CBA Design
CBA Design is a global branding agency and WPP subsidiary operating nine entrepreneurial studios across 13 countries, delivering brand strategy, visual identity, packaging, and brand experience services to enterprise clients including Nestlé, Campari, and De Cecco.
- Company typePrivate
- Founded1982
- HeadquartersLevallois-perret, France
- Headcount251–500
- GTM typeB2B
- OfferingServices
What CBA Design does
CBA Design is a privately-held international branding agency founded in 1982 and headquartered in Levallois-Perret, France, operating as a wholly-owned subsidiary of WPP. The firm runs nine entrepreneurial studios across 13 countries spanning Europe (France, Italy, Spain, UK, Turkey), the Americas (USA, Peru, Mexico, Brazil), and Asia-Pacific (Singapore, Vietnam, China), with the parent publishing entity CB'A PARIS registered as a SASU under French law with €1,150,000 in share capital. Its service portfolio covers brand strategy, brand architecture, naming, visual identity, motion design, packaging design, brand guidelines, and an "AI & Agentic Branding" offering, delivered through methodologies including an accelerated "Sprint Mode" framework.
CBA monetizes through project-based and retainer professional services engagements with enterprise and mid-market clients, applying a sales-led, direct-engagement go-to-market model. Its positioning as "Big Network Power. Small Studio Soul." emphasizes local cultural fluency combined with WPP's global reach, targeting multinational brands that need consistent identity deployment across multiple geographies. Disclosed clients span food and beverage (Nestlé, De Cecco, Campari, Fileni, SKYY VODKA, Q Mixers, Maison Perrier), fashion and luxury (Colmar, Doğuş Group), finance and corporate (Fabrick, Gi Group, Joivy), mobility (Enel X Way), and hospitality (Caramelo), alongside content platforms "Below The Brand" and "The Switch" newsletter.
The firm has no proprietary technology platform, no public API, no patents, and no disclosed revenue; its intellectual property is concentrated in its creative talent, multi-market studio network, and 40+ year client portfolio, including four 2022 Pentawards (one Platinum, one Silver, one Bronze, one certification).
CBA Design firmographics
Firmographics- Name
- CBA Design
- Legal name
- CB'A PARIS
- Website
- https://cba-design.com
- Company type
- Private
- Founded year
- 1982
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- CBA Design is a global branding agency and WPP subsidiary operating nine entrepreneurial studios across 13 countries, delivering brand strategy, visual identity, packaging, and brand experience services to enterprise clients including Nestlé, Campari, and De Cecco.
- Ownership category
- akta.pro rank
CBA Design industry classification
Industry- Product category
- Branding & Design Services
- NAICS
- Graphic Design Services (541430), Advertising Agencies (541810)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Environmental & Experiential Brand Design (Retail/Exhibit/Signage) (MPAAAEAG)
- akta.pro secondary industry
- Integrated Full-Service Creative Agencies (MPAAAAAA)
Keywords
Where CBA Design is headquartered
LocationHeadquarters
- HQ city
- Levallois-perret
- HQ country
- France
- HQ region
- Europe
Offices12 records
Markets served
CBA Design business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations
Revenue model
- Branding Services: Professional branding services including brand strategy, brand identity, visual identity, packaging design, brand ecosystem, and brand experience. Revenue is generated through project-based engagements and ongoing retainer relationships with enterprise clients.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
CBA Design product offering
Product offeringCore offering
CBA Design is a global branding agency that delivers end-to-end brand strategy, visual identity, packaging design, and brand experience services. Operating as nine entrepreneurial studios across 13 countries and powered by WPP's global reach, the agency creates bespoke branding solutions with cultural fluency for enterprise and mid-market clients in sectors including food & beverage, hospitality, finance, automotive, and luxury. Services are delivered through project-based engagements and ongoing retainer relationships.
Product overview
CBA Design is a global branding agency powered by WPP, operating nine entrepreneurial studios across Europe, the Americas, and Asia. The company offers a comprehensive suite of branding services organized around three core pillars: Brand Identity (encompassing brand strategy, brand language, and brand ecosystem), Products & Services (including packaging, innovation, and value proposition), and Brand Experience (covering retail & architecture, activation, digital, and communication strategy). Their specific service offerings include strategic positioning, AI & Agentic Branding, brand naming, visual identity design, motion graphics, packaging design, and brand guidelines development. The agency also operates Sprint Mode as an accelerated methodology for rapid brand delivery, and produces content platforms including The Switch newsletter and Below The Brand.
Differentiator
Problem solved
Functional benefit
Products and services
- Brand Strategy & Positioning Strategic consulting services including positioning, value proposition development, and brand architecture to help brands define their market position and growth strategy.
- AI & Agentic Branding
- Brand & Product Naming
- Visual Identity
- Packaging Design
- Motion Design
- Brand Guidelines
- Sprint Mode
Quantifiable outcome
- Fileni became first B Corp in the world in its sector
- +2 more outcomes
Companies that use CBA Design
Customer profileNamed customers20 records
Segments4 records
Ideal customer profiles3 records
CBA Design technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
CBA Design partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- WPPcoreCBA is powered by WPP's global reach, combining the agility of nine entrepreneurial studios with WPP's international network, world-class technology, and cross-disciplinary know-how. This provides clients access to global resources while maintaining boutique-level creativity and cultural fluency.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
CBA Design competitors and assessment
Company assessmentDirect peers
- Interbrand: Iconic global brand consulting firm (Omnicom-owned) competing head-to-head with CBA on brand strategy, naming, visual identity, and brand valuation engagements for multinational clients.
- MetaDesign: International brand consultancy with offices in Europe, Asia, and the US, offering strategy, identity, and digital design — comparable in geographic spread and full-service branding scope.
- Lippincott: Independent brand strategy and design consultancy with comparable enterprise client base and end-to-end service offering spanning identity, packaging, and brand experience.
- Brand Union: WPP-owned brand consulting network that overlaps with CBA's positioning as a multi-studio branding partner within the same parent company.
- Siegel+Gale: Global strategic branding agency (part of Brand New School / Omnicom) focused on brand simplicity, identity systems, and naming — competes with CBA on enterprise brand strategy mandates.
- Pentagram: Independent multi-partner design studio specializing in identity, packaging, and editorial design — comparable in creative depth and brand identity focus, though smaller and not network-backed.
- Wolff Olins: Omnicom-owned global brand consultancy with comparable enterprise clientele and brand strategy/identity offering — competes with CBA on global rebranding mandates.
- FutureBrand: Interpublic-owned brand consultancy offering strategy, design, and brand experience services across multiple geographies, directly comparable in scope to CBA's nine-studio model.
- Landor & Fitch: Global branding and design consultancy also owned by WPP, offering brand strategy, identity, and experience design — the closest direct sibling competitor within the same parent and a benchmark for CBA's enterprise branding positioning.
Emerging players
- Bulletproof: Independent global brand and packaging design agency with strong F&B credentials, comparable in sector focus and packaging-led engagements to CBA's food and beverage portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
CBA Design social profiles
Digital presenceCBA Design financial estimates
Financial estimateRevenue estimate
Valuation estimate
CBA Design leadership team
Management profileNumber of profiles
Profiles4 records
CBA Design subsidiaries and ownership
Company hierarchySubsidiaries12 records
CBA Design funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CBA Design M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CBA Design
What does CBA Design do?
CBA Design is a global branding agency that delivers end-to-end brand strategy, visual identity, packaging design, and brand experience services. Operating as nine entrepreneurial studios across 13 countries and powered by WPP's global reach, the agency creates bespoke branding solutions with cultural fluency for enterprise and mid-market clients in sectors including food & beverage, hospitality, finance, automotive, and luxury. Services are delivered through project-based engagements and ongoing retainer relationships.
Is CBA Design a public or private company?
CBA Design is a private company. It is classified as corporate owned and is currently operating.
When was CBA Design founded?
CBA Design was founded in 1982. It employs 251 to 500 people.
Where is CBA Design based?
CBA Design is headquartered in Levallois-perret, France, in the Europe region.
How does CBA Design make money?
One revenue line is on record: branding Services.
Who are CBA Design's main competitors?
Direct peers on record are Interbrand, MetaDesign, Lippincott, Brand Union, Siegel+Gale, Pentagram, Wolff Olins, FutureBrand and Landor & Fitch. Bulletproof is listed as an emerging player.
Does CBA Design have an API?
No public API is recorded for CBA Design.
What industry is CBA Design in?
CBA Design's product category is Branding & Design Services. Its primary akta.pro industry code is MPAAAEAG, Environmental & Experiential Brand Design (Retail/Exhibit/Signage), with a secondary code of MPAAAAAA, Integrated Full-Service Creative Agencies. Its NAICS code is 541430 and its SIC code is 7311.