CBA Design

What CBA Design does

CBA Design is a privately-held international branding agency founded in 1982 and headquartered in Levallois-Perret, France, operating as a wholly-owned subsidiary of WPP. The firm runs nine entrepreneurial studios across 13 countries spanning Europe (France, Italy, Spain, UK, Turkey), the Americas (USA, Peru, Mexico, Brazil), and Asia-Pacific (Singapore, Vietnam, China), with the parent publishing entity CB'A PARIS registered as a SASU under French law with €1,150,000 in share capital. Its service portfolio covers brand strategy, brand architecture, naming, visual identity, motion design, packaging design, brand guidelines, and an "AI & Agentic Branding" offering, delivered through methodologies including an accelerated "Sprint Mode" framework.

CBA monetizes through project-based and retainer professional services engagements with enterprise and mid-market clients, applying a sales-led, direct-engagement go-to-market model. Its positioning as "Big Network Power. Small Studio Soul." emphasizes local cultural fluency combined with WPP's global reach, targeting multinational brands that need consistent identity deployment across multiple geographies. Disclosed clients span food and beverage (Nestlé, De Cecco, Campari, Fileni, SKYY VODKA, Q Mixers, Maison Perrier), fashion and luxury (Colmar, Doğuş Group), finance and corporate (Fabrick, Gi Group, Joivy), mobility (Enel X Way), and hospitality (Caramelo), alongside content platforms "Below The Brand" and "The Switch" newsletter.

The firm has no proprietary technology platform, no public API, no patents, and no disclosed revenue; its intellectual property is concentrated in its creative talent, multi-market studio network, and 40+ year client portfolio, including four 2022 Pentawards (one Platinum, one Silver, one Bronze, one certification).

Name

CBA Design

Legal name

CB'A PARIS

Website

https://cba-design.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

251–500 employees

Short description

CBA Design is a global branding agency and WPP subsidiary operating nine entrepreneurial studios across 13 countries, delivering brand strategy, visual identity, packaging, and brand experience services to enterprise clients including Nestlé, Campari, and De Cecco.

Ownership category

akta.pro rank

Product category

Branding & Design Services

NAICS

Graphic Design Services (541430), Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Environmental & Experiential Brand Design (Retail/Exhibit/Signage) (MPAAAEAG)

akta.pro secondary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

Keywords

• Branding agency services
• Brand strategy consulting
• Visual identity design
• Packaging design services
• Brand experience design

Headquarters

HQ city

Levallois-perret

HQ country

France

HQ region

Europe

Offices12 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations

Revenue model

1. Branding Services: Professional branding services including brand strategy, brand identity, visual identity, packaging design, brand ecosystem, and brand experience. Revenue is generated through project-based engagements and ongoing retainer relationships with enterprise clients.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

CBA Design is a global branding agency that delivers end-to-end brand strategy, visual identity, packaging design, and brand experience services. Operating as nine entrepreneurial studios across 13 countries and powered by WPP's global reach, the agency creates bespoke branding solutions with cultural fluency for enterprise and mid-market clients in sectors including food & beverage, hospitality, finance, automotive, and luxury. Services are delivered through project-based engagements and ongoing retainer relationships.

Product overview

CBA Design is a global branding agency powered by WPP, operating nine entrepreneurial studios across Europe, the Americas, and Asia. The company offers a comprehensive suite of branding services organized around three core pillars: Brand Identity (encompassing brand strategy, brand language, and brand ecosystem), Products & Services (including packaging, innovation, and value proposition), and Brand Experience (covering retail & architecture, activation, digital, and communication strategy). Their specific service offerings include strategic positioning, AI & Agentic Branding, brand naming, visual identity design, motion graphics, packaging design, and brand guidelines development. The agency also operates Sprint Mode as an accelerated methodology for rapid brand delivery, and produces content platforms including The Switch newsletter and Below The Brand.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Strategy & Positioning Strategic consulting services including positioning, value proposition development, and brand architecture to help brands define their market position and growth strategy.
• AI & Agentic Branding
• Brand & Product Naming
• Visual Identity
• Packaging Design
• Motion Design
• Brand Guidelines
• Sprint Mode

Quantifiable outcome

• Fileni became first B Corp in the world in its sector
• +2 more outcomes

Named customers20 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• WPPcoreStrategic or Co-development PartnerCBA is powered by WPP's global reach, combining the agility of nine entrepreneurial studios with WPP's international network, world-class technology, and cross-disciplinary know-how. This provides clients access to global resources while maintaining boutique-level creativity and cultural fluency.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Interbrand: Iconic global brand consulting firm (Omnicom-owned) competing head-to-head with CBA on brand strategy, naming, visual identity, and brand valuation engagements for multinational clients.
• MetaDesign: International brand consultancy with offices in Europe, Asia, and the US, offering strategy, identity, and digital design — comparable in geographic spread and full-service branding scope.
• Lippincott: Independent brand strategy and design consultancy with comparable enterprise client base and end-to-end service offering spanning identity, packaging, and brand experience.
• Brand Union: WPP-owned brand consulting network that overlaps with CBA's positioning as a multi-studio branding partner within the same parent company.
• Siegel+Gale: Global strategic branding agency (part of Brand New School / Omnicom) focused on brand simplicity, identity systems, and naming — competes with CBA on enterprise brand strategy mandates.
• Pentagram: Independent multi-partner design studio specializing in identity, packaging, and editorial design — comparable in creative depth and brand identity focus, though smaller and not network-backed.
• Wolff Olins: Omnicom-owned global brand consultancy with comparable enterprise clientele and brand strategy/identity offering — competes with CBA on global rebranding mandates.
• FutureBrand: Interpublic-owned brand consultancy offering strategy, design, and brand experience services across multiple geographies, directly comparable in scope to CBA's nine-studio model.
• Landor & Fitch: Global branding and design consultancy also owned by WPP, offering brand strategy, identity, and experience design — the closest direct sibling competitor within the same parent and a benchmark for CBA's enterprise branding positioning.

Emerging players

• Bulletproof: Independent global brand and packaging design agency with strong F&B credentials, comparable in sector focus and packaging-led engagements to CBA's food and beverage portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/cbadesignagency

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CBA Design