Doc Peter

What Doc Peter does

DocPeter (legal entity: Talea Group S.p.a.) is an Italian direct-to-consumer online pharmacy headquartered in Viareggio, Tuscany, operating through the e-commerce site docpeter.it and a dedicated iOS mobile app. The platform offers more than 795,000 SKUs across ten categories — over-the-counter medicines (290,000+), health and wellness products (250,000+), cosmetics (130,000+), specialty foods (90,000+), medical supplies, dietary supplements, baby and infant care, homeopathy, and veterinary products — marketed to Italian individual consumers including families, parents, pet owners, and individuals managing chronic or preventive health needs.

The core technology is a Magento-based e-commerce storefront paired with an iOS app and a content/marketing layer (the "Consigli del Farmacista" blog and an email newsletter). Pharmacist consultation is delivered via human channels (phone, email, WhatsApp) for pre- and post-sale support. Payment processing integrates PayPal, major card networks, Apple Pay, and Google Pay; orders ship domestically within 24-72 hours, with free shipping above a €39.99 threshold and a 30-day return policy.

Revenue is generated through transactional product sales on a pay-as-you-go basis, with no subscription tier detected. The go-to-market is single-channel D2C inside Italy, supported by SEO, promotional banners, email, and brand collaborations. Operating permits consist of Italian Ministry of Health online pharmacy and veterinary authorizations (License C017138, supervised by ASL TO5) and an EU organic operator certification (IT-BIO-014). According to the company and to platform sources, DocPeter is also recognized on TrustPilot as having the best customer satisfaction and customer care among Italian online pharmacies, though no revenue, headcount trend, or funding figures are disclosed in the available data.

Name

Doc Peter

Legal name

Talea Group S.p.a.

Website

https://docpeter.it

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Online Pharmacy

NAICS

Pharmacies and Drug Retailers (45611)

SIC

Retail-Drug Stores And Proprietary Stores (5912)

akta.pro primary industry

Health, Wellness & Pharmacy Online Retailers (CRAFADAG)

akta.pro secondary industries

Pharmacy & Health Essentials Delivery (CRAFAFAI), Mail-Order & Home Delivery Pharmacies (HLAFALAD)

Keywords

• Online pharmacy retail
• OTC drug sales
• Health wellness products
• Dietary supplements
• Pharmaceutical e-commerce

Headquarters

HQ city

Caivano

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Product Sales: DocPeter generates revenue through direct online sales of pharmaceutical products, OTC medications, cosmetics, health supplements, baby care products, sanitary articles, veterinary products, and homeopathic remedies. Revenue is generated through one-time transactions as customers purchase individual products. The company offers free shipping on orders above €39.99 minimum spend.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

DocPeter operates an Italian online pharmacy selling over-the-counter medicines, health and wellness products, cosmetics, dietary supplements, specialty foods, baby care items, medical supplies, homeopathic remedies, and veterinary products through its e-commerce website (docpeter.it) and iOS mobile application. Orders are fulfilled via direct home delivery within Italy, with pre- and post-sale pharmacist consultation accessible via phone, email, and WhatsApp. Free shipping is offered on orders exceeding €39.99.

Product overview

DocPeter is an online pharmacy operated by Talea Group S.p.A., offering a comprehensive e-commerce platform with over 795,000 products across 10 main categories. The product portfolio includes OTC medicines (290K+ products), health and wellness items (250K+), cosmetics (130K+), specialty foods (90K+), dietary supplements (5K+), baby and infant care (5K+), medical supplies (12K+), natural/homeopathic remedies (3K+), and veterinary products (7K+). The company also provides a mobile application (APP Docpeter) for iOS devices. The platform integrates various payment processing solutions (PayPal, major credit cards, Apple Pay, Google Pay) and emphasizes customer care with pharmacist consultations via phone, email, and WhatsApp.

Differentiator

Problem solved

Functional benefit

Products and services

• Medicinali (Over-the-counter Medicines) OTC drug catalog of 290,000+ products covering skin conditions, intestinal/hemorrhoidal issues, stomach problems, flu and cold, allergies, trauma and pain, mouth and throat, headaches, eye complaints, cough, and sleep, sold to Italian consumers for personal use.
• Salute e Benessere (Health and Wellness) Health and wellness product range of 250,000+ items spanning foot care, intimate hygiene, oral hygiene, skin care, ear care, weight loss, body contouring, sexual wellness, feminine hygiene, incontinence care, leg care, anti-smoking aids, plus sub-lines for stretch marks, firming/slimming, and compression hosiery.
• Cosmetica (Cosmetics) Cosmetic catalog of 130,000+ products covering body, hair, face, sun protection, makeup, face cleansing, moisturizers, hands/nails, and men's grooming from multiple third-party brands.
• Alimentazione (Specialty Foods) Specialty food range of 90,000+ products including organic, protein-restricted, gluten-free, protein-rich, low-sodium, sugar-free, and foods for special medical purposes, sold under EU Regulation 2018/848 organic operator certification (IT-BIO-014).
• Integratori (Dietary Supplements) Dietary supplement line covering anti-aging, anti-inflammatory, antioxidant, joint, cardiovascular, iron/mineral, weight-loss, children's, venous, bone, eye-health, detoxification, nervous-system, intimate-health, metabolic, stomach, and respiratory supplements.
• Bambini e Prima Infanzia (Baby and Infant Care) Baby and infant product range covering baby food, hygiene products, artificial feeding supplies, breastfeeding accessories, maternity and baby clothing, comfort accessories, baby health items, and toys.
• Articoli Sanitari (Medical Supplies) Medical supplies line of 12,000+ products including dressings, orthopedic products, respiratory devices, diabetes and blood-glucose management, heat/cold therapy, special dressings, thermometers, cardiovascular devices, vision products, laboratory materials, diagnostic tests, and anti-COVID devices.
• Omeopatia (Homeopathy) Homeopathic remedies and natural treatments offered as an alternative-medicine category alongside conventional OTC products.
• Veterinaria (Veterinary Products) Pet care product line of 7,000+ items including pet wellness, antiparasitics for dogs and cats, pet food and dietetics, grooming accessories, and therapeutic products, sold under separate Italian Ministry of Health veterinary authorization (license C017138).
• APP Docpeter (Mobile Application) Dedicated iOS app available on the App Store (ID 6476873988) that replicates the DocPeter storefront for browsing, ordering, and pharmacist support on iPhone/iPad devices in Italy.

Quantifiable outcome

• Delivery within 24-72 hours
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature1 record

Scale indicators7 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• eFarma: Italian online pharmacy offering prescription and OTC pharmaceuticals plus parapharmacy products. Direct competitor in the Italian online pharmacy space with comparable DTC e-commerce mechanics and customer base.
• 1000Farmacie: Italian online pharmacy aggregator/retailer connecting consumers to pharmacy inventory across Italy. Comparable to DocPeter as an Italy-focused DTC pharmacy e-commerce operator serving similar customer needs.
• AmicaFarmacia: Major Italian online pharmacy selling OTC medications, parapharmacy, cosmetics, and wellness products to Italian consumers. Closely comparable to DocPeter in assortment breadth, target customer, and DTC pharmacy retail model.
• PromoFarma: Italian online pharmacy and parapharmacy marketplace/retailer with broad OTC, cosmetic, and wellness assortment. Operates in the same DTC Italian consumer market as DocPeter with overlapping categories and value proposition.
• Farmaè: Leading Italian online pharmacy and parapharmacy retailer listed on Euronext Growth Milan. Direct head-to-head competitor to DocPeter in the same product categories (OTC, cosmetics, supplements), serving Italian consumers via a comparable DTC e-commerce model.
• Antica Farmacia del Borgo (Anticafarmaciaroma): Italian online pharmacy with traditional pharmacy heritage offering OTC and parapharmacy products to Italian consumers. Comparable DTC online pharmacy model targeting the same Italian health/wellness buyer.

Broad incumbents

• DocMorris (Zur Rose Group): Swiss-headquartered European online pharmacy leader (now part of DocMorris AG), active in Italy through DocMorris.it. Larger, well-capitalized incumbent with pan-European scale, overlapping in OTC, cosmetics, and pharmacy e-commerce.
• Shop Apotheke Europe: One of Europe's largest online pharmacies, publicly listed in Germany and operating across multiple EU countries. Comparable to DocPeter in OTC and pharmacy e-commerce but at substantially larger scale and broader geographic reach.
• Redcare Pharmacy (formerly Shop Apotheke): European online pharmacy incumbent serving multiple EU markets with broad pharmacy and parapharmacy assortment. A scaled broad incumbent against which DocPeter competes in the same product categories.
• Amazon Pharmacy / Amazon Salute: Amazon's pharmacy and health retail operations including Amazon Salute in Italy. Represents a major broad incumbent threat with massive logistics scale, broad OTC/health assortment, and Prime-driven customer acquisition advantage.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/docpeterweb

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Doc Peter