KingFootball

What KingFootball does

KingFootball Ltd is a UK-incorporated private limited company (company number 13240702) headquartered in Mayfair, London, operating a mobile-first platform that connects football fans, professional players, and sports equipment brands through authenticated limited-edition merchandise. The platform is distributed globally as a free app on the Apple App Store and Google Play Store, requiring iOS 11+ and Android 7+ respectively, and the company's KINGFOOTBALL logo is a registered trademark in the EU and US with additional jurisdictions pending.

The underlying technology combines NFC tag scanning, QR code reading, blockchain-based ownership and authenticity records, and augmented/mixed reality experiences delivered through the mobile app. Users can verify product authenticity, register ownership of limited-edition items, resell with provable provenance, receive direct video messages and insider benefits from featured athletes, and access AR content tied to physical merchandise. The flagship commercial manifestation is the D9B Limited Edition collection — a range of hoodies, t-shirts, caps, and accessories created with former Manchester United and Tottenham striker Dimitar Berbatov and sold through berbatov.com, with each item embedded with an NFC tag and QR code for verification.

KingFootball does not charge end users; all in-app and website services are free. Revenue is implied to derive from B2B partnerships with athletes and brands who use the platform's authentication and engagement technology layer for their merchandise, with product fulfillment and transactions handled by partner storefronts rather than KingFootball itself. The company's customer base includes football fans and collectors, professional players, and sports equipment brands, with the Berbatov relationship currently serving as the anchor client and principal commercial reference point.

Name

KingFootball

Legal name

KingFootball Ltd

Website

https://kingfootball.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

KingFootball operates a free mobile platform combining NFC, blockchain, and AR to authenticate limited-edition football merchandise, enable direct fan-to-athlete engagement, and support provenance-based resale, currently anchored by its Dimitar Berbatov D9B Limited Edition partnership.

Ownership category

akta.pro rank

Product category

Sports Authentication & Fan Engagement Software

NAICS

Sporting Goods Retailers (45911)

akta.pro primary industry

Digital Sports Collectibles Retail (NFTs) (CRAMAOAK)

akta.pro secondary industries

Sports NFTs & Collectibles Marketplaces (FSADANAH), In-Game Asset Standards & Infrastructure (NFT items, marketplaces, royalties, asset registries) (FSAPAGAE)

Keywords

• Mobile authentication platform
• NFC product verification
• Blockchain ownership tracking
• Augmented reality merchandise
• Fan engagement technology

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Platform Services (Free): All services within the KingFootball app and website are free of charge for users. The company does not charge for platform access, scanning, verification, or communication features.
2. Brand Partnership Revenue: The platform works with sports equipment companies, brands, and football players to create limited edition merchandise. KingFootball provides the technology platform for authenticity verification and fan engagement while partners handle product fulfillment and sales. Revenue appears to come from these B2B partnerships rather than direct consumer transactions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

KingFootball provides a mobile-first platform that lets football fans verify the authenticity of limited-edition merchandise via NFC tags and QR codes, register ownership on a blockchain, and unlock augmented reality and video-messaging content from athletes. The platform is free for end users and monetized through B2B partnerships with football players and sports equipment brands that embed KingFootball's technology into their limited-edition product lines.

Product overview

KingFootball is a mobile-first platform that connects fans, players, and sport equipment companies through authentic, limited-edition merchandise with embedded digital experiences. The product portfolio consists of the KingFootball App (iOS and Android), the D9B Limited Edition (Berbatov Collection) merchandise product line, and supporting technology sub-products. The core platform enables product authentication via NFC and QR codes with blockchain verification, augmented reality content access, and video messaging from athletes. The D9B Limited Edition product line encompasses a range of merchandise including the INCRED9BLE Hoodie, multiple G.O.A.T. T-Shirt variants, GOOD BAD T-Shirts, SKULL T-Shirts, DEVIL T-Shirt, BORN TO PLAY T-Shirts, D9BIG Boxers, and D9B SNAPBACK Caps in various colors. Supporting sub-products include the Communication Hub for brand-fan interaction, Insider Benefits for exclusive promotions, and Customer Value Retention for resale verification.

Differentiator

Problem solved

Functional benefit

Products and services

• KingFootball App A free mobile-first app available on iOS (App Store) and Android (Google Play) that lets users scan NFC tags and QR codes on limited-edition football merchandise to verify authenticity, register ownership on a blockchain, access augmented reality content, and receive dedicated video messages and promotions from football players and brands.
• D9B Limited Edition (Berbatov Collection) A limited-edition merchandise line co-created with Dimitar Berbatov, comprising hoodies, t-shirts, snapback caps, and underwear sold through partner storefronts (berbatov.com). Each item is embedded with an NFC tag and QR code enabling buyers to verify authenticity, register ownership on blockchain, and unlock AR experiences and personalised video messages from Berbatov via the KingFootball App.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature5 records

Partnerships

One partnership is on record.

• Dimitar BerbatovcoreStrategic or Co-development PartnerFormer Manchester United and Tottenham striker Dimitar Berbatov is the flagship client and partner of KingFootball. He created his DB9 Limited Edition merchandise line using the platform, which includes NFC verification, blockchain authentication, augmented reality, and dedicated video messages. Berbatov actively promotes the platform and provides testimonials.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Panini: Established manufacturer of licensed sports collectibles (trading cards, stickers). Comparable as a traditional sports collectibles incumbent increasingly exploring digital/NFT-authenticated SKUs adjacent to KingFootball's proposition.
• Fanatics Collect: Fanatics' digital collectibles and trading-card marketplace, including NFL, NBA, and MLB licensed NFTs. A larger incumbent in sports collectibles with established league partnerships; competes for the same digitally-authenticated sports memorabilia customer.
• Adidas (adidas / Into the Metaverse): Adidas has launched multiple Web3 / NFT initiatives (e.g., Into the Metaverse, ALTS) for sports merchandise and fan engagement. Comparable as a broad incumbent bringing NFT-authenticated sports products directly to consumers.
• Topps (Fanatics-owned): Long-established sports trading card and collectibles manufacturer, now under Fanatics. Comparable as a traditional sports collectibles incumbent whose NFT/digital card initiatives overlap with KingFootball's digital sports collectibles retail positioning.
• Nike .Swoosh: Nike's Web3 platform for digital collectibles and virtual wearables. A broad incumbent with vastly greater resources that competes in sports-branded authenticated digital merchandise, posing a partner-disintermediation risk to KingFootball.

Emerging players

• Authentic Network: Blockchain-based product authentication platform for physical goods. Directly comparable to KingFootball's NFC + blockchain authenticity stack, though it focuses cross-category on luxury, fashion and consumer brands rather than sports-only.

Others

• Arianee: Blockchain-based digital identity and product authenticity protocol for luxury and fashion brands. Comparable as enabling infrastructure for the type of NFT-backed authenticity registry KingFootball provides for sports merchandise.
• VeChain: Enterprise blockchain platform with product provenance and anti-counterfeiting solutions for luxury goods and consumer products. Comparable at the infrastructure layer to KingFootball's blockchain authentication of physical merchandise.

Direct peers

• Dapper Labs (NBA Top Shot / NFL All Day): Operator of sports NFT collectibles platforms including NBA Top Shot. Directly comparable to KingFootball in combining digital scarcity, blockchain provenance, and athlete/fan engagement, though focused on basketball and US sports.
• Sorare: French fantasy football platform built on blockchain-authenticated digital player cards (NFTs). Sorare directly competes with KingFootball in blockchain-backed football collectibles, serving fans and clubs with limited-edition digital assets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/KingfootballC
• Facebookfacebook.com/KingFootballCom

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KingFootball