Create Catering

What Create Catering does

Create Catering is an Australian full-service catering and hospitality company founded in 2014 and headquartered in Ultimo, Sydney. It delivers catering for corporate conferences, functions, events, and weddings, and operates an extensive network of venue-based food and beverage concepts across New South Wales, Victoria, Queensland, and the ACT. The company is led by founder and Managing Director Anthony Whitehouse, supported by Executive Chef Adam Bryce and Head of Beverages Tim Gilbert, and was founded on the premise of revitalizing food industry operations before evolving into a multi-venue catering operator.

The core service portfolio spans three branded lines: CREATE Events (corporate event catering), Weddings by CREATE (premium wedding catering), and CREATE Consulting (hospitality consulting led by Whitehouse). Distribution is anchored by exclusive venue partnerships with David Jones (eight F&B concepts across four stores including Pan Divino, Wok Bar, Squiseato, Champagne Mumm Bar, Good Bagel, Cool Press Juice Bar, Retro Roast, Celebration Cake Bar, and Swirl Cafe), Cricket Victoria at CitiPower Centre in St Kilda, Phillip Island Nature Parks (Penguin Parade and Churchill Island Heritage Farm), Paddington Town Hall, and Westering Restaurant at Lake George, ACT. The company holds Savour Accredited Gold Licence Caterer status and won five Restaurant & Catering Association awards in 2022, including National Gold Winner for Site/Industrial Caterer.

The business operates a professional services revenue model with per-event custom pricing based on guest count, menu selection, and service requirements. Go-to-market combines direct sales to corporate event planners with venue-anchored exclusivity contracts that generate footfall and recurring event volume. There is no proprietary technology platform; the company does not have a mobile app, public API, or AI/ML capability disclosed. Marketing is conducted through the company website, Instagram (@create_catering), and email newsletter, with the enterprise client roster including Rolls Royce, Hermes, Gucci, IBM, Disney, and Universal Pictures. Ownership is concentrated with founder Anthony Whitehouse, with no disclosed external funding, parent company, or institutional investment.

Name

Create Catering

Legal name

Create Catering

Website

https://createcatering.com.au

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

101–250 employees

Short description

Create Catering is an Australian premium catering company offering corporate event catering, wedding catering, and hospitality consulting, operating across exclusive venue partnerships with David Jones, Cricket Victoria, Phillip Island Nature Parks, and Paddington Town Hall.

Ownership category

akta.pro rank

Product category

Event Catering Services

NAICS

Caterers (722320), Caterers (72232), Food Service Contractors (722310)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Full-Service Catering (Off-Premise) (HSACAGAA)

akta.pro secondary industries

Wedding & Social Event Catering (THAHAKAE), Hotel & Resort Banqueting (In-House Catering) (THAHAKAC), Beverage Services (Bar Catering, Mixology, Beverage Programs) (THAHAKAJ), Catering & Events Food Service (EDALADAC), Institutional Catering (Schools, Hospitals, Government) (THAFAIAE)

Keywords

• Corporate event catering
• Wedding catering services
• Hospitality consulting
• Venue catering operations
• Event management services

Headquarters

HQ city

Ultimo

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Event Catering Services: Full-service catering for corporate events, weddings, functions, and conferences. Revenue generated through per-event pricing based on guest count, menu selection, and service requirements.
2. Hospitality Consulting: Consultancy services for food businesses seeking to revitalize operations and improve profitability. Led by Anthony Whitehouse, targeting hospitality operators looking to reinvent their business.

Go-to-market motion2 records

Distribution channels6 records

Marketing channels3 records

Core offering

Create Catering is a full-service Australian catering company delivering food, beverage, and event management for corporate conferences, business functions, weddings, and private events. It operates an extensive network of exclusive venue partnerships across Sydney, Melbourne, and regional Victoria, and also runs Italian restaurants (Pan Divino, Pan Divino City) and multiple in-store food concepts at David Jones locations. The company complements its catering services with a hospitality consulting practice led by founder Anthony Whitehouse.

Product overview

Create Catering operates as a unified hospitality portfolio offering catering services, venue partnerships, and food industry consulting. The core offerings consist of CREATE Events (corporate event catering) and Weddings by CREATE (wedding catering services), supported by CREATE Consulting (food business consultancy). The company manages an extensive network of venue partnerships across Sydney, Melbourne, and Victoria, including Italian restaurants (Pan Divino), David Jones in-store food venues (Wok Bar, Squiseato, Champagne Mumm Bar, Good Bagel, Cool Press Juice Bar, Retro Roast, Celebration Cake Bar, Swirl Cafe), sporting and nature park venues (CitiPower Centre, Penguin Parade), and heritage venues (Paddington Town Hall). The portfolio also includes the Westering Restaurant in Lake George, ACT.

Differentiator

Problem solved

Functional benefit

Products and services

• CREATE Events Full-service corporate event catering delivering seamless, memorable conferences, functions, and business events through industry-leading chefs and catering professionals. Services include menu design, food preparation, service staff, and venue coordination for enterprise clients.
• Weddings by CREATE Specialized wedding catering and event orchestration service transforming wedding days into magical celebrations with bespoke dining experiences. Targeted at couples seeking elevated wedding receptions, rehearsal dinners, and bridal celebrations.
• CREATE Consulting Business consultancy service helping food and hospitality businesses grow, evolve, and succeed by revitalizing processes and pathways to profitability. Personally led by Founder Anthony Whitehouse and targeted at hospitality operators seeking to reinvent their businesses.
• Pan Divino Italian restaurant venue in Surry Hills, Sydney, rooted in seasonal Italian flavours. A neighbourhood institution offering long lunches and full celebrations with Italian-inspired menus.
• Pan Divino City Italian restaurant venue located within David Jones Elizabeth Street, Sydney CBD, offering bold Italian flavours and seasonal cooking in a city setting.
• CitiPower Centre Venue Catering Event catering at CitiPower Centre (Junction Oval), an iconic sporting venue in St Kilda, Melbourne. Create Catering provides award-winning menus and full event coordination for weddings, cocktail parties, and corporate events at this venue.
• Phillip Island Nature Parks Venue Catering Exclusive catering at Phillip Island Nature Parks venues including Penguin Parade and Churchill Island Heritage Farm, offering fresh, locally sourced, and sustainable menus across four unique venues at one of Australia's most iconic natural destinations.
• Paddington Town Hall Venue Catering Premium, bespoke dining experiences at Paddington Town Hall, a NSW State Heritage listed landmark built in 1891 featuring rare interior elements by Walter Burley Griffin. Services include gala dinners, wedding receptions, and celebrations.
• Champagne Mumm Bar Champagne bar within David Jones Elizabeth Street store, Sydney, offering signature Champagne Mumm High Tea, lobster rolls, and celebratory glasses of Mumm.
• Wok Bar Modern Asian dining destination at David Jones Sydney CBD offering handmade dumplings, aromatic noodles, rich laksa, and Thai-Chinese favourites.

Quantifiable outcome

• Five awards from Restaurant & Catering Association in 2022

Named customers10 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• David JonescoreChannel Partner/ Reseller/ DistributorCREATE Catering operates multiple food and beverage concepts within David Jones stores across Australia including Elizabeth Street Sydney, Malvern, Pacific Fair, and Bourke Street Melbourne. Concepts include Champagne Mumm Bar, Wok Bar, Good Bagel, Cool Press Juice Bar, Retro Roast, Celebration Cake Bar, Swirl Cafe, and Squiseato Italian cafes.
• Phillip Island Nature ParkscoreStrategic or Co-development PartnerExclusive catering partner for Phillip Island Nature Parks, operating across four unique venues including Penguin Parade and Churchill Island Heritage Farm. Create Catering provides fresh, locally sourced, and sustainable menus with a genuine commitment to the place and community.
• Cricket VictoriacoreStrategic or Co-development PartnerExclusive catering partner for CitiPower Centre (Junction Oval) in St Kilda, Melbourne. Brings award-winning, locally-sourced menus and full event coordination to one of Melbourne's most iconic sporting venues for weddings, cocktail parties, and corporate events.
• Paddington Town HallminorStrategic or Co-development PartnerPreferred catering partner for Paddington Town Hall, a NSW State Heritage listed landmark built in 1891 featuring rare interior elements by Walter Burley Griffin. Provides premium, bespoke dining experiences for gala dinners, wedding receptions, and celebrations.
• Pan DivinocoreStrategic or Co-development PartnerRestaurant partners with locations in Surry Hills, Sydney and David Jones City. Rooted in Italian flavours shaped by seasons, known for quality ingredients, classical technique, and warm atmosphere. Features Italian-inspired menus from lazy long lunches to full celebrations.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Peter Rowland Group: Long-established Australian premium event and function caterer operating across Melbourne, Sydney, and other major cities. Directly comparable to Create Catering in targeting corporate, government, and private events at iconic venues with a similar high-touch service model.
• Laissez-faire Catering: Sydney premium caterer focused on corporate events, weddings, and private functions with a similar event-driven, bespoke service model. Operates in overlapping customer segments and geography.
• Moran's Catering: Multi-generational Australian catering company serving weddings, corporate events, and private functions with venues across NSW. Comparable in scale, family-led operating style, and event-driven model.
• The Big Group: Sydney-based premium event catering and hospitality company serving corporate, wedding, and private clients. Competes head-to-head with Create Catering in the high-end corporate event and wedding segment across NSW.
• Dineamic (formerly Dineamic Events): Australian event catering and venue management company. Highly comparable to Create Catering's venue-exclusive operating model, having managed F&B operations across multiple premium venues in Sydney and Melbourne.
• The Showtime Event Group: Australian corporate event and catering group delivering events for major brands. Overlaps with Create Catering's enterprise client base and event-driven service offering.

Broad incumbents

• Sheraton / Marriott Hotels (Australia) Banqueting: Major hotel groups offering in-house banqueting and conference catering at scale across Australian cities. Represents the most credible substitute for corporate event catering and competes for many of the same enterprise RFPs.
• Encore Event Group (Staging Connections): Larger event-services platform offering catering alongside AV, staging, and event production across Australia and globally. Overlaps with Create Catering on corporate event catering but bundles it into a much broader event-services portfolio.

Regional players

• Grossi Florentino / Dux Group: Iconic Melbourne fine-dining and event hospitality group with banquet and function capabilities. Operates primarily in Victoria with a different cuisine-led positioning but competes for the same premium corporate and wedding clients.

Emerging players

• Salt and Co Catering: Boutique Australian catering business focusing on bespoke corporate and private events. Comparable in service style and target customer profile to Create Catering, but smaller in scale and venue footprint.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/create_catering
• Xx.com/createcatering
• Facebookfacebook.com/createconsultants

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Create Catering