The Chiropractic Wellness Studio

What The Chiropractic Wellness Studio does

The Chiropractic Wellness Studio is a privately held, founder-owned chiropractic clinic located at 13812 - 40 St NW (Clareview Point) in North Edmonton, Alberta, founded in 2008 by Dr. Megan Harris. The studio delivers hands-on musculoskeletal care through eight Doctors of Chiropractic with complementary sub-specializations, including the Diversified Chiropractic Technique, Functional Dry Needling, Shockwave Therapy, Instrument Assisted Soft Tissue Therapy (GRASTON), RockTape application, Custom Orthotics, the Webster Technique for prenatal care, and TPI Level 1 and Medical 2 certifications for golf and athletic performance. Patients access services through the Jane App online booking platform or via phone and text; the clinic is open seven days per week including Sundays and offers direct billing to 27-plus Canadian insurers and provincial plans (Alberta BlueCross Seniors Health Benefit, Veterans Affairs Canada, RCMP, MVA claims). The business model is pay-per-visit fee-for-service at $149 for new adult patients and $70 for follow-ups, with additional fees for adjunct modalities such as dry needling, shockwave, and custom orthotics.

The clinic's customer base is intentionally diversified across at least six segments: women (including prenatal), men, families, recreational-to-Olympic-level athletes, Alberta seniors, and Canadian Armed Forces members. Marketing and demand generation rely primarily on the practice website (feelbetteredmonton.com), physician-cross-referrals (midwives, doulas, physiotherapists, acupuncturists, medical doctors), word-of-mouth, and direct-billing convenience rather than paid acquisition. The co-located Melt Massage Boutique shares the "5 Wellness Petals" flower-logo brand identity at the same address, functioning as a sister business with cross-referrals between chiropractic and massage services.

The practice is fully bootstrapped and physician-owned by Dr. Megan Harris along with partners Dr. Dawn Burt and Dr. Sheena Clifton, with no external investors, no funding rounds, no parent company, and no subsidiaries. It is regulated by the Alberta Chiropractic Association and College and operates in compliance with Alberta's Health Information Act and Personal Information Protection Act. There is no public-company listing, no disclosed revenue, and no public headcount beyond the eight chiropractors and a reception team. The studio's technology stack is intentionally lean: Jane App for scheduling, automated email and text reminders, and direct billing integrations; there are no proprietary software products, no app, no API, and no AI/ML capabilities.

Name

The Chiropractic Wellness Studio

Legal name

The Chiropractic Wellness Studio

Website

https://feelbetteredmonton.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

The Chiropractic Wellness Studio is a founder-owned, eight-chiropractor clinic in North Edmonton offering Diversified adjustments, dry needling, shockwave, GRASTON, RockTape, Webster prenatal care, custom orthotics, and TPI-certified sports assessments to individual patients across women, families, athletes, seniors, and military segments.

Ownership category

akta.pro rank

Product category

Chiropractic Healthcare Services

NAICS

Offices of Chiropractors (62131)

SIC

Services-Misc Health & Allied Services, Nec (8090), Services-Health Services (8000), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro industry

PRIMARYHSADALAA

General Chiropractic Care

Home & Personal Services/Fitness, Wellness & Personal Training/Chiropractic & Spinal Care

SECONDARYHSADALAB

Sports Chiropractic & Performance Care

Home & Personal Services/Fitness, Wellness & Personal Training/Chiropractic & Spinal Care

SECONDARYHSADALAD

Prenatal & Postpartum Chiropractic

Home & Personal Services/Fitness, Wellness & Personal Training/Chiropractic & Spinal Care

SECONDARYHSADALAI

Pain Management Chiropractic (Neck/Back/Sciatica)

Home & Personal Services/Fitness, Wellness & Personal Training/Chiropractic & Spinal Care

SECONDARYHSADALAG

Chiropractic Rehabilitation & Therapeutic Exercise

Home & Personal Services/Fitness, Wellness & Personal Training/Chiropractic & Spinal Care

Keywords

• Chiropractic services
• Spinal adjustments
• Prenatal chiropractic care
• Sports injury treatment
• Soft tissue therapy

Headquarters

HQ city

Edmonton

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Chiropractic Treatment Fees: Per-visit fees for chiropractic services. New patient appointments (Adult 18+) cost $149, with future visits at $70. Specialized services like Functional Dry Needling and Shockwave therapy have additional fees. Discounted rates available for Seniors (65+), Children (under 18), and active Military members.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

The Chiropractic Wellness Studio delivers in-person chiropractic care to individual patients in Edmonton, with a primary focus on spinal and extremity adjustments using the Diversified Chiropractic Technique. Services are augmented by specialized therapies such as Functional Dry Needling, Shockwave Therapy, Instrument Assisted Soft Tissue Therapy (GRASTON), RockTape kinesiology taping, Custom Orthotics, and the Webster Technique for prenatal care. Patients access care via online booking, phone, or text, and the studio handles direct billing to most Canadian insurance plans.

Product overview

The Chiropractic Wellness Studio is a North Edmonton chiropractic clinic offering a unified suite of therapeutic services delivered by 8 chiropractors. The core offering is chiropractic spinal and extremity adjustments (primarily the Diversified Chiropractic Technique), supplemented by specialized soft tissue therapies including Instrument Assisted Soft Tissue Therapy (GRASTON), Functional Dry Needling, and Shockwave Therapy. The studio also provides supportive taping (RockTape), Custom Orthotics, and TPI-certified golf performance assessments. Prenatal care using the Webster Technique is a notable specialization. Patients access services via the Jane App online booking platform, and the studio offers direct billing to a wide range of Canadian insurance providers. The studio operates a collaborative care model across an upscale boutique setting.

Differentiator

Problem solved

Functional benefit

Products and services

• Diversified Chiropractic Technique

Quantifiable outcome

• Evidence-based approach combining chiropractic care with exercise shown to be more effective than drugs for neck pain according to recent research
• +1 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration28 records

Feature6 records

Partnerships

One partnership is on record.

• Melt Massage BoutiqueminorStrategic or Co-development PartnerAdjacent wellness business co-located at Clareview Point location, sharing the flower logo brand family. Offers massage therapy services and appears to be a sister business with shared branding and cross-referral of patients between chiropractic and massage services.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• CBI Health Group: One of Canada's largest physiotherapy, rehabilitation, and chiropractic networks. Comparable on chiropractic service delivery and direct insurance billing, but operates at significantly greater scale and breadth across the country.
• Lifemark Health Group: National Canadian provider of physiotherapy, chiropractic, and rehabilitation services across 300+ clinics. Comparable on chiropractic service delivery and insurance-direct model, but at vastly broader geographic and service scope.

Others

• Jane App: Cloud-based practice management and online-booking platform used by The Chiropractic Wellness Studio. Not a competitor but a key technology partner/peer in the broader Canadian chiropractic operating stack.

Direct peers

• Physiomobility: Toronto-area multi-disciplinary clinic offering chiropractic, physiotherapy, massage, and custom orthotics. Comparable on diversified therapeutic menu, orthopedic appliance offering, and insurance direct billing.
• Athlete's Care Sports Medicine Centres: Canadian multi-location sports-medicine and chiropractic chain serving athletes and active individuals. Highly comparable on target customer (recreational to professional athletes), service mix (chiropractic, shockwave, ART, custom orthotics), and insurance direct-billing model.
• Foundation Chiropractic: Multi-doctor Canadian chiropractic group operating neighborhood clinics with shared administrative infrastructure and direct insurance billing. Comparable on multi-doctor staffing model and clinic-as-team structure.
• Inovo Medical: Canadian multi-disciplinary clinic combining chiropractic, physiotherapy, massage, and sports medicine under one brand. Comparable multi-modality service menu and integrated direct-billing operations.
• Myodetox: Canadian boutique manual-therapy and chiropractic brand operating across multiple cities with a focus on performance, mobility, and contemporary wellness aesthetics. Directly comparable in upscale-boutique positioning, multi-doctor model, and direct-billing strategy.

Emerging players

• Shift Concussion Management: Canadian network of credentialed concussion and musculoskeletal clinicians offering specialized assessment and treatment programs. Comparable on advanced practitioner certifications and specialty program positioning; narrower in scope than full-service chiropractic.

Regional players

• Backs in Motion Physiotherapy & Sports Injury Clinic: Western Canadian multi-disciplinary physiotherapy and chiropractic clinic. Comparable on multi-doctor team, sports-injury focus, and direct billing; differs geographically as it does not operate in Edmonton.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/thechiropracticwellnessstudio
• LinkedInlinkedin.com/company/the-chiropractic-wellness-studio

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Chiropractic Wellness Studio