Page Four Media

What Page Four Media does

Page Four Media Inc is a privately held, research-based media buying agency founded in 1989 that specializes in planning and executing advertising campaigns across U.S. consumer print magazines. Operating with 1–10 employees from a Sunapee, New Hampshire mailing address and a Hartford, Connecticut headquarters, the firm manages integrated marketing campaigns on behalf of advertisers seeking guaranteed positioning in national magazines, drawing on direct relationships with major publisher groups including Hearst, Meredith Corporation, Condé Nast, Dotdash Meredith, and A360Media, collectively providing access to more than 140 titles.

The firm's core offering is professional media-buying services: it analyzes audiences across 140+ magazine titles, develops custom campaigns, negotiates proprietary cost-saving rates, secures guaranteed ad positioning, and delivers measured results. It augments this with third-party audience data from MRI-Simmons and industry research from MPA – The Association of Magazine Media. The firm is WBENC-certified as a women-owned business and holds Sedex ethical supply-chain certification, which positions it for advertiser procurement programs requiring diverse and ESG-vetted suppliers. No proprietary technology platform, AI/ML capability, or productized software is disclosed; the business is fundamentally a relationship-driven services firm rather than a technology company.

Commercially, Page Four Media generates revenue through quote-based, undisclosed-fee media-buying engagements with advertiser clients across vertical specializations including Healthcare/Wellness, CPG and Food, Travel/Hospitality, and Pet Food. The go-to-market is sales-led and direct, supplemented by content marketing via the company's website and insights blog, and co-marketing through its publisher partnership network. No funding rounds, investor backing, revenue figures, or client logos are publicly disclosed, and the firm operates without disclosed geographic expansion beyond the United States.

Name

Page Four Media

Legal name

Page Four Media Inc

Website

https://page4media.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1–10 employees

Short description

Page Four Media is a privately held, research-based media buying agency that plans and executes print magazine advertising campaigns for advertisers, leveraging direct relationships with Hearst, Meredith, Condé Nast, and Dotdash Meredith across 140+ titles.

Ownership category

akta.pro rank

Product category

Print Advertising Media Buying

NAICS

Media Buying Agencies (54183), Media Representatives (541840), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Print Media Buying (Newspapers/Magazines) (MPAAABAH)

akta.pro secondary industries

Media Planning, Buying & Optimization (BPAFAAAC), Print Media Buying (Newspapers & Magazines) (BPAFABAF)

Keywords

• Print magazine advertising
• Media buying agency
• Integrated marketing campaigns
• Advertising campaign management
• Consumer print media

Headquarters

HQ city

Hartford

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Media Buying Services: Page Four Media generates revenue by providing media buying services for advertisers seeking placement in print magazines. They offer proprietary cost-saving rates and guaranteed positioning in national magazines, working with clients to create custom campaigns.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Page Four Media is a media buying agency that plans, buys, and manages print magazine advertising for brand advertisers. It analyzes over 140 magazine titles, secures guaranteed positioning and preferential rates through proprietary publisher relationships, and develops custom integrated marketing campaigns with end-to-end execution and measured results.

Product overview

Page Four Media operates as a print magazine media advertising company managing integrated marketing campaigns. The company provides a unified service offering centered on print magazine advertising management, including research-based strategy, media buying across 140+ magazines, and custom campaign development. The portfolio spans partnerships with major publishers including Condé Nast, Hearst, A360Media, Dotdash Meredith, and others, covering magazines such as Allrecipes, Architectural Digest, Better Homes & Gardens, Bloomberg Businessweek, Bon Appetit, Car and Driver, Condé Nast Traveler, Cosmopolitan, Elle, Esquire, Forbes, Fortune, Good Housekeeping, National Geographic, People, Sports Illustrated, Time, Vogue, and WSJ. Services include guaranteed positioning, cost-efficient CPM rates, and ad measurement results.

Differentiator

Problem solved

Functional benefit

Products and services

• Media Buying Services Research-based media buying across 140+ print magazine titles, securing proprietary cost-saving rates and guaranteed positioning in national magazines for brand advertisers.
• Integrated Marketing Campaign Management End-to-end management of integrated marketing campaigns across print magazine media, including research-based strategy, execution, and measured results for proven impact and performance.
• Magazine Media Advertising Services Full-service advertising in print magazines including ad placement, material specs coordination, production calendar management, and performance measurement across partner magazine titles.
• Custom Campaign Development Bespoke media campaigns designed collaboratively with clients to reach defined target audiences, leveraging proprietary publisher relationships across 140+ magazine titles for efficient and effective placements.

Quantifiable outcome

• Magazine subscriptions up 33% YOY demonstrating growth in magazine media reach
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Hearst CorporationcoreChannel Partner/ Reseller/ DistributorHearst is a major publishing partner providing access to magazine titles including Cosmopolitan, Country Living, Elle, Elle Décor, Esquire, and other Hearst brands. Page Four Media serves as a media buying partner advocating for print advertising across Hearst publications.
• Meredith CorporationcoreChannel Partner/ Reseller/ DistributorMeredith (now Dotdash Meredith post-merger) is a publishing partner providing access to Better Homes & Gardens, Parents, and other Meredith magazine brands. Page Four Media creates media plans leveraging Meredith's market research and innovation.
• Condé NastcoreChannel Partner/ Reseller/ DistributorCondé Nast is a premium publishing partner providing access to Architectural Digest, Bon Appétit, Condé Nast Traveler, Vanity Fair, Vogue, Wired, and other Condé Nast titles. Page Four Media advocates for print advertising across Condé Nast publications.
• Dotdash MeredithcoreChannel Partner/ Reseller/ DistributorDotdash Meredith is the combined entity (formerly separate Dotdash and Meredith) providing access to People, Real Simple, Southern Living, and other major magazine brands. Page Four Media leverages their consumer insights for strategic media planning.
• A360MediaminorChannel Partner/ Reseller/ DistributorA360Media publishes entertainment and celebrity magazines. Doug Olson, President & Chief Media Officer at A360Media, has publicly endorsed Page Four Media as a valued partner.
• MRI-SimmonscoreTechnology or IntegrationMRI-Simmons provides audience measurement and consumer research data including readership studies, shopping behavior data, and media consumption metrics that Page Four Media uses to demonstrate magazine advertising effectiveness to clients.
• MPA - The Association of Magazine MediaminorStrategic or Co-development PartnerIndustry association providing research, factbook data, and industry insights on magazine media effectiveness that Page Four Media uses in client presentations and thought leadership content.
• Magazine Publishers (140+ titles)coreChannel Partner/ Reseller/ DistributorFull portfolio of magazine partners including Allrecipes, Barron's, Bloomberg Businessweek, Car and Driver, Entrepreneur, Fast Company, Food & Wine, Food Network Magazine, Forbes, Fortune, Garden & Gun, Golf Digest, Good Housekeeping, GQ, HGTV Magazine, House Beautiful, Inc., Magnolia, Men's Health, Midwest Living, National Geographic, Outside Magazine, People, Popular Mechanics, Prevention, Reader's Digest, Real Simple, Runner's World, Smithsonian, Sports Illustrated, Taste of Home, Texas Monthly, The Economist, The New York Times Magazine, The New Yorker, The Week, Time, Town & Country, Travel + Leisure, Us Weekly, Veranda, Woman's Day, Women's Health, WSJ, and more.

Scale indicators5 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Goodway Group: Goodway Group is an independent media buying and planning agency serving enterprise advertisers across paid channels. It is comparable as a media buying agency serving brand advertisers, though more digitally focused than Page Four Media's print-only offering.
• Mindshare: Mindshare is WPP/GroupM's global media planning and buying network. It is directly comparable to Page Four Media as a media buying agency purchasing magazine inventory for enterprise advertisers across healthcare, CPG, and travel verticals.
• Hearts & Science: Hearts & Science is Omnicom's data-driven media buying agency. It is directly comparable to Page Four Media as a media buying counterpart targeting enterprise advertisers with research-based planning and multi-channel campaign execution.
• Horizon Media: Horizon Media is a large independent US media buying agency that handles multi-channel planning and buying including print. It is directly comparable to Page Four Media as a media buying counterpart, differentiated by scale and digital breadth.
• Initiative (IPG Mediabrands): Initiative is IPG Mediabrands' global media planning and buying agency, directly comparable to Page Four Media in core function. It serves similar enterprise advertiser clients with multi-channel campaigns including magazine placements.
• OMD (Omnicom Media Group): OMD is one of the world's largest media planning and buying agencies under Omnicom. It is directly comparable in that it buys magazine advertising on behalf of major advertisers, competing for the same agency-of-record mandates Page Four Media targets.

Broad incumbents

• GroupM: GroupM is WPP's media investment arm and the world's largest media buying operation. While vastly larger and digital-first, it competes with Page Four Media for the same advertiser budgets allocated to magazine media planning and buying.
• Publicis Media: Publicis Media is the media investment arm of Publicis Groupe encompassing Starcom, Zenith, and Spark Foundry. It competes for the same magazine advertising budgets Page Four Media targets, though at much larger scale with diversified channel offerings.
• RPA (Rubin Postaer and Associates): RPA is a major US advertising agency handling full-service campaigns including media planning across channels. It is broadly comparable as an established US agency serving enterprise brand advertisers with media planning capabilities.

Emerging players

• Tinuiti: Tinuiti is a digital-focused independent marketing agency handling media buying across paid social, search, and programmatic. It is comparable as an independent US media buying agency serving enterprise advertisers, though it lacks the print magazine specialization that defines Page Four Media.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/page-four-media-inc
• Facebookfacebook.com/Page-Four-Media-Inc-100063533948695

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Page Four Media