Intersection Group
Intersection Group is an Austrian not-for-profit association curating EDGY, an open source visual language for collaborative Enterprise Design, serving a global community of 7,000+ practitioners through paid training courses, coaching, conferences, and membership programs.
- Company typePrivate
- Founded2014
- HeadquartersVienna, Austria
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Intersection Group does
Intersection Group is an Austrian-registered not-for-profit association (Verein, Registry No. 1198668561) that curates EDGY, an open source visual language and toolset for collaborative Enterprise Design. EDGY is published under a Creative Commons license that permits commercial use and is structured around the Enterprise Design Facets model — Identity, Experience, and Architecture — interconnected by Enterprise Elements such as Organization, Brand, and Product. The organization operates with approximately 25 employees from a Vienna headquarters (Am Schierlinggrund 56) and a North American regional hub in Montreal, serving a global community of 7,000+ practitioners across at least nine countries.
The association monetizes its open source positioning through a portfolio of paid services: cohort-based training courses (EDGY Language Foundations at €950 and EDGY Capability Modelling at €1,200 per participant), one-on-one coaching sessions (Map Lab and Tool Tuning at $234 per 60-minute session), the 'Enterprise Design Patterns' PDF book at $18, annual conference tickets, and membership/partnership programs. Distribution runs primarily through a self-serve Shopify storefront (shop.intersection.group), direct event registration via Luma, and APAC reselling through a learning partnership with 10K1W. Customer segments include large enterprises undergoing transformation (with documented case studies at Google, SAP, Toyota, OECD, UN, Telenor, BNP Paribas Cardif, Bell Canada, Auckland Transport, Austrian Power Grid, TRATON, Rigoni di Asiago, Zurich University of the Arts, and Finland's DVV), individual practitioners (enterprise architects, designers, agile coaches), consultancies, digital tool vendors, and learning providers.
The go-to-market is community-led, anchored by the annual Intersection Conference (now in its 12th edition for October 2026 in Montreal), a 1,400+-member Slack community, local meetups across Canada, France, Brazil, Sweden, Finland, the Netherlands, the UK, Austria, and Belgium, plus content marketing via LinkedIn, YouTube, and a newsletter. Governance rests with co-presidents Wolfgang Goebl and Milan Guenther, who are co-authors of the 'Enterprise Design Patterns' book and curators of the EDGY language. In 2023 the association released EDGY 23, a major refresh of the open source toolset, and in 2026 introduced Claude AI as a co-modelling assistant within its Capability Modelling course.
Intersection Group firmographics
Firmographics- Name
- Intersection Group
- Legal name
- Intersection Group
- Website
- https://intersection.group
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Intersection Group is an Austrian not-for-profit association curating EDGY, an open source visual language for collaborative Enterprise Design, serving a global community of 7,000+ practitioners through paid training courses, coaching, conferences, and membership programs.
- Ownership category
- akta.pro rank
Intersection Group industry classification
Industry- Product category
- Enterprise Design Training and Methodology
- NAICS
- Professional Organizations (813920), Convention and Trade Show Organizers (56192)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Association & Society Conference Management (Nonprofit, Professional Bodies) (THAHACAA)
Keywords
Where Intersection Group is headquartered
LocationHeadquarters
- HQ city
- Vienna
- HQ country
- Austria
- HQ region
- Europe
Offices7 records
Markets served
Intersection Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Training and Education: Online cohort-based courses including EDGY Language Foundations (€950) and EDGY Capability Modelling (€1,200). Six-week interactive programs with video content, live sessions, and certification upon completion.
- Coaching Services: One-on-one or small group coaching sessions (60 minutes) providing focused support on real enterprise challenges using EDGY. Includes Map Lab and Tool Tuning sessions.
- Book Sales: Sale of Enterprise Design Patterns book in PDF format ($18.00).
- Conference Tickets: Annual Intersection Conference tickets. Registration includes lunch, coffee breaks, and evening events. Student registration available.
- Membership and Partnership: Not-for-profit association offering membership and partnership programs for enterprises, practitioners, consultancies, digital tool vendors, and learning providers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | One time | EDGY Language Foundations Course - Autumn 2026 |
| Subscription | One time | EDGY Capability Modelling Course - Sept/Oct 2026 |
| Unit Pricing | One time | Map Lab Coaching Session |
| One time/ perpetual license | One time | Enterprise Design Patterns Book |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Intersection Group product offering
Product offeringCore offering
Intersection Group is a not-for-profit association that curates EDGY, a free open source visual language and toolset for collaborative Enterprise Design. The organization monetizes the ecosystem through cohort-based training courses (EDGY Language Foundations and EDGY Capability Modelling), one-on-one coaching sessions (Map Lab and Tool Tuning), the EDGY Enterprise Scan assessment tool, the Enterprise Design Patterns PDF book, and the annual Intersection Conference. The methodology is built on the Enterprise Design Facets model covering Identity, Experience, and Architecture.
Product overview
Intersection Group is a not-for-profit association that curates EDGY, a free and open source toolset for collaborative Enterprise Design. EDGY is a visual language that helps teams map complex systems across strategy, people, operations, and technology. The organization complements the open source tool with a portfolio of paid services including structured training courses (EDGY Language Foundations, EDGY Capability Modelling), coaching offerings (Map Lab, Tool Tuning), assessment tools (EDGY Enterprise Scan), publications (Enterprise Design Patterns book), and the annual Intersection Conference. The offerings range from free community resources to premium cohort-based courses and 1:1 coaching sessions, creating a complete ecosystem for learning and applying Enterprise Design practice.
Differentiator
Problem solved
Functional benefit
Brands
- EDGY: An Open Source toolset for Collaborative Enterprise Design - a visual language for enterprise change that helps teams make sense of complex systems.
- Intersection Conference
- Intersection Academy
Products and services
- EDGY (Open Source Toolset) EDGY is a free, open source visual language and toolset for collaborative Enterprise Design published under a Creative Commons license that permits commercial use. It helps teams clarify challenges, map and model enterprise elements such as strategy, people, operations, and technology, connect the dots, and co-create their future enterprise. Targeted at enterprise transformation leaders and Enterprise Design practitioners.
- EDGY Language Foundations Course A six-week cohort-based course teaching Enterprise Design Facets and Elements with EDGY 23, with 5-7 hours per week time commitment. Upon completion, participants receive a certificate as an EDGY practitioner from Intersection Group. Priced at €950 per participant.
- EDGY Capability Modelling Course A cohort-based course teaching practical capability modelling using EDGY across 10 sessions over 7 weeks. Participants learn to co-design capability maps that connect purpose, strategy, organisation, and IT and use Claude AI as a co-modelling assistant. Targeted at Enterprise Architects and Senior Business Analysts; priced at €1,200 per participant.
- Map Lab Coaching A 60-minute focused coaching session providing concrete feedback to improve EDGY maps for clarity, visual flow, and storytelling. Priced at $234 per session.
- Tool Tuning Coaching A 60-minute coaching session that aligns teams' existing tools (whiteboards, wikis, repositories, dashboards) with EDGY and integrates it into real workflows.
- EDGY Enterprise Scan An assessment tool to guide design work when using EDGY, ensuring a holistic view and team alignment on design challenges. Helgi Björgvinsson is the principal author.
- Enterprise Design Patterns (PDF Book) A PDF publication capturing the wisdom of practitioners from various fields, providing practical guidance on enterprise design including dealing with obstacles, co-creation, building relationships, and pragmatic design practices. Priced at $18.00 for the PDF download.
- Intersection Conference The leading annual global conference on Enterprise Design, bringing together practitioners from architecture, design, product, and transformation through talks, workshops, and networking. Registration includes lunch, coffee breaks, and evening events, with student registration available.
Quantifiable outcome
- Over 180 students have completed the EDGY Language Foundations course
- +2 more outcomes
Companies that use Intersection Group
Customer profileNamed customers14 records
Segments5 records
Ideal customer profiles5 records
Intersection Group technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature4 records
Intersection Group partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core, operational and secondary.
- &friendscoreConsulting partner in Canada leading workshops and case study development for Intersection Group. Eric Letarte is a partner and facilitator representing the firm at conferences. Jean-Sébastien Daigle leads workshop development for the organization.
- ShopifyoperationalE-commerce platform powering the Intersection Group shop for selling courses, coaching, and books online.
- Enterprise Design AssociatescoreCo-founded by Milan Guenther, a core consultancy developing and applying Enterprise Design methodology.
- Local Community OrganizerssecondaryPractitioners leading local communities in Canada, France, Brazil, UK, Sweden, Finland, and Netherlands.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Intersection Group competitors and assessment
Company assessmentDirect peers
- IASA Global: Global nonprofit association for IT architects offering certifications (CITA-F, CITA-P), training, and chapter-based communities. Closely matches Intersection's nonprofit, training-and-certification, and community-driven model for an architecture-adjacent discipline.
- The Open Group: Global vendor- and technology-neutral consortium that develops open standards (notably TOGAF for Enterprise Architecture) and operates certification programs and industry events. Directly comparable to Intersection as a nonprofit custodian of an enterprise-architecture methodology with certification and conference revenue.
- ICAgile: Nonprofit certification body for agile and business agility with a global network of member organizations and accredited trainers. Similar to Intersection in relying on partner-delivered training and certification backed by a shared framework rather than direct product sales.
- IIBA (International Institute of Business Analysis): International nonprofit association for business analysis professionals with global chapters, certification programs (CBAP, ECBA), annual conferences, and a training partner ecosystem. Highly comparable structure to Intersection Group as a member-driven nonprofit offering training, certification, and conferences for a professional discipline.
- BCS (British Computer Society / The Chartered Institute for IT): UK chartered professional body for IT with global membership, certifications, publications, conferences, and learning partner ecosystem. Comparable to Intersection as a nonprofit, member-driven organization delivering training, certification, and events to enterprise IT and architecture practitioners.
- DAMA International: Nonprofit data management professional association that publishes the Data Management Body of Knowledge (DMBOK) and runs conferences and local chapters worldwide. Similar in form to Intersection as a methodology-anchoring nonprofit serving practitioners in an enterprise discipline.
Broad incumbents
- Bizzdesign: Commercial enterprise architecture and business transformation platform vendor (Horizzon, BiZZdesign) serving enterprise architects with capabilities that overlap EDGY's mapping and modelling use cases, but sold as a closed licensed product rather than open methodology.
- Ardoq: Enterprise architecture SaaS platform focused on dynamic data-driven modelling of organizations, capabilities, and processes. Competes for the same enterprise architect and transformation lead buyers as Intersection's EDGY-based offerings but as a venture-backed commercial vendor.
- LeanIX: SaaS enterprise architecture management platform (now part of SAP) covering application, technology, and business capability inventory. Competes with EDGY for enterprise architecture practitioner mindshare and tooling budget but as a commercial incumbent with broader scope.
- Avolution: Provider of enterprise architecture and capability modelling tools (ABACUS) used by enterprise architects and strategists. Overlaps with EDGY's enterprise modelling and capability mapping functionality but is delivered as a commercial closed platform.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Intersection Group social profiles
Digital presenceIntersection Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Intersection Group leadership team
Management profileNumber of profiles
Profiles3 records
Intersection Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Intersection Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Intersection Group
What does Intersection Group do?
Intersection Group is a not-for-profit association that curates EDGY, a free open source visual language and toolset for collaborative Enterprise Design. The organization monetizes the ecosystem through cohort-based training courses (EDGY Language Foundations and EDGY Capability Modelling), one-on-one coaching sessions (Map Lab and Tool Tuning), the EDGY Enterprise Scan assessment tool, the Enterprise Design Patterns PDF book, and the annual Intersection Conference. The methodology is built on the Enterprise Design Facets model covering Identity, Experience, and Architecture.
Is Intersection Group a public or private company?
Intersection Group is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Intersection Group founded?
Intersection Group was founded in 2014. It employs 11 to 50 people.
Where is Intersection Group based?
Intersection Group is headquartered in Vienna, Austria, in the Europe region.
How does Intersection Group make money?
Five revenue lines are on record. Training and Education is the primary driver. The others are coaching Services, book Sales, conference Tickets and membership and Partnership.
Who are Intersection Group's main competitors?
Direct peers on record are IASA Global, The Open Group, ICAgile, IIBA (International Institute of Business Analysis), BCS (British Computer Society / The Chartered Institute for IT) and DAMA International. Broad incumbents are Bizzdesign, Ardoq, LeanIX and Avolution.
Does Intersection Group have an API?
No public API is recorded for Intersection Group.
What industry is Intersection Group in?
Intersection Group's product category is Enterprise Design Training and Methodology. Its primary akta.pro industry code is THAHACAA, Association & Society Conference Management (Nonprofit, Professional Bodies). Its NAICS code is 813920 and its SIC code is 8600.