Krøyer Pedersen
Independent Danish auditing firm serving SMEs in North West Jutland across seven verticals (real estate, automotive, healthcare, trades, manufacturing, retail, schools) with accounting, audit, advisory, digitalization, and payroll services from Holstebro and Struer offices.
- Company typePrivate
- Founded-
- HeadquartersHolstebro, Denmark
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Krøyer Pedersen does
Krøyer Pedersen is an independent Danish auditing and accounting firm headquartered in Holstebro, Denmark, with a secondary office in Struer. The firm operates across North West Jutland (Nordvestjylland), serving primarily small and medium-sized enterprises in seven vertical specializations: real estate and investment, automotive, healthcare (physicians, dentists, chiropractors, and alternative practitioners), trades and construction, manufacturing (metal, wood, electronics, food), trade and retail (including e-commerce and omnichannel), and schools and cultural institutions. Its stated positioning is a comprehensive, sector-tailored alternative to Big Four firms for SMEs that require deep industry-specific knowledge.
The service portfolio spans financial accounting (Regnskab), statutory and voluntary audit (Revision), business and tax advisory (Rådgivning) covering financing, restructuring, succession, and investment advisory, and a digitalization service line (Digitalisering). A separate subdomain (kroyererhvervsservice.dk) hosts an outsourced bookkeeping and payroll offering. KP DocBox is the firm's internal secure client-document exchange platform, providing SSL-encrypted, GDPR-compliant communication with per-client data isolation. Seven named auditors are visible on the public roster, and active hiring of additional auditors and trainees is underway in both offices.
Revenue is generated through quote-based professional service engagements, with no public pricing. The go-to-market is sales-led via direct client relationships and sector expertise, and the firm is a member of RevisorGruppen Danmark, a network of independent Danish audit firms that provides shared resources and collaborative expertise. The firm is Great Place To Work certified and actively publishes tax and regulatory updates, ESG commentary, and magazines for clients.
Krøyer Pedersen firmographics
Firmographics- Name
- Krøyer Pedersen
- Legal name
- Krøyer Pedersen
- Website
- https://kroyerpedersen.dk
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Independent Danish auditing firm serving SMEs in North West Jutland across seven verticals (real estate, automotive, healthcare, trades, manufacturing, retail, schools) with accounting, audit, advisory, digitalization, and payroll services from Holstebro and Struer offices.
- Ownership category
- akta.pro rank
Krøyer Pedersen industry classification
Industry- Product category
- Accounting & Audit Services
- NAICS
- Offices of Certified Public Accountants (541211), Accounting, Tax Preparation, Bookkeeping, and Payroll Services (5412), Payroll Services (541214)
- akta.pro primary industry
- Audit & Assurance Services (BPAHABAA)
- akta.pro secondary industry
- Accounting & Bookkeeping Services (BPAHABAC)
Keywords
Where Krøyer Pedersen is headquartered
LocationHeadquarters
- HQ city
- Holstebro
- HQ country
- Denmark
- HQ region
- Europe
Offices2 records
Markets served
Krøyer Pedersen business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Audit/Revision Services: Statutory audit services for companies of all types and sizes
- Accounting/Bookkeeping: Account preparation services combined with bookkeeping and payroll services
- Advisory/Consulting Services: Strategic advice, analysis, and sector-specific advisory services including tax, financing, investment, restructuring, and succession planning
- Digitalization Services: Digitization of financial functions and administration for clients
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Krøyer Pedersen product offering
Product offeringCore offering
Krøyer Pedersen is an independent Danish auditing firm offering a full suite of accounting (Regnskab), statutory and voluntary audit (Revision), strategic advisory (Rådgivning), and digitalization services to small and medium-sized enterprises across multiple verticals. The firm also provides outsourced bookkeeping and payroll services and operates KP DocBox, a proprietary secure document exchange platform for encrypted client-auditor data sharing.
Product overview
Krøyer Pedersen is a modern, independent auditing firm offering a comprehensive suite of accounting, audit, analysis, and advisory services to businesses of all types and sizes. The core service portfolio includes accounting (Regnskab), audit (Revision), consulting (Rådgivning), and digitalization (Digitalisering) services. Additionally, the firm offers outsourced bookkeeping and payroll services through a dedicated subdomain (kroyererhvervsservice.dk). KP DocBox serves as an internal secure document exchange platform enabling encrypted communication and GDPR-compliant data sharing between clients and auditors. The firm operates specialized industry practices covering real estate, automotive, healthcare, trades/crafts, manufacturing, retail, and educational/cultural sectors.
Differentiator
Problem solved
Functional benefit
Products and services
- Regnskab (Accounting) Financial accounting and bookkeeping services for businesses of all types and sizes. Provides account preparation, financial statements, and ongoing bookkeeping support for SMB clients in North West Jutland.
- Revision (Audit)
- Rådgivning (Consulting)
- Digitalisering (Digitalization)
- Bogførings- og lønservice (Bookkeeping and Payroll Service)
- KP DocBox
Companies that use Krøyer Pedersen
Customer profileSegments7 records
Ideal customer profiles7 records
Krøyer Pedersen technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Krøyer Pedersen partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- RevisorGruppen DanmarkcoreMember of RevisorGruppen Danmark - a network of independent Danish audit and accounting firms providing collaborative resources and shared expertise across the network.
Scale indicators1 record
Recent moves1 record
Expansion highlights6 records
Krøyer Pedersen competitors and assessment
Company assessmentBroad incumbents
- PWC Denmark: Big Four audit and advisory firm in Denmark providing full-service audit, tax, and consulting. Competes for SME and mid-market engagements, especially as clients grow beyond the scope of regional firms like Krøyer Pedersen.
- Beierholm: One of Denmark's largest independent audit and advisory firms with full national coverage. Highly comparable as a Danish audit/accounting/advisory player, but operates at significantly greater scale and breadth than Krøyer Pedersen.
- BDO Denmark: International audit, accounting, and advisory network with a sizable Danish practice serving SMEs and mid-market. Directly competes for the same SME client base as Krøyer Pedersen but with broader geographic reach and service portfolio.
- Deloitte Denmark: Big Four audit and advisory firm in Denmark providing audit, tax, consulting, and digital transformation services. Comparable in service mix but targets larger Danish SMEs, mid-market, and enterprise clients.
- KPMG Denmark: Big Four firm with established Danish audit and advisory practice. Overlaps with Krøyer Pedersen on audit, tax, and advisory work but operates at significantly larger scale and complexity.
- EY Denmark: Big Four firm with a strong Danish audit and advisory practice. Overlaps with Krøyer Pedersen on audit, tax, and advisory services for SMEs that are scaling up, though typically serves larger and more complex engagements.
Direct peers
- Dansk Revision: Danish audit and accounting network of independent regional firms serving SMEs with statutory audit, accounting, and advisory services. Closely comparable to Krøyer Pedersen in structure, service model, and target client base.
Emerging players
- Azets Denmark: Nordic accounting and payroll outsourcing provider with operations in Denmark, offering bookkeeping, payroll, and advisory services to SMEs. Comparable in outsourced bookkeeping/payroll and SME focus, but more digitally scaled and broader geography.
Regional players
- Skaarup Revision: Smaller Danish regional audit firm offering accounting, audit, and advisory to SMEs in a defined geographic area. Comparable in size, service mix, and SME focus to Krøyer Pedersen.
- Revisionsfirmaet Bierreboer & Co. Danish regional audit and accounting firm serving SME clients, structurally similar to Krøyer Pedersen as an independent member of a national audit network. Direct overlap in service offering, vertical specialization, and SME target market.
Market position
Strengths2 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Krøyer Pedersen social profiles
Digital presenceKrøyer Pedersen financial estimates
Financial estimateRevenue estimate
Valuation estimate
Krøyer Pedersen leadership team
Management profileNumber of profiles
Profiles7 records
Krøyer Pedersen funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Krøyer Pedersen M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Krøyer Pedersen
What does Krøyer Pedersen do?
Krøyer Pedersen is an independent Danish auditing firm offering a full suite of accounting (Regnskab), statutory and voluntary audit (Revision), strategic advisory (Rådgivning), and digitalization services to small and medium-sized enterprises across multiple verticals. The firm also provides outsourced bookkeeping and payroll services and operates KP DocBox, a proprietary secure document exchange platform for encrypted client-auditor data sharing.
Is Krøyer Pedersen a public or private company?
Krøyer Pedersen is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Krøyer Pedersen founded?
Krøyer Pedersen was founded in -1. It employs 51 to 100 people.
Where is Krøyer Pedersen based?
Krøyer Pedersen is headquartered in Holstebro, Denmark, in the Europe region.
How does Krøyer Pedersen make money?
Four revenue lines are on record. Audit/Revision Services are the primary driver. The others are accounting/Bookkeeping, advisory/Consulting Services and digitalization Services.
Who are Krøyer Pedersen's main competitors?
Broad incumbents on record are PWC Denmark, Beierholm, BDO Denmark, Deloitte Denmark, KPMG Denmark and EY Denmark. Dansk Revision is listed as a direct peer. Azets Denmark is listed as an emerging player. Regional players are Skaarup Revision and Revisionsfirmaet Bierreboer & Co..
Does Krøyer Pedersen have an API?
No public API is recorded for Krøyer Pedersen.
What industry is Krøyer Pedersen in?
Krøyer Pedersen's product category is Accounting & Audit Services. Its primary akta.pro industry code is BPAHABAA, Audit & Assurance Services, with a secondary code of BPAHABAC, Accounting & Bookkeeping Services. Its NAICS code is 541211.