What OFFICINALIS does

OFFICINALIS is a privately held, family-owned Italian natural-products company operating from Val Liona in the Veneto region, with a secondary distribution entity (Bruno Dalla Grana Mangimi srl) based in Lonigo. The business was built around a proprietary five-saturation extraction methodology (glyceric, glycolic, mother-tincture, aqueous, and potentiated extracts) that yields 90% active botanical extracts, applied to plants cultivated on the founders' own certified BIO organic farms in the Colli Berici hills and Sardinia. Its flagship Arnica Gel 90% was originally formulated in 1999 for race horses and subsequently certified for human use, and the company now markets a catalog of approximately 38 SKUs spanning sport-recovery gels, massage oils, skincare (sub-brands CRISOS, PURI, Lavanda, Calendula), haircare (ROSMARI), essential oils, and curated gift sets (Cofanetti).

The commercial model is direct-to-consumer e-commerce through a Shopify storefront, supplemented by a physical retail store-locator network across Italy. Pricing is unit-based and ranges from €2.00 single-use sachets to €84 gift sets, with the flagship gels anchored at €14.90 and a €39 free-shipping threshold; the site supports multiple payment methods (PayPal, Klarna, Shop Pay, Apple Pay, Google Pay, and major card networks) and ships to 27 European countries. Customer segments are horizontally diversified across athletes/sports enthusiasts, consumers with musculoskeletal discomfort, and natural-skincare and haircare buyers, with no enterprise or B2B accounts visible.

The company is bootstrapped with no disclosed funding rounds, ~19 employees, no public financial reporting, no mobile app, and no AI/ML capability surface. Verified-review volume (262 total across the storefront) indicates modest DTC throughput relative to the brand's 20+ year operating history, while customer satisfaction is high at 4.9/5. Operations are concentrated in Italy with EU-wide shipping as the principal growth vector rather than owned international infrastructure.

Name

OFFICINALIS

Legal name

Officinalis

Website

https://officinalis.net

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

OFFICINALIS is a family-owned Italian natural-products company that produces high-concentration botanical gels, skincare, and haircare from certified BIO organic farms, serving athletes, wellness consumers, and natural-beauty buyers across 27 European markets via Shopify e-commerce and an Italian physical retail network.

Ownership category

akta.pro rank

Product category

Natural Botanical Cosmetics

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Treatments & Scalp Care (Serums, Oils, Anti-dandruff, Growth) (CRABABAE)

akta.pro secondary industry

Botanical & Herbal Extracts (Adaptogens, Polyphenols, Essential Oils, Standardized Extracts) (AFAJAKAD)

Keywords

• Natural botanical extracts
• Organic skincare products
• Physical recovery gels
• Herbal massage oils
• Natural haircare line

Headquarters

HQ city

Lonigo (VI)

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct Product Sales: One-time purchase model for cosmetic products sold through e-commerce website and physical retail stores across Italy. Products include gels (Arnica 90%, Artiglio Bianco/Rosso), oils, skincare, and haircare lines.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Officinalis cultivates BIO-certified medicinal plants on its own farms in the Colli Berici (Veneto) and Sardinia, then formulates and sells natural botanical products (gels, massage oils, skincare and haircare) with 90% active phyto-complex extracts. Its flagship line is the 90% gel series — Arnica Gel, Artiglio Bianco, Artiglio Rosso and Ice Menta — originally developed in 1999 for race horses and now certified for human use, complemented by skincare lines (Linea CRISOS, Linea PURI, Linea Lavanda, Calendula Arancio, Protective 90%), the ROSMARÌ haircare line, fresh-flower shampoos, hair masks, pure essential oils, and curated gift sets.

Product overview

OFFICINALIS is an Italian natural product company specializing in high-concentration botanical extracts from medicinal plants, including gels, skincare, and haircare. Its flagship product line is the 90% active extract gel series (Arnica Gel 90%, Artiglio Bianco 90%, Artiglio Rosso 90%, and Ice Menta Gel 90%), originally developed for race horses in 1999 and now certified for human use, forming the Sport and Physical Recovery product line. Complementary to the gel series, the company offers massage oils (Arnica Olio 99%, Olio Rosso) and clay-based treatments (Cretata Arnica Menta). The skincare portfolio is organized into sub-brands: Linea CRISOS for soothing sensitive skin, Linea PURI for pure oleolites made via traditional solarization, Linea Lavanda for lavender-based products, and Calendula Arancio and Protective 90% as standalone offerings. The haircare range is anchored by the ROSMARI line featuring organic rosemary cultivated in Val Liona, supported by the broader Linea Shampoo (made from freshly harvested flowers) and Linea Maschere Capelli (active botanical hair masks). The company also sells pure essential oils (Rosemary, Lavender, Mint, Sage) and curated gift box sets (Cofanetti Officinalis). All products are formulated with fresh, organically grown plants from the Colli Berici and Sardinian coast, with a focus on high active extract concentrations and natural ingredients.

Differentiator

Problem solved

Functional benefit

Brands

• ROSMARÌ: Hair care line using organic rosemary cultivated in Val Liona, Colli Berici. Products include hair oils, scalp treatments, rinse lotions, and shampoos.
• Linea CRISOS
• Linea PURI
• Linea Lavanda
• Linea Shampoo

Products and services

• Arnica Gel 90% High-concentration arnica gel containing 90% active botanical extracts, derived from the original equine formula developed in 1999 and certified for human use. Provides relief for muscles and tendons after physical activity and for everyday muscle tension.
• Artiglio Bianco 90% High-concentration gel with 90% active extracts formulated with Devil's Claw for joint comfort and natural mobility, providing a cooling sensation of relief for elbows, knees, wrists and ankles.
• Artiglio Rosso 90% Warming gel with 90% active extracts combining Devil's Claw with Wintergreen and ginger for targeted warmth on tense muscles (cervical and lumbar areas) and pre-workout muscle preparation.
• Ice Menta Gel 90% Cooling mint and arnica gel with 90% active extracts providing a refreshing ice effect, designed for fatigued legs and muscles after physical activity or long days on feet.
• Cretata Arnica Menta Ready-to-use kaolin clay cream enriched with Arnica 90% and BIO peppermint extracts, providing an absorbing and refreshing effect as a cosmetic compress for swollen or fatigued muscles and joints.
• Arnica Olio 99% High-concentration arnica massage oil with 99% active extracts for soothing and relaxing massage on muscles, ideal for stretching and post-shower relaxation on tense muscles.
• Olio Rosso Warming massage oil for muscle relaxation and tension relief.
• Calendula Arancio Hydrating floral butter cream with 90% active natural extracts, made with BIO Calendula, St. John's Wort, Helichrysum and Lavender, enriched with shea butter for deep hydration of sensitive, dry and reddened skin.
• Protective 90% Spray and gel product with 90% active extracts formulated with BIO Lavender and Neem oil, 100% natural, designed for outdoor summer relaxation and insect-repellent protection.
• Linea CRISOS Skincare sub-brand line designed to soothe, calm and rebalance sensitive or irritated skin using selected plant-based ingredients, providing immediate relief and freshness while restoring natural skin well-being.
• Linea PURI Skincare sub-brand of pure oleolite (oil-based botanical extract) products made with minimal 100% natural ingredients (floral oils and essential oils), produced via traditional sun-and-moon solarization for 27 days, 7 hours and 47 minutes.
• Linea Lavanda Skincare sub-brand based on organic lavender cultivated in the uncontaminated Colli Berici valley, encompassing face mask, body butter, body oil, scented water and shampoo products for a natural lavender-scented wellness experience.
• Linea Shampoo Shampoo sub-brand made from freshly harvested flowers for maximum active ingredient potency, with Calendula, Rosemary, Helichrysum, Sage, Lavender, Chamomile and CRISOS variants.
• Linea Maschere Capelli Active botanical hair masks formulated with 100% active plant extracts and 0% silicones, colorants or chemical aromas, deeply nourishing and restoring energy, light and structure to the hair fiber without weighing it down.
• ROSMARÌ Linea Capelli Complete haircare sub-brand using organic rosemary grown in Val Liona (Colli Berici), featuring four main extracts (essential oil for scalp circulation, mother tincture for hair growth, floral water for shine, rosemary oleolite for scalp health), including hair oil, scalp oil, rinse lotion and shampoo.
• Linea Oli Essenziali (Pure Essential Oils) Pure essential oils distilled from organically grown plants (Rosemary, Lavender, Mint and Sage) sourced from direct Officinalis cultivation for concentrated botanical benefits.
• Cofanetti Officinalis (Gift Box Sets) Curated gift box sets combining complementary Officinalis products designed to work in synergy, simplifying daily routines and offering complete natural treatments; sets include Kit Recupero 100, Rituale Rinascita Rosmari, Rituale Relax Lavanda, Rituale Sollievo CRISOS and Rituale Dolce Calendula.

Quantifiable outcome

• 4.9/5 customer satisfaction rating based on 262 verified reviews
• +1 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature3 records

Partnerships

Two partnerships are on record, tiered minor and core.

• Accademia delle OfficinaliminorStrategic or Co-development Partner · 23 September 2024Internal educational platform/blog that publishes content about botanical ingredients, product benefits, and wellness guidance. Articles include educational content about Arnica, Devil's Claw, and other botanical ingredients.
• Bruno Dalla Grana Mangimi srlcoreChannel Partner/ Reseller/ DistributorBruno Dalla Grana Mangimi srl is the official distributor of Officinalis products. Located at Via Zara 86, 36045 Lonigo (VI), Italy. P.IVA 01250600242. The company handles product distribution for the Officinalis brand.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Primavera Life: German producer of organic essential oils, plant extracts, and natural cosmetics with own organic farming. Comparable in botanical extraction expertise and organic certification, but focuses more on ingredient supply and aromatherapy.
• Bjobj: Italian organic cosmetics brand offering skincare, haircare, and body care with organic certifications. Comparable Italian natural cosmetics positioning with similar product categories but smaller scale.

Direct peers

• I Provenzali: Italian natural cosmetics brand offering haircare, skincare, and body care with botanical ingredients. Direct competitor in Italian market for natural personal care with similar product categories.
• L'Erbolario: Italian herbal cosmetics brand founded in 1968 with botanical extracts from own cultivation, offering skincare, haircare, and body care lines. Closely matches Officinalis's Italian heritage, botanical positioning, and product category breadth.
• Equilibra: Italian natural personal care brand offering aloe vera and botanical-based cosmetics, supplements, and skincare. Comparable Italian heritage, natural positioning, and multi-category approach.
• Aboca: Italian company specializing in botanical extracts for health and personal care, with own organic cultivation and vertically integrated production. Highly comparable to Officinalis's Italian botanical heritage and vertical integration model.

Broad incumbents

• L'Occitane en Provence: Large multinational botanical beauty brand founded in France using plant-based ingredients from Provence. Comparable botanical positioning but vastly larger scale, public listing, and global distribution network.
• Dr. Hauschka: German natural cosmetics brand owned by WALA using rhythmic processing of medicinal plants. Comparable in botanical extraction philosophy and natural premium positioning, but significantly larger portfolio and global retail presence.
• Kneipp: German natural wellness brand focused on botanical extracts for body care, bath products, and wellness. Comparable in botanical wellness positioning and European heritage, but operates with broader portfolio and bigger retail footprint.
• Weleda: Global Swiss natural cosmetics brand with own biodynamic gardens and anthroposophical philosophy. Comparable botanical extraction expertise and natural positioning but operates at much larger scale with global distribution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/officinalis-dalla-grana

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OFFICINALIS