Alan Webb Mazda

What Alan Webb Mazda does

Alan Webb Mazda is a single-location franchised new-vehicle dealership operating under a Mazda sales and service agreement in Vancouver, Washington. It serves retail customers in the Portland-Vancouver metropolitan area with new Mazda vehicles, multi-brand used vehicles, Mazda certified pre-owned inventory, OEM parts and accessories, and service and collision repair. Vehicle financing is arranged through Mazda Financial Services and Chase Auto, and the store maintains a separate satellite phone line into Longview, WA to source demand from Cowlitz County without operating a second rooftop.

The business runs a hybrid retail model that pairs a physical showroom with a digital storefront. The website runs on the DealerOn platform and is augmented by CarNow for digital showrooming and online lead-routing, with Google Ads and Google Analytics used for acquisition and attribution. Customer-facing product launches have been layered onto the core franchise: a "Move And Be Moved" concierge test-drive and home-delivery program, an online parts ordering portal, a Digital Service appointment channel, and a Buy Now Pay Later option for service and parts purchases.

Revenue is generated through four standard dealership streams: front-end gross on new and used vehicle sales, back-end gross from finance and insurance products, parts and accessories, and service and collision work. The customer base is composed of individual retail consumers geographically clustered around the Vancouver-Portland corridor, and the dealership's growth ceiling is bounded by the size of that catchment and the volume allocation granted by Mazda North American Operations.

Name

Alan Webb Mazda

Legal name

Alan Webb Mazda

Website

https://alanwebbmazda.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Alan Webb Mazda is a single franchised Mazda dealership in Vancouver, Washington, serving the Portland-Vancouver metro. It retails new and used vehicles, certified pre-owned Mazda, OEM parts, and service through a physical showroom with digital retailing, concierge test drives, and online parts ordering layered on.

Ownership category

akta.pro rank

Product category

Automobile Dealership

NAICS

Motor Vehicle and Parts Dealers (441), Automotive Parts, Accessories, and Tire Retailers (4413), Used Car Dealers (441120)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD)

akta.pro secondary industries

Replacement / Service Loaner & Dealer Rental Programs (THADAAAK), New & Used Auto Purchase Loans (FSAKADAA)

Keywords

• New car dealership
• Used vehicle sales
• Certified pre-owned vehicles
• Auto service and parts
• Vehicle financing leasing

Headquarters

HQ city

Vancouver

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. New Vehicle Sales: Revenue from selling new Mazda vehicles (sedans, crossovers, SUVs, hybrids, plug-in hybrids, sports cars). Income derived from vehicle sales margins and manufacturer incentives.
2. Used Vehicle Sales: Revenue from selling pre-owned vehicles including Mazda models and other brands (Toyota, Honda, Ford, Chevrolet, Nissan, Subaru, Hyundai, GMC, etc.). Includes Certified Pre-Owned vehicles.
3. Vehicle Leasing: Lease financing for new and pre-owned vehicles with various term options. Promotional offers include $0 down payments and 0% APR for up to 72 months.
4. Finance & Insurance Products: In-house and third-party financing arrangements for vehicle purchases; referral income from Mazda Financial Services and Chase Auto Finance.
5. Service & Maintenance: Revenue from vehicle maintenance and repair services including oil changes, brake service, wheel alignment, cooling system service, transmission service, battery replacement, tire service, and recall-related work.
6. Parts Sales: Revenue from selling genuine Mazda parts and accessories (oil, batteries, brakes, air filters, accessories) and tires through the parts department and online ordering.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Alan Webb Mazda is a franchised Mazda automobile dealership that sells new Mazda vehicles, pre-owned vehicles from multiple brands, and Mazda Certified Pre-Owned vehicles, while also providing vehicle financing and leasing, a factory-trained service and maintenance department, and genuine Mazda parts and accessories. The dealership operates from a single physical location in Vancouver, WA, with an online digital showroom, online parts ordering, and online service scheduling to support its retail operations.

Product overview

Alan Webb Mazda is a full-service car dealership in Vancouver, WA, offering a complete automotive retail experience. The core product offering consists of new Mazda vehicles (sedans, crossovers, SUVs, and sports cars) alongside pre-owned vehicles from multiple manufacturers. The dealership operates a digital showroom integration with CarNow for online vehicle shopping. Supporting services include Mazda Certified Pre-Owned vehicle certification, Mazda Financial Services for financing/leases, comprehensive service and maintenance departments, and genuine Mazda parts and accessories sales. The portfolio centers on the Mazda brand lineup including CX-30, CX-5, CX-50, CX-50 Hybrid, CX-70, CX-70 PHEV, CX-90, CX-90 PHEV, Mazda3 Sedan, Mazda3 Hatchback, MX-5 Miata, and MX-5 Miata RF models.

Differentiator

Problem solved

Functional benefit

Products and services

• New Mazda Vehicles Sales of new Mazda sedans, crossovers, SUVs, hybrids, plug-in hybrids, and sports cars including CX-30, CX-5, CX-50, CX-50 Hybrid, CX-70, CX-70 PHEV, CX-90, CX-90 PHEV, Mazda3 Sedan, Mazda3 Hatchback, MX-5 Miata, and MX-5 Miata RF, targeted at individual retail vehicle buyers.
• Pre-Owned Vehicles Used vehicle sales from multiple manufacturers including Mazda, Toyota, Honda, Ford, Chevrolet, Nissan, Subaru, Hyundai, GMC, Jeep, Dodge, RAM, Audi, Lexus, Acura, Tesla, Buick, Kia, Volkswagen, Volvo, and Chrysler, with a dedicated under-$25K and low-mileage selection.
• Mazda Certified Pre-Owned (CPO) Vehicles Late-model Mazda vehicles that have passed a rigorous 160-point inspection covering major and minor components, sold with extended warranty and roadside assistance benefits to retail buyers.
• Vehicle Financing and Leasing Arrangement of vehicle loans and leases through Mazda Financial Services and Chase Auto Finance, with promotional offers such as 0% APR for up to 72 months and $0 down payment lease options on eligible new Mazda models.
• Vehicle Service and Maintenance Factory-trained service department offering routine maintenance (oil changes, tire rotations), brake service, 4-wheel alignment, cooling system service, transmission service, battery replacement, recall resolution, and digital service pickup/drop-off for retail customers.
• Genuine Mazda Parts and Accessories Retail sale of genuine Mazda parts including premium oil, batteries, brakes, air filters, accessories, and Yokohama tires via the on-site parts department and online parts ordering portal.

Quantifiable outcome

• Mazda CPO vehicles must pass a rigorous 160-point inspection covering major and minor components.
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Three partnerships are on record, tiered core.

• CarNowcoreTechnology or IntegrationCarNow powers the dealership's online digital showroom and inventory platform (app.carnow.com/inventory?key=mazda-alanwebb). This white-label online retail integration allows customers to browse, price, and shop inventory online.
• Google (Analytics, AdWords, AdSense, DoubleClick)coreTechnology or IntegrationGoogle provides analytics, search advertising, display advertising, and remarketing through Google Analytics, AdSense, AdWords, and DoubleClick. The dealership participates in Google's remarketing ecosystem for display advertising and uses Google Analytics for website traffic analysis.
• Mazda (Manufacturer / OEM)coreOEM/ Whitelabel/ Licensing PartnerAlan Webb Mazda is a franchised Mazda dealership authorized to sell new Mazda vehicles, use Mazda branding, access Mazda's CPO program, and use Mazda's factory-trained service standards. This is the primary OEM partnership underpinning the entire business.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Carvana: Carvana is a leading online used-vehicle retailer offering home delivery and a vending-machine pickup experience. Competes for budget-conscious and convenience-seeking used-vehicle shoppers in the broader Portland market that Alan Webb's under-$25K inventory also targets.
• CarMax: CarMax is the largest US used-vehicle retailer with 200+ stores and a no-haggle model. Competes for the same used-vehicle buyer in the Pacific Northwest, including the CPO-eligible shoppers Alan Webb targets — but operates a fundamentally different inventory and pricing model.

Broad incumbents

• Group 1 Automotive: Group 1 Automotive is a $19B+ public dealership group operating 200+ dealerships across the US and UK. Its franchised dealership model (new/used sales, service, parts, F&I) is directly comparable to Alan Webb Mazda, with multi-brand diversification providing a structural resilience advantage.
• Hendrick Automotive Group: Hendrick Automotive Group is the largest privately held dealership group in the US with 130+ franchises. Comparable as a privately held dealership operator with franchised new/used sales, service, parts, and F&I — closest ownership-status analog to Alan Webb Mazda despite vastly larger scale.
• Penske Automotive Group: Penske Automotive Group is a premier international automotive retailer with premium/luxury franchise concentration. Comparable as a franchised dealership operator with full service/parts/F&I offerings, though positioned upmarket with brands like BMW, Mercedes-Benz, and Audi versus Alan Webb's mainstream Mazda focus.
• AutoNation: AutoNation is the largest US auto retailer with 200+ dealerships across multiple brands. Both companies operate franchised new/used sales, service, parts, and F&I revenue streams, though AutoNation's multi-OEM portfolio and national footprint provide scale and diversification that a single-brand single-location dealer cannot replicate.
• Lithia Motors: Lithia Motors is the largest US auto dealership group, headquartered in Medford, Oregon (PNW). It operates franchised new vehicle sales, used vehicle sales, service, parts, and F&I across multiple OEMs — directly comparable in business model, though at vastly greater scale and multi-brand diversification.
• Sonic Automotive: Sonic Automotive is a public dealership group operating franchised dealerships and the EchoPark used-vehicle standalone stores. Comparable as a multi-brand franchised dealer with full service/parts/F&I operations, though with substantially larger scale and a parallel used-car retail format.
• Asbury Automotive Group: Asbury Automotive Group is a public dealership group with 150+ new vehicle franchises, plus Clicklane online purchasing and Total Care Auto F&I products. Comparable franchised dealer with strong F&I monetization — a model Alan Webb could aspire to replicate digitally via CarNow.

Others

• AutoZone: AutoZone is the largest US specialty retailer of automotive parts and accessories, with 7,000+ stores. Adjacent competitor in the DIY parts and accessories category — relevant because Alan Webb's parts department and online parts portal compete for the same Mazda-owner aftermarket spend.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/mazdawebb
• Facebookfacebook.com/alanwebbmazda

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alan Webb Mazda