Beauce Media

What Beauce Media does

Beauce Media (legal name Beauce Média) is a private regional weekly newspaper publishing company serving the French-speaking Beauce region of Quebec, Canada. Founded in 1979 and headquartered in Sainte-Marie in the Chaudière-Appalaches region, the company operates as a regional outlet within the ICI Médias network of Quebec community publications. Its coverage spans multiple MRC territories (Beauce-Sartigan, Beauce-Centre, La Nouvelle-Beauce, Les Etchemins) and includes local news, sports, culture, environment, agriculture, business, politics, obituaries, and community affairs. Headcount is disclosed at 1-10 employees.

The product portfolio is built around a core print-and-digital weekly newspaper, complemented by a digital archive of past editions, an email newsletter (Infolettre) with topic and cadence customisation, and ancillary community services: classifieds (petites annonces), job listings (emplois), public notices (avis publics), obituaries (avis de décès via inMemoriam.ca partnership), crosswords, video clips, and automotive editorial (iciAutos). The website runs on a WordPress-based platform hosted within ICI Médias infrastructure, which also handles subscription management via Agence Tolle and cross-promotion with sister publications (Haut-Richelieu, Le Richelieu, Coup d'oeil, Le Canada Français). Print copies are distributed free through a points de dépôt network in grocery stores and municipal buildings after Postes Canada delivery disruptions.

The revenue model combines digital and print subscriptions sold on an annual cadence, display and print advertising sold via the Centre publicitaire, classified/publireportage transactions, and partnership-driven commerce (Boomerang.club loyalty, Rabais-chocs local deals). The go-to-market is sales-led and locally oriented: the company sells advertising, publireportages, public-notice placements, and job postings directly to small and medium local businesses, municipal governments, and community organisations across its coverage territory. A small in-house team, combined with shared ICI Médias infrastructure, suggests a lean cost structure supporting broad regional coverage.

Name

Beauce Media

Legal name

Beauce Média

Website

https://beaucemedia.ca

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

1–10 employees

Short description

Beauce Media is a private regional weekly newspaper serving the French-speaking Beauce region of Quebec, distributing local news, sports, culture, classifieds, and public notices in print and digital as part of the ICI Médias network.

Ownership category

akta.pro rank

Headquarters

HQ city

Sainte-marie

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Subscriptions: Digital and print subscriptions providing access to newspaper content, archives, and electronic editions
2. Advertising: Display advertising sold to local businesses, including banner ads on website and print ads in newspaper
3. Classified Ads: Small classified advertisements (petites annonces), public notices (avis publics), and job postings (emplois)
4. Publireportages: Sponsored content and advertorials from local businesses and organizations

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Beauce Media operates a regional weekly newspaper serving the Beauce region of Quebec, Canada, covering local news, community events, sports, culture, agriculture, and obituaries delivered through print and digital channels. It monetizes through digital and print subscriptions, display advertising, classified ads (petites annonces), public notices, job postings, and sponsored content (publireportages) sold to local businesses and municipalities.

Product overview

Beauce Média is a regional weekly newspaper serving the Beauce region of Quebec, Canada. The publication operates as a multi-section news outlet covering local news (Actualités), sports, culture, agriculture, environment, business, politics, and community affairs. The product portfolio includes both print and digital offerings: the core newspaper product (Beauce Média), digital archives, classified services (Petites annonces, Emplois, Avis publics), specialty content sections (iciAutos for automotive news, Mots Croisés for crosswords, Vidéos for video content), and reader engagement tools (Infolettre newsletter, Boomerang.club loyalty program). The company also offers advertising services through its Centre publicitaire and publishes sponsored content via Publireportages. Distribution includes physical newspaper delivery through a network of drop-off points following disruptions at Canada Post, as well as electronic editions available online. The publication is part of the larger Icimédias network.

Differentiator

Problem solved

Functional benefit

Products and services

• Beauce Média Newspaper Regional weekly newspaper covering local news, community events, sports, culture, agriculture, environment, politics, and obituaries for French-speaking residents of the Beauce region in Chaudière-Appalaches, Quebec.
• Digital Archives and Electronic Editions Subscription-based access to digital newspaper archives and electronic editions, including regular journals and special issues such as Hebdo Régional, Cahier spécial, and Vision Terre et Forêt.
• Infolettre (Email Newsletter) Daily email newsletter service delivering news updates to subscribers, customizable by topics including Actualités, Agriculture, Faits divers, and Sports at preferred delivery times.
• Advertising Services (Centre publicitaire) Direct sales of display advertising including banner ads on the website and print ads in the newspaper, plus publireportages (sponsored content/advertorials) for local businesses, municipal governments, and organizations.
• Publireportages (Sponsored Content) Sponsored editorial-style content and advertorials from local businesses and organizations published in the newspaper and on the website.

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• ICI MédiascoreTechnology or IntegrationParent media network providing website platform, infrastructure, and cross-promotion with other regional publications (Haut-Richelieu, Le Richelieu, Coup d'oeil, Le Canada Français). ICI Médias also provides subscription management through its platform.
• inMemoriam.cacoreStrategic or Co-development PartnerPartnership for obituary notices (avis de décès). InMemoriam.ca provides the obituary platform while Beauce Media integrates these notices into its coverage, allowing families to publish and share death announcements.
• Postes Canada / Canada PostminorOthersPreviously distributed print newspapers via postal service. Currently experiencing disruptions due to labour disputes, leading to alternative distribution through points de dépôt network.
• Boomerang.clubminorGTM or Marketing PartnerLoyalty/referral program partnership allowing readers to earn rewards through the ICI Médias network.
• Rabais-chocsminorGTM or Marketing PartnerCoupon and deals platform partnership integrated into the Beauce Media website, offering local deals for Sainte-Marie-de-Beauce area.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Le Richelieu: Sister regional newspaper within the ICI Médias network serving the Richelieu valley in Quebec. Compares directly as a French-language regional weekly using the same platform, subscription system, and advertising sales infrastructure, competing for the same network-level advertisers and shared back-office.
• La Voix de l'Est: Quebecor-owned daily/regional newspaper serving the Estrie/Cantons-de-l'Est region. Directly comparable as a Quebec regional print+digital news outlet monetizing through subscriptions, display ads, and classifieds, with overlapping advertiser base.
• Le Canada Français: Another ICI Médias sister publication covering the Saint-Jean-sur-Richelieu area. Directly comparable as a regional Quebec French-language weekly with the same publishing cadence, classifieds product, and ICI Médias subscription and CMS stack.
• Haut-Richelieu (Le Coup d'Oeil): Regional ICI Médias weekly covering the Haut-Richelieu area. Directly comparable business model, readership profile, and advertising inventory, offering a clean read on peer performance within the same network.

Broad incumbents

• TVA Nouvelles (Quebecor): Quebecor-owned French-language TV news operation with regional feeds and a strong digital news presence. Comparable as a Quebec French-language news brand competing for the same local advertising pool and French-speaking audience attention.
• Le Quotidien: Quebecor-owned regional daily serving the Saguenay-Lac-Saint-Jean region. Comparable regional Quebec newsroom with subscription, advertising, and classified revenue streams, but at a larger scale and with broader national-network backing.
• Radio-Canada (CBC) — Quebec regional bureaus: Public broadcaster with regional newsrooms across Quebec producing French-language local news. Overlaps with Beauce Media on local news coverage and competes for the same French-speaking regional audience, albeit with a broader mandate and public funding.
• La Presse (LaPresse.ca): Major Quebec French-language daily that successfully transitioned to a digital-first, metered-access model. A relevant benchmark for the digital subscription trajectory Beauce Media could pursue, and a broad competitor for Quebec advertiser budgets.
• Le Soleil: Quebec City-based daily newspaper owned by Quebecor. Comparable as a French-language Quebec regional news outlet with print + digital subscriptions, classifieds, and display advertising, but operates at significantly larger scale and a wider geographic footprint.

Emerging players

• Pivot (Centre québécois du journalisme): Quebec cooperative digital news outlet focused on investigative and local journalism. Relevant comparable as a newer, digital-first Quebec French-language news brand exploring sustainable local-news models, though it does not directly compete in Beauce geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/BeauceMedia
• LinkedInlinkedin.com/company/journalbeaucemedia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beauce Media