The Indian Sun
The Indian Sun is an Australian digital media platform serving the Indian-Australian diaspora via website, monthly e-magazine, weekly newsletter, social channels, and 40+ WhatsApp community groups. It monetizes primarily through tiered advertising packages sold to automotive SMBs, enterprises, government bodies, and community organizations.
- Company typePrivate
- Founded2022
- HeadquartersWilliamstown, Australia
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
The Indian Sun firmographics
Firmographics- Name
- The Indian Sun
- Legal name
- Digital Media and Co Pty Ltd
- Website
- https://theindiansun.com.au
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Indian Sun is an Australian digital media platform serving the Indian-Australian diaspora via website, monthly e-magazine, weekly newsletter, social channels, and 40+ WhatsApp community groups. It monetizes primarily through tiered advertising packages sold to automotive SMBs, enterprises, government bodies, and community organizations.
- Ownership category
- akta.pro rank
The Indian Sun industry classification
Industry- Product category
- Multicultural Digital Media
- NAICS
- Newspaper Publishers (51311), Periodical Publishers (513120), Periodical Publishers (51312)
- SIC
- Newspapers: Publishing Or Publishing & Printing (2711), Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Community, Ethnic & Multilingual News Publishers (MPAJADAG)
- akta.pro secondary industries
- Local & Regional Newspapers (Print & Digital) (MPAJADAB), National & General-Interest Newspapers (Print & Digital) (MPAJADAA)
Keywords
Where The Indian Sun is headquartered
LocationHeadquarters
- HQ city
- Williamstown
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
The Indian Sun business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Advertising and Sponsorship: The primary revenue stream comes from advertising and sponsorship across digital platforms (website, social media, e-newsletter), print magazine, and e-magazine. They offer tiered advertising packages to businesses and government bodies looking to connect with the Indian-Australian community.
- Media Packages: Tiered advertising packages (Starter $2,490, Drive $5,490, Premium $9,900) providing bundled social media, newsletter, website, and print advertising options for car dealers and other businesses.
- Donations: The platform accepts reader donations through Stripe to support independent community journalism.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Starter - 4-week basic campaign |
| Subscription | Annual | Drive - 6-week popular campaign |
| Subscription | Annual | Premium - 8-week full dominance campaign |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels11 records
The Indian Sun product offering
Product offeringCore offering
The Indian Sun publishes news, features, and lifestyle content for the Indian-Australian community through a website, weekly e-magazine (TIS National and TIS Queensland), social media channels, newsletters, and video. It monetizes this audience reach by selling tiered advertising packages to businesses and government bodies seeking access to the Indian diaspora in Australia.
Product overview
The Indian Sun is a unified digital media platform offering a multi-channel content portfolio for the Indian diaspora in Australia. The core offering consists of a news website (theindiansun.com.au) delivering state-specific and national content, complemented by monthly e-Mags (electronic magazines), weekly email newsletters, and active social media channels. Additional services include video content production through Indian Sun TV (YouTube), marketing/advertising solutions targeting the Indian-Australian community, and media training programs for community organisations. The platform operates across web, email, social media, and print (e-magazine) channels simultaneously.
Differentiator
Problem solved
Functional benefit
Products and services
- The Indian Sun Website The Indian Sun's primary website delivers news, features, lifestyle, business, sport, and culture coverage aimed at Indian-Australian readers, and serves as the main distribution surface for advertiser messaging.
- TIS Weekly e-Magazine (National & Queensland editions) A weekly e-magazine published in two editions — TIS National for Australia-wide coverage and TIS Queensland for state-specific content — distributed to Indian-Australian readers and advertisers.
- The Indian Sun Newsletters Email-based newsletter product that curates editorial content and offers a direct channel for advertisers to reach opted-in Indian-Australian subscribers.
- The Indian Sun Social Media Channels Branded social media accounts across platforms (including Facebook, Instagram, YouTube, and LinkedIn) that distribute content and provide audience reach for advertisers.
- Indian Sun TV (Video Content) Video content produced and published by The Indian Sun, extending the brand's storytelling into video and providing video inventory for advertisers.
- The Indian Sun Print Edition Printed edition of The Indian Sun distributed in select Australian markets, complementing its digital properties.
- Tiered Advertising Packages (Starter / Drive / Premium) Multi-channel advertising packages sold to businesses, car dealers, government bodies, and travel/education providers who want to reach Indian-Australian consumers, priced in three monthly tiers.
- Media Training Programs Paid media training programs offered by The Indian Sun to individuals and organisations seeking media skills development.
- Branded Campaign Partnerships Custom branded campaign services where The Indian Sun produces and runs tailored advertising and editorial campaigns for advertisers across its multi-channel platform.
Quantifiable outcome
- 220,000+ monthly readers across platforms
- +3 more outcomes
Companies that use The Indian Sun
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles1 record
The Indian Sun technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Indian Sun partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor.
- Walt Disney Company AustraliaminorToy Story 5 campaign partnership where The Indian Sun covered the Toy Rehoming initiative led by Disney, Save the Children, and Reading Cinemas for toy donation drives across Australia.
- Save the ChildrenminorPartnership with Disney and Reading Cinemas for Toy Story 5 Toy Rehoming initiative, where The Indian Sun provided editorial coverage of the campaign encouraging Australians to donate pre-loved toys.
- Reading CinemasminorToy Story 5 campaign partnership where Reading Cinemas hosted toy collection booths in their foyers, with The Indian Sun providing editorial coverage of the initiative.
- WorldRemitminorInternational money transfer company advertising on The Indian Sun platform, targeting Indian-Australian remittance customers through digital advertising placements.
- ABS (Australian Bureau of Statistics)minorSource of demographic data on Indian-Australian communities used in advertising proposals and market analysis. Data cited includes Indian-born population statistics (1M+), median age (36), and community growth figures.
- City of ParramattaminorPartnership for events like Parra Play in the City as part of Parramatta Midwinter Festival, promoting community engagement through The Indian Sun coverage.
- Parramatta EelsminorSports partnership with City of Parramatta for community events like Parra Play in the City, with The Indian Sun covering the sporting and community activities.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
The Indian Sun competitors and assessment
Company assessmentDirect peers
- Australian Indian Times: Australian Indian Times is a digital news outlet targeting the Indian-Australian community with state-level news and community coverage. It competes directly with TIS for both Indian-Australian readers and advertisers seeking diaspora reach.
- Indian Herald Australia: Indian Herald is an Indian-Australian community publication delivering news and diaspora content to Australian audiences. It is a category peer, comparable in mission and monetization approach to The Indian Sun.
- The Australia Today: The Australia Today is a multicultural and Indian-Australian focused media outlet publishing news, opinion, and community content online. It competes with TIS for audience attention and for advertising dollars from advertisers targeting diaspora communities in Australia.
- NRI Tribune: NRI Tribune is an Australian-based publication serving non-resident Indian and Indian-diaspora readers with news and community coverage. It is a direct peer to TIS in the niche Indian-Australian community newspaper segment.
- Indian Down Under: Indian Down Under is an Australian publication covering Indian diaspora news, culture, and lifestyle with both print and digital distribution. It operates in the same niche community-newspaper category as TIS and pursues a similar advertising-led revenue model.
- Indian Link: Indian Link is an established Indian-Australian newspaper and media platform covering news, culture, and community events. It is one of the closest direct competitors to TIS in the same diaspora media category and serves an overlapping audience with print and digital formats.
Broad incumbents
- SBS (Special Broadcasting Service): SBS is Australia's national multicultural and multilingual public broadcaster, offering extensive Indian-language programming and coverage of Indian-Australian stories. It is a broad incumbent adjacent to TIS, with greater scale but less Indian-specific editorial focus.
Emerging players
- Bollywood Hungama (Australian/Indian diaspora coverage): Bollywood Hungama is a major Indian entertainment publisher that covers Bollywood film and diaspora news globally, including audiences in Australia. It is not a direct local-community competitor but overlaps in Indian-entertainment content reaching the same diaspora audience.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
The Indian Sun social profiles
Digital presenceThe Indian Sun financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Indian Sun leadership team
Management profileNumber of profiles
Profiles9 records
The Indian Sun funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Indian Sun M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Indian Sun
What does The Indian Sun do?
The Indian Sun publishes news, features, and lifestyle content for the Indian-Australian community through a website, weekly e-magazine (TIS National and TIS Queensland), social media channels, newsletters, and video. It monetizes this audience reach by selling tiered advertising packages to businesses and government bodies seeking access to the Indian diaspora in Australia.
Is The Indian Sun a public or private company?
The Indian Sun is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Indian Sun founded?
The Indian Sun was founded in 2022. It employs 11 to 50 people.
Where is The Indian Sun based?
The Indian Sun is headquartered in Williamstown, Australia, in the Oceania region.
How does The Indian Sun make money?
Three revenue lines are on record. Advertising and Sponsorship is the primary driver. The others are media Packages and donations.
Who are The Indian Sun's main competitors?
Direct peers on record are Australian Indian Times, Indian Herald Australia, The Australia Today, NRI Tribune, Indian Down Under and Indian Link. SBS (Special Broadcasting Service) is listed as a broad incumbent. Bollywood Hungama (Australian/Indian diaspora coverage) is listed as an emerging player.
Does The Indian Sun have an API?
No public API is recorded for The Indian Sun.
What industry is The Indian Sun in?
The Indian Sun's product category is Multicultural Digital Media. Its primary akta.pro industry code is MPAJADAG, Community, Ethnic & Multilingual News Publishers, with a secondary code of MPAJADAB, Local & Regional Newspapers (Print & Digital). Its NAICS code is 51311 and its SIC code is 2711.