Orthomedica
Orthomedica Srl is a Padova-based, third-generation family-owned orthopedic manufacturer and retailer that designs, produces, and distributes custom and ready-to-use orthopedic devices (braces, corsets, footwear, prosthetics, mobility aids) for patients, athletes, and institutions across Italy through 10 owned retail branches.
- Company typePrivate
- Founded1927
- HeadquartersPadova, Italy
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Orthomedica does
Orthomedica Srl is an Italian orthopedic medical device company founded in 1927 by the Pulin family and currently led by third-generation President and Technical Director Massimo Pulin. The company designs, manufactures, and distributes custom and ready-to-use orthopedic aids including spinal braces and corsets (notably the patented I-Brace for vertebral pathologies), upper- and lower-limb orthoses, custom footwear and insoles, prosthetics, mobility aids, and a sub-brand of Officinalis natural wellness creams. Manufacturing combines traditional craftsmanship (plaster casting, polyethylene forming) with digital workflows including 3D scanning, CAD-CAM modeling, 3D printing of orthoses and prosthetics, and a CAD-CAM milling system for foot orthotics; Orthomedica also operates a baropodometric pressure plate for gait analysis and prescription of custom insoles.
The company serves a diversified patient base spanning post-operative patients, pediatric cases (scoliosis and growth-stage deformities), professional and amateur athletes, mobility- and geriatric-care patients, and wellness consumers, alongside institutional customers including the Italian Army and selected healthcare facilities. Sales are conducted through 10 company-owned retail branches across northern Italy (with new branches in Torino, Firenze, and Milano) staffed by orthopedic technicians who perform consultations, scanning, fitting, and after-sales service; an affiliation program extends reach to independent healthcare providers. R&D is conducted in collaboration with the University of Padua's Department of Industrial Engineering, yielding instrumented products such as the Vacuum Bell with pressure sensors for treating Pectus Excavatum and Pectus Carinatum and the EMBrace smart monitoring corset, partially funded by Italian regional innovation grants (POR-FESR, Piano Sviluppo e Coesione Veneto). Quality systems are ISO 9001:2015-certified, and the company's intellectual property is anchored by registered patents including the I-Brace and Dalla Grana Officinalis formulations.
Orthomedica firmographics
Firmographics- Name
- Orthomedica
- Legal name
- Orthomedica Srl
- Website
- https://orthomedica.it
- Company type
- Private
- Founded year
- 1927
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Orthomedica Srl is a Padova-based, third-generation family-owned orthopedic manufacturer and retailer that designs, produces, and distributes custom and ready-to-use orthopedic devices (braces, corsets, footwear, prosthetics, mobility aids) for patients, athletes, and institutions across Italy through 10 owned retail branches.
- Ownership category
- akta.pro rank
Orthomedica industry classification
Industry- Product category
- Orthopedic Devices
- NAICS
- Surgical Appliance and Supplies Manufacturing (339113), Medical Equipment and Supplies Manufacturing (3391), Footwear Manufacturing (31621)
- SIC
- Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842), Footwear, (No Rubber) (3140)
- akta.pro primary industry
- Orthotics & Bracing (AFO/KAFO, Spinal, Soft Goods Supports) (HLAHAMAC)
- akta.pro secondary industries
- Specialty & Orthopedic Footwear Manufacturing (Medical/Diabetic/Custom) (IMAOAIAI), Comfort, Orthopedic & Medical Footwear (CRAAACAG)
Keywords
Where Orthomedica is headquartered
LocationHeadquarters
- HQ city
- Padova
- HQ country
- Italy
- HQ region
- Europe
Offices10 records
Markets served
Orthomedica business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Custom Orthopedic Devices: Sale of bespoke orthopedic devices manufactured to individual patient specifications including spinal braces, limb orthoses, custom footwear, and prosthetics. Produced through combination of traditional craftsmanship (plaster casting) and advanced technologies (3D scanning, CAD-CAM, 3D printing).
- Ready-to-Use Orthopedic Products: Distribution of pre-manufactured orthopedic and sanitary products including braces, supports, compression garments, footwear, and mobility aids. Stock items available for immediate purchase across retail locations.
- Medical Tourism and Affiliation: Revenue from affiliated healthcare centers that share Orthomedica's expertise and brand. Programs allow healthcare companies to become affiliated centers.
- Wellness Products: Distribution of Officinalis wellness creams and natural body care products - 100% natural formulations with plant extracts for muscular and dermatological treatments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | — | Custom orthopedic devices are quoted on a per-patient basis |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Orthomedica product offering
Product offeringCore offering
Orthomedica designs, manufactures and distributes custom and ready-to-use orthopedic devices—including spinal braces, corsets, limb orthoses, prosthetics, custom footwear and insoles, postural garments, and mobility aids—through its own retail branches in Italy. The company combines traditional craftsmanship with 3D scanning, CAD-CAM modeling, and 3D printing to deliver personalized solutions for complex orthopedic pathologies, while also distributing third-party brands (DonJoy, Medi Italia, Podartis, etc.) and its own Officinalis wellness line.
Product overview
Orthomedica is a specialized orthopedic company offering a comprehensive portfolio of ready-to-use and custom-made orthopedic products. The product range includes: (1) Custom orthopedic braces and corsets (Busto Basic, Custom Elbow Brace, Custom Corsets) produced using 3D scanning, CAD-CAM, and 3D printing technologies; (2) Custom footwear and insoles for posture correction and diabetic foot care; (3) P+ EFFECT postural seamless garments for neuromuscular stimulation; (4) Mobility aids including wheelchairs, walkers, and exoskeletons; (5) Officinalis wellness creams with natural formulations; and (6) Prosthetics for upper and lower limbs. The company also develops innovative R&D projects including EMBrace (smart monitoring corset), S.F.I.D.A. (diabetic shoe), and Vacuum Bell devices for chest wall pathologies. Orthomedica operates as a platform combining traditional craftsmanship with advanced technologies across 9 locations in Northern Italy.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom Orthopedic Braces (Su Misura) Custom-made orthopedic braces and supports for trunk, upper limbs, and lower limbs, produced using 3D scanning, CAD-CAM modeling, and 3D printing technologies for individual patients.
- Custom Prosthetics Custom mechanical and electronic prosthetics for upper and lower limbs, designed using 3D modeling; offerings include provisional, definitive, and bathing prosthetics tailored to individual patients.
- Custom Footwear and Insoles Custom orthopedic shoes and insoles configured using plantar pressure recording, 3D scanning and plaster casting to correct posture, improve gait, and address diabetic and orthopedic foot conditions.
- Custom Corsets and Orthoses Busts and trunk orthoses including exoskeleton corsets, cross-back corsets, cervical Minerva corsets, Cheneau corsets, and graphene semi-rigid corsets for spinal and postural pathologies.
- Vacuum Bell Device Vacuum bell device for non-invasive treatment of Pectus Excavatum and Pectus Carinatum chest-wall deformities, integrating pressure sensors and suction-based methodology; developed with the University of Padua.
- Mobility and Care Aids High-tech mobility solutions including exoskeletons and custom seats, alongside daily-use aids such as wheelchairs and walkers, designed for lightness, ease of use, resistance, and durability.
- Officinalis Wellness Products Officinalis line of wellness creams with 100% natural formulations and concentrated medicinal-plant extracts for muscular and dermatological care, including Arnica Gel 90% and Devil's Claw Gel 90%.
- Podartis Tracy Shoes Podartis Tracy orthopedic and diabetic-foot shoes distributed through Orthomedica's retail branches.
- Busto Basic Custom Corset Single-shell polyethylene custom corset that hyper-extends the spine from sacrum to apex of the kyphotic curve, used to reduce reversible curved back in developmental-age patients.
- Custom Elbow Brace Custom elbow brace made of polyethylene with articulated arms and a joint system for range-of-motion control (extension -10° to 90°, flexion -10° to 120°), with polyurethane fabric lining and soft padding.
- A.F.O. for Foot Drop Ankle-foot orthosis for flaccid foot drop and spastic equinism, with anatomically wrapping plastic structure, velcro closure, soft antibacterial padding, and protective lining.
- P+ EFFECT Postural Seamless Shirt Postural seamless shirt using Seamless knitting technology that manages multiple elastomer types simultaneously, with micro-fiber yarn and HEIQ SMART TEMP thermoregulatory treatment for posture support, comfort and breathability.
- Custom Shoes with Forefoot (Calzatura su misura con avampiede) Custom footwear for partially amputated or malformed toes, produced via surface measurements, negative plaster cast, or 3D scanner acquisition, with soft lining and rigid heel counter.
Companies that use Orthomedica
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles5 records
Orthomedica technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Orthomedica partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered core and minor.
- Università di Padova - Dipartimento di Ingegneria IndustrialecoreAcademic partnership for R&D collaboration on innovative orthopedic devices. Jointly developed Vacuum Bell with pressure sensors for Pectus Excavatum and Pectus Carinatum treatment, and other smart monitoring devices. The partnership enables access to engineering expertise and academic research infrastructure for product development.
- DM OrthoticsminorProduct distribution partnership - DM Orthotics brand products distributed through Orthomedica retail locations.
- DonJoyminorProduct distribution partnership - DonJoy brand orthopedic products distributed through Orthomedica retail locations.
- EumedicaminorMedical products distribution partnership through Orthomedica retail network.
- iClominorSurgical products distribution partnership for general surgery category.
- iTech Medical DivisionminorMedical division products distributed through Orthomedica retail locations.
- Medi ItaliaminorCompression and orthopedic products from Medi Italia distributed through Orthomedica.
- Moveo WalksminorMobility and walking aid products distributed through Orthomedica retail locations.
- PodartisminorSpecialized orthopedic footwear from Podartis distributed through Orthomedica. Featured products include Podartis Tracy shoes.
- TenorthominorOrthopedic products distribution partnership.
- WimedminorMedical products distributed through Orthomedica retail network.
- OfficinalisminorWellness and body care product distribution - Officinalis natural creams and topical products with 100% natural formulations. Products include Arnica Gel 90%, Artiglio del Diavolo Gel 90%, Ice Gel 90%, and Dalla Grana natural antiparasitic sprays.
- Benetton RugbyminorSports team sponsorship for rehabilitation and performance support visibility.
- Petrarca RugbyminorSports team sponsorship for rehabilitation and performance support visibility.
- Vicenza Calcio AmputatiminorSports team sponsorship for amputee athletes showing commitment to inclusive sports rehabilitation.
- Codess SanitàminorHealthcare institution affiliated with Orthomedica for orthopedic device services.
- Centro di MedicinaminorHealthcare facility partnership - Thiene location affiliated for orthopedic device services.
- Euromedica BellunominorHealthcare institution affiliated with Orthomedica for orthopedic device services.
- Esercito Italiano (Italian Army)minorMilitary healthcare institution - Orthomedica provides orthopedic and sanitary products for military medical facilities.
Scale indicators7 records
Recent moves7 records
Expansion highlights6 records
Orthomedica competitors and assessment
Company assessmentBroad incumbents
- Össur: Icelandic-headquartered global player in non-invasive orthopedics, prosthetics and bracing. Highly comparable to Orthomedica on bracing, spinal orthoses and prosthetics, but operates at vastly greater scale across Europe, the Americas and Asia.
- Ottobock: Global German leader in prosthetics, orthotics and exoskeletons with a broad portfolio that directly overlaps Orthomedica's custom orthoses, braces and prosthetics. Comparable as a benchmark for scale, technology and clinical reach in the orthopedic device market Orthomedica serves.
- DJO Global (DonJoy): US-based orthopedic leader in braces, supports and recovery products. Orthomedica already distributes DonJoy products in Italy, evidencing direct overlap in the orthopedic bracing category and the same prescriber/customer base (orthopedic surgeons, physiotherapists, sports teams).
Direct peers
- Thuasne: French orthopedic device manufacturer specializing in braces, compression therapy and posture garments. Directly comparable to Orthomedica's spinal braces, postural garments (P+ EFFECT) and motion/compression category, and operates a similar mix of proprietary products and clinical distribution in Europe.
- FGP Protesi: Italian orthotic and prosthetic manufacturer headquartered in Northern Italy. Comparable to Orthomedica on custom-made orthoses, posture garments and prosthetic component manufacturing for the Italian clinical market.
- Podartis: Italian specialist orthopedic and diabetic footwear manufacturer. Direct peer to Orthomedica's custom footwear and Podartis Tracy line, focused on diabetic foot, post-operative and orthopedic shoes in the Italian market.
- Ortholutions: Italian orthopedic device company focused on spine braces and postoperative orthoses. Direct domestic competitor to Orthomedica's spinal bracing and custom corset lines, serving the same Italian hospitals, clinics and orthotists.
- Steeper Group: UK-based prosthetics, orthotics and assistive technology manufacturer and provider. Comparable on bespoke prosthetics and orthoses manufacturing plus clinical service, with similar mid-size scale and custom-device focus.
- Medi Italia: German/Italian orthopedic compression and brace brand. Distributed through Orthomedica's retail network, indicating identical customer overlap in medical compression hosiery, orthoses and orthopedic supports in the Italian market.
- Bauerfeind: German family-owned manufacturer of medical compression stockings, orthoses, supports and braces. Closely comparable to Orthomedica on orthotic product mix, family-ownership profile, and emphasis on quality/engineering for sports and rehabilitation customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks1 record
Key highlights7 records
Customer concentration
Orthomedica social profiles
Digital presenceOrthomedica compliance and trust
Trust signalCompliance1 record
Orthomedica financial estimates
Financial estimateRevenue estimate
Valuation estimate
Orthomedica leadership team
Management profileNumber of profiles
Profiles1 record
Orthomedica funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Orthomedica M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Orthomedica
What does Orthomedica do?
Orthomedica designs, manufactures and distributes custom and ready-to-use orthopedic devices—including spinal braces, corsets, limb orthoses, prosthetics, custom footwear and insoles, postural garments, and mobility aids—through its own retail branches in Italy. The company combines traditional craftsmanship with 3D scanning, CAD-CAM modeling, and 3D printing to deliver personalized solutions for complex orthopedic pathologies, while also distributing third-party brands (DonJoy, Medi Italia, Podartis, etc.) and its own Officinalis wellness line.
Is Orthomedica a public or private company?
Orthomedica is a private company. It is classified as family owned and is currently operating.
When was Orthomedica founded?
Orthomedica was founded in 1927. It employs 11 to 50 people.
Where is Orthomedica based?
Orthomedica is headquartered in Padova, Italy, in the Europe region.
How does Orthomedica make money?
Four revenue lines are on record. Custom Orthopedic Devices are the primary driver. The others are ready-to-Use Orthopedic Products, medical Tourism and Affiliation and wellness Products.
Who are Orthomedica's main competitors?
Broad incumbents on record are Össur, Ottobock and DJO Global (DonJoy). Direct peers are Thuasne, FGP Protesi, Podartis, Ortholutions, Steeper Group, Medi Italia and Bauerfeind.
Does Orthomedica have an API?
No public API is recorded for Orthomedica.
What industry is Orthomedica in?
Orthomedica's product category is Orthopedic Devices. Its primary akta.pro industry code is HLAHAMAC, Orthotics & Bracing (AFO/KAFO, Spinal, Soft Goods Supports), with a secondary code of IMAOAIAI, Specialty & Orthopedic Footwear Manufacturing (Medical/Diabetic/Custom). Its NAICS code is 339113 and its SIC code is 3842.