Gocar.be
Gocar.be is a Belgian online automotive marketplace founded in 2006 that connects vehicle buyers with 1,856 professional dealers and private sellers across Belgium. It offers new, used, leasing, and classic car listings alongside professional data, recruitment, and editorial services.
- Company typePrivate
- Founded2006
- HeadquartersBrussels, Belgium
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Gocar.be does
Gocar.be is a Belgian online automotive marketplace founded in 2006 that connects vehicle buyers with professional dealers and private sellers across Belgium. The web-based platform, available in Dutch, French, and English, aggregates more than 56,000 vehicle listings spanning new cars, used cars, leasing options, vans, and classic/oldtimer vehicles. The platform serves both individual consumers seeking vehicles and the country's 1,856 registered professional dealers and showrooms, providing search, filtering, and comparison tools organized by brand, model, fuel type, transmission, price, and mileage.
The core product is the Gocar.be Marketplace, supported by a portfolio of adjacent services that broaden the platform's role within the Belgian automotive ecosystem. Gocar DATA is a professional database aggregating vehicle listings from Belgium and over 25 international markets for dealers and industry professionals. Joboto provides automotive industry recruitment, the Gocar Podcast delivers editorial content, and the Autoclassic newsletter targets the classic car segment. Carpass integration delivers vehicle history and mileage verification directly within listings, while partnerships with Febiac and BEHVA anchor the platform within Belgian automotive industry associations.
Gocar.be operates a hybrid freemium and subscription revenue model. Private sellers list vehicles free of charge, generating consumer-side listing volume, while professional dealers pay for premium visibility packages, enhanced listing placements, and inventory management tools. A secondary revenue stream is generated through advertising and data licensing arrangements with 265 partners. Distribution is primarily through the self-serve web platform, supplemented by email newsletters, organic social channels, podcast content, and partnerships with Belgian media outlets including De Tijd, Le Soir, and Sudinfo.
Gocar.be firmographics
Firmographics- Name
- Gocar.be
- Legal name
- Gocar.be
- Website
- https://gocar.be
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Gocar.be is a Belgian online automotive marketplace founded in 2006 that connects vehicle buyers with 1,856 professional dealers and private sellers across Belgium. It offers new, used, leasing, and classic car listings alongside professional data, recruitment, and editorial services.
- Ownership category
- akta.pro rank
Gocar.be industry classification
Industry- Product category
- Online Automotive Marketplace
- NAICS
- Automobile Dealers (4411), Motor Vehicle and Parts Dealers (441)
- SIC
- Retail-Auto Dealers & Gasoline Stations (5500)
- akta.pro primary industry
- Automotive Parts, Tools & Accessories Marketplaces (CRAFABAJ)
- akta.pro secondary industry
- Automotive Vehicles & Parts C2C (CRAFAKAE)
Keywords
Where Gocar.be is headquartered
LocationHeadquarters
- HQ city
- Brussels
- HQ country
- Belgium
- HQ region
- Europe
Offices1 record
Markets served
Gocar.be business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Others
Revenue model
- Free listings for private sellers: Private individuals can post vehicle advertisements free of charge, enabling consumer-to-consumer transactions on the platform.
- Professional dealer subscriptions and visibility packages: Car dealers and automotive professionals pay for enhanced visibility features, premium listing placements, and inventory management tools to showcase their stock to the platform's user base.
- Partner advertising and data services: 265 partners including automotive industry organizations, media outlets, and data providers contribute to platform revenue through advertising and data licensing arrangements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free listing service for private sellers |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Gocar.be product offering
Product offeringCore offering
Gocar.be operates an online Belgian automotive marketplace that aggregates vehicle listings from professional dealers and private sellers, allowing consumers to search, filter, and compare new, used, classic, and leasing vehicles across Belgium. The platform also offers Gocar DATA, a professional database service that consolidates vehicle listings from Belgium and 25+ international markets for automotive professionals.
Product overview
Gocar.be is a Belgian automotive marketplace operating as a single unified platform for vehicle transactions. The core product is the Gocar.be Marketplace, which aggregates listings of new cars, used cars, leasing options, and classic/oldtimer vehicles from professional dealers and private sellers across Belgium. Supporting products include Gocar DATA (a professional vehicle database serving dealers and industry professionals), Joboto (automotive recruitment services), and the Gocar Podcast (editorial content). The platform serves both consumers seeking vehicles and automotive professionals looking to list inventory or access market data.
Differentiator
Problem solved
Functional benefit
Brands
- Gocar DATA: A professional database service that aggregates all vehicle advertisements in Belgium and on more than 25 international markets, enabling professionals to find the right vehicle for the right customer at the right price.
- Autoclassic
Products and services
- Gocar.be Marketplace A Belgian online automotive marketplace connecting buyers with sellers of new and used vehicles, offering listings from professional dealers and private sellers across Belgium with comprehensive search, filtering, and comparison tools across brands, models, fuel types, transmission, price, mileage, and location.
- Gocar DATA A professional database service that aggregates vehicle listings from Belgium and over 25 international markets, enabling automotive professionals to find the right vehicle for the right customer at the right price.
- Joboto A recruitment and job placement service related to the automotive industry, offered as part of the Gocar service ecosystem for connecting employers with automotive professionals.
- Gocar Podcast An audio content series providing automotive news, industry updates, and mobility discussions for Belgian car enthusiasts and the broader automotive audience.
Quantifiable outcome
- One of Belgium's leading automotive platforms with over 50,000 vehicle listings
Companies that use Gocar.be
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Gocar.be technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Gocar.be partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- CarpasscoreCarpass provides vehicle history verification and mileage control services integrated into the Gocar platform, helping buyers verify vehicle condition and detect potential fraud.
- FebiacminorBelgian automotive industry federation providing data and industry insights. Listed as a partner on the Gocar platform.
- BEHVAminorBelgian association for classic and vintage car enthusiasts, collaborating on oldtimer content and events. Gocar features dedicated oldtimer listings and news coverage.
- ImmovlanminorCross-promotional partnership between Gocar and Immovlan (real estate platform) serving Belgian consumers, with shared marketing and newsletter distribution.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Gocar.be competitors and assessment
Company assessmentBroad incumbents
- AutoScout24: Europe's largest online automotive marketplace, operating a Belgian site with broad new and used car listings from dealers and private sellers. It is a broader incumbent with deeper inventory and larger marketing budget than Gocar.be.
- CarGurus Belgium: Global automotive marketplace with a Belgian presence offering dealer and private listings, price transparency tools, and dealer ratings — directly competitive with Gocar's dealer and consumer marketplace.
- AutoTrader UK: Established European automotive marketplace with a similar dealer-subscription, consumer-listings model and content-led SEO strategy — comparable in business model even though it operates in a different geography.
Emerging players
- Car & Classic: European online marketplace specializing in classic and enthusiast vehicles, directly comparable to Gocar's 'oldtimer' and Autoclassic sub-brand, targeting the same niche segment with listings and editorial content.
Regional players
- Mobile.de: Germany's largest automotive marketplace; while primarily German, it captures cross-border demand and serves as a regional benchmark for marketplace scale, monetization, and dealer tooling.
- Marktplaats (NL): Dutch classifieds platform with a strong auto vertical that, given Belgium's linguistic and economic ties to the Netherlands, draws cross-border buyer traffic away from Belgian-only platforms like Gocar.be.
Direct peers
- Autosphere.be: Belgian automotive marketplace operating a dealer-led platform with new and used car listings, serving the same local market and competing for dealer inventory and visibility.
- 2dehands.be (2ememain.be): Belgian C2C classifieds platform owned by Marktplaats/Adevinta that includes a large automotive section, competing directly with Gocar's private-seller and used-car listings within the same Belgian market.
- Vroom.be: Belgian-focused online automotive marketplace listing new and used cars from dealers, operating in the same country and target audience as Gocar.be.
Others
- Spoticar: Stellantis-backed certified used car platform in Belgium. While not a direct horizontal marketplace, it competes for dealer inventory placement and consumer attention in the same Belgian used-car segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Gocar.be social profiles
Digital presenceGocar.be financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gocar.be leadership team
Management profileNumber of profiles
Gocar.be funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gocar.be M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gocar.be
What does Gocar.be do?
Gocar.be operates an online Belgian automotive marketplace that aggregates vehicle listings from professional dealers and private sellers, allowing consumers to search, filter, and compare new, used, classic, and leasing vehicles across Belgium. The platform also offers Gocar DATA, a professional database service that consolidates vehicle listings from Belgium and 25+ international markets for automotive professionals.
Is Gocar.be a public or private company?
Gocar.be is a private company. It is classified as unknown and is currently operating.
When was Gocar.be founded?
Gocar.be was founded in 2006. It employs 11 to 50 people.
Where is Gocar.be based?
Gocar.be is headquartered in Brussels, Belgium, in the Europe region.
How does Gocar.be make money?
Three revenue lines are on record. Free listings for private sellers are the primary driver. The others are professional dealer subscriptions and visibility packages and partner advertising and data services.
Who are Gocar.be's main competitors?
Broad incumbents on record are AutoScout24, CarGurus Belgium and AutoTrader UK. Car & Classic is listed as an emerging player. Regional players are Mobile.de and Marktplaats (NL). Direct peers are Autosphere.be, 2dehands.be (2ememain.be) and Vroom.be. Spoticar is listed as an others.
Does Gocar.be have an API?
No public API is recorded for Gocar.be.
What industry is Gocar.be in?
Gocar.be's product category is Online Automotive Marketplace. Its primary akta.pro industry code is CRAFABAJ, Automotive Parts, Tools & Accessories Marketplaces, with a secondary code of CRAFAKAE, Automotive Vehicles & Parts C2C. Its NAICS code is 4411 and its SIC code is 5500.