Radio Kiss Kiss
Radio Kiss Kiss is an Italian commercial radio station founded in 1976 and operated by CN MEDIA S.r.l. from Naples. It broadcasts nationwide across 100+ cities via FM, web streaming, mobile apps, and Kiss Kiss TV (Canale 158 and Sky 727), monetizing through advertising, the Kiss Kiss Way touring events, and merchandise.
- Company typePrivate
- Founded1976
- HeadquartersNaples, Italy
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Radio Kiss Kiss does
Radio Kiss Kiss is an Italian commercial radio station founded in 1976 and headquartered in Naples, where it operates through CN MEDIA S.r.l. It broadcasts nationwide via an FM frequency network covering more than 100 Italian cities across all regions (frequencies ranging from 87.500 MHz to 107.900 MHz), and extends its reach through digital streaming on kisskiss.it, iOS and Android mobile applications, and its television channel Kiss Kiss TV available on digital terrestrial (Canale 158) and Sky (channel 727). The station's content portfolio includes live radio programming, on-air personalities, themed web radio channels (Kiss Kiss Soft, Lounge, Discoparty, LaNottevola, HIT), music chart features (Play Chart, Viral Music Chart, New Kiss), and editorial verticals covering radio, sport, economics, and pet content (Kiss Kiss BauBau).
The company's business model is anchored in three revenue streams: (1) advertising and sponsorship revenue from radio inventory, sponsored content, and event partnerships (notably with Iliad Italia at the Sanremo Music Festival), (2) premium event monetization through the Kiss Kiss Way touring series, including Premium Bags granting VIP area access at Play Village events, and (3) direct-to-consumer e-commerce via shop.kisskiss.it selling official merchandise. Kiss Kiss Way is a large-scale touring concert format that travels to Italian cities with free general-admission outdoor concerts, an interactive Play Village, and appearances by major Italian music artists; the June 2026 Viareggio stop drew approximately 85,000 attendees, with Pescara announced as the tour's final July 2026 date. Distribution relies on owned digital platforms (website, apps, digital TV) and community-led programming such as the 'Saluti da' segments profiling Italian municipalities, supported by an active presence across Instagram, Facebook, YouTube, X, Threads, and TikTok.
The company maintains a Fanbase community membership program for contests and audience participation, and is GDPR-compliant under EU Regulation 679/2016. Headcount is reported in the 11–50 range. While its multi-platform distribution, established brand, and event IP constitute real distribution and intangible asset advantages, the company discloses no AI/ML capabilities, no funding rounds, no institutional investors, and no parent holding company. Revenue figures are not publicly disclosed, and growth signals rest on operational activity (tour expansion, new content verticals, brand partnerships) rather than financial disclosure.
Radio Kiss Kiss firmographics
Firmographics- Name
- Radio Kiss Kiss
- Legal name
- CN MEDIA S.r.l.
- Website
- https://kisskiss.it
- Company type
- Private
- Founded year
- 1976
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Radio Kiss Kiss is an Italian commercial radio station founded in 1976 and operated by CN MEDIA S.r.l. from Naples. It broadcasts nationwide across 100+ cities via FM, web streaming, mobile apps, and Kiss Kiss TV (Canale 158 and Sky 727), monetizing through advertising, the Kiss Kiss Way touring events, and merchandise.
- Ownership category
- akta.pro rank
Radio Kiss Kiss industry classification
Industry- Product category
- Commercial Radio Broadcasting
- NAICS
- Radio Broadcasting Stations (51611), Television Broadcasting Stations (516120)
- SIC
- Radio Broadcasting Stations (4832), Television Broadcasting Stations (4833)
- akta.pro primary industry
- Radio Streaming & Catch-Up Audio Platforms (MPAIADAJ)
Keywords
Where Radio Kiss Kiss is headquartered
LocationHeadquarters
- HQ city
- Naples
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Radio Kiss Kiss business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Advertising and Sponsorship: Primary revenue stream through radio advertising, sponsored content, and brand partnerships. The station partners with brands like Iliad Italia for events such as the Sanremo Music Festival activation.
- Premium Event Experiences: Sale of Premium Bags for VIP access at Kiss Kiss Way concerts and exclusive experiences at Play Village events.
- E-commerce and Merchandise: Online shop (shop.kisskiss.it) selling official merchandise and event-related products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Free general admission to Kiss Kiss Way concerts |
| One time/ perpetual license | Pay-as-you-go | Premium Bag Kiss Kiss Way |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels10 records
Radio Kiss Kiss product offering
Product offeringCore offering
Radio Kiss Kiss operates an Italian commercial radio network broadcasting music, talk shows, and entertainment programming across FM frequencies in 100+ Italian cities, with web streaming, mobile apps, and Kiss Kiss TV distribution. The company also produces the Kiss Kiss Way touring concert series and Play Village live experiences, alongside web radio themed channels, an e-commerce shop, and the Fanbase loyalty program.
Product overview
Radio Kiss Kiss is an Italian radio broadcasting company operating a multi-platform media network consisting of: (1) its core AM/FM radio station with online streaming and a dedicated mobile app, (2) Kiss Kiss TV on digital terrestrial and satellite, (3) the Kiss Kiss Way touring concert series with associated Play Village events, (4) web radio themed channels, (5) a Fanbase loyalty program, and (6) digital magazine content. The company also operates Kiss Kiss BauBau (pet content), an e-commerce shop, and music chart features (Play Chart, Viral Music Chart). The radio network broadcasts from Naples and reaches audiences across Italy via FM frequencies, online, mobile apps, and television.
Differentiator
Problem solved
Functional benefit
Brands
- Kiss Kiss Way: A touring event series featuring live music performances and a Play Village across Italian cities
- Kiss Kiss Tv
- Kiss Kiss BauBau
- Play Chart
- Viral Music Chart
- Good Morning Kiss Kiss
- New Kiss
Products and services
- Radio Kiss Kiss (Live Radio Broadcast) Italian commercial radio broadcast live on FM frequencies across 100+ cities and via web streaming, featuring music, news, talk shows, and interactive programming for general Italian listeners.
- Kiss Kiss TV Television channel available on Digital Terrestrial (Channel 158) and Sky (Channel 727), featuring video content, social media videos, and live programming from Radio Kiss Kiss for Italian viewers.
- Kiss Kiss Way Touring Event Series Large-scale touring music event series featuring free outdoor concerts, a Play Village experiential area, PIT Area and VIP Area access, and appearances by Italian music artists across multiple Italian cities.
- Kiss Kiss Mobile App (iOS & Android) Mobile application for Radio Kiss Kiss allowing users to listen to live radio, access programming schedules, and engage with interactive features on iOS and Android devices.
- Kiss Kiss Web Radio (Themed Channels) Online-only themed web radio streams including Kiss Kiss Soft, Lounge, Discoparty, LaNottevola, HIT, and other channels, accessible via the Radio Kiss Kiss website.
- Fanbase Community Program Official community membership program enabling fans to register for contests, participate in games with prizes, receive call-ins for live participation, and access exclusive content and promotions.
- Kiss Kiss BauBau Dedicated pet-themed content section of Radio Kiss Kiss featuring animal stories and pet-related content for animal lovers.
- Kiss Kiss Shop (Official Merchandise Store) Official online store selling Radio Kiss Kiss branded merchandise, event gadgets, and Premium Bags granting VIP Area access at Kiss Kiss Way concerts.
Quantifiable outcome
- 85,000 attendees at Kiss Kiss Way Viareggio event
- +1 more outcomes
Companies that use Radio Kiss Kiss
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles2 records
Radio Kiss Kiss technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Radio Kiss Kiss partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Iliad ItaliacoreRadio Kiss Kiss partners with Iliad Italia for the Sanremo Music Festival, hosting the 'Iliadclub' immersive entertainment space within the Kiss Kiss Play Village at Piazzale Velasco. This is a brand visibility and marketing activation for the telecom operator at one of Italy's largest cultural events.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Radio Kiss Kiss competitors and assessment
Company assessmentDirect peers
- Radio 105: Italian commercial radio station owned by Mediaset, broadcasting contemporary pop/rock nationally across FM and digital. Direct peer in national commercial radio advertising and audience competition.
- m2o: Italian dance/electronic music radio station owned by Gruppo Finelco. Closer format match to Radio Kiss Kiss's soul/funk/disco heritage and disco-party web radio channel; comparable audience demographic in dance/electronic music.
- Radio Capital: Italian national commercial radio station owned by GEDI, broadcasting music, news, and talk. Comparable national FM footprint and advertising-funded business model.
- Radio Deejay: Italian national commercial radio station (part of GEDI/Finelco group) broadcasting pop and contemporary music, with strong digital extension and event presence. Closely comparable format and audience to Radio Kiss Kiss.
- Radio Subasio: Italian regional commercial radio with central Italy focus and growing national footprint, broadcasting Italian pop music. Comparable commercial radio model with music programming and live event presence.
- Radio Italia: Italian commercial radio station focused on Italian pop music with national FM coverage and TV presence (Radio Italia TV). Direct comparable to Radio Kiss Kiss in music-focused national broadcasting and multi-platform strategy.
- Virgin Radio Italy: Italian commercial rock/pop radio station operating under the Virgin brand nationally. Direct comparable to Radio Kiss Kiss in music-format national commercial radio, though targeting a slightly different demographic.
- RTL 102.5: Italy's leading commercial radio station, broadcasting contemporary hit music nationwide with a multi-platform strategy including FM, TV, digital streaming, and live events. Directly comparable to Radio Kiss Kiss in national FM footprint, advertising-funded revenue model, and event-based audience engagement.
- RDS (Radio Dimensione Suono): Major Italian commercial radio network with national FM coverage, web streaming, and live events. Competes directly with Radio Kiss Kiss for national advertising budgets and Italian pop/music audiences.
Broad incumbents
- Radio 24: Italian national news-and-talk radio owned by Gruppo 24 Ore (Il Sole 24 Ore). Comparable national FM broadcaster and multi-platform digital presence, but focused on news/business talk rather than music.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Radio Kiss Kiss social profiles
Digital presenceRadio Kiss Kiss compliance and trust
Trust signalCompliance1 record
Radio Kiss Kiss financial estimates
Financial estimateRevenue estimate
Valuation estimate
Radio Kiss Kiss leadership team
Management profileNumber of profiles
Radio Kiss Kiss funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Radio Kiss Kiss M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Radio Kiss Kiss
What does Radio Kiss Kiss do?
Radio Kiss Kiss operates an Italian commercial radio network broadcasting music, talk shows, and entertainment programming across FM frequencies in 100+ Italian cities, with web streaming, mobile apps, and Kiss Kiss TV distribution. The company also produces the Kiss Kiss Way touring concert series and Play Village live experiences, alongside web radio themed channels, an e-commerce shop, and the Fanbase loyalty program.
Is Radio Kiss Kiss a public or private company?
Radio Kiss Kiss is a private company. It is classified as unknown and is currently operating.
When was Radio Kiss Kiss founded?
Radio Kiss Kiss was founded in 1976. It employs 11 to 50 people.
Where is Radio Kiss Kiss based?
Radio Kiss Kiss is headquartered in Naples, Italy, in the Europe region.
How does Radio Kiss Kiss make money?
Three revenue lines are on record. Advertising and Sponsorship is the primary driver. The others are premium Event Experiences and E-commerce and Merchandise.
Who are Radio Kiss Kiss's main competitors?
Direct peers on record are Radio 105, m2o, Radio Capital, Radio Deejay, Radio Subasio, Radio Italia, Virgin Radio Italy, RTL 102.5 and RDS (Radio Dimensione Suono). Radio 24 is listed as a broad incumbent.
Does Radio Kiss Kiss have an API?
No public API is recorded for Radio Kiss Kiss.
What industry is Radio Kiss Kiss in?
Radio Kiss Kiss's product category is Commercial Radio Broadcasting. Its primary akta.pro industry code is MPAIADAJ, Radio Streaming & Catch-Up Audio Platforms. Its NAICS code is 51611 and its SIC code is 4832.