What Centric does

Centric Wealth Management, LLC is an independent boutique investment advisory firm founded in 2018 and headquartered at 333 W. Wacker Drive in Chicago, Illinois, with two additional Illinois offices in Bannockburn and Oakbrook Terrace. The firm is SEC-registered as an Investment Advisor (SEC # 801-63837) and provides wealth management, investment advisory, and financial planning services — including retirement, estate, tax, and risk management planning — to individuals and families (its primary segment), business owners, and institutional clients. The firm differentiates from traditional wire houses by positioning itself as independent of custody and product sourcing, with an emphasis on advocacy, conviction, and transparency in client relationships.

The firm operates with a team of approximately 10 professionals, including a CFP®-credentialed founder (Virgil J. Rutili), a CFA® Chief Investment Officer (Ellis Rutili), senior wealth advisors, a Director of Financial Planning (AAMS®), a Director of Client Services, a Client Relationship Specialist, an Associate Wealth Advisor, an Investment Analyst, and a Director of Operations. Underlying technology is entirely third-party: the Orion Advisor platform powers the client portal, and Charles Schwab provides custodial account access. The firm supplements its core advisory offering with content marketing assets including educational articles, interactive financial calculators (home affordability, estate taxes, retirement, college funding, etc.), monthly newsletters, a tax library, and educational videos distributed via a Wix-hosted website and social profiles on LinkedIn, Facebook, and Twitter/X.

The business model is fee-based recurring investment advisory revenue typical of SEC-registered RIAs, with pricing not publicly disclosed (likely detailed in Form ADV and Form CRS). Distribution is direct: personalized advisory services delivered through in-person advisor relationships across three suburban-Chicago offices. The firm is privately held, founder-led, and shows no signs of venture backing, institutional ownership, M&A activity, or external funding. Its principal recent defensive action was filing reports with WhatsApp, the FBI, and local law enforcement in response to fraudulent impersonation of two named team members on the WhatsApp platform.

Name

Centric

Legal name

Centric Wealth Management, LLC

Website

https://centricwealthmanagement.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Centric Wealth Management is an independent, SEC-registered boutique investment advisory firm founded in 2018 in Chicago, Illinois, providing fee-based wealth management, investment advisory, and financial planning services to high-net-worth individuals, families, business owners, and institutions across three Illinois offices.

Ownership category

akta.pro rank

Product category

Wealth Management

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Financial Planning & Goals-Based Advice (Mass Affluent) (FSAAAAAF)

akta.pro secondary industries

Hybrid Advice (Advisor + Digital) Platforms (FSAAAAAE), Discretionary Portfolio Management (Retail) (FSAAAAAH), Comprehensive Financial Planning (FSAEAAAA)

Keywords

• Wealth management services
• Investment advisory
• Financial planning
• Retirement planning
• Estate planning

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Investment Advisory Services: Fee-based investment advisory services provided to individuals, families, businesses and institutions for wealth building, preservation and management

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Centric Wealth Management is an independent boutique investment advisory firm providing personalized wealth management and investment advisory services to individuals, families, businesses, and institutions. The firm offers comprehensive financial planning across retirement, estate, tax, and risk management, and differentiates itself from traditional wire houses by offering expanded product lines, greater flexibility, and unbiased, advocacy-driven advice through direct advisor relationships.

Product overview

Centric Wealth Management is an independent boutique investment advisory firm offering a unified wealth management platform that combines investment advisory services with financial planning. The core offering consists of investment advisory and wealth management services for individuals, families, businesses, and institutions, supplemented by financial planning tools including online calculators, educational resources (articles, newsletters, videos), and a client portal powered by Orion Advisor. The firm differentiates itself from traditional wire houses by providing expanded product lines, greater flexibility, and customized solutions to help clients build, preserve, and manage wealth.

Differentiator

Problem solved

Functional benefit

Products and services

• Investment Advisory Services Independent boutique investment advisory services providing fee-based guidance to individuals, families, businesses, and institutions for building, preserving, and managing wealth.
• Wealth Management Comprehensive wealth management services combining investment advisory with holistic financial planning, differentiating from wire houses through expanded product lines, greater flexibility, and customized solutions for individuals, families, businesses, and institutions.
• Financial Planning Comprehensive financial planning services covering retirement planning, estate planning, tax planning, and risk management guidance, integrated with the firm's investment advisory offering for individuals, families, and businesses.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

One partnership is on record.

• SchwabsupportingTechnology or IntegrationSchwab is referenced as a custodian platform for client accounts, providing account access through Schwab's online login portal. This integration allows clients to access their custodial accounts.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Regional players

• Savant Wealth Management: Midwest-based (Illinois) fee-only RIA offering comprehensive financial planning and wealth management. Closest direct regional peer to Centric given shared Midwest footprint.

Broad incumbents

• Creative Planning: Large independent RIA providing fee-only wealth management, financial planning, and tax services. Similar holistic planning value proposition to Centric but with national reach.
• Mariner Wealth Advisors: Larger independent RIA offering comprehensive wealth advisory, financial planning, and institutional services. Directly comparable model to Centric but at significantly greater scale with national footprint.
• Moneta Group: Independent RIA delivering fee-only wealth management, financial planning, and family office services. Comparable service mix (advisory + planning) with stronger scale.
• Carson Group: Hybrid RIA platform supporting independent advisors with technology, compliance, and investment resources. Comparable hybrid digital-plus-advisor model that Centric uses via Orion.
• HighTower Advisors: Independent advisor platform supporting boutique wealth management firms. Directly comparable positioning to Centric as a non-wire-house independent advisory offering expanded products and flexibility.
• Edelman Financial Engines: Large national independent RIA combining advisor-led planning with digital planning tools. Comparable hybrid advice model that Centric aspires to via Orion portal plus human advisors.

Direct peers

• Buckingham Strategic Wealth: Boutique fee-only RIA focused on evidence-based financial planning and wealth management for individuals and families. Closest comparable boutique RIA in size and service model.
• Bahl & Gaynor: Boutique independent RIA specializing in dividend-growth investment management and wealth advisory for HNW individuals and families. Closely comparable boutique RIA size and client focus.
• Ronald Blue Trust: Boutique RIA providing comprehensive financial planning, investment management, and estate services to HNW individuals and families. Similar comprehensive-planning boutique positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/CentricWM
• Facebookfacebook.com/centricwealthmanagement
• LinkedInlinkedin.com/company/centric-wealth-management-llc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Centric