New Yorker Bagels

Name

New Yorker Bagels

Legal name

New Yorker Bagels

Website

https://newyorkerbagels.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

101–250 employees

Short description

New Yorker Bagels is a privately-held NYC-based specialty bakery and DTC e-commerce company that hand-rolls, boils, and bakes 22+ varieties of authentic New York-style bagels and ships them nationwide via direct-to-consumer, corporate gifting, and wholesale channels.

Ownership category

akta.pro rank

Product category

Artisan Bagel Bakery

NAICS

Baked Goods Retailers (445291), Retail Bakeries (311811)

SIC

Bakery Products (2050)

akta.pro primary industry

Specialty Food Gift Shops & Hampers (CRAHAGAN)

Keywords

• Artisan bagel bakery
• New York-style bagels
• Direct-to-consumer bakery
• Corporate bagel gifting
• Wholesale bagel supplier

Headquarters

HQ city

Long Island City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Direct E-commerce Bagel Sales: One-time and subscription-based direct-to-consumer sales of fresh boiled 'n baked New York-style bagels. Products sold in 1, 2, or 3 dozen boxes, with add-on spreads and coffee. Bagel-of-the-Month prepaid subscriptions (3-month and 6-month options). Revenue is generated per transaction with no stated recurring/usage-based tiers beyond the subscription gift option.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

New Yorker Bagels manufactures and ships hand-rolled, boiled-and-baked New York-style bagels across 22+ flavors (Plain, Everything, Sesame, Poppy, Onion, Garlic, Jalapeño Red Pepper, Cinnamon Raisin, Blueberry, Apple Cinnamon Raisin, Cranberry Energy, Egg, Egg Everything, French Toast, Marble Rye, Pumpernickel, Quinoa Multigrain, Rainbow, Whole Wheat, Whole Wheat Everything, Kalamata Olive), along with Bialys, Mini Bagels, and Flat Bagels. Offerings are sold as one-dozen to three-dozen boxes, custom Build-a-Box assortments, pre-curated gift boxes (The New Yorker, The Astoria, Baker's Assortments), bagel-plus-spread and bagel-plus-coffee bundles, prepaid Bagel-of-the-Month subscriptions, gift cards, and corporate and wholesale accounts.

Differentiator

Problem solved

Functional benefit

Brands

• Bagel of the Month: Subscription gift box featuring a monthly selection of bagels delivered to recipients
• Bagel Dough Rewards

Products and services

• New York-Style Bagels (22+ flavors) Hand-rolled, boiled-and-baked authentic New York-style bagels sold by-the-dozen across 22+ specialty flavors, certified Kosher, preservative-free, seed-oil free, and 100% vegan; available nationwide via direct e-commerce from the NYC bakery.
• Bialys Chewy, onion-filled bialy rolls (a bagel-like baked good originating from Białystok, Poland, without a hole) sold by-the-dozen as a specialty alternative to bagels.
• Mini Bagels Small, bite-sized versions of the New Yorker Bagels portfolio, suited for appetizers, catering spreads, and snacking.
• Flat Bagels A thinner, flatbread-style variation of the classic New Yorker Bagels bagel for customers who want a flatter format.
• Custom Box (Build a Box) A configurable box where customers choose their own bagel flavors and quantity in 1, 2, or 3 dozen sizes for personal use or gifting.
• Baker's Assortments (The New Yorker, The Astoria) Pre-curated 2-dozen bagel assortments such as The New Yorker and The Astoria, themed as ready-made gift boxes featuring the brand's most popular or neighborhood-inspired flavors.
• Bagels 'n Spreads Boxed bundles that pair fresh New Yorker Bagels with complementary spreads such as cream cheese or Mike's Hot Honey for an all-in-one offering.
• Bagels 'n Coffee Boxed bundles combining fresh New Yorker Bagels with coffee for a complete breakfast or gift offering.
• Bagel of the Month Subscription A prepaid subscription gift program delivering a curated selection of bagels monthly, available in 3-month ($96) and 6-month ($184) prepaid terms.
• Wholesale Bagels B2B wholesale ordering program that supplies restaurants, delis, caterers, and retailers with bulk (3+ dozen) quantities of New Yorker Bagels products on a wholesale account basis.
• Corporate Gifting (Multi-Gift Portal) A dedicated multi-gift ordering platform that lets businesses place a single order for many individually addressed bagel gift boxes for employee appreciation, client gifts, or corporate events.
• Bagel Gift Cards Digital and physical gift cards redeemable on the New Yorker Bagels website so recipients can choose their own bagel selection.

Quantifiable outcome

• 20,745+ customer reviews
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Broad incumbents

• Panera Bread: Large US bakery-cafe chain with bagels, breads, and coffee across hundreds of company-owned and franchised locations. Operates broadly in the same bakery/foodservice category but at vastly larger scale.
• Bruegger's Bagels: National bagel chain with retail bakeries and wholesale/C-store distribution. Adjacent category competitor with broader scale, retail presence, and grocery distribution.
• Einstein Bros Bagels: Largest US bagel chain (hundreds of company-owned and franchised locations) selling bagels, sandwiches, and coffee through foodservice and retail channels. Overlaps with New Yorker Bagels on product category but operates a fundamentally different franchise/fast-casual model.

Others

• FreshDirect: Online grocery and prepared-food retailer serving NYC metro and select East Coast markets. Not a direct competitor on bagels specifically, but operates in the same DTC online food delivery ecosystem and competes for premium fresh-food household spend.

Direct peers

• Milk Bar: DTC-first premium bakery brand (cake, cookies, pie) with nationwide shipping and a strong gifting/celebration positioning. Comparable online-born premium-bakery brand with subscription and gift-box revenue streams.
• Breads Bakery: Premium NYC artisan bakery with national shipping of breads, pastries, and gift boxes. Comparable DTC premium-bakery model targeting gift buyers and foodie consumers outside NYC.
• Goldbelly: DTC marketplace aggregating iconic American regional foods (including NYC bagels, breads, pastries) and shipping them nationwide as gift boxes. Directly comparable business model: online-first artisanal food gifting with national cold-chain shipping.
• Ess-a-Bagel: Iconic NYC hand-rolled bagel institution with nationwide shipping of authentic NY-style bagels. Same product category, same heritage-authenticity positioning, and direct overlap with New Yorker Bagels' customer base and value proposition.
• Tompkins Square Bagels: NYC bagel shop offering nationwide shipping of hand-rolled, boiled-and-baked bagels. Direct competitor for the authentic NYC bagel shipped nationwide use case.
• Murray's Bagels: Long-standing NYC bagel shop known for authentic hand-rolled, boiled-and-baked bagels, with a wholesale and DTC shipping presence. Direct competitor for the "authentic New York bagel outside NYC" positioning.

Market position

Customer concentration

• Xx.com/newyorkerbagels
• Facebookfacebook.com/NewYorkerBagels
• LinkedInlinkedin.com/company/new-yorker-bagels

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Yorker Bagels