What Sheraton Hotels & Resorts does

Sheraton Hotels & Resorts is a global full-service hotel brand operating 400+ properties across 70+ countries, serving business travelers, leisure guests, and meeting/event planners in city and resort destinations. Founded in 1937 and acquired by Marriott International in 2016 as part of the Starwood Hotels & Resorts transaction, Sheraton is positioned as a flagship Premium-tier brand within Marriott's portfolio of 30+ hotel brands. The brand offers guest room accommodations across standard rooms, suites, and resort villas, alongside on-site food and beverage (including the &More by Sheraton concept), flexible meeting and event spaces (marketed as "Gatherings by Sheraton" and "The Studios"), and a club-lounge amenity ("The Club") for premium guests.

The brand's product surface has been refreshed under the "The New Sheraton" transformation initiative, which redesigned public spaces around the Community Table (tech-enabled ergonomic workspaces with wireless mobile charging), soundproof Booths for private calls, and high-tech Studios for small-group meetings. Technology infrastructure spans mobile check-in, digital booking, and integration with the Marriott Bonvoy loyalty program spanning 10,000+ destinations globally. Pricing is quote-based, varying by property, season, room type, and booking channel, with corporate negotiated rates and travel-professional partnerships serving enterprise and mid-market demand. Brand-level revenue is not separately disclosed; financial performance is reported only at the Marriott International consolidated level.

The business model operates across four revenue streams: hotel accommodations (the primary driver), food and beverage, meetings and events, and Marriott Bonvoy points redemption. Distribution is multi-channel, combining direct online booking via sheraton.marriott.com, the Marriott Bonvoy marketplace, corporate negotiated-rate programs, and travel-agent and travel-management-company partnerships. Geographic footprint is heavily concentrated in Asia-Pacific (particularly China, India, Vietnam, Indonesia, and Japan), with significant presence across North America, Europe, the Middle East, Africa, Central America/Caribbean, and South America. Sheraton is headquartered in Bethesda, Maryland as part of Marriott International's corporate structure.

Name

Sheraton Hotels & Resorts

Legal name

Marriott International, Inc.

Website

https://sheraton.com

Company type

Private

Founded year

1937

Operating status

Operating

Short description

Sheraton Hotels & Resorts is a global full-service hotel brand operating 400+ properties in 70+ countries, serving business and leisure travelers as a flagship Premium-tier brand within Marriott International's 30+ brand portfolio.

Ownership category

akta.pro rank

Product category

Hotel Accommodations

NAICS

Hotels (except Casino Hotels) and Motels (72111), Hotels (except Casino Hotels) and Motels (721110), Traveler Accommodation (7211)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Business & Corporate Full-Service Hotels (THAGAAAE)

akta.pro secondary industries

Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC), Large-Scale Headquarters Convention Hotels (THAGALAH), Hotel & Resort Restaurants (THAFACAH)

Keywords

• Hotel accommodations
• Hospitality services
• Business travel lodging
• Meeting and event venues
• Global hotel brand

Headquarters

HQ city

Bethesda

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Hotel Accommodations: Revenue from guest room bookings across over 400 properties in 70+ countries. Pricing varies by location, season, room type, and amenities selected. Includes standard rooms, suites, and resort villas.
2. Food and Beverage: Revenue from on-site restaurants, bars, coffee bars, and market dining concepts including &More by Sheraton signature offering.
3. Meetings and Events: Revenue from flexible meeting spaces, event venues, and gatherings services targeting business meetings, conferences, and social events.
4. Marriott Bonvoy Points Redemption: Loyalty program revenue through the Marriott Bonvoy ecosystem, with guests earning and redeeming points for stays, experiences, and partner benefits.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Sheraton Hotels & Resorts operates a global portfolio of full-service hotels and resorts, providing guest room accommodations, on-site food and beverage, and meetings and events venues across 400+ properties in 70+ countries. The brand is positioned as 'The World's Gathering Place' and integrates with the Marriott Bonvoy loyalty program for points earning and redemption across Marriott International's portfolio.

Product overview

Sheraton Hotels & Resorts is a single unified hotel brand offering accommodations across over 400 locations in 70+ countries worldwide. The brand operates a platform-plus-modules architecture with its core hotel accommodation services enhanced by ancillary offerings including The New Sheraton transformation initiative (introducing new public spaces with community tables, &More dining concepts, soundproof booths, and hi-tech Studios for meetings), The Club loyalty amenity, Gatherings by Sheraton events services, and integration with the Marriott Bonvoy loyalty program. The hotel properties themselves serve as the primary product, with meeting spaces, dining concepts, and technology-enhanced amenities functioning as integrated modules within each property.

Differentiator

Problem solved

Functional benefit

Products and services

• Hotel Accommodations
• Gatherings by Sheraton
• &More by Sheraton
• The Club

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Marriott InternationalflagshipStrategic or Co-development PartnerSheraton operates as a flagship brand within Marriott International's portfolio of 30+ hotel brands. The partnership provides Sheraton with access to Marriott's global distribution systems, Marriott Bonvoy loyalty program, technology infrastructure, marketing resources, and operational support across 10,000+ destinations worldwide.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Marriott Hotels & Resorts: The flagship Marriott brand shares parent ownership with Sheraton and competes for the same premium full-service guest across overlapping geographies. Useful as an internal benchmark for Sheraton's positioning and performance within Marriott's premium tier.
• InterContinental Hotels & Resorts: IHG's luxury-leaning full-service flagship directly competes with Sheraton for international business travelers, large conferences, and resort destinations. Similar global footprint and group-events capability make it a key external peer.
• Hilton Hotels & Resorts: Hilton's flagship full-service brand and the most direct head-to-head competitor to Sheraton in the premium full-service segment for both business and leisure travelers. Comparable global footprint, group/events business, and Bonvoy-equivalent (Hilton Honors) loyalty program.
• Le Méridien: Sister Marriott brand sharing parent infrastructure and Bonvoy; targets a similar European-influenced premium full-service traveler and overlaps geographically with Sheraton in key gateway cities.
• Radisson Hotels: Radisson's full-service brand competes with Sheraton in Europe and Asia for mid-premium corporate and group business. Similar positioning, scale, and reliance on group/transient mix make it a meaningful comparable.
• Renaissance Hotels: Another Marriott premium-tier sister brand with comparable full-service amenities, group/event capabilities, and global footprint. Competes with Sheraton for the same corporate and leisure travelers within Marriott's portfolio.
• Westin Hotels & Resorts: Sister Marriott brand targeting a similar wellness/productivity-focused premium full-service traveler. Closely comparable in amenities, target guest, and global distribution, and competes with Sheraton within the same Marriott Bonvoy ecosystem.
• Hyatt Hotels & Resorts: Hyatt's namesake full-service brand competes directly with Sheraton for corporate group bookings, premium leisure stays, and large-scale meetings. Overlapping global presence and a comparable loyalty program (World of Hyatt) make it a strong comparable.

Broad incumbents

• DoubleTree by Hilton: Operated by Hilton as a broad premium full-service brand with similar pricing and corporate-traveler appeal. Adjacent rather than identical positioning but overlaps with Sheraton's mid-premium tier and competes for the same travel-management-company RFPs.
• Wyndham Hotels & Resorts: Large diversified hotel franchisor with overlapping presence in select-service and upper-midscale tiers. Less direct at the premium end but competes for similar corporate RFPs where price sensitivity matters more than brand prestige.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/sheratonhotels
• Xx.com/sheratonhotels
• Facebookfacebook.com/Sheraton

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sheraton Hotels & Resorts