Hörmann travel

What Hörmann travel does

Hörmann-Reisen GmbH is a privately held, family-owned German tour operator headquartered at Fuggerstraße 16, Augsburg, that has arranged coach, flight and cruise holidays for 90 years (founded 1936; 2026 anniversary). The company organises package tours across 17+ categories — day trips, multi-day coach tours, flight-hotel packages, ocean cruises (Mein Schiff, MSC, Costa, AIDA, Hurtigruten, nicko, Hapag-Lloyd), river cruises (CroisiEurope, VIVA Cruises) and themed seasonal trips (Silvester, Advent, Musicals, Ski) — with publicly disclosed per-trip pricing ranging from approximately €251 for short Advent breaks to €3,799+ for 13-day North Cape cruises. Its differentiated technology layer consists of an owned 1,315-seat coach fleet spanning 1- to 5-star classes — including a flagship 27-seat VIP Luxusliner with on-board Bordküche (galley kitchen), Aktivfilter fresh-air ventilation and Blauer Engel-certified emissions — plus a proprietary online booking portal (portal.hoermann-reisen.de), an external agent login, a Pressmind-integrated travel CMS, and a WhatsApp Business channel.

The business model is transactional package-tour sales supplemented by quote-based B2B coach charter and group travel through a dedicated Gruppenabteilung, affiliate revenue from ERGO travel insurance resales, and ancillary catalog and gift-voucher sales. Go-to-market is direct-to-consumer plus retail via the Augsburg Reisebüro (which also doubles as the Augsburg branch of TUI-Reisecenter), supported by 11+ regional Bavarian pickup points (Augsburg, München, Allgäu, Bodensee), a weekly email newsletter with a dedicated Cruiseletter, an earned-media press page, a €30 referral voucher program, and co-branded Leserreisen with the Augsburger Allgemeine. The company maintains a strong sustainability positioning — voluntary climate-neutral bus operations validated by Fokus Zukunft, an FSC-certified reforestation project supporting ~90,000 trees per year and a 12,973 m² Hörmann Klima-Wald reducing ~73 tonnes CO₂ per year — and was awarded 1st place in the International Busplaner Sustainability Award in 2021.

The company is led by Managing Directors Xaver Hörmann and Philipp Hörmann, indicating continued family operational control, and is supported by an 11–50 employee base plus a dedicated group-travel department. Operating geographies cover all of southern Bavaria via the departure network, with end-destinations spanning Europe (Italy, France, Spain, Greece, Scandinavia, the Baltics, Iceland, Portugal), North Africa (Morocco) and the Caribbean via cruise partnerships. Strategic positioning combines a 90-year brand and a tangible owned coach fleet with a multi-supplier cruise distribution platform, anchored by 2026 recognitions as MSC Cruises' best regional partner and a TOP 50 partner of TUI Cruises Mein Schiff.

Name

Hörmann travel

Legal name

Hörmann-Reisen GmbH

Website

https://hoermann-reisen.de

Company type

Private

Founded year

1936

Operating status

Operating

Headcount range

11–50 employees

Short description

Hörmann-Reisen GmbH is a family-owned Augsburg-based tour operator that organises bus, flight and cruise package holidays for southern-Bavarian leisure travellers, leveraging a 1,315-seat owned coach fleet, 11+ regional pickup points and cruise-line partnerships with MSC, TUI Cruises and Costa.

Ownership category

akta.pro rank

Product category

Tour Operator Services

NAICS

Tour Operators (561520), Charter Bus Industry (485510), Travel Agencies (56151), Charter Bus Industry (4855)

SIC

Transportation Services (4700), Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Escorted Coach & Bus Package Tour Operators (THAKADAA)

akta.pro secondary industries

Luxury Multi-Day Tour Operators (THAKADAE), Group & Series Tour Operators (Seat-in-Coach/Fixed Departures) (THAKAEAD), Tour Bus Leasing/Rental (Sightseeing) (TLABADAK)

Keywords

• Bus tour packages
• Cruise holidays
• Group travel services
• Flight vacation packages
• Coach charter services

Headquarters

HQ city

Augsburg

HQ country

Germany

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Package Tour Sales (Bus / Flug / Kreuzfahrt): One-time per-booking sales of organized multi-day and day trips across categories: Busreisen (Tagesreisen, Kurzreisen, Rundreisen, Städtereisen, Badereisen, Wanderreisen, Radreisen, Winterspaß), Flugreisen, Hochseekreuzfahrten (Mein Schiff, MSC, Costa, AIDA, Hurtigruten, nicko, Hapag-Lloyd), Flusskreuzfahrten (CroisiEurope, VIVA Cruises), Silvester-/Advents-/Weihnachts-/Jubiläums-/Leserreisen, Musicals & Events. Pricing publicly listed per trip starting from a base price (e.g., from €251 for a 2-day Advent trip up to €3,799+ for a 13-day North Cape cruise).
2. Bus Charter / Group Travel (B2B Gruppenreisen): Quote-based charter revenue from companies, clubs (Vereine), and groups hiring a 1- to 5-star coach plus full trip organisation (hotel, restaurants, transfers, guided tours); group sizes from Tagesfahrt to Mehrtagesfahrt; corporate/business clients handled as separate segment; supported by a dedicated Gruppenabteilung.
3. Travel Insurance (ERGO Reiseschutz): Distribution/resale of ERGO travel insurance policies alongside bookings; cancellation rights link is provided for the underlying insurance contract.
4. Gift Vouchers (Gutschein) & Catalog Sales: Online-orderable gift vouchers (Gutschein) and physical travel catalog (Katalog) order service used as ancillary monetization and demand-capture channels.

Pricing tiers

Go-to-market motion1 record

Distribution channels8 records

Marketing channels10 records

Core offering

Hörmann-Reisen GmbH is a German tour operator (Reiseveranstalter) that organises and sells fully arranged vacation packages across three transport modes: coach tours (Tagesreisen, Kurzreisen, Rundreisen, Städtereisen, Badereisen, Wanderreisen, Radreisen, Winterspaß), flight+hotel packages (Flugreisen) and cruise holidays (Hochseekreuzfahrten and Flusskreuzfahrten with multiple cruise-line partners). The company owns and operates a 1,315-seat coach fleet including a 5-star VIP Luxusliner and offsets CO₂ on every bus route, with bundled Komplettpreis covering transport, lodging, meals, tour guidance and on-board Bordküche service.

Differentiator

Problem solved

Functional benefit

Products and services

• Busreisen (Organised Coach Tours) Fully organised coach tours spanning Tagesreisen, Kurzreisen, Rundreisen, Städtereisen, Badereisen, Wanderreisen, Radreisen, Winterspaß, Adventsreisen, Silvesterreisen, Weihnachtsreisen and Jubiläumsreisen across Europe, using the company's owned 1- to 5-star fleet with Bordküche and Aktivfilter ventilation. Pricing publicly listed per trip from €251 upwards.
• Flugreisen (Flight + Hotel Packages) Flight + hotel vacation packages to sun and culture destinations including Crete, Andalusia and the Peloponnese, with bundled Premium-Inklusivleistungen; examples from €999 to €1,089+ per person.
• Hochseekreuzfahrten (Ocean Cruises) Ocean cruise packages on Mein Schiff, MSC, Costa, AIDA, Hurtigruten, nicko and Hapag-Lloyd with bundled Getränkepaket, Landausflüge and optional Busanreise (coach transfer); pricing from €799 to €3,799+ per person.
• Flusskreuzfahrten (River Cruises) River cruise itineraries on CroisiEurope (MS Elbe Princesse, MS Cyrano de Bergerac, MS France) and VIVA Cruises (MS Viva Two), including Donau, Elbe/Moldau and Gironde routes, with optional Hörmann-Reisebus Transfer included.
• Bus Charter / Gruppenreisen (Group Travel) Quote-based coach charter and fully organised group trips for companies, clubs (Vereine), schools and private groups, using 1- to 5-star coaches including the VIP Luxusliner; covers hotel, restaurants, transfers and guided tours under separate AGB für Bus-Charter.
• Hörmann Skikurse (Ski & Snowboard School) In-house ski and snowboard school branded as Schwabens größte Ski- und Snowboardschule; 5 hours of instruction per day, max 7 participants per course, skipass included, professional ski/snowboard instructors.
• VIP-Luxusliner-Reisen (VIP Luxusliner Trips) Premium tour offering on the company's 27-seat 5-Sterne Luxus Class VIP Luxusliner with on-board Bordküche (galley kitchen) serving hot meals, soft drinks, beer and vegetarian options.
• Musicals & Events Trips Themed trips built around major musicals (e.g. Starlight Express, Verona Arena) and seasonal events (Vierschanzentournee, Biathlon-Event).

Quantifiable outcome

• 1,315 seats owned across a 1- to 5-star coach fleet
• +4 more outcomes

Named customers2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

16 partnerships are on record, tiered flagship, core and minor.

• TUI Cruises (Mein Schiff)flagshipChannel Partner/ Reseller/ DistributorStrategic cruise-line partnership offering Mein Schiff 1/4/5/Relax itineraries with Busanreise (e.g., Mein Schiff Relax "Zeitlose Ostsee" 11-day from €2,299). Hörmann-Reisen was ranked in the TOP 50 of TUI Cruises partners (press article 07.04.2026). The fleet partnership powers the dedicated "Mein Schiff Kreuzfahrten" landing page.
• MSC CruisesflagshipChannel Partner/ Reseller/ DistributorStrategic cruise-line partnership for MSC Magnifica, MSC Preziosa, MSC Seaview, MSC World Europa and other MSC ships. Hörmann was named MSC's best Regional Partner in 2026 (press article 04.05.2026). Routes featured: Baltic Sea, Iceland, Western Mediterranean, Azores.
• Costa CruisesflagshipChannel Partner/ Reseller/ DistributorCruise-line partnership across Costa Deliziosa, Costa Diadema, Costa Smeralda and other Costa ships; Mediterranean and Atlantic itineraries with MyItalian-Genusspaket included.
• AIDA CruisesflagshipChannel Partner/ Reseller/ DistributorCruise-line partnership referenced on the Kreuzfahrten landing page alongside MSC, Costa and Mein Schiff.
• Hurtigruten (MS Nordnorge)coreChannel Partner/ Reseller/ DistributorCruise-line partnership for Norwegian coastal voyages — 12-day "Atemberaubendes Norwegen" itinerary featuring Bergen-Bahn and Dovre-Bahn train segments and Nordlicht-Versprechen.
• Hapag-Lloyd CruisescoreChannel Partner/ Reseller/ DistributorCruise-line partnership for premium/luxury cruises referenced on the Kreuzfahrten landing page.
• nicko cruises (VASCO DA GAMA)coreChannel Partner/ Reseller/ DistributorCruise-line partnership for 9-day Baltic Sea itinerary ("Perlen am Baltischen Meer" via Kiel–Ystad–Danzig–Klaipeda–Visby–Kopenhagen–Hamburg).
• VIVA Cruises (MS Viva Two)coreChannel Partner/ Reseller/ DistributorFlusskreuzfahrt partnership — 8-day "Städtejuwelen der Donau" itinerary from Vienna through Hungary and Slovakia with Hörmann-Reisebus Transfer included.
• CroisiEurope (MS Elbe Princesse, MS Cyrano de Bergerac, MS France)coreChannel Partner/ Reseller/ DistributorFlusskreuzfahrt partnership for European river cruises including Elbe/Moldau "Schlösser Böhmens" 7-day, Gironde/Bordeaux 8-day, and 2-day Strasbourg Advent mini-cruise.
• Augsburger AllgemeineflagshipGTM or Marketing PartnerCo-branded "Leserreisen" (readers' trips) and dedicated Leserreisen landing page; joint press communication ("Starke Partner Augsburger Allgemeine & Hörmann Reisen", 24.03.2026). The partnership targets regional newspaper readers and is part of Hörmann's main lead-generation mix.
• ERGO ReiseversicherungcoreStrategic or Co-development PartnerTravel-insurance partnership marketed across the booking flow ("Reiseschutz mit ERGO – Nicht vergessen, jetzt buchen") with a dedicated ergo-reiseschutz landing page and an embedded contract-revocation flow at portal.ergo-reiseversicherung.de.
• Fokus ZukunftcoreStrategic or Co-development PartnerSustainability/carbon-offset partner: validates Hörmann's climate-neutral operations (siegel.fokus-zukunft.com/validierung-12010) and supports the FSC-certified forest project (~90,000 trees/year); Fokus Zukunft logo displayed in website footer.
• ASS, Pro-Ski / Sports College, No Limits Snowboardschule (merged into Hörmann Skikurse)flagshipStrategic or Co-development PartnerThree former regional ski and snowboard schools merged under the centralised "Hörmann Skikurse" brand, creating "Schwabens größte Ski- & Snowboardschule" with course sizes of max 7 participants per course and professional instructors.
• TUI-Reisecenter AugsburgflagshipChannel Partner/ Reseller/ DistributorHörmann's Augsburg Reisebüro at Fuggerstraße 16 doubles as the Augsburg branch of TUI-Reisecenter.de (tui-reisecenter.de/augsburg1) — TUI logo displayed in the website footer.
• Stadt Augsburg (Qualität made in Augsburg)minorOthersHörmann is a recipient of the City of Augsburg "Qualität made in Augsburg" quality seal; Augsburg logo displayed in the website footer with link to augsburg.de.
• RDA (Verband)Others

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• TUI Deutschland: Germany's largest integrated tourism group with TUI Cruises, TUI fly and TUI-Reisecenter retail. Comparable because Hörmann's Augsburg Reisebüro doubles as a TUI-Reisecenter and its cruise offerings include TUI's Mein Schiff fleet, placing the two in a partly cooperative, partly competitive relationship.
• DER Touristik: One of Germany's largest tour operators offering a broad portfolio of packaged bus, flight and cruise holidays. Directly comparable because it competes with Hörmann across multi-day package tours, charter-style group travel and cruise reselling, but at significantly larger national scale.
• FTI Touristik: Munich-based German tour operator offering package tours, cruises and flight holidays with strong southern Germany presence. Comparable because it targets similar leisure travelers with multi-day package tours and competes in the same Bavarian catchment for cruise and bus-tour demand.

Direct peers

• Studiosus Reisen: Munich-based German escorted tour operator specializing in culturally curated multi-day group tours. Highly comparable to Hörmann because both are southern-German-based operators of escorted multi-day package tours for German-speaking leisure travelers.
• Schauinsland-Reisen: German family-owned tour operator headquartered in Duisburg, focused on package holidays including coach, flight and cruise formats. Highly comparable to Hörmann-Reisen in operating model, customer base and reliance on escorted multi-day tours.
• Tour Vital: Cologne-based German tour operator offering bus, flight and wellness package holidays, including its own coach fleet. Comparable to Hörmann in product mix (bus tours, wellness travel, flight holidays) and target customer profile of German 50+ travelers.
• VPR Vital Touristik: German tour operator focused on multi-day coach tours, wellness travel and flight package holidays. Comparable to Hörmann in offering a similar mix of bus, wellness and flight-based package tours for German-speaking leisure customers.
• Troll Tours: German family-owned tour operator with its own long-distance coach fleet running multi-day escorted tours across Europe. Comparable to Hörmann as a fleet-owning, family-run German bus-tour specialist competing in similar escorted multi-day tour categories.

Regional players

• Knecht Reisen: Swiss family-owned coach tour operator running multi-day European tours with its own fleet. Comparable to Hörmann as a fleet-owning, family-run German-speaking escorted bus tour specialist with overlapping European destinations.

Others

• MeinFernbus / FlixBus: Germany's leading intercity coach mobility platform. Adjacent rather than direct competitor: overlaps with Hörmann's coach-fleet and charter capabilities but operates scheduled point-to-point mobility rather than multi-day package tours; relevant as both a fleet-technology benchmark and a partial substitute for short coach trips.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/hoermannreisen

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hörmann travel