Multiradio
Multiradio srl is an Italian exclusive advertising concessionaire selling ad inventory across more than ten regional radio stations, a visual TV channel, and a local newspaper in Emilia Romagna, Toscana, Lombardia, Piemonte, Marche, and Veneto, serving both national advertisers and local SMBs with custom-quoted, geo-localized campaigns.
- Company typePrivate
- Founded1976
- HeadquartersFirenze, Italy
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Multiradio does
Multiradio srl is an Italian private limited company headquartered in Carpi (Modena), operating as an exclusive advertising concessionaire for a portfolio of regional broadcasters across northern and central Italy. The company represents more than ten radio stations — including Radio Bruno, Radio Stella, Radio Modena 90, Radio Sportiva, Radio Lattemiele, Radio Nettuno Bologna Uno, Radio Gamma Emilia, Radio Gamma, Radio Stella Toscana, and Radio Reggio — together with Radio Bruno TV (a visual radio channel launched in 2011 and converted to full live programming in 2016) and the weekly newspaper Tempo Vivo. Geographically, Multiradio sells advertising into Emilia Romagna, Toscana, Lombardia, Piemonte, Marche, and Veneto, claiming a reach of approximately 3.5 million potential customers and more than 40 years of accumulated experience in regional media advertising.
The business model is a direct B2B advertising concession: Multiradio packages and sells ad inventory (radio airtime, TV spots, print, and new-media placements) on behalf of its represented broadcasters, using a team of professional account managers who build customized national and geo-localized campaigns. Pricing is quote-based and not publicly disclosed; clients are routed through a website contact form or phone/WhatsApp inquiry. The company also organizes live events — most notably the annual Radio Bruno Estate summer tour delivering 25+ hours of live radio and TV broadcasts — and partners on local territory initiatives such as inaugurations, trade fairs, and amateur sports events. The core technology stack is not disclosed; no proprietary platform, programmatic trading desk, or AI/ML capability is mentioned, and the data infrastructure visible consists only of standard Google Analytics tracking on the corporate website.
The customer base is segmented into national/regional businesses (primary) needing multi-region campaigns and local/territorial SMBs (secondary) needing geo-localized reach, with particular emphasis placed on serving businesses rooted in the covered Italian regions. The company employs between 11 and 50 staff and operates without disclosed institutional investors, parent company, or public listing. There are no funding rounds, M&A transactions, leadership changes, patents, awards, or partnerships documented in the source material, and the company has historically been tightly held as an independent family/management-owned concessionaire.
Multiradio firmographics
Firmographics- Name
- Multiradio
- Legal name
- Multiradio srl
- Website
- https://multiradiosrl.it
- Company type
- Private
- Founded year
- 1976
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Multiradio srl is an Italian exclusive advertising concessionaire selling ad inventory across more than ten regional radio stations, a visual TV channel, and a local newspaper in Emilia Romagna, Toscana, Lombardia, Piemonte, Marche, and Veneto, serving both national advertisers and local SMBs with custom-quoted, geo-localized campaigns.
- Ownership category
- akta.pro rank
Multiradio industry classification
Industry- Product category
- Advertising Services
- NAICS
- Media Buying Agencies (54183), Radio Broadcasting Stations (516110), Media Representatives (541840)
- SIC
- Services-Advertising Agencies (7311), Radio Broadcasting Stations (4832)
- akta.pro primary industry
- Radio Media Buying (MPAAABAI)
- akta.pro secondary industries
- Local Radio Station Groups (Owned & Operated/Station Chains) (MPABACAC), Commercial Radio Networks (National/Regional) (MPABABAA)
Keywords
Where Multiradio is headquartered
LocationHeadquarters
- HQ city
- Firenze
- HQ country
- Italy
- HQ region
- Europe
Offices2 records
Markets served
Multiradio business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Advertising Concessions: Multiradio operates as an exclusive advertising concessionaire for radio, television, press, and new media outlets. The company generates revenue by selling advertising space and airtime across its portfolio of media properties including Radio Bruno, Radio Stella, Modena 90, Bruno TV, LatteMiele, Radio Bologna 1, Modena Radio City, RadioGamma, and Radio Reggio.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Other | Custom quotation based on campaign scope and media mix |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Multiradio product offering
Product offeringCore offering
Multiradio is the exclusive advertising concessionaire for a portfolio of regional radio stations, one television channel, a weekly newspaper, and new media outlets covering Emilia-Romagna, Toscana, Lombardia, Piemonte, Marche, and Veneto. The company sells advertising space and airtime on these media properties to businesses, offering both national campaigns and area-specific campaigns with geo-localization capabilities. It also produces and organizes large-scale events such as the annual Radio Bruno Estate tour for advertisers seeking event-based exposure.
Product overview
Multiradio is an exclusive advertising concessionaire for radio, television, print, and new media in Emilia Romagna, Tuscany, Lombardy, and Piedmont. With over 40 years of experience, it operates a portfolio of radio stations (Radio Bruno, Radio Stella, Radio Modena 90, Radio Sportiva, Radio Lattemiele, Radio Nettuno Bologna Uno, Radio Gamma Emilia, Radio Gamma, Radio Stella Toscana, Radio Reggio), a visual TV station (Radio Bruno TV), a print and online publication (Tempo Vivo), and organizes events including the Radio Bruno Estate tour. The company offers advertising space across 3.5 million potential customers for national and regional campaigns with geo-localization capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- Radio Bruno Regional radio station featuring music, local news, sports coverage, and event production, with Multiradio as its exclusive advertising concessionaire.
- Radio Bruno TV Visual radio television station broadcasting since 2011, offering live Full HD coverage of Radio Bruno programs. Available on digital terrestrial channels in Emilia Romagna, Tuscany, and Northern Italy.
- Radio Stella Radio station featuring national and international hits from the last 30 years with emphasis on Rock music, with Multiradio as the exclusive advertising concessionaire.
- Radio Modena 90 Italian music radio station featuring the best Italian songs from past to present across various atmospheres and genres, with Multiradio as the exclusive advertising concessionaire.
- Radio Sportiva National sports radio station providing 24-hour sports news and commentary covering Serie A, B, and C football as well as major events across other sports, with Multiradio as the exclusive advertising concessionaire.
- Radio Lattemiele Italian music radio station broadcasting 24 hours the best Italian musical repertoire from 1970 to present, primarily targeting female listeners aged 25-54, with Multiradio as the exclusive advertising concessionaire.
- Radio Nettuno Bologna Uno Sports radio station combining Radio Nettuno and Radio Bologna 1, official radio of Bologna Calcio, Fortitudo, Virtus, Fortitudo Baseball, and Warriors Bologna American Football, with Multiradio as the exclusive advertising concessionaire.
- Radio Gamma Emilia Radio station featuring classic Italian and foreign songs from the Beat Generation era through the 1970s and 1980s, with Multiradio as the exclusive advertising concessionaire.
- Radio Gamma Historic radio station broadcasting since June 8, 1976 on FM 103 MHZ, leading in Rimini for 25 years with strong presence in Forlì-Cesena and Ravenna, with Multiradio as the exclusive advertising concessionaire.
- Radio Stella Toscana Tuscan radio station featuring music hits from the 1970s, 80s, and 90s, targeting men and women aged 35-64, with Multiradio as the exclusive advertising concessionaire.
- Radio Reggio Historic radio station founded in 1975, the first radio station in Reggio Emilia and still the most listened after Radio Bruno, featuring Italian music including 80s and 90s classics plus emerging artists, with Multiradio as the exclusive advertising concessionaire.
- Tempo Vivo Weekly newspaper covering Carpi and the Union of Terre d'Argine territory. Printed in 12,000 copies, distributed free in over 100 locations, with daily online news and a free mobile app.
- Radio Bruno Estate Annual summer tour bringing major music artists to free public squares across Italy, spanning from Mantua to Florence, providing more than 25 hours of radio and TV broadcasts.
- Local Territory Initiatives
- Advertising Concession Services
Quantifiable outcome
- 3,500,000 potential customers reached
Companies that use Multiradio
Customer profileSegments2 records
Ideal customer profiles2 records
Multiradio technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Multiradio partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
Multiradio competitors and assessment
Company assessmentBroad incumbents
- RadioMediaset: Mediaset's radio broadcasting operations (Radio Mediaset, Radio 105, Virgin Radio Italy) with their own advertising sales. Comparable portfolio of radio stations sold to advertisers, though at a national scale.
- Mondadori Pubblicità: Advertising concessionaire for Mondadori Group's media portfolio including radio and digital. Comparable as a media sales house for broadcast and cross-channel ad inventory in Italy.
- Cairo Communication: Italian media group with advertising concessionaire operations for TV and digital properties (La7, etc.). Comparable to Multiradio's role as media sales house for broadcasters, though at a larger national scale.
- Rai Pubblicità: Advertising sales arm of RAI, Italy's national public broadcaster. Operates as concessionaire for radio and TV ad inventory at a national scale, competing with Multiradio for regional and national brand budgets targeting Italian audiences.
- Mediamond: Advertising concessionaire for Mediaset/RTI's broadcast and digital properties. Comparable to Multiradio as a multi-channel ad sales house for radio and TV, but at significantly larger national scale.
- RCS MediaGroup Advertising: Advertising concessionaire for RCS MediaGroup's newspaper and digital properties in Italy. Comparable to Multiradio in bundling advertising sales across multiple media outlets on behalf of clients.
Regional players
- Radio Kiss Kiss: Italian radio network with regional concentration in southern/central Italy. Comparable to Multiradio's portfolio stations in operating a regional Italian radio brand serving advertiser-driven audiences.
Direct peers
- Radio Italia (Sol Calabra): National Italian radio broadcaster with its own advertising sales operations. Comparable to Multiradio's flagship Radio Bruno in operating radio stations with internal ad sales and listener-led market positioning in Italy.
- Radio 24 (Gruppo 24 Ore): Italian news/talk radio station with integrated advertising sales. Comparable to Multiradio's news/talk and sports radio stations (Radio Sportiva, Radio Nettuno) in using radio broadcasting as a platform for advertising monetization.
- Manzoni (Gruppo Monrif): Italian advertising concessionaire selling advertising space across print, digital, and broadcast media on behalf of publishers. Directly comparable business model to Multiradio's role as exclusive ad sales representative for a portfolio of media outlets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Multiradio financial estimates
Financial estimateRevenue estimate
Valuation estimate
Multiradio leadership team
Management profileNumber of profiles
Multiradio funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Multiradio M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Multiradio
What does Multiradio do?
Multiradio is the exclusive advertising concessionaire for a portfolio of regional radio stations, one television channel, a weekly newspaper, and new media outlets covering Emilia-Romagna, Toscana, Lombardia, Piemonte, Marche, and Veneto. The company sells advertising space and airtime on these media properties to businesses, offering both national campaigns and area-specific campaigns with geo-localization capabilities. It also produces and organizes large-scale events such as the annual Radio Bruno Estate tour for advertisers seeking event-based exposure.
Is Multiradio a public or private company?
Multiradio is a private company. It is classified as unknown and is currently operating.
When was Multiradio founded?
Multiradio was founded in 1976. It employs 11 to 50 people.
Where is Multiradio based?
Multiradio is headquartered in Firenze, Italy, in the Europe region.
How does Multiradio make money?
One revenue line is on record: advertising Concessions.
Who are Multiradio's main competitors?
Broad incumbents on record are RadioMediaset, Mondadori Pubblicità, Cairo Communication, Rai Pubblicità, Mediamond and RCS MediaGroup Advertising. Radio Kiss Kiss is listed as a regional player. Direct peers are Radio Italia (Sol Calabra), Radio 24 (Gruppo 24 Ore) and Manzoni (Gruppo Monrif).
Does Multiradio have an API?
No public API is recorded for Multiradio.
What industry is Multiradio in?
Multiradio's product category is Advertising Services. Its primary akta.pro industry code is MPAAABAI, Radio Media Buying, with a secondary code of MPABACAC, Local Radio Station Groups (Owned & Operated/Station Chains). Its NAICS code is 54183 and its SIC code is 7311.