Culture de Marque

What Culture de Marque does

Culture de Marque is an independent, founder-led brand strategy and advertising agency founded in 2011 in Marseille by Richard Zimmermann and François Cadiergue. The firm operates with a small team of approximately six named professionals from headquarters at 54 rue Montgrand in Marseille and a liaison office opened in December 2019 at 32 avenue de Wagram in Paris, with additional presence along the Lyon axis. Its core proposition is serving brands committed to responsible and sustainable practices, formalized through a 2022 commitment to become an "entreprise à mission" under the French Pacte law.

The agency's service portfolio is organized around four pillars: brand strategy (communication audits, branding, RSE / corporate social responsibility missions), communication (advertising, design, events, internal communication, social media), creativity (BRAIN SHAKER© workshops, seminars, collaborative design), and audiovisual production delivered through an in-house department called L'Oeil de Lucie. Proprietary methodologies — including PORTRAIT VIVANT DE MARQUE© for brand platform development and SHORTCULTURE for short-form advertising — are positioned as differentiated offerings. The agency is a member of the UCC Grand Sud advertising association and has won Palmes de la Communication awards in 2018.

The business model is professional-services based: engagements are scoped and quoted directly with clients, with no publicly disclosed pricing. Revenue streams include strategic brand consulting, creative services, film and video production, short-form advertising (SHORTCULTURE), social media management, event communication, and internal communication. Customers span startups, SMBs, mid-market firms, enterprises, and public-sector bodies across industries including food, seafood, housing, mobility, energy, diving, gaming, consulting, and government — with named clients such as Marseille Habitat, FENOTEK (Hi) interphone), TOTEM mobi, Beuchat, CVE, Supmicrotech, Cauvin, and Klanik.

Name

Culture de Marque

Legal name

Culture de Marque

Website

https://culturedemarque.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Culture de Marque is an independent Marseille-based brand strategy and advertising agency, founded in 2011, serving responsible and challenger brands across France with strategy, creative, social media, and in-house audiovisual production services via its Marseille and Paris offices.

Ownership category

akta.pro rank

Product category

Advertising & Brand Strategy Services

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Sustainability & Purpose Brand Design (ESG Narrative, Impact Branding) (MPAAAEAL)

akta.pro secondary industries

Experiential, Event & Sponsorship Marketing (BPAFAAAH), Corporate Event Decor, Branding & Signage (HSACADAJ)

Keywords

• Brand strategy services
• Advertising agency
• Creative communications
• Film production services
• Social media management

Headquarters

HQ city

Marseilles

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Strategic Brand Consulting: Communication audits, brand strategy development, and RSE (corporate social responsibility) diagnostic and advisory services
2. Creative Services: Advertising, design, brand identity, and communication material creation including branding missions, logo design, visual identity, and brand books
3. Film and Video Production: Production of advertising films, clips, series, and brand content through L'Oeil de Lucie production department
4. Short-Form Advertising (SHORTCULTURE): Conception and production of short advertising spots with diffusion strategy for performance objectives
5. Social Media Management: Editorial line direction and social media management services
6. Event Communication: Event-based communication services
7. Internal Communication: Internal communication strategy and execution services

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Culture de Marque is a brand communication and advertising agency offering strategy, branding, graphic design, internal communication, advertising film, social media, and event services. It combines strategic consulting, creative execution, and in-house audiovisual production (L'Oeil de Lucie) to deliver integrated brand campaigns for responsible and challenger brands across France.

Product overview

Culture de Marque is a brand communication and advertising agency offering a unified service portfolio organized around four core competencies: brand strategy (audits, branding, RSE missions), communication (advertising, design, events, internal communication, social media), creativity (Brain Shaker© workshops, seminars, collaborative workshops), and audiovisual production (L'Oeil de Lucie department, SHORTCULTURE short-form ads). The agency serves as a full-service strategic and creative partner for brands committed to responsible business practices, with offices in Marseille and Paris.

Differentiator

Problem solved

Functional benefit

Products and services

• Stratégie de marque (Brand Strategy) Brand strategy services for companies, including communication audits, branding, and RSE (corporate social responsibility) missions. Targets brand owners, marketing directors, and CSR leaders seeking authentic brand positioning and platform development.
• Communication (Advertising, Design, Events, Internal Communication, Social Media)
• Brain Shaker©
• L'Oeil de Lucie (Film Production)
• SHORTCULTURE

Quantifiable outcome

• e-boutique traffic multiplied by 6 and sales multiplied by 10 during Hi) interphone product launch period
• +1 more outcomes

Named customers21 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• UCC Grand SudminorOthersCulture de Marque is a member agency of UCC Grand Sud (Union des Conseils en Communication), a regional advertising and communication professionals association providing industry networking, recognition, and professional development in the Greater South region of France.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Australie.Gad: Independent French creative agency known for brand platforms and integrated campaigns. Directly comparable as an independent full-service creative agency serving French enterprise and SME clients.
• Herezie: Paris-based independent creative and brand strategy agency. Comparable as a French independent full-service creative shop of similar scale competing for the same brand strategy and creative mandates.
• Rosapark: Independent Paris creative agency with brand strategy and integrated campaign capabilities. Competes in the same independent French creative-agency tier for brand and advertising briefs.
• La Chose: Independent French creative agency offering brand strategy, advertising and digital creative. Closely comparable in independence, French footprint, and integrated strategy-to-execution model.

Broad incumbents

• Marcel: Publicis-owned French creative agency with integrated brand, advertising and digital capabilities. Broader incumbent competing for the same French brand strategy and creative mandates.
• TBWA\Paris: Omnicom-owned creative network agency in Paris. Larger incumbent providing overlapping brand strategy, advertising, and content services to French enterprise clients.
• Publicis Conseil: Flagship Publicis creative agency in Paris. Larger incumbent in the same French brand strategy and advertising space, with substantially more scale and resources.
• W (Wieden+Kennedy): Independent global creative agency with a Paris presence. Overlaps with Culture de Marque in creative-led brand strategy and production for purpose-driven and challenger brands.
• DDB Paris: Omnicom-owned creative agency in Paris. Broad incumbent competitor for French brand strategy and integrated campaign work, with global network reach.
• BETC: Havas-owned flagship creative agency in Paris with full-service brand strategy, advertising and production. Larger incumbent offering overlapping services including production, brand strategy and event work.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/culturedemarque
• Facebookfacebook.com/culturedemarque
• LinkedInlinkedin.com/company/culture-de-marque
• Instagraminstagram.com/culturedemarque

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Culture de Marque