Le Moniteur Automobile
Le Moniteur Automobile is a Belgian automotive media brand (founded 1950, owned by Azerion) that publishes a monthly French-language car magazine in print and digital, a Belgian auto news portal, and decision-support tools including car comparisons, TCO tax calculators and used-car valuations for consumers and fleet buyers.
- Company typePrivate
- Founded1950
- HeadquartersVorst, Belgium
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Le Moniteur Automobile does
Le Moniteur Automobile is the Belgian flagship automotive media brand of SA ProduPress, founded in 1950 and operating today as a privately held subsidiary of Netherlands-listed digital media conglomerate Azerion. The company publishes a monthly French-language automobile magazine (11 issues per year, including a combined July-August double issue) in print, digital and combined formats, alongside the moniteurautomobile.be web portal that delivers daily automotive news, reviews, comparison tests, video and podcast content to Belgian consumers.
The technology stack is a conventional digital media platform: a content-managed website with newsletter, video and podcast distribution, an e-magazine delivery and subscription commerce layer, and an interactive decision-support product suite comprising a Car Chooser tool, a TCO/TMC tax calculator, a used-car valuation service ("cote occasion"), a vehicle comparison tool, and an integrated used-car listings marketplace via an AutoScout24 partnership. Data on vehicle specifications and pricing is sourced through a JATO integration; ad targeting and consent management are operated through LiveRamp and Qualifio respectively, with Kinamo providing hosting.
The business model is anchored on recurring B2C subscriptions (digital €45.90/year, paper+digital €65.90/year), supplemented by individual digital issue sales at €4.00 per PDF, an annual buyer's guide at €9.90, B2B brochure services for fleet managers, newsstand distribution, and international postal delivery via Bpost to subscribers in France, the rest of the EU and Switzerland. Customer segmentation is hybrid: a primary base of individual Belgian car buyers and enthusiasts using the content for purchase decisions, plus a secondary B2B segment of fleet managers and commercial vehicle operators. Distribution is mixed direct-to-consumer through moniteurautomobile.be and newsstands, with geographic reach concentrated in Belgium and selectively extended to France (re-entered in 2025), the Netherlands and Switzerland.
Le Moniteur Automobile firmographics
Firmographics- Name
- Le Moniteur Automobile
- Legal name
- SA ProduPress
- Website
- https://moniteurautomobile.be
- Company type
- Private
- Founded year
- 1950
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Le Moniteur Automobile is a Belgian automotive media brand (founded 1950, owned by Azerion) that publishes a monthly French-language car magazine in print and digital, a Belgian auto news portal, and decision-support tools including car comparisons, TCO tax calculators and used-car valuations for consumers and fleet buyers.
- Ownership category
- akta.pro rank
Le Moniteur Automobile industry classification
Industry- Product category
- Automotive Media and Publishing
- NAICS
- Periodical Publishers (513120), Book Publishers (513130)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Automotive & Transportation Magazines (MPAJAEAI)
Keywords
Where Le Moniteur Automobile is headquartered
LocationHeadquarters
- HQ city
- Vorst
- HQ country
- Belgium
- HQ region
- Europe
Offices2 records
Markets served
Le Moniteur Automobile business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Magazine Subscriptions: Annual subscriptions for Moniteur Automobile magazine in print, digital, or combined formats delivered monthly (11 issues per year including double summer issue)
- Digital Magazine Sales: Individual digital magazine issues and back issues sold as PDF downloads
- Buyer's Guide Sales: Annual automotive buyer's guide available in digital format
- B2B Brochures: Fleet and commercial vehicle brochures available for business customers
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Digital-only subscription with access to all 11 annual issues |
| Subscription | Annual | Print magazine delivered monthly plus unlimited digital access |
| Unit Pricing | Pay-as-you-go | Individual digital magazine issue in PDF format |
| Unit Pricing | Pay-as-you-go | Annual automotive buyer's guide in digital PDF format |
| Subscription | Annual | International delivery surcharge for subscribers outside Belgium |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Le Moniteur Automobile product offering
Product offeringCore offering
Le Moniteur Automobile publishes a monthly Belgian automotive magazine in print and digital formats (11 issues annually, including a combined July-August edition) and operates a French-language automotive news, reviews, and buying-guidance website for the Belgian market. Its offering combines editorial content (car reviews, comparisons, news, videos, podcasts), interactive tools (car chooser, TCO calculator, used car valuations, comparison tool), used car listings integrated with AutoScout24, an annual buyer's guide, and B2B fleet/commercial vehicle brochures for business customers.
Product overview
Le Moniteur Automobile is a Belgian automotive media company operating a multi-platform portfolio consisting of the Moniteur Automobile Magazine (print and digital subscriptions), the moniteurautomobile.be website (automotive news portal), the Car Chooser tool, and various financial tools including TCO calculator and used car valuation services. The company also provides used car marketplace integration via AutoScout24, video content, podcasts, and annual buyer's guides. The core product is the monthly magazine (11 issues/year including a combined July-August edition) available in paper+digital (65.90 EUR/year) or digital-only (45.90 EUR/year) formats. Additional digital services include car comparison, pricing calculators, and vehicle listings.
Differentiator
Problem solved
Functional benefit
Brands
- AutoGids: Dutch-language Belgian automotive media brand
- Miles
- Autoscout24
- Carfans
Products and services
- Moniteur Automobile Digital Subscription (E-magazine) Digital-only subscription providing 11 issues per year (10 monthly plus a combined July-August edition) of the Le Moniteur Automobile magazine in interactive digital format, targeted at Belgian individual car buyers and enthusiasts. Priced at EUR 45.90 per year.
- Moniteur Automobile Paper + Digital Subscription Combined print and digital subscription delivering 11 monthly issues to subscribers' doors in Belgium with unlimited digital access included. Priced at EUR 65.90 per year (a 20% discount compared to buying individual issues).
- Moniteur Automobile Website Leading Belgian automotive news, review, and information portal offering daily automotive news, detailed car reviews, comparative tests, vehicle specifications, pricing, used car listings, TCO calculators, video content, and podcasts targeting French-speaking Belgian car buyers and enthusiasts.
- Buyer's Guide (Guide d'achat) Annual automotive buyer's guide providing recommendations and specifications across vehicle segments, available in print and digital PDF format for individual purchase. Priced at EUR 9.90 per guide.
- B2B Fleet and Commercial Vehicle Brochures Free B2B brochures covering fleet and commercial vehicles, distributed to fleet managers and business vehicle operators in Belgium as a complementary B2B service to the consumer-facing publication.
- Digital Magazine Back Issues Individual past digital magazine issues of Le Moniteur Automobile available for purchase as PDF downloads, typically priced at EUR 4.00 per issue.
Companies that use Le Moniteur Automobile
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Le Moniteur Automobile technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Le Moniteur Automobile partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- JATOcoreJATO provides automotive industry data and analytics integrated into the platform for vehicle specifications and market data.
- BpostminorBelgian postal service for magazine delivery to subscribers, including international delivery within Europe.
- AutoScout24minorPartnership for used car listings and marketplace integration on the Moniteur Automobile platform.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Le Moniteur Automobile competitors and assessment
Company assessmentDirect peers
- Auto Plus: Auto Plus is a French weekly automotive magazine with a strong digital presence, covering new car reviews, comparisons, and used-vehicle content for French-speaking audiences. Comparable in format (regular print + digital cadence) and reader demographic to Le Moniteur.
- Vroom.be: Vroom is a Belgian online automotive marketplace and editorial site for new and used cars. It is a direct competitor for used-car listing monetization and Belgian new-car shopping intent — overlapping with Le Moniteur's marketplace and editorial offering.
- Caradisiac: Caradisiac is the leading French-language automotive media portal in France/Belgium, offering news, reviews, pricing tools, forums, and used-car listings. It competes for the same French-speaking Belgian and French automotive readership and is the most relevant cross-border editorial peer for Le Moniteur's 2025 France re-entry.
- Gocar.be: Gocar is a Belgian automotive portal offering news, reviews, configurators, and used-car listings. It is a direct domestic competitor in the Belgian market for both editorial attention and used-car listing inventory.
- AutoGids: AutoGids is the Dutch-language sister publication of Le Moniteur Automobile, both published by SA ProduPress under Azerion. It covers the same Belgian automotive editorial territory (reviews, news, pricing, tools) in Flemish, making it the closest functional twin — a comparable specialized automotive magazine + portal targeting the same country with a parallel language version.
- L'Auto Journal / L'Automobile Magazine: L'Auto Journal and L'Automobile Magazine are the historic French automotive print+digital magazines. They are direct competitors in the French-language monthly automotive magazine category and represent the primary subscription-based incumbents Le Moniteur must compete with as it re-enters France.
Emerging players
- Turbo (Mestas) / French automotive press peers: Turbo and similar French-language digital-first automotive outlets represent emerging fast-moving competitors in the same French-speaking media category. They test new formats (video-first, social-native) and could set the pace for audience expectations that Le Moniteur will need to match in France.
Broad incumbents
- Auto Bild: Auto Bild (Axel Springer) is the pan-European automotive media giant with editions across multiple countries. It is the broad incumbent reference for how a print-led automotive brand has scaled internationally into digital; it competes for the same discretionary attention and advertiser budgets at a continental scale.
- Motor1: Motor1 (Motortrend) is a global digital automotive media brand producing reviews, news, and video at scale across multiple geographies. It is the archetypal ad-supported free-content incumbent that pressures subscription-based niche European publishers like Le Moniteur.
- Top Gear: Top Gear is a global automotive entertainment brand (BBC/Future) covering reviews, video, and editorial across international markets. It is a broad incumbent that competes for the discretionary attention of Belgian automotive enthusiasts and shapes advertiser expectations across European markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Le Moniteur Automobile social profiles
Digital presenceLe Moniteur Automobile compliance and trust
Trust signalCompliance2 records
Le Moniteur Automobile financial estimates
Financial estimateRevenue estimate
Valuation estimate
Le Moniteur Automobile leadership team
Management profileNumber of profiles
Le Moniteur Automobile funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Le Moniteur Automobile M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Le Moniteur Automobile
What does Le Moniteur Automobile do?
Le Moniteur Automobile publishes a monthly Belgian automotive magazine in print and digital formats (11 issues annually, including a combined July-August edition) and operates a French-language automotive news, reviews, and buying-guidance website for the Belgian market. Its offering combines editorial content (car reviews, comparisons, news, videos, podcasts), interactive tools (car chooser, TCO calculator, used car valuations, comparison tool), used car listings integrated with AutoScout24, an annual buyer's guide, and B2B fleet/commercial vehicle brochures for business customers.
Is Le Moniteur Automobile a public or private company?
Le Moniteur Automobile is a private company. It is classified as corporate owned and is currently operating.
When was Le Moniteur Automobile founded?
Le Moniteur Automobile was founded in 1950. It employs 11 to 50 people.
Where is Le Moniteur Automobile based?
Le Moniteur Automobile is headquartered in Vorst, Belgium, in the Europe region.
How does Le Moniteur Automobile make money?
Four revenue lines are on record. Magazine Subscriptions are the primary driver. The others are digital Magazine Sales, buyer's Guide Sales and B2B Brochures.
Who are Le Moniteur Automobile's main competitors?
Direct peers on record are Auto Plus, Vroom.be, Caradisiac, Gocar.be, AutoGids and L'Auto Journal / L'Automobile Magazine. Turbo (Mestas) / French automotive press peers is listed as an emerging player. Broad incumbents are Auto Bild, Motor1 and Top Gear.
Does Le Moniteur Automobile have an API?
No public API is recorded for Le Moniteur Automobile.
What industry is Le Moniteur Automobile in?
Le Moniteur Automobile's product category is Automotive Media and Publishing. Its primary akta.pro industry code is MPAJAEAI, Automotive & Transportation Magazines. Its NAICS code is 513120 and its SIC code is 2721.