What Stramatel does

Stramatel is a French manufacturer of LED electronic display systems founded in 1981 and headquartered in Le Cellier, in the Loire Valley. The company designs, produces, and installs a unified product portfolio spanning four verticals: Sport (electronic scoreboards, LED video screens, multi-sided video cubes/jumbotrons, perimeter displays, and timing systems for basketball, handball, volleyball, football, rugby, martial arts, racket sports, water polo, ice sports, and swimming), Industrial (safety displays, accident-free-day counters, loading-dock and parking management displays), Communication (urban digital signage and LED/LCD video screens for retail), and Event (custom and countdown displays). Core technical components include the proprietary SL Video System software for managing media and animations on video installations, the Aquaswim timing software with FINA-approved touch plates, the foldable Android-compatible Hybrid Scoring Control Console, and SMD LED panels engineered for high-brightness readability (30+ meters) with automatic brightness adaptation and 40% lower energy consumption versus prior generations. Video cubes are made-to-measure, ranging from 500 kg to 4 tons with 3-6 mm pixel pitch, and are deployed at flagship venues such as the Adidas Arena (Paris 2024 Olympic venue) and the Euroleague Final Four 2023.

The business operates on a hardware-led, project-driven revenue model with three streams: LED display hardware sales, on-site professional installation services, and recurring technical support and maintenance delivered through the distributor network. Pricing is quote-based rather than list-based, reflecting the highly customized nature of installations, and is not publicly disclosed. Go-to-market combines direct enterprise field sales for large arena, Olympic, and major industrial deployments with a distributor network covering 80-90 countries; the company explicitly recruits new distributors and maintains an active presence at ISE Barcelona, FSB Cologne, and regional sport-management congresses. The company is privately held, with no external funding rounds, parent company, or public listing identified, and reports 80,000+ total installations worldwide over its 45+ year operating history. Key certifications — FIBA Level 1 and Level 2, IHF, and FINA approvals — qualify products for international federation competitions, while flagship customers span premium sports venues (Paris Basketball, HBC Nantes, AS Monaco Basket, London Lions, Nanterre 92) and industrial enterprises (Alstom, Danone, Roxel, Bolloré Energy, AGCO Massey Ferguson, Neuhauser's 10-site rollout).

Name

Stramatel

Legal name

Stramatel

Website

https://stramatel.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

11–50 employees

Short description

Stramatel is a French LED electronic display systems manufacturer, founded in 1981 and based in Le Cellier, producing FIBA/IHF/FINA-approved scoreboards, video cubes, perimeter displays, and timing systems for sports venues, industrial sites, communication networks, and events across 80+ countries.

Ownership category

akta.pro rank

Product category

LED Display Systems

NAICS

Audio and Video Equipment Manufacturing (334310), Sporting and Athletic Goods Manufacturing (33992)

SIC

Electronic & Other Electrical Equipment (No Computer Equip) (3600)

akta.pro primary industry

Physical Education & Athletics Equipment (Gym, Sports Gear, Scoreboards) (EDAEAIAG)

akta.pro secondary industry

Video/IMAG & LED Wall Production (MPAGAKAD)

Keywords

• LED electronic scoreboards
• Sports timing systems
• Video display systems
• Industrial safety displays
• Digital signage

Headquarters

HQ city

Le Cellier

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. LED Display Hardware Sales: Sale of electronic scoreboards, LED video screens, video cubes, perimeter displays, and industrial LED panels. Products range from small portable scoreboards to large custom-built arena installations.
2. Installation Services: Professional on-site installation services for LED displays including site assessment, configuration, and implementation. Includes technical support during installation by Stramatel technicians.
3. Technical Support & Maintenance: Ongoing technical support services through local distributors and Stramatel technicians, including training on equipment and warranty services.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

Stramatel manufactures LED electronic display systems for sport, industrial, communication, and event sectors. Core products include electronic scoreboards for 14 sports (basketball, handball, volleyball, football, rugby, martial arts, racket sports, water polo, ice sports, swimming), LED video screens and four-sided video cubes (Jumbotrons), LED perimeter displays, and industrial safety and production displays. The company also develops proprietary software (SL Video System, Aquaswim) for content management and swimming timing. All products are manufactured at the company's factory in Le Cellier, France.

Product overview

Stramatel is a comprehensive LED electronic display systems company offering a unified portfolio across four sectors: Sport, Communication, Industrial, and Event. The core Sport offering includes electronic scoreboards for basketball (FIBA-approved), handball (NHL-compliant), volleyball, football, rugby, martial arts, racket sports, water polo, and ice sports, complemented by LED video screens, video cubes (Jumbotrons), and LED field tower perimeters. Supporting software includes the SL Video System for media management, Aquaswim for swimming timing, and a Multisport mobile application. The Industrial segment provides safety displays (accident-free day counters), production displays, and truck call systems. The Communication segment offers digital signage for urban and retail environments. Event displays include custom countdown and tailor-made solutions. The Multitop portable scoreboard serves as a versatile multi-sport accessory. Made-to-measure customization is available across all product lines.

Differentiator

Problem solved

Functional benefit

Products and services

• Basketball Electronic Scoreboards LED electronic scoreboards for basketball with FIBA Level 1 and Level 2 approval. Displays scores, timer, period, team fouls, timeouts, player names, jersey numbers, and individual fouls. Used by basketball clubs, arenas, and international competitions.
• Handball Electronic Scoreboards LED scoreboards for handball complying with IHF 2025 standards, featuring 16-player display, TTO buzzer device, repeater displays, and MVB system integration. Used by handball clubs and international competitions.
• Multitop Portable Scoreboard High-quality portable scoreboard programmable in 14 sports including basketball, handball, volleyball, and tennis. Available in mains or 20-hour battery versions for indoor or outdoor use. Built-in foldable console with LCD screen and Android app connectivity. Used by schools, clubs, and multi-sport facilities.
• Jumbotron / Video LED Cube Four-sided LED video cube hung in center of sport arenas providing optimal visibility. Displays match images, slow motion, partner videos, and scores through SL Video System. Made-to-measure with pitch from 3 to 6mm, readability from 3 to 200m, weight from 500kg to 4 tons. Used by sports arenas and event venues.
• LED Video Screens Large-format LED video screens for indoor and outdoor sports venues, available in sizes from 2m² to 82m². Features high brightness, customizable templates, and sponsor advertising capabilities. Used by sports venues and arenas for score display and sponsor visibility.
• SL Video System Internally-developed video broadcasting and scoring software for managing media and animations on LED video installations. Enables customization of templates with team colors, displaying score, time, player names, and managing perimeter video screens. Used by sports venues operating LED video installations.
• LED Field Towers / Perimeters LED perimeter displays installed on sports field edges for basketball, handball, volleyball indoors and football, rugby outdoors. Provides sponsor advertising space and score display with ultra-high definition resolution. Used by sports clubs and venues.
• Swimming Timing System Complete timing systems for swimming competitions including FINA-approved touch plates (2.40m), false start plates, and Aquaswim software for club and federation-level timing management. Used by swimming pools and aquatic sports facilities.
• Football/Rugby Scoreboards Electronic scoreboards for outdoor collective sports including football and rugby, designed for stadium environments with long-distance readability. Used by stadiums and outdoor sports venues.
• Volleyball Scoreboards Electronic scoreboards for volleyball, compliant with international federation requirements. Used by volleyball clubs and indoor sports venues.
• Ice Sports Scoreboards Electronic scoreboards designed for ice rink environments including hockey and figure skating venues. Used by ice rinks and winter sports facilities.
• Martial Arts Scoreboards Electronic scoreboards for martial arts disciplines including boxing, judo, wrestling, and other combat sports. Used by dojos, boxing rings, and martial arts venues.
• Racket Sports Scoreboards Scoreboards for tennis, badminton, table tennis and other racket sports. Used by racket sports clubs and indoor sports facilities.
• Water Polo Scoreboards Electronic scoreboards for water polo and aquatic sports. Used by swimming pools and aquatic sports facilities.
• Industrial Safety Displays Industrial LED safety displays including accident-free day counters, safety status indicators with color-coded alerts (green/red), and outdoor displays for railway and industrial sites. Used by manufacturing plants, railways, and energy facilities.
• Production Display Systems Industrial production display systems including loading dock displays, parking management displays, and truck call logistics displays. Used by manufacturing plants and industrial facilities for operational communication.
• Digital Signage Urban communication displays and digital signage for cities and public spaces, including LED and LCD video screens for retail environments. Used by municipalities, retail outlets, and urban communication networks.
• Event Electronic Displays Custom LED displays for events including day countdown displays, commercial event displays, and tailor-made solutions for sports and business events. Used by event organizers for temporary installations and one-time events.
• Multisport STRAMATEL Application Free Android application compatible with STRAMATEL scoreboards. Functions as a touch screen keyboard and enables match information sharing on social networks. Used by sports clubs and facility operators.
• Aquaswim Software Swimming competition timing software with intuitive interface, designed for clubs and federations at all levels, featuring timing system integration with FINA-approved touch plates. Used by swimming pools and aquatic sports federations.
• PTS900 Electronic Whistle System Electronic whistle system distributed exclusively by Stramatel for the European professional basketball market. Used by basketball referees and professional leagues.
• Made-to-Measure Electronic Displays Custom-designed LED display solutions for sport, industrial, and communication sectors, tailored to specific project requirements. Used by clients with unique venue or facility specifications.

Quantifiable outcome

• High brightness LED readable at 30+ meters in direct sunlight or darkness
• +3 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered core and flagship.

• FIBA (International Basketball Federation)coreStrategic or Co-development Partner · 24 February 2023Products approved by FIBA for use in international basketball competitions. FIBA Equipment & Venue certification for scoreboards and video solutions.
• AS Monaco BasketflagshipStrategic or Co-development Partner · 1 January 2023Euroleague Final Four 2023 partner. Equipment supplied for Monaco basketball venue.
• Precision Time SystemcoreChannel Partner/ Reseller/ DistributorAppointed as exclusive distributor for PTS900 electronic whistle system on the European professional basketball market.
• Paris BasketballflagshipStrategic or Co-development PartnerOfficial partner supporting team games at Accor Arena sport hall. Multiple events including 5th show at Accor Arena.
• HBC NantesflagshipStrategic or Co-development PartnerSupplier to HBC Nantes handball club. Video field towers LED installed at H Arena for club matches.
• Nanterre 92coreStrategic or Co-development PartnerPartnership for matches at Paris La Défense Arena, scoring installation for matches.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Barco: Barco provides large-venue projection, LED video walls, and visualization solutions for entertainment, sports, and control rooms. Broader incumbent with overlapping capabilities in arena and event display installations compared to Stramatel.
• Samsung Electronics (Display Division): Samsung offers commercial LED signage, video walls, and display solutions for stadiums, retail, and corporate environments. Massive global incumbent with competing digital signage and large-format display products compared to Stramatel's communication/retail segment.
• Panasonic Connect: Panasonic offers large-format LED video walls, professional displays, and broadcast solutions for sports venues, stadiums, and live events globally. Broad incumbent serving overlapping arena display needs with a much wider product portfolio than Stramatel.

Direct peers

• Daktronics: Daktronics is the largest global manufacturer of electronic scoreboards, LED video displays, and timing systems for sports venues, arenas, and commercial applications. Direct competitor to Stramatel across basketball, football, and arena display installations worldwide.
• Absen: Absen is a leading global LED display provider serving sports venues, retail, and event applications with fine-pitch LED screens and perimeter displays. Comparable to Stramatel in large-format LED video wall installations for arenas and stadiums.
• Unilumin: Unilumin is a major Chinese LED display manufacturer offering fine-pitch LED video walls, sports arena displays, and perimeter LED systems globally. Overlaps with Stramatel's video cube, LED screen, and perimeter display products for sports and event applications.
• Lighthouse Technologies: Lighthouse Technologies manufactures large-format LED video displays for sports, entertainment, and commercial markets globally. Comparable to Stramatel's LED video cube and arena display products for stadiums and event venues.
• Leyard / Planar: Leyard is a global leader in LED video walls and fine-pitch displays serving sports venues, broadcast studios, and commercial installations. Direct competitor to Stramatel's LED video cube and large-format arena display offerings.
• Watchfire Signs: Watchfire Signs is a U.S. manufacturer of electronic scoreboards and LED display solutions for schools, colleges, and sports facilities. Direct competitor in the electronic scoreboard market for athletic venues with comparable product categories to Stramatel.

Emerging players

• Colorado Time Systems: Colorado Time Systems specializes in swimming timing systems and aquatic sports scoring, including FINA-compliant touch pads and competition software. Comparable to Stramatel's Aquaswim and swimming timing product line.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/stramatel
• LinkedInlinkedin.com/company/stramatel

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stramatel