Indian Link
- Company typePrivate
- Founded1999
- HeadquartersSydney, Australia
- Headcount11–50
- GTM typeB2C
- OfferingServices
Indian Link firmographics
Firmographics- Name
- Indian Link
- Legal name
- Indian Link Media Group
- Website
- https://indianlink.com.au
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Indian Link industry classification
Industry- Product category
- Ethnic and Multicultural Media Publishing
- NAICS
- Broadcasting and Content Providers (516)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Community, Ethnic & Multilingual News Publishers (MPAJADAG)
- akta.pro secondary industry
- International Multilingual/Diaspora Broadcasters (MPABAEAG)
Keywords
Where Indian Link is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Indian Link business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Advertising Revenue: Indian Link generates revenue primarily through advertising across its multi-platform media properties including print, website, e-newsletter, social media, and radio/podcast formats. The company offers advertising packages targeting the affluent Indian Australian community.
Go-to-market motion1 record
Distribution channels6 records
Marketing channels6 records
Indian Link product offering
Product offeringCore offering
Indian Link is a multi-platform ethnic media company that publishes news, cultural, and community content for the Indian Australian diaspora across a website, monthly print newspaper, online radio station, podcasts, and an events calendar. Its core commercial activity is selling advertising packages across these channels to brands seeking access to the affluent Indian Australian demographic.
Product overview
Indian Link is a multi-platform media company serving the Indian Australian community through a portfolio of interconnected products: its core offerings include the Indian Link Website (digital news and content portal) and Indian Link Newspaper (monthly print publication with 24 yearly editions). The platform extends to Indian Link Radio (40,000 app downloads) and a What's On Events Platform for community events. Additional services include an eNews weekly newsletter, podcasts, and advertising solutions across all platforms. With over 169,000 monthly page views online and reach to 30,000+ people daily on social media, the company operates across print, digital, radio, and events channels.
Differentiator
Problem solved
Functional benefit
Brands
- Indian Link Radio: The radio platform of Indian Link featuring multicultural content for the South Asian community in Australia.
- What's On
Products and services
- Indian Link Website Primary digital publication providing news, opinion, features, and community content for the Indian Australian diaspora across categories including India in Australia, Arts, Business, Education, Science & Technology, Migration, and Health & Wellness.
- Indian Link Newspaper Monthly print publication serving the Indian Australian community, with 24 editions per year and a monthly readership of over 60,000 people across Australia.
- Indian Link Radio Online radio station streaming multicultural music, news, and community programming for the Indian Australian diaspora, with 10,000 online listeners and 40,000 mobile app downloads.
- What's On Events Platform Events calendar and listing platform covering arts, music, stage performances, cultural events, comedy, and community activities relevant to the Indian Australian community across Australia.
- Indian Link Advertising Solutions Multi-platform advertising packages sold to brands and businesses, covering website (169,000+ monthly page views), e-newsletter, Facebook, print media, and radio, with combined social media reach exceeding 30,000 people daily. Pricing is customized per campaign and not publicly disclosed.
Companies that use Indian Link
Customer profileSegments3 records
Ideal customer profiles2 records
Indian Link technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Indian Link partnerships and signals
Strategic signalScale indicators8 records
Recent moves5 records
Expansion highlights4 records
Indian Link competitors and assessment
Company assessmentEmerging players
- Desi Australia: Desi Australia is a digital Indian Australian lifestyle and community platform with events and editorial content; competes for a similar slice of advertiser interest in multicultural lifestyle and entertainment inventory.
- The Australia Today: The Australia Today is a digital-first Indian Australian news outlet with growing social media reach; an emerging competitor for the same diaspora audience and advertisers, with a stronger digital bias than Indian Link.
Direct peers
- Australian Indian Times: Australian Indian Times is a long-running Indian Australian newspaper with both print and digital editions; competes head-to-head with Indian Link for Indian Australian readership and the advertisers targeting that demographic.
- The Indian Sun: The Indian Sun is an Australian ethnic news publication covering Indian Australian news, culture and community content; a direct peer competing for the same advertisers, the same diaspora audience and the same regional print/digital mix.
- Indian Herald (Australia): Indian Herald is an Indian Australian publication covering news, events and culture for the diaspora; directly comparable in audience, niche coverage and community-led engagement model.
- NRI Today: NRI Today covers Indian diaspora news and culture across multiple geographies including Australia; comparable as an ethnic Indian news brand targeting affluent overseas Indians with advertising and branded content.
- Spice Australia (SpiceNews): SpiceNews/Spice Australia is a South Asian focused media outlet in Australia covering news, entertainment and lifestyle; closely comparable as an Indian-Australian focused digital media brand monetised through advertising and events.
Broad incumbents
- SBS Australia: SBS is Australia's official multicultural and multilingual public broadcaster, operating multilingual radio, TV and digital channels serving many diaspora communities including Indian Australians; comparable because it directly competes for the same multicultural advertiser budgets and audience attention as Indian Link, but at vastly greater scale and breadth.
Others
- Multicultural Media Australia (MMA): MMA is the industry body representing Australia's multicultural media outlets including ethnic newspapers, radio and digital publishers; relevant ecosystem peer representing the broader category of multicultural print and digital media in which Indian Link operates.
Regional players
- Radio Mirchi (Australia operations): Radio Mirchi is a major Indian radio brand with international streaming and diaspora-focused programming; comparable as an Indian-language radio/audio advertiser-supported platform, though Indian Link Radio is locally produced rather than a licensed feed.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Indian Link social profiles
Digital presenceIndian Link financial estimates
Financial estimateRevenue estimate
Valuation estimate
Indian Link leadership team
Management profileNumber of profiles
Indian Link funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Indian Link M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Indian Link
What does Indian Link do?
Indian Link is a multi-platform ethnic media company that publishes news, cultural, and community content for the Indian Australian diaspora across a website, monthly print newspaper, online radio station, podcasts, and an events calendar. Its core commercial activity is selling advertising packages across these channels to brands seeking access to the affluent Indian Australian demographic.
Is Indian Link a public or private company?
Indian Link is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Indian Link founded?
Indian Link was founded in 1999. It employs 11 to 50 people.
Where is Indian Link based?
Indian Link is headquartered in Sydney, Australia, in the Oceania region.
How does Indian Link make money?
One revenue line is on record: advertising Revenue.
Who are Indian Link's main competitors?
Emerging players on record are Desi Australia and The Australia Today. Direct peers are Australian Indian Times, The Indian Sun, Indian Herald (Australia), NRI Today and Spice Australia (SpiceNews). SBS Australia is listed as a broad incumbent. Multicultural Media Australia (MMA) is listed as an others. Radio Mirchi (Australia operations) is listed as a regional player.
Does Indian Link have an API?
No public API is recorded for Indian Link.
What industry is Indian Link in?
Indian Link's product category is Ethnic and Multicultural Media Publishing. Its primary akta.pro industry code is MPAJADAG, Community, Ethnic & Multilingual News Publishers, with a secondary code of MPABAEAG, International Multilingual/Diaspora Broadcasters. Its NAICS code is 516 and its SIC code is 7310.