La Voix de l'Est
La Voix de l'Est is a French-language cooperative regional daily newspaper serving Granby and the Estrie region of Quebec, distributing content across print, e-paper, mobile apps, podcasts, and an online marketplace, with revenue from subscriptions, local SMB advertising, and statutory municipal public notices.
- Company typePrivate
- Founded-
- HeadquartersGranby, Canada
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What La Voix de l'Est does
La Voix de l'Est is a French-language regional daily newspaper serving Granby and surrounding municipalities in Quebec's Estrie/Cantons-de-l'Est region. Founded in 1935, the title has operated continuously for approximately nine decades and is headquartered in Granby, Quebec, with a staff of 37 employees. It is organized as a cooperative and is a member of the Les Coopératives de l'Information (Les Coops de l'Information) network, sharing digital infrastructure with other Quebec cooperative media outlets.
The publication distributes content across print, an e-paper edition, dedicated iOS and Android mobile applications, podcasts (Balados), email newsletters, and the Jeux d'esprit interactive puzzle product (sourced from CN2i). Its commercial platform La Vitrine operates an online marketplace/classifieds vertical for the Granby trade area. Core technology runs on the Arc Publishing CMS (marketed as Arctic Press within the cooperative network), enabling unified content management across digital channels.
The business model combines three revenue streams: paid digital and print subscriptions, display and classified advertising from local small and medium-sized businesses, and statutory public-notice fees from municipalities (including the Ville de Granby). Customers span local residents, regional SMB advertisers, and municipal governments. Monetization is anchored by designated-publisher status for municipal legal advertising, a regulated revenue channel not accessible to non-designated digital entrants.
La Voix de l'Est firmographics
Firmographics- Name
- La Voix de l'Est
- Legal name
- La Voix de l'Est
- Website
- https://lavoixdelest.ca
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- La Voix de l'Est is a French-language cooperative regional daily newspaper serving Granby and the Estrie region of Quebec, distributing content across print, e-paper, mobile apps, podcasts, and an online marketplace, with revenue from subscriptions, local SMB advertising, and statutory municipal public notices.
- Ownership category
- akta.pro rank
La Voix de l'Est industry classification
Industry- Product category
- Regional Newspaper
- NAICS
- Newspaper Publishers (51311), Newspaper Publishers (513110)
- SIC
- Newspapers: Publishing Or Publishing & Printing (2711)
- akta.pro primary industry
- Local & Regional Newspapers (Print & Digital) (MPAJADAB)
- akta.pro secondary industry
- Local & Neighborhood Community Platforms (MPACAJAI)
Keywords
Where La Voix de l'Est is headquartered
LocationHeadquarters
- HQ city
- Granby
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
La Voix de l'Est business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Others
Revenue model
- Digital Subscriptions: Revenue from digital subscriptions including e-paper editions, website content access, and mobile application. Readers can subscribe to electronic editions and receive newsletters.
- Advertising: Local and regional advertising revenue including display ads, classifieds, and public notices. The site features advertising sections for local businesses and organizations.
- Public Notices/Classifieds: Revenue from publishing public notices (avis publics) for municipalities like Ville de Granby, which provides dedicated space for legal and public announcements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Electronic edition subscription |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
La Voix de l'Est product offering
Product offeringCore offering
La Voix de l'Est is a cooperative regional daily newspaper providing independent local news, sports, arts, opinions, public notices, and community coverage for Granby and the surrounding Estrie region of Quebec. Its offering is delivered through a print newspaper, website, e-paper, mobile apps, podcasts, newsletters, and a public-notice service for municipalities, with advertising and subscriptions as the principal revenue drivers.
Product overview
La Voix de l'Est is a cooperative local media outlet providing comprehensive news coverage for the Granby region through multiple channels. The core offering is the printed and digital newspaper, supplemented by a mobile application, electronic editions (e-paper), podcasts (balados), interactive games (Jeux d'esprit), a marketplace section (La Vitrine), and email newsletter services. The product portfolio operates as a unified media platform delivering local news, sports coverage, arts and entertainment, opinions, public notices, and regional content to the community.
Differentiator
Problem solved
Functional benefit
Brands
- Les As de l'info: Youth-oriented news content section targeting younger readers
- La Vitrine
Products and services
- La Voix de l'Est (Newspaper) Cooperative local newspaper providing rigorous and independent local news, sports, arts, opinions, and public-notice coverage for Granby and surrounding Estrie municipalities.
- Éditions électroniques (E-paper) Electronic digital editions of the newspaper accessible online through a dedicated e-paper platform for subscribed readers.
- Application mobile Mobile application for iOS and Android devices allowing users to access La Voix de l'Est news content on-the-go.
- Balados Podcast content providing audio news coverage and interviews across various topics for La Voix de l'Est readers.
- Jeux d'esprit Online puzzle and game section featuring crosswords, word searches, Sudoku, solitaire, jigsaw puzzles, and other brain teasers, provided through the CN2i partnership.
- La Vitrine Classifieds and marketplace section showcasing local businesses, events, regional attractions, and community content.
- Infolettres Email newsletter subscription service delivering recurring La Voix de l'Est news updates to registered subscribers.
Companies that use La Voix de l'Est
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles3 records
La Voix de l'Est technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
La Voix de l'Est partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Les Coops de l'InformationcoreLa Voix de l'Est is a member of Les Coops de l'Information, a cooperative network of regional Quebec newspapers including Le Droit, Le Nouvelliste, Le Quotidien, Le Soleil, La Tribune, and Les As de l'info. The network shares technology infrastructure (Arc Publishing), marketing resources, and journalistic content.
- Ville de GranbycoreLa Voix de l'Est provides dedicated space for public notices from Ville de Granby, including procurement calls, public notices, and municipal announcements. CN2i receives compensation for these publications.
Scale indicators2 records
Recent moves1 record
Expansion highlights5 records
La Voix de l'Est competitors and assessment
Company assessmentBroad incumbents
- La Presse (Les As de l'info / La Presse Locale): Major Quebec French-language daily that has shifted to a digital-first model. Overlaps with La Voix de l'Est on national news coverage and competes for digital ad and subscription dollars in Quebec, though it is national rather than hyper-local.
- Postmedia Network: Canada's largest newspaper chain operating English-language regional dailies across Canada. While not a direct French-language competitor, it represents the consolidated, multi-title regional newspaper model against which cooperative networks must compete on scale and ad-tech sophistication.
- TVA Nouvelles / Le Journal de Montréal: Québecor-owned media properties that bundle broadcast, print, and digital news across Quebec. Compete for regional advertising budgets and digital audience share that La Voix de l'Est also targets.
- Radio-Canada Estrie (CBC): Public broadcaster covering the same Estrie region. Provides free local news, audio, and digital content that competes with La Voix de l'Est for audience attention and advertiser dollars in the same geography.
Direct peers
- Le Nouvelliste: Trois-Rivières regional daily within the Les Coops de l'Information network. Shares the cooperative structure, Arc Publishing tech stack, and multi-product digital offering (app, e-paper, newsletters, puzzles).
- Le Droit: Ottawa-Gatineau regional daily within the Les Coops de l'Information cooperative. Same ownership model, same technology platform (Arc Publishing), and similar French-language regional newspaper positioning.
- La Tribune: Sherbrooke-based regional daily in the Les Coops de l'Information network. Also covers the Estrie region in Quebec, creating direct geographic overlap with La Voix de l'Est. Closest geographic and structural competitor.
- Le Quotidien: Saguenay–Lac-Saint-Jean regional daily within Les Coops de l'Information. Operates under the same cooperative governance and multi-platform content model as La Voix de l'Est.
- Le Courrier de Saint-Hyacinthe: Independent Quebec regional newspaper in the Montérégie region adjacent to La Voix de l'Est's Estrie market. Jean-Luc Lorry previously worked there, signaling operational similarity in French-language local journalism.
- Le Soleil: Sister publication within Les Coops de l'Information network, a Quebec City regional daily newspaper with a similar cooperative ownership model, multi-platform distribution, and subscription-plus-advertising revenue mix. Direct structural and operational peer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
La Voix de l'Est social profiles
Digital presenceLa Voix de l'Est financial estimates
Financial estimateRevenue estimate
Valuation estimate
La Voix de l'Est leadership team
Management profileNumber of profiles
Profiles4 records
La Voix de l'Est funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
La Voix de l'Est M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about La Voix de l'Est
What does La Voix de l'Est do?
La Voix de l'Est is a cooperative regional daily newspaper providing independent local news, sports, arts, opinions, public notices, and community coverage for Granby and the surrounding Estrie region of Quebec. Its offering is delivered through a print newspaper, website, e-paper, mobile apps, podcasts, newsletters, and a public-notice service for municipalities, with advertising and subscriptions as the principal revenue drivers.
Is La Voix de l'Est a public or private company?
La Voix de l'Est is a private company. It is classified as management employee owned and is currently operating.
When was La Voix de l'Est founded?
La Voix de l'Est was founded in -1. It employs 11 to 50 people.
Where is La Voix de l'Est based?
La Voix de l'Est is headquartered in Granby, Canada, in the North America region.
How does La Voix de l'Est make money?
Three revenue lines are on record. Digital Subscriptions are the primary driver. The others are advertising and public Notices/Classifieds.
Who are La Voix de l'Est's main competitors?
Broad incumbents on record are La Presse (Les As de l'info / La Presse Locale), Postmedia Network, TVA Nouvelles / Le Journal de Montréal and Radio-Canada Estrie (CBC). Direct peers are Le Nouvelliste, Le Droit, La Tribune, Le Quotidien, Le Courrier de Saint-Hyacinthe and Le Soleil.
Does La Voix de l'Est have an API?
No public API is recorded for La Voix de l'Est.
What industry is La Voix de l'Est in?
La Voix de l'Est's product category is Regional Newspaper. Its primary akta.pro industry code is MPAJADAB, Local & Regional Newspapers (Print & Digital), with a secondary code of MPACAJAI, Local & Neighborhood Community Platforms. Its NAICS code is 51311 and its SIC code is 2711.