What Studio Veld does

Studio Veld is a privately held, founder-led digital design and development studio based in Adelaide, Australia, founded by Lauren Byleveld in 2019 (originally as Edgar & Rose, rebranded to Studio Veld within six months). The studio provides an integrated service portfolio organised around six modules: branding, website design and development, product and PWA development, content creation, hosting and maintenance, and ongoing support. The technical foundation centres on Craft CMS for enterprise-grade builds with custom permissions and accessibility features, and WordPress for SMB and MVP engagements, supplemented by app/PWA development, API integrations, and hosted infrastructure on AWS.

The studio's revenue model is professional services plus managed services: project-based pricing for branding, website, and product work (quote-led, no published pricing) combined with recurring revenue from hosting, 24/7 monitoring, support tickets, and maintenance retainers. Clients are primarily Australian, spanning government and public sector (Botanic Gardens, City of Adelaide, SA Government agencies), nonprofit and community organisations (Body Image Movement, Stay Strong/Menzies, Helpmann Academy, Three D Radio, Gallery M, Flock), and enterprise clients (White Marquee, VALAI, Taarnby) — a portfolio of 50+ organisations.

Go-to-market is sales-led and referral-driven: inbound demand is generated through an active thought-leadership blog, organic social presence (LinkedIn, Instagram, Facebook), SEO-focused portfolio pages, and direct 'Request a quote' engagement, followed by discovery conversations and long-term client relationships maintained through support contracts. The team of five operates from a new Level 1, 80 Pirie Street office (relocated in 2025). There is no external funding, no parent company, and no disclosed revenue or AI capabilities.

Name

Studio Veld

Legal name

Studio Veld

Website

https://studioveld.com.au

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Studio Veld is an Adelaide-based digital design and development studio offering branding, website, product/PWA, content, hosting, and support services to Australian government, nonprofit, and enterprise clients.

Ownership category

akta.pro rank

Product category

Digital Design and Web Development Services

NAICS

Custom Computer Programming Services (541511), Other Specialized Design Services (54149)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)

akta.pro secondary industry

Content Production (Video, Design, Copy, Studio) (BPAFAAAF)

Keywords

• Web design agency
• Brand identity design
• Ux ui design
• Content management systems
• Digital strategy consulting

Headquarters

HQ city

Adelaide

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Website Design & Development: Custom website design and development services using Craft CMS and WordPress. Project-based pricing ranging from refreshes to full rebuilds. Includes UX/UI design, prototyping, wireframing, and web design.
2. Branding Services: Brand identity development including logos, visual identity systems, brand guidelines, brand strategy, digital strategy, print design, and content strategy.
3. Product Design & Development: App/PWA development, custom development, user flow scoping, user testing, and systems integration work for digital products.
4. Support & Maintenance: Ongoing support packages including customised support plans, staff training, user manuals, SLA ticketing system, real human support, and knowledge base services.
5. Hosting Services: Shared hosting, VPN solutions, daily backups, 24/7/365 monitoring, security services, storage/AWS infrastructure for client websites.
6. Content Creation: Video production, GIF/animation creation, copywriting, social content, and global digital content strategy services.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Studio Veld is an Adelaide-based digital design and development studio offering an integrated services portfolio spanning brand identity, website design and development on Craft CMS and WordPress, app/PWA product development, content creation, managed hosting, and ongoing client support. The studio delivers end-to-end engagements from strategy and co-design through to launch, maintenance, and training for Australian government, nonprofit, education, and enterprise organisations.

Product overview

Studio Veld is a single-studio digital design and development firm based in Adelaide, Australia. The offering is organized as a unified services portfolio rather than a modular software platform. The core product is the studio's integrated design and build capability, comprising six interlinked service pillars: Branding (logo, visual identity, brand guidelines, strategy), Website (UX/UI, design, Craft CMS and WordPress development), Product/App Development (custom builds, API integrations, PWAs), Content Creation (video, animation, copywriting, social content), Hosting & Maintenance (shared/VPN hosting, AWS, backups, monitoring, security), and Support (training, SLA ticketing, user manuals, emergency response). These modules are delivered together in client engagements, with the studio acting as a single partner from strategy through to ongoing maintenance.

Differentiator

Problem solved

Functional benefit

Products and services

• Branding Brand identity design service covering logo creation, visual identity systems, brand guidelines, brand strategy, digital strategy, and print design for Australian organisations.
• Website Design and Development Website design and development service encompassing user research, persona mapping, UX/UI design, prototyping, wireframes, and build on Craft CMS and WordPress, covering web design, e-commerce, content management, and responsive design.
• Product (App/PWA) Development Custom digital product and application development service covering app and PWA design, user flow scoping, user testing, API integrations, systems mapping, product strategy, mobile-first design, and quality assurance for complex digital products.
• Content Creation Content production service covering storyboarding, video and GIF/animation creation, copywriting, and social content development for client digital channels.
• Hosting and Maintenance Managed hosting and website maintenance service including shared hosting, VPN, daily backups, 24/7/365 monitoring, security, AWS-based storage, and scalable infrastructure for client websites.
• Client Support Ongoing client support service covering customised support packages, staff training, user manuals, an SLA ticketing system, real human support, a knowledge base, and emergency response.

Quantifiable outcome

• Accessibility compliance (WCAG AA/AAA) achieved across projects for government and healthcare clients
• +2 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

Two partnerships are on record, tiered supporting and core.

• Renew AdelaidesupportingOthersStudio Veld acknowledges Renew Adelaide for support during their early growth phase. Renew Adelaide provides affordable workspace solutions for startups and small businesses in Adelaide, helping Studio Veld secure their first dedicated studio space after 9 months of cafe hopping.
• Australian Hosting Provider (Unnamed)coreTechnology or Integration15-year relationship with the same Australian hosting provider ensures reliable service delivery. Provider offers personal support rather than faceless ticketing, with real people who understand the business.

Scale indicators3 records

Recent moves8 records

Expansion highlights4 records

Broad incumbents

• Canva: Australian-founded global design platform enabling DIY graphic design and websites. Comparable as an Australian design brand, but operates in the design-tools and self-service category that increasingly competes with agency services.
• IDEO: Global design and innovation firm offering human-centered design, branding, and digital product strategy. Comparable at the philosophy and methodology level (human-centered, co-design), but at vastly larger scale and broader scope.

Direct peers

• Antidote: Australian digital agency offering strategy, design, and technology services. Comparable in its mid-market positioning, integrated design and development capability, and similar client verticals.
• Hello Monday: Creative studio (now part of DEPT) producing bespoke websites, digital products, and brand experiences. Comparable for its studio-based human-centered design approach and project-led bespoke delivery model.
• Luminary: Australian digital agency offering web development, UX/UI, and digital strategy across enterprise and government. Comparable in service breadth, target verticals, and project-based delivery model.
• Reactive: Australian digital agency providing web design, development, and digital marketing. Comparable for its mix of website builds, content, and managed services targeting mid-market Australian clients.
• Frank Digital: Australian digital agency offering web design, development, and branding services. Comparable as a similarly sized Australian full-service digital studio competing for the same SMB and mid-market project work.
• Thinkmill: Sydney-based digital studio building custom web and product experiences on modern JavaScript stacks. Comparable to Studio Veld as a mid-size Australian digital studio delivering custom builds for government and enterprise clients.
• Deepend: Sydney-based digital agency specialising in strategy, design, and development for government and large organisations. Comparable for its government focus, accessibility credentials, and integrated design-to-development workflow.
• Anchor Digital: Adelaide- and Brisbane-based digital agency focused on custom web design and development using Craft CMS and WordPress. Direct head-to-head competitor sharing the same Adelaide geography and CMS stack.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/studioveld
• LinkedInlinkedin.com/company/studioveld
• Instagraminstagram.com/studio_veld_design

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Studio Veld