Elite Fine Foods

What Elite Fine Foods does

Elite Fine Foods Ltd. is a UK regional foodservice wholesaler headquartered in Newhaven, East Sussex (registered in Slough), serving professional chefs, restaurants, hotels, caterers, care homes, and education/healthcare food operations across London and the South East. The company distributes 4,000+ product lines via a multi-temperature delivery fleet that consolidates chilled, frozen, and ambient products into a single-drop order, and serves over 2,000 customers daily with next-day delivery on orders placed as late as 23:00. Its proprietary MyElite platform provides 24/7 online ordering via web and native iOS/Android apps, offering live pricing, real-time stock availability, allergen and nutritional data, invoice management, and saved shopping baskets, supported by a 30-line telesales operation.

The product portfolio includes the Elevate curated new product development range (330+ SKUs across 40 brands), the own-brand Caterfood Collection (Basic, Select, Premium tiers), exclusive UK distribution of New Yorker Bagels, and a sector-specific Catering with Care solution targeting care homes with IDDSI-compliant texture-modified meals. Elite is a wholly-owned subsidiary of Bidcorp, a South African multinational foodservice group listed on the Johannesburg Stock Exchange, and operates as a member of the Caterfood Buying Group, leveraging collective purchasing power while maintaining local market identity.

Revenue is generated through B2B wholesale product distribution on a transactional basis; pricing is quote-based, requires account registration, and accepts Direct Debit for established customers. Distribution combines a direct field sales team, telesales, the MyElite self-serve platform, and the multi-temperature delivery fleet, with marketing supported by Mailchimp email campaigns, bi-monthly Special Offers brochures, quarterly Infuse Magazine, and the annual Food Show trade event.

Name

Elite Fine Foods

Legal name

Elite Fine Foods Ltd.

Website

https://elitefinefoods.co.uk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Elite Fine Foods is a UK regional foodservice wholesaler serving 2,000+ daily professional kitchens, restaurants, hotels, care homes, and caterers across London and the South East with multi-temperature single-drop delivery and a 24/7 MyElite online ordering platform.

Ownership category

akta.pro rank

Product category

Foodservice Distribution

NAICS

Poultry and Poultry Product Merchant Wholesalers (42444)

SIC

Wholesale-Groceries, General Line (5141), Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Temperature-Controlled Foodservice/Institutional Supply Wholesale (AFAIAHAK)

akta.pro secondary industry

Noncommercial/Institutional Broadline Distributors (K-12, Higher Ed, Healthcare, Government) (AFAIAAAC)

Keywords

• Foodservice distribution
• Wholesale food supply
• B2B catering supplies
• Fresh produce wholesale
• Restaurant food delivery

Headquarters

HQ city

Newhaven

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Foodservice Product Distribution: Wholesale distribution of food and beverage products to professional kitchens, including fresh meats, seafood, dairy, bakery, frozen foods, ambient goods, and catering supplies. Revenue generated through product sales with next-day delivery service.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Elite Fine Foods is a UK-based B2B foodservice wholesaler that distributes fresh meats, seafood, vegetables, fruit, dairy, bakery, frozen and ambient products, plus catering supplies to professional kitchens, restaurants, hotels, care homes and caterers across London and South East England. Operations are supported by the MyElite online ordering platform, a multi-temperature delivery fleet providing next-day delivery up to 11pm, and specialty ranges including the Elevate NPD range and Caterfood Collection own-brand.

Product overview

Elite Fine Foods operates as a foodservice wholesaler offering a single integrated platform supported by multiple product ranges and services. The core product is MyElite, an online ordering platform available via web and mobile apps, which provides 24/7 ordering access, live pricing, stock availability, and account management. This platform is supported by specialized product ranges including Elevate (new product development with 330+ curated items), the Caterfood Collection own-brand range (three tiers: Basic, Select, Premium), and specialty offerings like New Yorker Bagels. Sector-specific solutions include Catering with Care for care homes with IDDSI-compliant meals. The company also publishes Infuse Magazine quarterly and hosts The Food Show annually.

Differentiator

Problem solved

Functional benefit

Brands

• Caterfood Collection: Our own-brand range spanning three quality tiers — Basic, Select and Premium. Sourced from leading foodservice manufacturers and supplied under our own label.
• MyElite
• Elevate

Products and services

• MyElite Online Ordering Platform

Quantifiable outcome

• Deliveries to over 2000 customers daily
• +1 more outcomes

Named customers12 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• Caterfood Buying GroupcoreChannel Partner/ Reseller/ DistributorElite Fine Foods is a member of the Caterfood Buying Group, providing access to collective buying power, shared expertise, and marketing resources. The group enables competitive pricing through volume purchasing while Elite maintains localized service for its London and South East territory.
• New Yorker BagelscoreChannel Partner/ Reseller/ DistributorElite Fine Foods is the first wholesaler in the UK to offer authentic New Yorker Bagels. Bagels are baked in New York City, quickly frozen to lock in freshness, and shipped to the UK. Partnership provides exclusive access to premium bagel products in seven varieties.
• Simply Food SolutionscoreChannel Partner/ Reseller/ DistributorSimply Food Solutions provides IDDSI-compliant texture-modified meals for dysphagia catering, halal certified options, and allergen-aware products. Partnership enables Elite to offer comprehensive care home catering solutions including Simply Puree, Simply Healthcare, and Simply Worldfoods ranges.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Sysco Great Britain: Global foodservice distribution leader with UK operations (formerly Kent Frozen Foods). Competes with Elite in broadline and temperature-controlled foodservice distribution across the UK.
• Compass Group UK: Global contract foodservice and support services giant with UK operations spanning catering, food buying, and distribution. Overlaps with Elite on procurement and supply-chain scale that dwarfs regional distributors.
• Sodexo UK: Major multinational foodservice and facilities management operator with significant UK healthcare, education, and corporate catering presence. Overlaps with Elite's institutional segments including care homes and education.

Direct peers

• Brakes Group: UK's largest broadline foodservice distributor supplying restaurants, hotels, care homes, and caterers with multi-temperature delivery. Closest direct competitor to Elite in the London and South East foodservice wholesale market.
• JJ Foodservice: UK foodservice wholesaler known for digital-first ordering and rapid delivery to independent caterers and restaurants. Competes directly with Elite's MyElite-enabled, SMB-focused foodservice model.
• Bidfood UK: UK foodservice distribution arm of Bidcorp, the same parent as Elite Fine Foods. Operates broadline foodservice distribution across the UK with multi-temperature delivery and digital ordering, directly overlapping with Elite's offering.
• 3663 (Bako Group / apetito): UK foodservice wholesaler serving independent caterers, pubs, and care homes with broadline product range. Comparable regional foodservice distribution focus and customer segment to Elite Fine Foods.

Regional players

• Countrywide Caterers: UK regional foodservice distributor serving independent caterers and hospitality operators. Operates adjacent regional territories with similar SMB foodservice customer profile to Elite.
• Henderson Foodservice: Independent regional foodservice wholesaler in the UK and Ireland serving hotels, restaurants, and care homes. Comparable broadline foodservice distribution model with similar SMB/mid-market customer mix.

Others

• Caterfood Buying Group: Cooperative foodservice buying group of which Elite is a member, providing collective purchasing power and shared marketing resources (including Infuse magazine). Serves as both an ecosystem enabler and indirect channel partner for Elite.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks4 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/elitefinefoods
• Facebookfacebook.com/elitefinefoods

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elite Fine Foods