancy. He is a certified Google Design Sprint Master and a Google Developers Experts (GDE) community member. TGTH/EDA collaborations span finance sector projects (BNP Paribas e-commerce, Millenium Bank, First Abu Dhabi Bank) and the design of a new bank in the Kingdom of Saudi Arabia.
- Anne Landréat / humansideminorExternal collaborator on the Toyota Motor Europe culture change program (2014-2017), referenced via Anne Landréat's Twitter (@annelandreat) on the Toyota case study page.
- Morgan Kaufmann (publisher)minorPublisher of the 2012 book "Intersection: How Enterprise Design Bridges the Gap Between Business, Technology and People," which introduced the Enterprise Design approach.
- Google (Design Sprint Master certification)coreMilan Guenther was among the first Google-certified Design Sprint Masters, anchoring EDA's Enterprise Design Sprint methodology. Google is also a major client (Launchpad / Design Sprints with the start-up ecosystem, 2015-2017).
- SciencesPo ParisminorMilan Guenther teaches Enterprise Design as part of a Master's Program in Digital Innovation and Transformation at SciencesPo Paris.
- Intersection Conference seriesflagshipAnnual Intersection Conference run since 2014; Milan Guenther is one of the organisers. The conference is a flagship community event for the Enterprise Design field.
Scale indicators7 records
Recent moves5 records
Expansion highlights5 records
Enterprise Design Associates competitors and assessment
Company assessmentBroad incumbents
- IBM Consulting: IBM Consulting (formerly IBM iX / IBM Global Services) is a major enterprise transformation consultancy with a sizable design practice. It competes with EDA for enterprise transformation mandates, particularly in regulated industries and government where IBM has deep existing relationships.
- Capgemini Invent: Capgemini Invent is the digital innovation and transformation arm of Capgemini, serving large enterprises across strategy, design and technology. It directly overlaps with EDA's enterprise transformation and digital workplace offerings, but is bundled with much larger delivery capabilities inside the Capgemini group (which also owns Frog).
- Deloitte Digital: Deloitte Digital is the design, digital transformation and customer experience arm of Deloitte, competing for the same large-enterprise transformation mandates that EDA targets but with global scale, cross-service bundling and implementation depth that a boutique network cannot match.
- Accenture: Accenture is one of the world's largest management consulting and digital transformation firms, with a deeply embedded design practice (Accenture Song, including Fjord). It directly competes for the same enterprise transformation and digital workplace mandates that EDA serves.
- Fjord (Accenture Song): Fjord, now embedded in Accenture Song, is a service design and transformation consultancy serving global enterprises. It overlaps with EDA's service design and customer experience offerings but operates as part of a much broader portfolio inside Accenture.
- McKinsey & Company: McKinsey is the largest global strategic consultancy and increasingly bundles design and enterprise transformation (via QuantumBlack and McKinsey Design) into its engagements — making it a competitor for the same enterprise strategy and transformation mandates EDA pursues.
- Boston Consulting Group (BCG): BCG is a top-tier global strategy consultancy with a growing design and innovation practice (including BCG Platinion for enterprise technology). It competes for the same enterprise-level strategic and transformation engagements as EDA, but with substantially greater scale and a fuller implementation offering.
Direct peers
- Frog Design (Capgemini Engineering): Frog is a design and innovation consultancy now part of Capgemini Engineering, serving large enterprises with design-led transformation across products, services and brand — directly comparable to EDA's enterprise transformation and design-led innovation engagements.
- IDEO: IDEO is the pioneering global design consultancy that helped establish design thinking as a business discipline. Like Enterprise Design Associates, IDEO sells strategic design services to large enterprises to drive innovation and transformation, and shares the methodology-led, thought-leadership-anchored positioning that EDA uses.
- Thoughtworks: Thoughtworks is a global technology consultancy that emphasises design, lean and agile ways of working — directly comparable to EDA's "lean & agile transformation" and Enterprise Design Sprint offerings. Notably Thoughtworks is also referenced as an EDA client in the homepage client strip.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key highlights7 records
Customer concentration
Enterprise Design Associates social profiles
Digital presenceEnterprise Design Associates compliance and trust
Trust signalCompliance1 record
Enterprise Design Associates financial estimates
Financial estimateRevenue estimate
Valuation estimate
Enterprise Design Associates leadership team
Management profileNumber of profiles
Profiles3 records
Enterprise Design Associates subsidiaries and ownership
Company hierarchySubsidiaries2 records
Enterprise Design Associates funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Enterprise Design Associates M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Enterprise Design Associates
What does Enterprise Design Associates do?
Enterprise Design Associates is a strategic design consultancy that helps organisations innovate and transform by tackling complex enterprise challenges through its proprietary Enterprise Design approach. The firm offers tiered consulting engagements (Kickoff, Sprint Workshop, Pilot, Accelerator, Scale-up) delivered by a curated global network of independent Design Partners, supported by the EDGY open-source collaborative tool and the Teamenu digital workplace app.
Is Enterprise Design Associates a public or private company?
Enterprise Design Associates is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Enterprise Design Associates founded?
Enterprise Design Associates was founded in 2009. It employs 1 to 10 people.
Where is Enterprise Design Associates based?
Enterprise Design Associates is headquartered in Düsseldorf, Germany, in the Europe region.
How does Enterprise Design Associates make money?
Three revenue lines are on record. Enterprise Design Consulting Services are the primary driver. The others are teamenu (Digital Workplace SaaS-style product) and usage and Exploitation Licensing.
Who are Enterprise Design Associates's main competitors?
Broad incumbents on record are IBM Consulting, Capgemini Invent, Deloitte Digital, Accenture, Fjord (Accenture Song), McKinsey & Company and Boston Consulting Group (BCG). Direct peers are Frog Design (Capgemini Engineering), IDEO and Thoughtworks.
Does Enterprise Design Associates have an API?
No public API is recorded for Enterprise Design Associates.
What industry is Enterprise Design Associates in?
Enterprise Design Associates's product category is Strategic Design Consulting. Its primary akta.pro industry code is BPAHACAA, Strategy & Corporate Development Consulting, with a secondary code of BPAEAAAD, Business Process & Digital Transformation Consulting. Its NAICS code is 54161 and its SIC code is 8742.