Design Centre

What Design Centre does

Design Centre Chelsea Harbour (DCCH), operated by IDEC Promotions Ltd, runs a physical showroom destination at Lots Road, Chelsea Harbour, London SW10 0XE, and at Design Centre East, hosting more than 135 interior design showrooms representing over 600 premium brands across fabrics, wallcoverings, lighting, furniture, and tableware. It serves three primary customer groups: (i) professional interior designers and design studios using the venue as a single-location sourcing destination for high-end residential and commercial projects, (ii) design-savvy consumers and private clients visiting for inspiration and direct purchasing, and (iii) the interior design brands themselves, which lease showroom space and use the Careers Hub for talent recruitment. The company does not operate a proprietary technology platform; its offering is fundamentally physical, supported by a website (dcch.co.uk), iOS and Android mobile apps (Apple ID 6621250467; Android com.crowdcomms.dcchportal), newsletter, social channels, and event programming such as London Design Week, Focus/26 on Design, the annual WOW!house showhouse (running 2 June – 2 July 2026), and Design Avenue.

Revenue mechanics combine commercial leasing to showroom tenants (recurring rent on the Chelsea Harbour estate), event ticketing and sponsorship, paid job listings via the Careers Hub at tiered rates from £175 to £600 per placement, and Personal Shopping Service transactions facilitated at recommended retail prices. Adjacent lines include the Design Club private members' club (operated through subsidiary Design Club Limited), advertising inside the venue (Showcase Windows, Lift Advertising), and the recently expanded Design Emporium Collective, a curated multi-brand marketplace of 50+ tableware brands colocated with Source at Personal Shopping. The legal entity is a private limited company incorporated in England and Wales (company number 05117392), with no disclosed parent company, no institutional investment identified, and ownership appearing to be founder/management-controlled under CEO Claire German.

Name

Design Centre

Legal name

IDEC Promotions Ltd

Website

https://dcch.co.uk

Company type

Private

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Design Centre Chelsea Harbour operates London's premier interior design showroom destination at Chelsea Harbour, hosting 135+ showrooms and 600+ premium brands. It serves professional interior designers, design enthusiasts, and brands via walk-in access, Personal Shopping service, flagship events including WOW!house, and the Careers Hub recruitment platform.

Ownership category

akta.pro rank

Product category

Interior Design Showroom Destination

NAICS

Interior Design Services (54141), Interior Design Services (541410)

SIC

Retail-Furniture Stores (5712)

akta.pro primary industry

Interior Design Services (BPAHAKAB)

Keywords

• Interior design showrooms
• Commercial property leasing
• Design events exhibitions
• Recruitment services
• Personal shopping services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Commercial Leasing to Showroom Tenants: Design Centre generates revenue by leasing physical showroom space to interior design brands. The commercial lettings page (lettings/) and estate management team manage tenant relationships. Brands pay rent for showroom presence at the destination.
2. Event Ticketing and Sponsorship: Revenue from ticket sales for events such as WOW!house, London Design Week, Focus exhibitions, and related design events. Events feature commercial partnerships and advertising opportunities.
3. Careers Hub Job Listing Fees: Charges fees for job listings on the Careers Hub platform. Standard listing £250 for external businesses / £175 for Design Centre showrooms; Premium listing £350 / £250; Standout listing £600 / £450; 3-for-2 package £1,200 / £900.
4. Personal Shopping Service: Complimentary service for visitors; items purchased through the service are sold at recommended retail prices. The service facilitates transactions between visitors and showrooms, driving revenue for tenant brands.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels10 records

Core offering

Design Centre Chelsea Harbour operates a physical design destination housing 135+ interior design showrooms and 600+ top brands in London, providing commercial showroom leasing, personal shopping services, design events (WOW!house, Focus/26), a Careers Hub recruitment platform placing 500+ roles annually, and the Design Club private members' club. The destination serves as a consolidated sourcing and networking venue for interior designers, design brands, and design-savvy consumers.

Differentiator

Problem solved

Functional benefit

Brands

• Design Emporium Collective: A curated multi-brand marketplace featuring Source at Personal Shopping and 50+ tableware brands, located on the fifth floor of Design Centre East.
• Design Club
• WOW!house
• Focus/26 on Design
• Design Avenue
• Design Centre East
• Careers Hub
• Source at Personal Shopping

Products and services

• Commercial Showroom Leasing at Chelsea Harbour Leased physical showroom space at Chelsea Harbour and Design Centre East for interior design brands and manufacturers, providing high-footfall exposure to interior designers, specifiers, and design-savvy consumers. Walk-in access Monday to Friday, 9.30am to 5.30pm, with no admission fee.
• WOW!house Annual Designer Showhouse Annual designer showhouse event at Design Centre Chelsea Harbour featuring work from leading names in design and decoration, including tenants such as Pierre Frey, GP & J Baker, Hector Finch, Kravet, and Stark Carpet. Open to the public for ticketed admission.
• Focus/26 on Design Trade Exhibition
• Source at Personal Shopping Service
• Careers Hub Recruitment Platform
• Design Club Private Members' Club
• Design Emporium Collective
• Showcase Windows and Lift Advertising

Quantifiable outcome

• The Careers Hub places more than 500 roles a year.

Named customers25 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves6 records

Expansion highlights7 records

Broad incumbents

• High Point Market Authority: The largest furnishings industry trade show in North America, held biannually in High Point, North Carolina. Comparable as a destination showroom model serving designers and home furnishings brands, though at vastly greater scale and a different geography.
• Heal's: Iconic UK furniture and homeware retailer with a flagship on Tottenham Court Road serving interior designers and consumers. Comparable target customer (design professionals and affluent consumers) and product categories, though broader mass-premium positioning than DCCH's trade-skewed mix.
• Harrods Home (Harrods): The dedicated home and interiors floor within Harrods' Knightsbridge flagship, stocking premium furniture, lighting and décor from many of the same brands present at DCCH. Comparable in serving affluent consumers and interior designers sourcing luxury home furnishings in London.

Direct peers

• SCP (Sheridan Coakley): Long-standing London design retailer offering curated contemporary furniture, lighting and accessories to interior designers and consumers. Comparable in audience and premium brand mix, though primarily a single-brand retailer rather than a multi-brand destination.
• The Conran Shop: Multi-category design retailer in London founded by Sir Terence Conran, selling furniture, lighting, textiles and home accessories. Comparable as a London destination for design-conscious consumers and interior designers, with overlapping premium brand assortment.
• Holloways of Ludlow: UK retailer of premium contemporary and designer furniture, lighting and accessories with multiple showroom destinations. Comparable in curating premium design brands for interior designers and design-literate consumers, albeit without DCCH's event programming scale.
• Maison & Objet (Paris): Major biannual design trade fair in Paris serving interior designers and luxury brand tenants. Comparable to DCCH as a curated trade destination with brand-showroom exhibitor relationships and design community programming.
• Decorex International: UK-based high-end interior design trade event historically held at Syon Park and Olympia, targeting the same interior designer audience as Design Centre Chelsea Harbour. Closest UK domestic peer in event-driven design trade.
• 100% Design (London): London's leading contemporary design trade event during London Design Festival. Comparable audience (architects, designers, specifiers) and brand-exhibitor model to DCCH's Focus/26 on Design.
• Salone del Mobile (Milan Furniture Fair / Fiera Milano): The leading global design and furniture trade fair held annually in Milan. Operates an event-driven destination model connecting premium brands with designers and specifiers, directly comparable to Design Centre's WOW!house and Focus/26 on Design programming.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCe7eJC7LD2kbNsgfj4t03xQ
• Facebookfacebook.com/DesignCentreChelseaHarbour
• LinkedInlinkedin.com/company/design-centre-chelsea-harbour
• Instagraminstagram.com/DesignCentreCH
• Pinterestuk.pinterest.com/designcentrech
• Xx.com/DesignCentreCH

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Design Centre