myBrand.center
myBrand.center is a Netherlands-based SaaS platform that helps enterprise organizations manage brand identity across digital and physical touchpoints through four integrated modules covering guidelines, digital asset management, content publishing, and location-based brand expression planning.
- Company typePrivate
- Founded2018
- HeadquartersAlmelo, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What myBrand.center does
myBrand.center is a Netherlands-based SaaS brand management platform founded in 2018 and headquartered in Hengelo (Almelo), operating as part of the RGN (Restyle Groep Nederland B.V.) brand family. The platform is purpose-built for managing both physical and digital brand expressions, distinguishing itself from generic digital asset management tools through an integrated four-module suite: Guidelines (drag-and-drop brand identity creation and management), Assets (digital asset management with categorization, consent forms, and user governance), Publisher (on-brand digital content creation with templates, approval workflows, and automated social-media resizing), and Browse (physical brand expression management featuring location digitalization, interactive floor planning, and analytics). The platform is cloud-hosted on Microsoft Azure with customer data stored in West Europe and is GDPR-compliant as a data processor.
The company targets enterprise organizations across diverse verticals including healthcare (Radboudumc, Isala), education (KB-bibliotheek), agriculture (Lely, Olam), automotive (BMW), sports/retail (Nike), professional services (TBI), and technology (Firda). Its go-to-market is enterprise-focused direct sales, evidenced by contact-form-driven demo requests and subscription-based terms of service. Revenue is generated through module-based annual subscriptions denominated in euros (with yearly adjustments tied to the Eurostat HICP index) plus separately invoiced professional services for implementation.
The product integrates natively with Microsoft Office and Adobe Creative Cloud, embedding branded asset access into the document and creative tools used by marketing and design teams. Product development has been continuous since at least 2021, with major releases approximately annually (Version 21.03.01 in March 2021, Version 21.04.08 in April 2021, Version 23.01 in January 2023, and Version 24.03 in March 2024), adding mobile integration, interactive floor planning, security enhancements, and performance optimizations.
myBrand.center firmographics
Firmographics- Name
- myBrand.center
- Legal name
- mybrand.center
- Website
- https://mybrand.center
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- myBrand.center is a Netherlands-based SaaS platform that helps enterprise organizations manage brand identity across digital and physical touchpoints through four integrated modules covering guidelines, digital asset management, content publishing, and location-based brand expression planning.
- Ownership category
- akta.pro rank
myBrand.center industry classification
Industry- Product category
- Brand Management Software
- NAICS
- Advertising Agencies (541810), Software Publishers (5132)
- SIC
- Services-Advertising (7310), Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Brand Guidelines, Governance & Brand Management (BPAFAEAF)
Keywords
Where myBrand.center is headquartered
LocationHeadquarters
- HQ city
- Almelo
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
myBrand.center business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription Software: Recurring subscription fees for platform access based on modules subscribed, with yearly price adjustments tied to Eurostat HICP index. Additional professional services available for implementation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Module-based subscription model |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
myBrand.center product offering
Product offeringCore offering
myBrand.center is a cloud-based SaaS brand management platform that centralizes the management of both physical and digital brand expressions for enterprises. The platform is composed of four integrated applications: Guidelines (for creating and sharing brand identity documentation), Assets (a Digital Asset Management system), Publisher (for creating and publishing on-brand content with approval workflows), and Browse (for managing physical brand touchpoints via interactive floor plans). Customers subscribe to modules on an annual basis and access the platform via browser and mobile.
Product overview
mybrand.center is a specialized brand management platform designed for efficient management of both physical and digital brand expressions. Founded by brand professionals with over 25 years of experience, the platform consists of four integrated modules: Guidelines for creating and managing brand identity documentation, Assets for Digital Asset Management (DAM) of digital brand resources, Publisher for creating and publishing on-brand digital content, and Browse for managing physical brand touchpoints and locations. These modules work together to ensure brand consistency across digital and real-world channels, with assets, guidelines, and content accessible from a centralized platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Guidelines An application for creating, managing, and sharing brand identity guidelines, enabling users to build brand-flavored content through drag-and-drop components without coding. Designed for brand and marketing teams within enterprises seeking to centralize and distribute brand standards.
- Assets A Digital Asset Management (DAM) system for organizing, categorizing, sharing, and managing digital brand assets. Includes collaboration tools, asset findability optimization, advanced downloads, consent forms, and user governance controls. Used by enterprise marketing and brand teams to centralize digital brand resources.
- Publisher A digital content creation and publishing tool for creating on-brand content with templates, approval workflows, automated social media resizing, and advanced multi-format downloads for web, print, and social media. Used by enterprise marketing teams to produce and distribute on-brand collateral at scale.
- Browse
Companies that use myBrand.center
Customer profileNamed customers9 records
Segments2 records
Ideal customer profiles1 record
myBrand.center technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature4 records
myBrand.center partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- RGN (Restyle Groep Nederland B.V.)coremybrand.center is endorsed by RGN and is part of the RGN brand family. RGN provides brand technology services and the mybrand.center platform operates under the RGN corporate umbrella. RGN is the parent organization.
- Microsoft AzurecoreMicrosoft Azure serves as the cloud service provider for hosting and storing customer data. Data is stored within West-Europe (Netherlands). Azure provides the underlying infrastructure for the mybrand.center platform.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
myBrand.center competitors and assessment
Company assessmentDirect peers
- Bynder: Bynder is a leading enterprise Digital Asset Management and brand portal platform serving global brands. Directly overlaps with mybrand.center's Assets module and broader brand-management positioning, and is a frequently evaluated alternative in enterprise DAM RFPs.
- Canto: Canto is a long-standing DAM vendor serving mid-market and enterprise marketing teams. Overlaps directly with mybrand.center's Assets module and broader brand-portal positioning, often compared in head-to-head DAM evaluations.
- Brandfolder (Smartsheet): Brandfolder, part of Smartsheet, provides DAM and brand management for mid-market and enterprise customers. Directly competes on digital asset management, brand guidelines, and content distribution — overlapping with mybrand.center's Assets and Publisher modules.
- Frontify: Frontify is a direct competitor offering a brand management platform with guidelines, digital asset management, and template-based content creation for enterprise brands. Closely aligned on core functionality (brand portal, guidelines, DAM) and target market (enterprise brand teams), and is the most direct comparable to mybrand.center's Guidelines + Assets modules.
- Brandworkz: Brandworkz offers a brand asset management and brand portal platform with brand guidelines, DAM, and template workflows. Strong direct overlap with mybrand.center's integrated four-module approach and a common shortlist competitor in EMEA enterprise brand-portal deals.
- Widen (Acquia): Widen, part of Acquia, is an established DAM and brand portal platform for mid-market and enterprise customers. Directly comparable on digital asset management and brand guidelines use cases, particularly with marketing operations teams.
- Lytho: Lytho (formerly inMotionNow) provides a brand management and marketing operations platform combining brand guidelines, DAM, and creative project workflows. Closely comparable in mid-market/enterprise brand-team use cases and product breadth.
- Marq (Lucidpress): Marq (formerly Lucidpress) provides brand templating and brand-managed content creation for distributed teams. Overlaps with mybrand.center's Publisher and Guidelines modules, particularly in template-driven, on-brand content workflows.
Broad incumbents
- Adobe Experience Manager (Adobe): Adobe Experience Manager is Adobe's enterprise DAM and brand portal offering within the broader Adobe Experience Cloud. Competes with mybrand.center in large enterprise deals where Adobe's ecosystem, AI features, and global support carry weight — a broad incumbent rather than a focused niche player.
Emerging players
- Air (Air.inc): Air is an emerging creative operations and asset management platform targeting modern brand and creative teams. Competes in adjacent brand asset and content workflows, representing a newer generation of well-funded, design-led challengers in the brand-portal category.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
myBrand.center social profiles
Digital presencemyBrand.center compliance and trust
Trust signalCompliance1 record
myBrand.center financial estimates
Financial estimateRevenue estimate
Valuation estimate
myBrand.center leadership team
Management profileNumber of profiles
Profiles1 record
myBrand.center funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
myBrand.center M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about myBrand.center
What does myBrand.center do?
myBrand.center is a cloud-based SaaS brand management platform that centralizes the management of both physical and digital brand expressions for enterprises. The platform is composed of four integrated applications: Guidelines (for creating and sharing brand identity documentation), Assets (a Digital Asset Management system), Publisher (for creating and publishing on-brand content with approval workflows), and Browse (for managing physical brand touchpoints via interactive floor plans). Customers subscribe to modules on an annual basis and access the platform via browser and mobile.
Is myBrand.center a public or private company?
myBrand.center is a private company. It is classified as corporate owned and is currently operating.
When was myBrand.center founded?
myBrand.center was founded in 2018. It employs 11 to 50 people.
Where is myBrand.center based?
myBrand.center is headquartered in Almelo, Netherlands, in the Europe region.
How does myBrand.center make money?
One revenue line is on record: subscription Software.
Who are myBrand.center's main competitors?
Direct peers on record are Bynder, Canto, Brandfolder (Smartsheet), Frontify, Brandworkz, Widen (Acquia), Lytho and Marq (Lucidpress). Adobe Experience Manager (Adobe) is listed as a broad incumbent. Air (Air.inc) is listed as an emerging player.
Does myBrand.center have an API?
No public API is recorded for myBrand.center.
What industry is myBrand.center in?
myBrand.center's product category is Brand Management Software. Its primary akta.pro industry code is BPAFAEAF, Brand Guidelines, Governance & Brand Management. Its NAICS code is 541810 and its SIC code is 7310.